2010, Blogging, Creativity and Social Media

Tracing the measurement origins of PESO

PR Conversations

JUNE 28, 2020

As Vice President of digital research at Fleishman Hillard, on 12 May 2010, he referred to a PESO model as a metrics matrix that the agency used. I used to follow Don’s blog, MetricsMan as he was one of the leading figures discussing measurement and evaluation at this time (along with Katie Delahaye Paine ).

Measurement

Measurement Social Media Blogging Mobile

How the New York Public Library’s Blog Mobilizes Communities

Cision

APRIL 24, 2015

It can include social media, tip sheets, and emails, as well as paid promotions like native advertising and promoted posts on social platforms. However, blogging is one of the leading tools in any brand’s content marketing strategy. Q: How did the NYPL decide to start a blog program? Are you a nonprofit?

Community

Community Mobile Blogging Publicity

3 Creative Ways Public Relations can Partner with Human Resources and Recruiting to Attract Talent

Sword and the Script

JANUARY 29, 2019

While the rate has been trending down since 2010, it’s still largely been an employer’s market since the housing market popped a couple years before then. To that end, here are a few creative PR ideas to help the recruiting shop out. 2) Think creatively: guerilla recruiting tactics. Thinking Creatively about Recruiting Events.

Resources

Resources Creativity Publicity Local

Why so many Employer Brands struggle with social media

Communications Conversations

FEBRUARY 10, 2015

In industry media and on PR/marketing blogs like this one, we talk an awful lot about “master brand” social media marketing work. In fact, I would argue a strong “employer brand” is more of the exception, not the rule, when it comes to the social media components.

Social Media

Social Media Brand Branding Media

Pixar’s Soul’s message resonates in “hustle-driven” PR industry

Communications Conversations

DECEMBER 29, 2020

And, after watching it, the movie’s primary message was one that resonated specifically with me–as a professional working in the communications and social media world. This message resonated with me personally, but also as someone who’s worked in the creative field for 25 years. By writing this blog!

Industry

Industry Conference Creativity Training

Talking The Social Media Walk

Waxing UnLyrical

DECEMBER 16, 2010

Image: Lars Plougmann via Flickr, Creative Commons Really, if you just read through the comments, there’s your follow-up blog post… but since I promised you one, you’re getting one. All the comments were thoughtful, but there were a few that made me think a lot more about this whole “social media&# thing.

Social Media

Social Media Media Facebook Twitter

Here Comes Generation Alpha: What PR Pros Need to Know About the World’s Next Age Group

PRSay

OCTOBER 17, 2019

Born between 2010 and 2025 to millennial and Gen Z parents, the Alpha Generation’s first members are beginning to emerge as consumers as they enter middle school. Through technologies from social media to sensors, manufacturers and tech companies will be able to see how Alphas interact with their brands. Offer transparency.

Groups

Groups Mobile Real Estate Skype

Judging A Blog Post By Its Cover

Waxing UnLyrical

NOVEMBER 17, 2010

Image: mj*laflaca via Flickr , Creative Commons It’s about how that writing looks. They might be helpful to you as you continue on your path as a blogging Grasshopper. And if you look at my posts pre- and post-June 30, 2010, you’ll see the difference. D’oh, you say. Preview before you publish. Image: U.S.

Blogging

Blogging Writing Facebook Twitter

Powwowing With Pepco on Social Media

Waxing UnLyrical

SEPTEMBER 28, 2010

Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali Powwowing With Pepco on Social Media September 28th, 2010 Tweet I haven’t been the biggest fan of my local energy company, Pepco, recently.

Social Media

Social Media Media Crisis Energy

What I Learned From NOT Blogging

Journalistics

JANUARY 3, 2016

As part of my effort to get the blog back on track in 2016, I spent the past month doing some quantitative and qualitative analysis to better understand how this happened. I’ve shared the results from this exercise in the first half of this post below (“Why I Was Not Blogging”). Why I Was NOT Blogging.

