2011 Branding Media Relations Pitching 
ImPRessions - Crenshaw Communications
SEPTEMBER 15, 2023
Since David Meerman Scott coined the term “ newsjacking ” in 2011, our team has written nearly 30 unique blogs on the subject — possibly more than any other topic. Newsjacking can also tie a brand to timely topics that lend themselves to stories in top-tier media outlets that can otherwise be hard to crack with things like company news.
Bad Pitch Blog
JANUARY 9, 2011
In 2007, I wrote a post called " Ready to Pitch a Blog? Three and a half years later, I''m revisiting it to celebrate the Bad Pitch blog''s Fifth Birthday. But I''ve edited it a bit to better reflect 2011. Everyone wants to know the secret formula to pitching blogs. The secret is it takes more than pitching.
PRSay
AUGUST 9, 2019
2011 — Facebook follower numbers seemed to grow on their own. 2017 — Snapchat went public with a soaring valuation and lots of brands jumped on that bandwagon. Michael Smart teaches PR professionals how to dramatically increase their positive media placements. Get more media pitching knowledge from Michael Smart here.
Landis PR
APRIL 4, 2022
What can an organization do to keep its brand top-of-mind when there’s no news? Here’s the pitch: In 2019, Landis Communications Inc. As the anticipation of the Royal Baby Birth reached a fever pitch, LCI worked closely with hospital staff to promote CPMC’s own “royal babies” the day the news broke. By Robin Carr. We newsjacked!
ImPRessions - Crenshaw Communications
AUGUST 30, 2021
Here are five pitch ideas for when there is no news that can work particularly well for B2B PR campaigns. . We do this through a meet-and-greet pitch. In this type of pitch, we introduce the new officer and explain what their new role is at the organization, highlighting their accomplishments in past roles. Meet and greet!
Bad Pitch Blog
JUNE 25, 2013
2) Is this going to advance my clients/brands goals or simply get coverage? But if there''s no real connection between your brand, the story and your target audience, what''s the point? Since 2011 , this brand has been stepping into well-deserved anger with its painful attempts to news jack. Just ask Kenneth Cole.
Journalistics
JANUARY 24, 2016
Don’t get me wrong, I’m a huge fan of HubSpot – and content marketing, brand journalism, inbound marketing, demand generation and marketing automation. When I started Journalistics in 2009, I was still actively involved in media relations as a core component of my job heading up marketing for a startup technology company.
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