Sword and the Script

MARCH 14, 2023

In 2010, he sold his agency to an advertising holdings company for an estimated $10-$15 million. That context serves two purposes in this briefing: First, Kwittken is a bona fide public relations person that’s grown an agency, sold it and then stuck around to see things through. The software offers you a choice in tone too.

Software 85

Software Media Relations Pitching Media 85

Sword and the Script

JANUARY 29, 2019

At the time of this writing, the rate is currently 3.8%. While the rate has been trending down since 2010, it’s still largely been an employer’s market since the housing market popped a couple years before then. Additional considerations include, catering, hire a photographer, sharing photos on social media in real time.

Resources 77

Resources Creativity Publicity Local 77

PR Conversations

NOVEMBER 22, 2023

As a passionate advocate of reflective practice and lifelong learning, it’s always useful to look back at my previous writing/thinking. Thanks go to João Duarte for providing this ‘reflexive moment’ by noting the 15-year anniversary since publication of a PRC article ‘grilling’ James Grunig.

Education 52

Education Reputation Leadership Technology 52

Waxing UnLyrical

NOVEMBER 22, 2010

Because if there’s one thing I believe takes public relations from good to great, it’s when your audiences start becoming your community through the relationships you develop with them. But I was curious to see how Maddie and Lindy perceived not just Open Community , but its juxtaposition with public relations.

Community 82

Community Publicity Web Social Media 82

Waxing UnLyrical

SEPTEMBER 7, 2010

Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali Want Social Media Evangelizers? Be Social September 7th, 2010 Tweet Today BNET published my second post, focusing on how companies can use social media to turn customers into evangelizers.

Social Media 58

Social Media Customer Service Media Tourism 58

Waxing UnLyrical

SEPTEMBER 28, 2010

Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali Powwowing With Pepco on Social Media September 28th, 2010 Tweet I haven’t been the biggest fan of my local energy company, Pepco, recently. Completely.

Social Media 61

Social Media Media Crisis Energy 61

Ishmael's Corner

SEPTEMBER 28, 2014

While the Internet has commoditized news announcements, what appears in publications still impacts a company’s brand and reputation. That’s why I was intrigued when I heard that Muck Rack (in cooperation MDC Partners) surveyed a cross section of journalists — newspapers, magazines, trade publications, etc. — Do your homework.

Pitching 146

Pitching Survey Storytelling Newspapers 146

Waxing UnLyrical

DECEMBER 28, 2010

Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali How Reading Fairy Tales Can Improve Public Relations December 28th, 2010 Tweet What’s your favorite fairy tale? I actually have a bunch of them. Also Cinderella. Seriously.

Publicity 95

Publicity Facebook Twitter Measurement 95

Waxing UnLyrical

JANUARY 4, 2011

In fact, heavy manufacturing is probably the only exception in sectors that have been compelled to adopt social as a medium to “be remarkable&# in human terms to their followers. Consequently, social media agencies have mushroomed , with their fair share of self-confessed SM consultants cashing in on the tide.

Social Media 78

Social Media Web Media Measurement 78

Burrelles Fresh Ideas

JULY 17, 2023

Communications, public relations, and marketing messaging can be both proactive and reactive, which may be why they seem so pervasive. Godin wrote this in 2010 , but it may be even more true today. Write simply. A bonus tip for emailing media pitches is not to attach press releases or images to your email pitch.

Pitching 54

Pitching Media Media Relations Writing 54

Waxing UnLyrical

DECEMBER 14, 2010

Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali How To Become A Public Relations Star December 14th, 2010 Tweet Guest post by Mike Doman I recently had the pleasure of sitting on the admissions panel for a PR course.

Publicity 90

Publicity How To Course Facebook 90

Waxing UnLyrical

DECEMBER 24, 2010

Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali Public Relations Lessons From Jesus, The Apostles And The Bible December 24th, 2010 Tweet Note: this is not a religious post, and is meant neither to proselytize nor offend.

