User-generated content

Ronn Torossian

A very popular example of user-generated content dates back to 2005, when two people in lab coats began dropping Mentos into bottles of Diet Coke and began recording the results.

Film 195

How to get your business on YouTube (and why you should)

Agility PR Solutions

Since its creation in 2005, YouTube has done nothing but grow exponentially. With currently over 2 billion monthly active users, the site has become the ultimate spot for both live-action and animated videos.


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What marketers need to know about shopping cart abandonment

Agility PR Solutions

“How these little abandonments seem to sting so easily,” singer-songwriter Alanis Morissette sang back in 2005, as if to predict the bane of marketers’ feelings about shopping cart abandonment today.

PR expert tells Jeremy Kyle to reinvent himself

Mark My Words

We’re in sensitive areas – that programme might have been at its peak post-Springer, 2005, I’m personally surprised it’s been going so long”. The Independent. Public relations and branding expert Mark Borkowski told Press Association: “He has to reinvent himself because clearly that type of programme is no longer fit for these times. “We’re Read full article here: [link]. Mark Comments

Brand 60

Social messaging’s newest player: Bebo

PR in High Definition

If you currently have no idea what I’m talking about, I’ll forgive you straight away, because Bebo is a bit of a blast from the past – it launched as a social network in 2005 and faded from view towards the end of the decade following a couple of changes of ownership and […]. Bebo is back!

Why your company needs inbound marketing web design

Axia PR

Since HubSpot’s creation of inbound marketing in 2005, the approach has grown immensely in popularity as an effective way to increase your customer base. If your web design company has never heard of inbound marketing, it might be time to find a new one. Inbound marketing focuses on attracting customers through relevant and helpful content and adding value at every stage in the buyer’s journey.

Web 55

How agencies can win in this hyper-competitive hiring moment

PR Daily

In 2005 I decided that my industry was broken. But even back in 2005, before the more recent exploration of the gender gap, I knew I wanted a better option. Here’s how one PR agency hopes to continue its 15-year tradition of busting norms.

Agency 122

Oxford English Dictionary adds 'meh,' 'fo'shizzle,' 'sext' and more

PR Daily

2009), photobomb (2008), crowdfund (2008), totes (2005), staycation (2005), and sext (2001). Every year, the Oxford English Dictionary captures headlines by adding some colloquialisms to its digital tome. It’s a great sign of the times and a reminder of what nerds we can be. As the OED reminds us, some recent entries include. jeggings. Slang such as “ meh ” and “ fo’shizzle ” were also added to the more than 500 new terms to this year’s edition.

System 127

PR Has Evolved Since First ‘Public Relations Handbook’ in 1967, but Some Values Are Timeless


About 2,200 local print newspapers have closed since 2005, cutting the number of newspaper journalists by more than half between 2008 and 2020. Fifty-five years ago, the first “Public Relations Handbook” that I edited was published.

PR must grow up and appreciate the value of qualifications, learning and research

Stephen Waddington

Exploring PR was originally conceived in 2005 as a collaboration between Ralph Tench and Liz Yeomans at Leeds Beckett University. A personal commitment as CIPR Past President in 2015 has led to the publication of the fifth edition of Exploring Public Relations and Management Communication.

Barbara Rozgonyi Is An Certified Virtual Presenter and Speaker


Recently awarded the Certified Virtual Presenter certification by eSpeakers, Barbara Rozgonyi is a consultant, author, and speaker who began presenting virtual keynotes, webinars, and online learning courses in 2005.

YouTube's evolution as a marketing vehicle

PR Daily

I can’t recall the first viral YouTube video I watched, and I can’t recall exactly how (or in what format) we shared the Internet’s most legendary videos before the service launched in 2005. Considering how much the site has evolved since then—I mean, we have “YouTube celebrities” now—it’s only fitting that as the site turns 10 years old, we should take a look at YouTube as a business (and vehicle for PR and marketing).

I Sold PR 20/20, but That’s Just the Start of the Story

PR 20/20

I started PR 20/20 in November 2005 out of a spare bedroom in my Cleveland home with a $25,000 loan and a belief that there was a better way to build an agency. I created the PR 20/20 tagline, “Look Beyond,” in 2005 when I launched the agency.

