Stephen Waddington

MAY 14, 2018

Voice assistants are a nascent form of technology made possible by advances in speech recognition, high speed internet connections, and raw computing power. There’s still some way for the technology to go before it becomes truly mainstream. Siri was launched in 2011 on Apple hardware. Therein lies an advertising opportunity.

Publicity 84

Publicity Marketing Google Radio 84

NewsWhip

FEBRUARY 19, 2021

If communications professionals don’t step up and develop competency in the full social media sphere, others from social media specialists, to brand marketers, and even new agency-technology hybrids will begin to encroach on what has traditionally been communications’ territory. Today, the advertisers don’t have that control.

Reputation 88

Reputation Social Media Reddit Media 88

Solo PR Pro

AUGUST 2, 2022

I started teaching at UCI in 2011, with a five-week, online course focused on using social media for business development. DePaul University College of Communications, 2011 – 2022. I've taught at NU since 2011. Be sure you are comfortable both with classroom and online teaching technology. I teach it twice a year.

Education 107

Education Course Nonprofit Resources 107

Shift Communications

MARCH 5, 2015

It is projected that over the next few months, Google will continue to improve its technology to fully build out Streams and Photos as separate entities. In 2011, when Google+ was released, Facebook’s user base was continuing to grow at a rapid pace…and along with it, its collection of user data. We just have to wait and see.

Google 60

Google Infographics Advertising Advertising 60

PR 20/20

SEPTEMBER 8, 2021

We will be making new investments over the coming months in talent and technology to advance the agency. Now imagine if every one of those activities could be intelligently automated to some degree with smarter marketing technology. AI is not some abstract thing you see in sci-fi movies. But AI is not just in your consumer life.

Financial 52

Financial Conference Agency Resources 52

Sword and the Script

APRIL 2, 2019

It mirrors a trend that’s already underway in PR’s sibling departments in marketing and advertising. It found as the Wall Street Journal reported , “Advertisers with in-house agencies increased to 64% of the survey’s respondents from 42% a decade ago, according to the study.” The Role of Technology on the Legal Market.

Agency 92

Agency Trends Marketing Survey 92

The Stalwart Blog

APRIL 10, 2015

The declaration is expected via Twitter taking a page from the Newt Gingrich 2011 playbook. The announcements and how they’re evolving is fascinating, especially now with technology changing so drastically every four years. I woke up to an AP alert about Hillary Clinton’s anticipated presidential candidacy announcement this Sunday.

Television 60

Television Mobile Government Facebook 60

Deirdre Breakenridge

JUNE 13, 2016

The National Institute for Social Media (NISM) was started in 2011 in response to a growing issue companies were having in identifying skilled candidates in the area of social media. Typically marketing, communications, PR, advertising or related professionals would benefit from our certification process and our ongoing education programs.

Social Media 0

Social Media Education Media Training 0

Waxing UnLyrical

JANUARY 24, 2011

Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali Four Free Digital Marketing Tools for Non-Profits January 24th, 2011 Tweet Guest post by Erica Holt These are frugal days, and everyone loves getting and writing about free stuff.

Tools 99

Tools Marketing Nonprofit Mobile 99

Sword and the Script

JUNE 12, 2018

There are a lot of technology vendors out there pitching better collaboration. wrote Siftrock in a press release about being included as one of the nearly 7,000 other logos on the marketing technology landscape infographic. The Denny’s stunt was the brainchild of an advertiser and not a PR pro. This is a press release.

Creativity 60

Creativity Infographics B2B Corporate 60

Stephen Waddington

DECEMBER 30, 2019

He published a paper called PR 2020 on behalf of the CIPR in 2011 that examined the future of PR. Advertising value equivalent (AVE) is at the sharp end of this issue. She believes the same issues apply in advertising and PR. It has also led to influencers themselves breaching advertising and trading standards law.

Government 103

Government Education Print Ethics 103

Contently - Strategy

SEPTEMBER 25, 2018

In November 2011, he established Wyzowl , a studio dedicated to animated video for brands. Do the explainer video first because you can use it in so many different ways: email, social media, advertising, retargeting, or ads that are not even on social, like Google ads or display ads.

Marketing 90

Marketing Video Product Launch YouTube 90

Stephen Waddington

NOVEMBER 19, 2017

Public relations has found its rightful place alongside advertising and creative agencies at Cannes and Eurobest and is today winning awards in its own right and as part of integrated solutions. The skills, technology and workflow used in media and public relations are converging. Action: Learn about this technology.