Publicity 86

Publicity Creativity Measurement Twitter 86

Sword and the Script

JANUARY 31, 2023

Talkwalker hired a new CEO and new CMO in late 2022 and appears to have done a round of layoffs in sales and marketing, according to multiple social media updates I’ve observed. I took a close look at the Truescope product about this time last year: A look at the media monitoring tool Truescope is bringing to the U.S. [PR

Software 78

Software Case Study Technology Tools 78

Waxing UnLyrical

NOVEMBER 19, 2010

Granted, average non-celebrities would not be able to film TV episodes, but you can still maintain a presence online through social media. Acknowledge the rumors and talk with others through your social media outposts: express your thoughts on Twitter, release a video on YouTube, or publish a blog post.

Publicity 77

Publicity Reputation Crisis Communications Film 77

Waxing UnLyrical

FEBRUARY 16, 2011

If you’re a public relations professional (or business owner) fixated on getting that One Big Media Hit (Oprah, anyone?), consider this instead: The customer is your media. Repeat after me: the customer is your media. Second: social media is a jeweler’s best friend. Stories are all very well.

Publicity 107

Publicity Media Case Study Nonprofit 107

Doctor Spin

APRIL 17, 2023

In addition to providing strategies for building “zombie loyalists,” Shankman also offers advice for engaging with customers on social media , handling negative feedback and criticism, and creating a customer service culture within your organisation. Run a social media contest and reward user-generated content.

Strategy 52

Strategy Customer Service Airlines Hotels 52

Critical Mention

JUNE 29, 2018

The saying goes that, “any publicity is good publicity,” but this doesn’t always ring true. The company also called in some big guns, having Patriots’ tight end Rob Gronkowski, a spokesperson for Tide, record a video for the brand’s social media channels where he talked about the dangers of eating Tide Pods.

Crisis 68

Crisis Customer Service Video Financial 68

Bianchi Biz Blog

JANUARY 24, 2022

I am the managing editor of Automoblog and AutoVision News , two Detroit-based automotive publications. In addition to overseeing our editorial direction and content strategy, I spend a lot of my day working and talking with the people associated with our publications. Working with people is what I enjoy most about being an editor.

Meeting 78

Meeting Automotive Media Technology 78

PR Job Coach

MARCH 23, 2010

On Saturday, March 18, 2010, I had the honor and pleasure of speaking to about 80 newly and soon-to-be minted public relations professionals at a regional PR student conference at San Jose State University The theme of the conference was "Surviving in the Public Relations Industry." Social media an absolute.

How To 150

How To Conference Google Analytics 150

Communications Conversations

DECEMBER 13, 2019

Years later he came to work with us at Risdall to help build the social media and content function. My blogging experience lasted just a few years; however, it was excellent experience and a great transition to social media. During that time his blog became a prominent fixture on my bookmark bar. job postings.

Blogging 78

Blogging Agency Community Local 78

Waxing UnLyrical

NOVEMBER 15, 2010

Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali Four Steps To Optimize A News Release For Google News November 15th, 2010 Tweet Guest post by Erica Holt Please stop yawning Don’t worry. In Google you get: Let’s face it.

Google 109

Google SEO Engineering Measurement 109

Waxing UnLyrical

DECEMBER 11, 2010

Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali Colors Of My Life December 11th, 2010 Tweet I had an early start yesterday. Later that afternoon, the DC area received its first snowfall of 2010. Be warned, the video is very shaky.

Tourism 58

Tourism Measurement Blogging Writing 58

Burrelles Fresh Ideas

MAY 9, 2023

In recent years, multi-channel communication has blurred the lines between paid, earned, shared and owned media (known as the PESO model). An integrated approach includes all aspects of communications — public relations, marketing, social media, advertising — for a 360-degree view of the planning and measurement process.

Measurement 40

Measurement Comparison Advertising Advertising 40

Waxing UnLyrical

FEBRUARY 1, 2011

Here are the questions I asked Seth today (and so many other folks responded too): What is your definition of outcomes in public relations? I know web analytics is an area many public relations practitioners have questions about, so if you have a question you’d like Jim to answer, how about bunging it in here? pts Settings.

Measurement 77

Measurement Publicity Web Analytics 77

Waxing UnLyrical

NOVEMBER 3, 2010

Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali MeasurePR: The BrandBuilder Edition November 3rd, 2010 Tweet If you work in the PR/marketing world(s) (are they one now? shouldn’t they always have been? Regardless, thanks for visiting!