Get Your Message Across Loud and Clear: How to Train a Spokesperson

Doctor Spin

I’ve been training spokespersons and pitching their stories since 2005. How to train a spokesperson? Being a camera-shy introvert, I’ve got a profound respect for anyone prepared to step out into the spotlight.

When it comes to purpose, investors look to take action

PR Daily

The term was coined in 2005 for investors to understand the wider impact and liability associated with their investments. Failing to show progress on ESG commitments subjects your brand to new threats from activist investors with an axe to grind.

Google’s Decision Five Years Ago to Communicate Changes in China on Its Corporate Blog Signaled the Arrival of Owned Media.

Ishmael's Corner

As far back as 2005, BusinessWeek devoted a cover feature to blogs that included the words: “Your customers and rivals are figuring blogs out. Google’s decision on January 12, 2005 forever altered this perception. On January 12, 2010, Google published a post with the austere headline, “ A New Approach to China.”.

Google 112

PR 2020: What will it be like?


If you had asked public relations professionals in 2005 what their daily routine would look like, there’s a good chance none would have predicted the landscape of 2016. [By Jason Mollica]. Victor Hugo once said that there is nothing like a dream to create the future. Social media has helped to break down the siloed thinking of the past and we are seeing a much more communicative industry. It hasn’t all been sunshine and rainbows, though.

Radio 137

Public relations and professionalism: work to do to realise full potential

Stephen Waddington

Chartered status was granted by the Privy Council in 2005 enabling it grant Chartered accreditation to practitioners. Public relations practitioners fall short of the expectations of a profession. It’s a limiting factor for public relations to realise its potential as a management discipline.

New York magazine turns to social media after hack

PR Daily

While Cosby hasn’t been charged with a crime, he admitted during a deposition in 2005 that he had sex with young women to whom he had given Quaaludes. New York magazine has been widely lauded this week for its exceptional cover story about the many assault allegations against comedian Bill Cosby. Thirty-five women who accused Cosby of sexual assault graced the magazine’s cover.

Communicators reveal work perk preferences and employer attributes

PR Daily

Work-at-home arrangements, not counting the self-employed, have increased 173% since 2005, 11% faster than the rest of the workforce and nearly 47 times faster than the self-employed population, according to Global Workplace Analytics.

Earned Media vs. Media Relations [PR Tech Sum]

Sword and the Script

Summary of monthly PR tech news: Critical Mention adds a media database; Talkwalker acquires Nielson Social; Watch out for fine print in media monitoring contracts As a term, earned media made a big splash in search trends in late 2004 or early 2005…and then interest waned.

Social Media Usage Skyrockets in Last Decade

The Proactive Report

Back in 2005 when Pew started tracking social media usage just 7% of adults where active on social networking sites. Today that number is 65%. Over the years Pew has monitored how the rise of social media has affected our work, relationships and communication patterns and how these changes have affected business and politics.

In Memoriam: Judy VanSlyke Turk, Ph.D., APR, Fellow PRSA


In 2005, she received the Pathfinder Award from the Institute for Public Relations for her lifetime contributions to research. Judy VanSlyke Turk, Ph.D., APR, Fellow PRSA, a longtime PRSA member and champion of PR education and research, died on May 2 in Richmond, Va., after a lengthy illness.

Magenta Nation: Healthcare and Income Inequality

Scott Public Relations

From 1979 to 2005, the after-tax household income of the bottom 20% of American earners rose 6%. The growing wealth gap among citizens is a major public policy concern for the United States.

How PR pros can land coverage with new online outlet ‘Grid’

PR Daily

They see this moment as something akin to the period between 2005 and 2011, which saw brands emerge like HuffPost, Politico and Buzzfeed. The publication’s top brass share tips on their approach to stories—and connecting with subject matter experts.

PR Heroes Of The Hurricanes

ImPRessions - Crenshaw Communications

McIngvale has navigated these waters before; he offered shelter to victims of Hurricane Katrina in 2005. Back-to-back hurricanes Harvey and Irma were unprecedented in their impact, destroying lives and homes, wreaking billions in damage, and knocking other news out of the headlines (a minor challenge for the media and public relations professions.) But the storms of September also brought some good news. Experts tell us that the U.S.

An Ethical, Decision-Making Model to Consider


In an effort to incorporate a deontological approach to decision-making, Bowen created a practical model for PR professionals ( Journal of Public Relations Research, 2005). How do we ethically communicate and make decisions in a manner that considers the best interests for all — including employers, clients, members of key publics and stakeholders? In reality, PR professionals can’t make everyone happy.

