User-generated content

Ronn Torossian

A very popular example of user-generated content dates back to 2005, when two people in lab coats began dropping Mentos into bottles of Diet Coke and began recording the results.

Film 195

How to get your business on YouTube (and why you should)

Agility PR Solutions

Since its creation in 2005, YouTube has done nothing but grow exponentially. With currently over 2 billion monthly active users, the site has become the ultimate spot for both live-action and animated videos.


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What marketers need to know about shopping cart abandonment

Agility PR Solutions

“How these little abandonments seem to sting so easily,” singer-songwriter Alanis Morissette sang back in 2005, as if to predict the bane of marketers’ feelings about shopping cart abandonment today.

PR expert tells Jeremy Kyle to reinvent himself

Mark My Words

We’re in sensitive areas – that programme might have been at its peak post-Springer, 2005, I’m personally surprised it’s been going so long”. The Independent. Public relations and branding expert Mark Borkowski told Press Association: “He has to reinvent himself because clearly that type of programme is no longer fit for these times. “We’re Read full article here: [link]. Mark Comments

Brand 60

How agencies can win in this hyper-competitive hiring moment

PR Daily

In 2005 I decided that my industry was broken. But even back in 2005, before the more recent exploration of the gender gap, I knew I wanted a better option. Here’s how one PR agency hopes to continue its 15-year tradition of busting norms.

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Do I Need a Social Media Marketing Manager?

Landis PR

In 2005, the year after Facebook went live, that number was 5 percent. Photo courtesy of Pexels. By Robin Carr, LCI. To answer the question, let’s examine the history and the data.

Why your company needs inbound marketing web design

Axia PR

Since HubSpot’s creation of inbound marketing in 2005, the approach has grown immensely in popularity as an effective way to increase your customer base. If your web design company has never heard of inbound marketing, it might be time to find a new one. Inbound marketing focuses on attracting customers through relevant and helpful content and adding value at every stage in the buyer’s journey.

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Oxford English Dictionary adds 'meh,' 'fo'shizzle,' 'sext' and more

PR Daily

2009), photobomb (2008), crowdfund (2008), totes (2005), staycation (2005), and sext (2001). Every year, the Oxford English Dictionary captures headlines by adding some colloquialisms to its digital tome. It’s a great sign of the times and a reminder of what nerds we can be. As the OED reminds us, some recent entries include. jeggings. Slang such as “ meh ” and “ fo’shizzle ” were also added to the more than 500 new terms to this year’s edition.

System 131

PR must grow up and appreciate the value of qualifications, learning and research

Stephen Waddington

Exploring PR was originally conceived in 2005 as a collaboration between Ralph Tench and Liz Yeomans at Leeds Beckett University. A personal commitment as CIPR Past President in 2015 has led to the publication of the fifth edition of Exploring Public Relations and Management Communication.

Barbara Rozgonyi Is An Certified Virtual Presenter and Speaker


Recently awarded the Certified Virtual Presenter certification by eSpeakers, Barbara Rozgonyi is a consultant, author, and speaker who began presenting virtual keynotes, webinars, and online learning courses in 2005.

I Sold PR 20/20, but That’s Just the Start of the Story

PR 20/20

I started PR 20/20 in November 2005 out of a spare bedroom in my Cleveland home with a $25,000 loan and a belief that there was a better way to build an agency. I created the PR 20/20 tagline, “Look Beyond,” in 2005 when I launched the agency.

When it comes to purpose, investors look to take action

PR Daily

The term was coined in 2005 for investors to understand the wider impact and liability associated with their investments. Failing to show progress on ESG commitments subjects your brand to new threats from activist investors with an axe to grind.

YouTube's evolution as a marketing vehicle

PR Daily

I can’t recall the first viral YouTube video I watched, and I can’t recall exactly how (or in what format) we shared the Internet’s most legendary videos before the service launched in 2005. Considering how much the site has evolved since then—I mean, we have “YouTube celebrities” now—it’s only fitting that as the site turns 10 years old, we should take a look at YouTube as a business (and vehicle for PR and marketing).

Google’s Decision Five Years Ago to Communicate Changes in China on Its Corporate Blog Signaled the Arrival of Owned Media.

Ishmael's Corner

As far back as 2005, BusinessWeek devoted a cover feature to blogs that included the words: “Your customers and rivals are figuring blogs out. Google’s decision on January 12, 2005 forever altered this perception. On January 12, 2010, Google published a post with the austere headline, “ A New Approach to China.”.