Blogging

Blogging Analytics Google Writing

Ten Reasons PR Pros Should Blog

Waxing UnLyrical

NOVEMBER 10, 2010

Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali Ten Reasons PR Pros Should Blog November 10th, 2010 Tweet Last week, Joe Hackman hosted Danny Brown , Gini Dietrich and me on his BlogTalkRadio show, aptly entitled PRapalooza. Boy, was it fun!

Blogging

Blogging Facebook Twitter Writing

How to Start a University Blog

Waxing UnLyrical

NOVEMBER 30, 2010

Image: Katie Harris via Flickr , Creative Commons Connect with the people you serve The goal wasn’t to create a blog. Image: Katie Harris via Flickr , Creative Commons Connect with the people you serve The goal wasn’t to create a blog. So when the idea of a blog first entered my head, I shared it with all of them.

Blogging

Blogging How To Social Media Community

Customize Your Blog's Error Page in 5 Easy Steps

Waxing UnLyrical

NOVEMBER 4, 2010

First, you… Image: Kate Sumbler via Flickr , Creative Commons Hold on! A while back, I was looking at my Google Analytics for WUL and I noticed that my 404 page , i.e. the one you get when the server can’t find the page you’re looking for on a particular site, was the 4th most highly-trafficked page on my blog.

Blogging

Blogging Facebook Twitter How To

An “Interview” with ChatGPT: What is Public Relations? How Has PR Changed? Will Artificial Intelligence Replace Comms Pros?

Sword and the Script

JANUARY 3, 2023

PR can also involve managing events, speaking at conferences, and developing social media campaigns. PR practitioners use a variety of methods to get their message out, including press releases, media relations, social media, and more.

Interviews

Interviews Publicity Technology Social Media

Is Pay-to-Post Blogging The New Advertorial?

Waxing UnLyrical

NOVEMBER 23, 2010

Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali Is Pay-to-Post Blogging The New Advertorial? November 23rd, 2010 Tweet Guest post by Jackson Wightman I take part in a few Twitter chats when time permits. Remember the advertorial ?

Blogging

Blogging Twitter Facebook Measurement

5 Ways To Spice Up Your WordPress Blog

Waxing UnLyrical

JANUARY 14, 2011

If you’re just getting started blogging (or maybe even if you’ve been doing it a while), here are some WordPress plugins I really really like. I really like its functionality, plus it’s a great way for folks to search on your blog as well as on the Interwebz without actually leaving your blog. LinkWithin.

Blogging

Blogging Facebook Twitter Measurement

Blogging for Grasshoppers: The Most Numerous Steps To Do The.

Waxing UnLyrical

OCTOBER 14, 2010

Establishing your voice A blog post with pointers isn’t only meant to teach, it is also meant to connect with readers. Instead, Steve encourages people to be creative and to inject personality into their communications. Creativity, for them, is an afterthought. Image: Stuart Caie via Flickr, CC 2.0

Blogging

Blogging Twitter Creativity Facebook

How to Power a Public Relations Campaign with Instagram

5W PR

NOVEMBER 23, 2021

It’s also the fastest growing among the larger social media platforms. Finally, don’t forget this is still a social media platform, that means it’s not just about advertising your product or service, it’s also about building an interactive group. Using Influencers in your Social PR Campaign. Engagement Stats.

Instagram

Instagram Publicity How To Social Media

W Bellevue: Where Green Meets Global Glamor, and Where PR Meets Influencers

Barokas

JULY 17, 2017

June 15 marked a momentous occasion, the Grand Opening of W Bellevue, the newest hotel opening for W since 2010. From design elements which pay homage to the traditional lake house, to beautiful and creative street art adorning the walls, W Bellevue is something spectacular. The best part of it all? We’re just getting started!

Meeting

Meeting Hotels Travel Local

What I Learned From NOT Blogging

Journalistics

JANUARY 3, 2016

As part of my effort to get the blog back on track in 2016, I spent the past month doing some quantitative and qualitative analysis to better understand how this happened. I’ve shared the results from this exercise in the first half of this post below (“Why I Was Not Blogging”). Why I Was NOT Blogging.