Ethics 106

Good Corporate Culture Moves Everyone Forward


After category 5 Hurricane Katrina struck New Orleans in 2005 and devastated the city, Marriott International remained true to its mission of “putting people first.”.

I Sold PR 20/20, but That’s Just the Start of the Story

PR 20/20

I started PR 20/20 in November 2005 out of a spare bedroom in my Cleveland home with a $25,000 loan and a belief that there was a better way to build an agency. I created the PR 20/20 tagline, “Look Beyond,” in 2005 when I launched the agency.

7 of the best PR podcasts for 2018

The Resolution Blog

For Immediate Release (FIR) Originally started in 2005 these guys know what they are talking about. So you may have heard the news?—?we we have just launched a new podcast series featuring our very lovely Stella Bayles. To mark this occasion, I thought I would review the best PR and marketing podcasts around. Podcasts are great because you can give your eyes a break from screens and books while getting yourself more clued up.

The Easy Street Strategy

Doctor Spin

I’ve been crafting various strategies for many different types of organisations since 2005. I’m always on the lookout for an Easy Street Strategy. This blog article will share my favourite approach to finding that powerful strategy that will benefit a client for years.

5 Political Podcasts to Follow This Election Season


Established in 2005, the hour-long episodes bring listeners through the week’s political events, Supreme Court rulings, boisterous speeches and gets into the nitty gritty of how political machines work. Political junkies, news hounds and commuters around the country are tuning into this election season with their iPhones and earbuds. According to a survey by comScore , as much as 21 percent of Americans listen to podcasts. That’s up from just 9 percent in 2008 and 14 percent in 2012.

TCC’s judgment in Martlet v Mulalley, a cladding fire safety dispute

Practical Law Construction

The defendant (Mulalley) was a design and build contractor who was engaged in 2005 to install external wall insulation on the Towers in the form of rendered cladding. Cladding disputes have been ubiquitous in recent years.

Healthcare and the Wealth Gap

Scott Public Relations

From 1979 to 2005, the after-tax household income of the bottom 20% of American earners rose 6%. The growing wealth gap among citizens is a major public policy concern for the United States.

Why Now Is the Time to Eliminate Jargon and Buzzwords


In their 2005 book, “Why Business People Speak Like Idiots,” authors Brian Fugere, Chelsea Hardaway and Jon Warshawsky wrote that employees perceive jargon, hype and buzzwords as packaged and inauthentic.

System 137

Dior sticks by Johnny Depp in defiance of ‘wife beater’ ruling

Mark My Words

In 2005 Depp’s former partner, the model Kate Moss, was dropped by Burberry and Chanel after her News of the World cocaine scandal. The Guardian Evidence suggests defiant Johnny Depp fans have been buying Dior’s Sauvage fragrance in support of the actor, who continues to be the face of the cologne despite a high court judge finding that he violently abused his ex-wife during their relationship.

Carbon bandwagon

Stephen Waddington

BP’s campaign in 2005 by Ogilvy to promote individual carbon footprints is an example of greenwashing on a massive scale. Public relations must take responsibility for its role in the climate crisis.

Princess Cruises admits wrongdoing in ocean pollution scandal

PR Daily

Princess will plead guilty to felony charges for the actions of five of its ships, which date back to 2005. Princess Cruise lines spent eight years dumping waste from multiple ships into the ocean—now, it’s paying the price. The U.S. Department of Justice is fining Princess for what it calls “deliberate pollution of the seas and intentional acts to cover it up.” The DOJ said this is its largest fine “involving deliberate vessel pollution.”.

New Year’s Honours 2015

Stuart Bruce

Tom Murphy @tpemurphy – I first ‘knew’ Tom by reading his PR blog, but didn’t meet him until 2005 when we both spoke at the UK’s first ever PR social media conference in 2005. Against all the odds in 2005 he held onto his seat, mainly because he was such a highly regarded local MP.

Local 83

Cider sip or cider slip? Would you let a politician endorse your brand?

Stephen Waddington

Prior to the 2005 election, Cornwall was Lib Dem yellow across the county, with one Labour constituency in Falmouth and Camborne. Aligning a brand with a political party is a tricky business. Boris Johnson endorses cider, Jo Swinson ethical clothing and Jeremy Corbyn an art gallery.