ImPRessions - Crenshaw Communications

AUGUST 30, 2021

Here are five pitch ideas for when there is no news that can work particularly well for B2B PR campaigns. . We do this through a meet-and-greet pitch. In this type of pitch, we introduce the new officer and explain what their new role is at the organization, highlighting their accomplishments in past roles. Meet and greet!

Pitching 333

Pitching Case Study Leadership Data 333

Waxing UnLyrical

MARCH 26, 2012

Since every good campaign begins with the end in sight , our discussions led us to agree on our objective: to pitch and secure posts featuring or highlighting the 2012 IWD campaign, that specifically asked readers to: send an OA 2012 IWD eCard , present OA’s downloadable 2012 IWD award to a woman who had inspired them, or. The objectives.

Case Study 102

Case Study Internal International Study 102

Bad Pitch Blog

JANUARY 9, 2011

In 2007, I wrote a post called " Ready to Pitch a Blog? Three and a half years later, I''m revisiting it to celebrate the Bad Pitch blog''s Fifth Birthday. But I''ve edited it a bit to better reflect 2011. Everyone wants to know the secret formula to pitching blogs. The secret is it takes more than pitching.

Media Relations 104

Media Relations Social Media Media Pitching 104

Contently - Strategy

SEPTEMBER 25, 2018

The company’s pitch was a 90-second animated video and a sign-up form. In November 2011, he established Wyzowl , a studio dedicated to animated video for brands. We talked to Byrom about working with big brands, the future of video in general, and how animation can impact marketing. That’s it. Start small.

Marketing 111

Marketing Video Product Launch YouTube 111

Bad Pitch Blog

JUNE 25, 2013

2) Is this going to advance my clients/brands goals or simply get coverage? But if there''s no real connection between your brand, the story and your target audience, what''s the point? Since 2011 , this brand has been stepping into well-deserved anger with its painful attempts to news jack. Just ask Kenneth Cole.

Pitching 70

Pitching Fashion Analytics Resources 70

Waxing UnLyrical

MAY 27, 2011

I have a client – a gourmet dessert brand – that considers me its Director of Marketing. So I was asked to interview six PR pros who would work to expand the brand and product exposure, primarily from a publicity point of view. Again, think of what your pitch says. This is Part 1 of a two-post series.

Brand 70

Brand Branding Local Interviews 70

Cision

APRIL 24, 2015

The term “content marketing” casts a wide net when it comes to ways to promote and publicize a brand or organization. However, blogging is one of the leading tools in any brand’s content marketing strategy. Get our free “2015 Nonprofit PR Kit” filled with content creation tips, pitching tips and more!

Community 120

Community Mobile Blogging Publicity 120

PR Breakfast Club

AUGUST 3, 2014

Even though some of these leaders lived long before the days of Twitter and iPhones, they still had recommendations that can be applied to brands and individuals in the 21 st century. A perfect example of this took place in 2011 when BlackBerry experienced a worldwide shortage.

Reputation 68

Reputation Education Instagram Social Media 68

Journalistics

JANUARY 24, 2016

Don’t get me wrong, I’m a huge fan of HubSpot – and content marketing, brand journalism, inbound marketing, demand generation and marketing automation. In other words, media relations isn’t knowing how to mass email a generic pitch to as many journalists as possible, hoping for a 0.05% response rate.

Blogging 69

Blogging Strategy How To Writing 69

PRSay

APRIL 18, 2024

And we are influential to our teams, across our organizations and in our communities — demonstrating daily how smart, strategic communications can advance your brand, even in times of crisis. When I attended a concert in her Speak Now World Tour in 2011, I couldn’t believe how everything was choreographed to a T.

Leadership 188

Leadership Storytelling Viral Banking 188

Cision

SEPTEMBER 16, 2016

The online only publication launched in the UK in 2011 as a luxury print magazine, and evolved into an all-digital format in 2013. We managed to score a few minutes with editor Tina Reading to discuss premium tips for pitching this publication, perfect for today’s on-the-go, digitally focused readers. Email please.

Pitching 120

Pitching Print Video YouTube 120

Bad Pitch Blog

JANUARY 28, 2011

The following are Bad Pitch Blog’s six rules of effective future media relations to illustrate what it will take to become the source journalists will depend on in the months/years ahead. Relevance (must drive every pitch). When we pitch in the near future, everything will be about relevance. What does that mean? Filter,man.

Pitching 109

Pitching Viral Writing Blogging 109

Journalistics

JANUARY 24, 2016

Don’t get me wrong, I’m a huge fan of HubSpot – and content marketing, brand journalism, inbound marketing, demand generation and marketing automation. In other words, media relations isn’t knowing how to mass email a generic pitch to as many journalists as possible, hoping for a 0.05% response rate.

Blogging 40

Blogging Strategy How To Writing 40

Sword and the Script

OCTOBER 27, 2020

Muck Rack is a PR technology platform that helps PR find relevant media contacts, facilitates PR pitching and provides media monitoring The big players in PR technology have largely achieved their growth through mergers and acquisitions ( example ). Or add them to a media list and start pitching.

