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The Statistics, Effectiveness and Politics of Super Bowl Commercials [UML]

Sword and the Script

1) Statistics on the Super Bowl audience and advertising. Marketing Charts published a piece – Super Bowl 2020 Data – summarizing advertising research about the Super Bowl from Kantar and the National Retail Foundation , among others. What does an advertisement in this year’s Super Bowl (54) cost?

Sports 113
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Back to School! 3 Solo PR Pros on Becoming an Adjunct Instructor

Solo PR Pro

I started teaching at UCI in 2011, with a five-week, online course focused on using social media for business development. DePaul University College of Communications, 2011 – 2022. I've taught at NU since 2011. Be sure you are comfortable both with classroom and online teaching technology. I teach it twice a year.

Education 107
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In-Housing Trend: What PR Agencies and Marketing Firms can Learn from Law Firms

Sword and the Script

It mirrors a trend that’s already underway in PR’s sibling departments in marketing and advertising. It found as the Wall Street Journal reported , “Advertisers with in-house agencies increased to 64% of the survey’s respondents from 42% a decade ago, according to the study.” The Role of Technology on the Legal Market.

Agency 93
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Future of PR: 2020 edition

Stephen Waddington

He published a paper called PR 2020 on behalf of the CIPR in 2011 that examined the future of PR. Advertising value equivalent (AVE) is at the sharp end of this issue. has been exploring in her work on women in journalism. She believes the same issues apply in advertising and PR. It’s a work in progress.

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The Essential Guide to Mass Communication: History, Methods, Ethics, and the Future

Masters in Communications

As technology advances, we require up to the minute information quickly and efficiently. Mass communication is a subarea of communications studies in the US, and social science with some elements of physical science - especially when designing systems and technology to transmit messages. Mass communication aims to meet these needs.

Ethics 52
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5 Social Sites That Aren’t Facebook

Waxing UnLyrical

The company is betting on huge advertising growth in the next five years, and many people, including myself, are skeptical. One of the most compelling, for me, is Path , which lets you keep an ongoing journal of your life for both personal reflection and sharing with close friends.

Facebook 102
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The Top 50 Social Media Influencers on Twitter

Cision

Social is branding, but unlike traditional advertising—it’s more human. Founded The Social Media Monthly, in 2011 as the first and only print magazine devoted exclusively to unlocking the power of social media for its readers. VP Marketing Technology at SHIFT Communications, Marketing Over Coffee co-host. CMO of Meddle.it.