2010 Books Company Interviews 
Sword and the Script
JANUARY 3, 2023
We interviewed ChatGPT about public relations and while it does well with high-level questions, it becomes repetitive when those questions were more nuanced; the system says it is “unlikely” that it “or any other AI system will fully replace public relations (PR) professionals”. The answers are starting to feel repetitive and formulaic.
Maxim Behar
FEBRUARY 15, 2024
In 1999, in an interview with Bulgarian online media expert Justin Toms, I declared that print newspapers would be gone by 2025. A case demonstrating that mindset was the 2010 meeting of the International Press Institute in Bratislava, Slovakia. It’s the same thing with printed books. You can find the book here: [link].
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Cision
AUGUST 21, 2015
Whether it’s comic books, video games, science fiction or fantasy, what was once the province of just a bespectacled few is now accessible to the masses; three of the top ten highest grossing films of all time are based on classic comic book properties. Even “The View” is breaking comic book industry news.
Polaris
MARCH 6, 2015
In this book, Snow identifies 9 principles to help explain how some of today’s most successful innovators—comedians, business people, designers, inventors, athletes and more—are able to use less effort to achieve much more. After graduating from Columbia University’s Graduate School of Journalism, he wrote for Fast Company and Wired.
Sword and the Script
NOVEMBER 12, 2016
Another 54% said they relied on current customer interviews, while approximately 52% used marketing team recommendations.” Mr. Zambito, who hints of a forthcoming book he’s writing on buyer personas says too many B2B organizations are still focus on product comparisons, buying criteria and objection handling. Bold emphasis added ].
Bianchi Biz Blog
MARCH 22, 2021
Covering the mortgage companies like Rocket and UWM going public has been quite the experience. These are large, long-standing companies that traditionally have kept their books mostly closed. I get a lot of pitches about a company being started and that’s the news hook being offered.
Sword and the Script
JANUARY 29, 2019
While the rate has been trending down since 2010, it’s still largely been an employer’s market since the housing market popped a couple years before then. Lots of companies host open houses, which means another one is more of the same in a sea of sameness. 3 Ways PR and HR can Team up to Attract Talent. That changed in 2018.
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