Blogging

Blogging Analytics Google Writing

W Bellevue: Where Green Meets Global Glamor, and Where PR Meets Influencers

Barokas

JULY 17, 2017

June 15 marked a momentous occasion, the Grand Opening of W Bellevue, the newest hotel opening for W since 2010. From design elements which pay homage to the traditional lake house, to beautiful and creative street art adorning the walls, W Bellevue is something spectacular. The best part of it all? We’re just getting started!

Meeting

Meeting Hotels Travel Local

Four Steps To Optimize A News Release For Google News

Waxing UnLyrical

NOVEMBER 15, 2010

Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali Four Steps To Optimize A News Release For Google News November 15th, 2010 Tweet Guest post by Erica Holt Please stop yawning Don’t worry. Your keywords might be “social media for non-profits.&#

Google

Google SEO Engineering Measurement

PR Tactics in 2015: What’s Changed & What We Can Improve

Cision

MAY 21, 2015

Most clients now see the value in courting writers who will cover their destinations in creative ways across platforms. Unfortunately it didn’t shed any light on his/her disposition, something that now, after several negative experiences , weighs very heavily on my decision to invite someone on a media FAM. Press Trips & FAMs.

Hotels

Hotels Tourism Travel Pinterest

Dealmaking Sizzles Again Among PR Software Providers and Here Comes Another Side Dish of Generative AI for Comms [PR Tech Sum]

Sword and the Script

JANUARY 31, 2023

Talkwalker hired a new CEO and new CMO in late 2022 and appears to have done a round of layoffs in sales and marketing, according to multiple social media updates I’ve observed. Social media tools offer AI to write social media posts. million in November of 2021. What does it do?

Software

Software Case Study Technology Tools

[L]earned Media: An Interview with Sam Zises

Critical Mention

OCTOBER 27, 2018

Agency life can be tough, but [L]earned Media’s CEO Sam Zises has got it down to a science. In our interview with Sam, he offered powerful insights into the world of content marketing, social media and “cutting through the clutter.” Q: What’s your day-to-day like as the Founder & CEO of [L]earned media?

Interviews

Interviews Media Content Marketing Facebook

WOM: What's Really Behind The Buzz

Waxing UnLyrical

NOVEMBER 24, 2010

Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali WOM: What’s Really Behind The Buzz November 24th, 2010 Tweet Guest post by Bryce Keane What’s the buzz? To say I knew who he was (via the London social media circuit) would be an understatement.

Travel

Travel Case Study Creativity Advertising

How Reading Fairy Tales Can Improve Public Relations

Waxing UnLyrical

DECEMBER 28, 2010

Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali How Reading Fairy Tales Can Improve Public Relations December 28th, 2010 Tweet What’s your favorite fairy tale? Even when I am reading blogs or catching up on Reader. Also Cinderella.

Publicity

Publicity Facebook Twitter Measurement

I Love My HA Jamz

The Hoffman Agency

OCTOBER 13, 2020

HA-WA Account Executive Kiana Cacchione explains how the I Love My Ducks YouTube video changed the trajectory of her life: The year was 2010 and my Abercrombie and Fitch-wearing 8th grade self was absolutely thriving. The post I Love My HA Jamz appeared first on "What's HAppening" Blog.

YouTube

YouTube Viral Video Social Media

Automation in Public Relations Measurement: Yea/Nay?

Waxing UnLyrical

NOVEMBER 18, 2010

Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali Automation in Public Relations Measurement: Yea/Nay? Image: Tinkerbots via Flickr , Creative Commons Tools are beginning to do a solid job with the most mind-numbing parts of research (i.e.,

Measurement

Measurement Publicity Analysis Tools

The Extra Mile PR Strategy: Wow Your Customers

Doctor Spin

APRIL 17, 2023

In addition to providing strategies for building “zombie loyalists,” Shankman also offers advice for engaging with customers on social media , handling negative feedback and criticism, and creating a customer service culture within your organisation. Run a social media contest and reward user-generated content.