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How PR pros can land coverage with new online outlet ‘Grid’

PR Daily

They see this moment as something akin to the period between 2005 and 2011, which saw brands emerge like HuffPost, Politico and Buzzfeed. The publication’s top brass share tips on their approach to stories—and connecting with subject matter experts.

PR 2020: What will it be like?


If you had asked public relations professionals in 2005 what their daily routine would look like, there’s a good chance none would have predicted the landscape of 2016. [By Jason Mollica]. Victor Hugo once said that there is nothing like a dream to create the future. Social media has helped to break down the siloed thinking of the past and we are seeing a much more communicative industry. It hasn’t all been sunshine and rainbows, though.

Radio 137

New York magazine turns to social media after hack

PR Daily

While Cosby hasn’t been charged with a crime, he admitted during a deposition in 2005 that he had sex with young women to whom he had given Quaaludes. New York magazine has been widely lauded this week for its exceptional cover story about the many assault allegations against comedian Bill Cosby. Thirty-five women who accused Cosby of sexual assault graced the magazine’s cover.

In Memoriam: Judy VanSlyke Turk, Ph.D., APR, Fellow PRSA


In 2005, she received the Pathfinder Award from the Institute for Public Relations for her lifetime contributions to research. Judy VanSlyke Turk, Ph.D., APR, Fellow PRSA, a longtime PRSA member and champion of PR education and research, died on May 2 in Richmond, Va., after a lengthy illness.

Communicators reveal work perk preferences and employer attributes

PR Daily

Work-at-home arrangements, not counting the self-employed, have increased 173% since 2005, 11% faster than the rest of the workforce and nearly 47 times faster than the self-employed population, according to Global Workplace Analytics.

Earned Media vs. Media Relations [PR Tech Sum]

Sword and the Script

Summary of monthly PR tech news: Critical Mention adds a media database; Talkwalker acquires Nielson Social; Watch out for fine print in media monitoring contracts As a term, earned media made a big splash in search trends in late 2004 or early 2005…and then interest waned.

Magenta Nation: Healthcare and Income Inequality

Scott Public Relations

From 1979 to 2005, the after-tax household income of the bottom 20% of American earners rose 6%. The growing wealth gap among citizens is a major public policy concern for the United States.

Social Media Usage Skyrockets in Last Decade

The Proactive Report

Back in 2005 when Pew started tracking social media usage just 7% of adults where active on social networking sites. Today that number is 65%. Over the years Pew has monitored how the rise of social media has affected our work, relationships and communication patterns and how these changes have affected business and politics.

An Ethical, Decision-Making Model to Consider


In an effort to incorporate a deontological approach to decision-making, Bowen created a practical model for PR professionals ( Journal of Public Relations Research, 2005). How do we ethically communicate and make decisions in a manner that considers the best interests for all — including employers, clients, members of key publics and stakeholders? In reality, PR professionals can’t make everyone happy.

Ethics 109

Good Corporate Culture Moves Everyone Forward


After category 5 Hurricane Katrina struck New Orleans in 2005 and devastated the city, Marriott International remained true to its mission of “putting people first.”.

PR Heroes Of The Hurricanes

ImPRessions - Crenshaw Communications

McIngvale has navigated these waters before; he offered shelter to victims of Hurricane Katrina in 2005. Back-to-back hurricanes Harvey and Irma were unprecedented in their impact, destroying lives and homes, wreaking billions in damage, and knocking other news out of the headlines (a minor challenge for the media and public relations professions.) But the storms of September also brought some good news. Experts tell us that the U.S.

7 of the best PR podcasts for 2018

The Resolution Blog

For Immediate Release (FIR) Originally started in 2005 these guys know what they are talking about. So you may have heard the news?—?we we have just launched a new podcast series featuring our very lovely Stella Bayles. To mark this occasion, I thought I would review the best PR and marketing podcasts around. Podcasts are great because you can give your eyes a break from screens and books while getting yourself more clued up.

Carbon bandwagon

Stephen Waddington

BP’s campaign in 2005 by Ogilvy to promote individual carbon footprints is an example of greenwashing on a massive scale. Public relations must take responsibility for its role in the climate crisis.

5 Political Podcasts to Follow This Election Season


Established in 2005, the hour-long episodes bring listeners through the week’s political events, Supreme Court rulings, boisterous speeches and gets into the nitty gritty of how political machines work. Political junkies, news hounds and commuters around the country are tuning into this election season with their iPhones and earbuds. According to a survey by comScore , as much as 21 percent of Americans listen to podcasts. That’s up from just 9 percent in 2008 and 14 percent in 2012.