Measurement 102

Measurement Blogging Tourism Social Media 102

Cision

MAY 21, 2015

This is a guest post by Angie Orth, a writer, digital influencer, media consultant and adventurer who writes at AngieAway.com. Unfortunately it didn’t shed any light on his/her disposition, something that now, after several negative experiences , weighs very heavily on my decision to invite someone on a media FAM.

Hotels 120

Hotels Tourism Travel Pinterest 120

Waxing UnLyrical

OCTOBER 28, 2010

Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali PR Is As PR Does October 28th, 2010 Tweet Just a little bit crazy This has been a bit of a crazy week for me (actually, it’s been a bit of a crazy last few weeks for me, but who’s counting?).

Conference 66

Conference Measurement Tourism Twitter 66

Waxing UnLyrical

NOVEMBER 17, 2010

It’s not just thinking about writing that I’ve been engaging in. Image: mj*laflaca via Flickr , Creative Commons It’s about how that writing looks. And if you look at my posts pre- and post-June 30, 2010, you’ll see the difference. D’oh, you say. Pull out the bag of tricks.

Blogging 86

Blogging Writing Facebook Twitter 86

Waxing UnLyrical

OCTOBER 20, 2010

We have some neat giveaways, including a couple of comps to GrowSmartBiz 2010 on November 5 ( disclosure: I’m speaking, and Network Solutions, one of the hosts, is my client ), and something very special from writing coach extraordinaire, Ann Wylie. I know I always leave with notes on how to improve my own work. Wanna Subscribe?

Measurement 72

Measurement Tourism Blogging Writing 72

Critical Mention

JUNE 12, 2018

The coach stepping to the podium to courageously accept responsibility for the team’s defeat in public showed not only his strength of character, but also helped restore a sense of pride among the Brazilian people with a hope for a better future in football. When she’s not writing you can find her at music festivals, hiking or snowboarding.

Crisis Communications 69

Crisis Communications Crisis Construction Leadership 69

Waxing UnLyrical

NOVEMBER 14, 2010

Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali Weekly Roundup: The Magic of Discovery November 14th, 2010 Tweet Whither blogroll? Though he mostly blogs about woodworking, he actually works in social media.

Blogging 85

Blogging Facebook Twitter Measurement 85

Waxing UnLyrical

OCTOBER 24, 2010

Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali Weekly Roundup: Rethinking Color October 24th, 2010 Tweet Hit in the face by pink I don’t know about other countries, but here in the U.S., Regardless, thanks for visiting! pts Settings.

Measurement 79

Measurement Tourism Blogging Resources 79

Waxing UnLyrical

OCTOBER 3, 2010

Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali Weekly Roundup: Unleash Your Lady Gaga October 3rd, 2010 Tweet Whatever you think about Lady Gaga , you have to admit she does one thing extremely well: she commands attention. Wanna Subscribe?

Measurement 67

Measurement Tourism Writing Blogging 67

Mark My Words

APRIL 9, 2015

If we just considered policy the British public are being offered a real choice on May 7th. From freezing energy prices to reversing some of the cuts that have defined Coalition politics the distinction between Labour and the Conservatives is starker than it was in 2010. Look”, he’ll begin, and with one word command the room.

Policies 60

Policies Energy Newspapers Analysis 60

Waxing UnLyrical

OCTOBER 22, 2010

Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali Measurement… Supplemented October 22nd, 2010 Tweet Last week, Priya Ramesh, CRT/tanaka ‘s director of social media, joined us for the bi-weekly #measurePR chat.

Measurement 60

Measurement Social Media Tourism Twitter 60

Waxing UnLyrical

OCTOBER 23, 2010

Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali So What Will You Have For Lunch? October 23rd, 2010 Tweet I can still remember my first tweet. PR, social media, and news articles I’ve found interesting, for example.

Twitter 65

Twitter Measurement Tourism Social Media 65

Waxing UnLyrical

NOVEMBER 6, 2010

Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali So Much To Do November 6th, 2010 Tweet So much to do So little time For places to go, for reason or rhyme. So much to do So much to see To hear, to taste, to ask, to be. Wanna Subscribe?

Tourism 62

Tourism Measurement Twitter Facebook 62