Publicity 164

Publicity Ethics Data Community 164

Masters in Communications

FEBRUARY 12, 2022

As technology advances, we require up to the minute information quickly and efficiently. Mass communication is a subarea of communications studies in the US, and social science with some elements of physical science - especially when designing systems and technology to transmit messages. Mass communication aims to meet these needs.

Ethics 52

Ethics Communications Print Television 52

Waxing UnLyrical

OCTOBER 24, 2012

The company is betting on huge advertising growth in the next five years, and many people, including myself, are skeptical. After graduating from Stanford Business School in 2011, Kate cofounded DITTO.com , an ecommerce site selling designer eyewear and features cutting edge new “try-on” technology.

Facebook 102

Facebook Mobile Google Viral 102

Waxing UnLyrical

JANUARY 4, 2011

Advertising giants like Saatchi and Saatchi are slowly making a foray into the industry. Taking cues from platforms like Ushahidi and Ayllu , similar social technologies could add tremendous value to social and economic inclusion. says: January 4, 2011 at 10:01 am [.] Amrit Pal's Weblog says: January 29, 2011 at 6:32 pm [.]

Social Media 78

Social Media Web Media Measurement 78

Shift Communications

JUNE 19, 2015

In 2009, the Federal Trade Commission (FTC) came out with guidelines regarding disclosure of endorsements that were significantly updated to take into account the ever-expanding domain of online advertising and social media. With limited space, what constitutes adequate disclosure? Who’s Likely to Be Under Scrutiny? The FTC is Serious, Folks.

Guidelines 60

Guidelines Agency Pinterest Privacy 60

PR 20/20

SEPTEMBER 21, 2017

I didn’t understand the underlying technology at the time, but when I read Automate This by Christopher Steiner in late 2012 I became convinced that artificial intelligence would transform marketing as we know it. The accelerated funding helps these companies invest in the talent and technology needed to make their software smarter.

Marketing 53

Marketing Software eBook Technology 53

Waxing UnLyrical

JANUARY 13, 2011

Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali How To Get Your Blog Project Approved January 13th, 2011 Tweet Guest post by Shanan Sorochynski Okay, you’ve had nearly half a month to sink into 2011. You’ve reflected. You’ve steadied your nerves.

Blogging 68

Blogging How To Print Facebook 68

Flatiron Communications

SEPTEMBER 30, 2015

The deal values Business Insider at $442 million, almost $200 million more than what The Washington Post sold for in 2013 and well above the $315 million AOL paid to acquire The Huffington Post in 2011.” ’ A lot of it looks like advertising. that are focused on technology for the enterprise, not the consumer.

Enterprise 28

Enterprise Comparison Guidelines Software 28

Cision

AUGUST 26, 2015

Social is branding, but unlike traditional advertising—it’s more human. Founded The Social Media Monthly, in 2011 as the first and only print magazine devoted exclusively to unlocking the power of social media for its readers. VP Marketing Technology at SHIFT Communications, Marketing Over Coffee co-host. CMO of Meddle.it.

Social Media 120

Social Media Twitter Media Nonprofit 120

PR 20/20

FEBRUARY 6, 2020

Blair is CEO of Win Without Pitching, a sales training and coaching program for creative professionals, and has spent 25 years in advertising and design. He was also instrumental to HubSpot’s growth as its Chief Product Officer from 2011 to 2014. Overview: Discover how science and technology are revolutionizing our lives.

Marketing 74

Marketing Conference Content Marketing Agency 74

Cision

MAY 21, 2015

A podcast featuring discussions at the intersection of business, technology & culture hosted by Chris Saad and Brian Solis. If you want to learn how to integrate social media, content marketing, the latest technology and more, you won’t be disappointed in Pam’s podcasts, which she delivers each weekday. 5) Pam Moore.

Social Media 120

Social Media Marketing Pinterest Media 120

Bad Pitch Blog

JUNE 22, 2008

Execution of their marketing, advertising and PR are cultish. Oh, and HP, I refuse to go there…) From commercials to emblems, consumers are eager to embed content from Apple on their personal pages (or their desktops), because it somehow represents more than the technology. (It Apple is mostly cool.

Viral 40

Viral Pitching Consumer YouTube 40

Waxing UnLyrical

NOVEMBER 24, 2010

Image: betsyjean79 via Flickr , Creative Commons Advertising, Marketing, Public Relations, Journalism, Design, Digital, TV, Radio, Podcasts, Blogging, Social Networks, Newsfeeds, Affiliate Marketing, Web TV, SEO… Creative industries have evolved just as the environments, mediums, consumers and needs of our clients have evolved over time.

Travel 79

Travel Case Study Creativity Advertising 79