Strategy

Strategy Customer Service Airlines Hotels

Public Relations Lessons From Jesus, The Apostles And The Bible

Waxing UnLyrical

DECEMBER 24, 2010

Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali Public Relations Lessons From Jesus, The Apostles And The Bible December 24th, 2010 Tweet Note: this is not a religious post, and is meant neither to proselytize nor offend. Thanks for sharing!

Publicity

Publicity Creativity Measurement Twitter

So What Will You Have For Lunch?

Waxing UnLyrical

OCTOBER 23, 2010

Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali So What Will You Have For Lunch? October 23rd, 2010 Tweet I can still remember my first tweet. PR, social media, and news articles I’ve found interesting, for example. Or pathetic.

Twitter

Twitter Measurement Tourism Social Media

Weekly Roundup: The Magic of Discovery

Waxing UnLyrical

NOVEMBER 14, 2010

Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali Weekly Roundup: The Magic of Discovery November 14th, 2010 Tweet Whither blogroll? While I try to keep it updated, it certainly does not reflect all the blogs I subscribe to in my Reader.

Blogging

Blogging Facebook Twitter Measurement

PR Is As PR Does

Waxing UnLyrical

OCTOBER 28, 2010

Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali PR Is As PR Does October 28th, 2010 Tweet Just a little bit crazy This has been a bit of a crazy week for me (actually, it’s been a bit of a crazy last few weeks for me, but who’s counting?).

Conference

Conference Measurement Tourism Twitter

Simply The Best

Waxing UnLyrical

NOVEMBER 27, 2010

Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali Simply The Best November 27th, 2010 Tweet There’s a big difference between being “the best&# and “one of the best.&# Oh, one other thing: my blog = my sandbox. Wanna Subscribe?

Measurement

Measurement Tourism Blogging Writing

How Google Instant Might Impact Your Small Non-Profit

Waxing UnLyrical

OCTOBER 19, 2010

Image: Greig Christie via Flickr, Creative Commons Since Google Instant’s launch just over a month ago, digital marketers have been scrambling to figure out how search engine marketing strategies might need to change. Bing, Nielsen recently reported , received nearly 14 percent of search traffic in August 2010. received 13 percent.

Google

Google Nonprofit Engineering SEO

The Old “New Media” and Marketing Tools with Novel Twists [UML]

Sword and the Script

FEBRUARY 11, 2017

Pinterest, which positioned itself as a “ visual search engine ” – as opposed to a social media network – has set itself up to capitalize on the opportunity while creating a new one for marketers: it recently introduced visual search ads. Is your PR agency bring creative ideas to the table? If not, give our services a try.

Tools

Tools Pinterest Marketing Media

Kpop Lessons: Handling Defamation Through Public Relations

Waxing UnLyrical

NOVEMBER 19, 2010

Image: twchoi11 via Flickr , Creative Commons Though I wouldn’t consider myself as devoted as some fan clubs. Image: Gitgat via Flickr , Creative Commons Instead, speak up and join the conversation. He does his best to stay informed on politics, tech, music, cultures, and social media.

Publicity

Publicity Reputation Crisis Communications Film

Conch and Drum

Waxing UnLyrical

OCTOBER 16, 2010

Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali Conch and Drum October 16th, 2010 Tweet Tomorrow is Bijoya Dashami, the culmination of the single-most important festival Bengalis celebrate: Durga Puja. Oh, one other thing: my blog = my sandbox.

Construction

Construction Tourism Measurement Blogging

So Much To Do

Waxing UnLyrical

NOVEMBER 6, 2010

Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali So Much To Do November 6th, 2010 Tweet So much to do So little time For places to go, for reason or rhyme. Image: Louise Docker via Flickr , Creative Commons Thanks so much for stopping by WUL!