Pitching 87

Pitching Media System Tools 87

Bianchi Biz Blog

JANUARY 25, 2021

I was an occasional contributor to Forbes from 2011-2019 and have written for N.Y. My analyst career stretches back to 1999, but my first foray into writing stories was as a Forbes contributor in 2011. people that want to pitch you? Read about the brand you’re serving or the technology you’re pitching.

Automotive 71

Automotive Meeting Industry Media 71

Solo PR Pro

MAY 14, 2021

After experiencing a bit of career burnout, Kahshanna started looking outside the entertainment industry to find her next move, eventually discovering her passion for helping niche brands love and embrace their story. This eventually led to the launch of Kissing Lions Public Relations in 2011. A serendipitous moment: Naming the agency.

Meeting 105

Meeting Training Study Film 105

PRSay

OCTOBER 8, 2021

In January 2011, Facebook Live debuted, Perry’s tour sold out in minutes and, suddenly, celebrities, politicians and world leaders all wanted to use the platform to speak directly to this audience. Only in the past few years have I seen brands come around to this. But somehow, people heard about it. We all need to do better.”.

Creativity 179

Creativity Facebook Technology Employee 179

Cision

MARCH 21, 2016

Pew Research Center found that the number of Americans using smartphones increased from 35 percent to 64 percent between 2011 and 2015. They must reconsider how they create, distribute and pitch their thought leadership. What impact does this have on communication professionals? This explains why almost half (48.9 Native Advertising.

Trends 120

Trends Mobile Media Print 120

ImPRessions - Crenshaw Communications

DECEMBER 31, 2018

For public relations and reputation experts, it’s easy to point out the brands and personalities who mishandled bad news or missed opportunities after public mistakes. Marketers may have differing opinions on Nike’s brand advertising campaign around former 49ers quarterback Colin Kaepernick this year. Believe in something.

Fashion 255

Fashion Reputation Social Media Brand 255

Contently - Strategy

OCTOBER 15, 2020

In our brand new report, we set out to highlight tactics that could help your brand thrive. Interactive Tools Give Brands a Creative Edge—and Empower Buyers. “It’s We expect brands to test the waters with more tools in the near future. Way back in 2011, some employees at HubSpot had an idea.

B2B 145

B2B Trends Video Course 145

PR 20/20

FEBRUARY 6, 2020

Breaking Brand. The creators: Breaking Brand is a podcast by Buffer ( @buffer ), whose products are designed to make social media marketing simpler and smarter. Overview: How do you create a brand from scratch? Each episode explores what makes the agency so effective, including its culture, and approach to marketing and brand.

Marketing 74

Marketing Conference Content Marketing Agency 74

Contently - Strategy

OCTOBER 15, 2021

In our brand new report, we set out to highlight tactics that could help your brand thrive. Interactive Tools Give Brands a Creative Edge—and Empower Buyers. We expect brands to test the waters with more tools in the near future. Way back in 2011, some employees at HubSpot had an idea.

B2B 85

B2B Content Marketing Trends Marketing 85

Bad Pitch Blog

JUNE 22, 2008

So for those of you that only employ a pitch or release, pay attention to some basic rules of extending what you (we) do. A written pitch is spam while a multimedia one is engaging and kind of easy to pour over. The interactive component engages the consumer, while giving them a stake in the brand. So does "Project Runway".

Viral 40

Viral Pitching Consumer YouTube 40

Bad Pitch Blog

MAY 3, 2009

[a special cross-linkage with my Trendspotting: 2011 Blog ] I’m a guy who thinks “new media” and “old media” aren’t much different anymore. They go on and on about pitching shortcuts and what a certain journalist wants from a PR person, and every now and then run a “tip sheet” about Twitter or something we’ve already mused on.

Advertising 41

Advertising Advertising Fashion Creativity 41

ZudePR

JUNE 6, 2016

MendMeShop TM ©2011 #3: Beki Winchel (Anywhere There's WiFi) Beki is co-editor of PR Daily​. As an editor, I commiserate with other journalists and editors by getting too many spammy pitches and follow-up messages. 28: Ted Rubin (New York, US) ​ Ted is a leading social marketing strategist, keynote speaker, and brand evangelist.

Writing 114

Writing Social Media SEO Blogging 114

Waxing UnLyrical

JULY 17, 2015

As of 2011, the BLS reported that only 8.7 In the PRWeek 2014 Agency Business Report example, one has to also wonder about the senior leaders the PR agencies themselves are pitching as “PR leaders” to be represented in industry publications. percent of African-American/Blacks, 7.3 percent of Asian-Americans/Pacific Islanders and 15.3

Agency 40

Agency Report Training Leadership 40

Stephen Waddington

NOVEMBER 19, 2017

Fake news primarily on social media, means that traditional media brands have reversed declines and are enjoying a resurgence. Around 250 people have graduated from the scheme since 2011. What is your brand’s purpose and role in society? 19 Fake news and brand misplacement. It’s become social and uses data.

Publicity 164

Publicity Ethics Data Community 164