Tourism

Tourism Measurement Twitter Facebook

Measurement… Supplemented

Waxing UnLyrical

OCTOBER 22, 2010

Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali Measurement… Supplemented October 22nd, 2010 Tweet Last week, Priya Ramesh, CRT/tanaka ‘s director of social media, joined us for the bi-weekly #measurePR chat. Were they paid?

Measurement

Measurement Social Media Tourism Twitter

Weekly Roundup: Paloozas And Palominos

Waxing UnLyrical

NOVEMBER 7, 2010

Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali Weekly Roundup: Paloozas And Palominos November 7th, 2010 Tweet Apparently a “palooza&# is an “ exaggerated event.&# 5 takeaways on social media and politics , by Dave Fleet.

Facebook

Facebook Measurement Twitter Social Media

How To Become A Public Relations Star

Waxing UnLyrical

DECEMBER 14, 2010

Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali How To Become A Public Relations Star December 14th, 2010 Tweet Guest post by Mike Doman I recently had the pleasure of sitting on the admissions panel for a PR course. Knowing social media.

Publicity

Publicity How To Course Facebook

Lessons From a Very Public Break-Up

Waxing UnLyrical

OCTOBER 17, 2011

After hearing NAB’s Hillan Klein and Kate Thompson share insights about the Break-Up at Social Media Club Melbourne , I wanted to ask Hillan a few more questions about this campaign. Hillan, how did NAB as a large-scale bank first become involved in the social media space? How valuable was that time spent listening?

Publicity

Publicity Banking YouTube Social Media

Tracing the measurement origins of PESO

How the New York Public Library’s Blog Mobilizes Communities

Trending Sources

3 Creative Ways Public Relations can Partner with Human Resources and Recruiting to Attract Talent

Why so many Employer Brands struggle with social media

Pixar’s Soul’s message resonates in “hustle-driven” PR industry

Talking The Social Media Walk

Here Comes Generation Alpha: What PR Pros Need to Know About the World’s Next Age Group

Judging A Blog Post By Its Cover

Powwowing With Pepco on Social Media

What I Learned From NOT Blogging

Ten Reasons PR Pros Should Blog

How to Start a University Blog

Customize Your Blog's Error Page in 5 Easy Steps

An “Interview” with ChatGPT: What is Public Relations? How Has PR Changed? Will Artificial Intelligence Replace Comms Pros?

Is Pay-to-Post Blogging The New Advertorial?

5 Ways To Spice Up Your WordPress Blog

Blogging for Grasshoppers: The Most Numerous Steps To Do The.

How to Power a Public Relations Campaign with Instagram

W Bellevue: Where Green Meets Global Glamor, and Where PR Meets Influencers

What I Learned From NOT Blogging

W Bellevue: Where Green Meets Global Glamor, and Where PR Meets Influencers

Four Steps To Optimize A News Release For Google News

PR Tactics in 2015: What’s Changed & What We Can Improve

Dealmaking Sizzles Again Among PR Software Providers and Here Comes Another Side Dish of Generative AI for Comms [PR Tech Sum]

[L]earned Media: An Interview with Sam Zises

WOM: What's Really Behind The Buzz

How Reading Fairy Tales Can Improve Public Relations

I Love My HA Jamz

Automation in Public Relations Measurement: Yea/Nay?

The Extra Mile PR Strategy: Wow Your Customers

Public Relations Lessons From Jesus, The Apostles And The Bible

So What Will You Have For Lunch?

Weekly Roundup: The Magic of Discovery

PR Is As PR Does

Simply The Best

How Google Instant Might Impact Your Small Non-Profit

The Old “New Media” and Marketing Tools with Novel Twists [UML]

Kpop Lessons: Handling Defamation Through Public Relations

Conch and Drum

So Much To Do

Measurement… Supplemented

Weekly Roundup: Paloozas And Palominos

How To Become A Public Relations Star

Lessons From a Very Public Break-Up

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