Why Now Is the Time to Eliminate Jargon and Buzzwords


In their 2005 book, “Why Business People Speak Like Idiots,” authors Brian Fugere, Chelsea Hardaway and Jon Warshawsky wrote that employees perceive jargon, hype and buzzwords as packaged and inauthentic.

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Dior sticks by Johnny Depp in defiance of ‘wife beater’ ruling

Mark My Words

In 2005 Depp’s former partner, the model Kate Moss, was dropped by Burberry and Chanel after her News of the World cocaine scandal. The Guardian Evidence suggests defiant Johnny Depp fans have been buying Dior’s Sauvage fragrance in support of the actor, who continues to be the face of the cologne despite a high court judge finding that he violently abused his ex-wife during their relationship.

Healthcare and the Wealth Gap

Scott Public Relations

From 1979 to 2005, the after-tax household income of the bottom 20% of American earners rose 6%. The growing wealth gap among citizens is a major public policy concern for the United States.

Princess Cruises admits wrongdoing in ocean pollution scandal

PR Daily

Princess will plead guilty to felony charges for the actions of five of its ships, which date back to 2005. Princess Cruise lines spent eight years dumping waste from multiple ships into the ocean—now, it’s paying the price. The U.S. Department of Justice is fining Princess for what it calls “deliberate pollution of the seas and intentional acts to cover it up.” The DOJ said this is its largest fine “involving deliberate vessel pollution.”.

Cider sip or cider slip? Would you let a politician endorse your brand?

Stephen Waddington

Prior to the 2005 election, Cornwall was Lib Dem yellow across the county, with one Labour constituency in Falmouth and Camborne. Aligning a brand with a political party is a tricky business. Boris Johnson endorses cider, Jo Swinson ethical clothing and Jeremy Corbyn an art gallery.

Bill Cosby’s ‘public moralist’ reputation led to unsealing testimony

PR Daily

According to court documents released late Monday, comedian Bill Cosby admitted in 2005 to giving quaaludes to at least one woman with whom he intended to have sex. The Associated Press, which went to court to have Cosby’s deposition unsealed, reported : Cosby's lawyers insisted that two of the accusers knew they were taking quaaludes from the comedian, according to the unsealed documents.

New Year’s Honours 2015

Stuart Bruce

Tom Murphy @tpemurphy – I first ‘knew’ Tom by reading his PR blog, but didn’t meet him until 2005 when we both spoke at the UK’s first ever PR social media conference in 2005. Against all the odds in 2005 he held onto his seat, mainly because he was such a highly regarded local MP.

Local 83

When A Founder Does PR Damage

ImPRessions - Crenshaw Communications

” Founder Schnatter has a history of controversy; he resigned under pressure in 2005, only to return three years later to install cronies in top company and board positions. For a fast-growing startup, a dynamic founder can be a huge PR asset. A charismatic entrepreneur serves as the face of his brand, its best media spokesperson, and the embodiment of its values. The most talented among them can attract top employees and inspire them to achieve beyond their own expectations.

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Multi-National Marketers Take Note: What’s Different About Canadians


For example, in July 2005, Canada became the fourth country in the world and the first outside of Europe to legalize same-sex marriage—a full 10 years before the United States. Happy Canada Day! July 1st is the day we celebrate the founding of our great country 147 years ago—and friends gather in our backyard for our annual rib-fest. As you read this post, I’m either filling a cooler with beer, making some last-minute butter tarts , or dancing to Rush as the day winds down.

Brand Ambassadors, Brand Advocates: These Programs Aren’t Easy!

Rock the Status Quo

A scissor manufacturer, Fiskars launched the program in 2005 for women passionate about scrapbooking and crafting. Don’t Let The Plethora of Blog Posts Fool You It’s easy to tout the benefits of brand advocate programs – of which there are many – but there isn’t enough discussion around just how difficult it is to create and sustain one. What is the difference between a brand ambassadors, brand advocates and just an online community?

Brand 167

Holding women back in PR limits agencies' effectiveness, creativity

PR Daily

In his 2005 book, “ The Wisdom of Crowds ,” James Surowiecki explained the reason behind this belief. The gender gap is affecting the public relations industry. On Wednesday, the MSLGGroup—the world’s fifth-largest public relations agency—agreed to a $2.9 million settlement in a lawsuit in which more than 100 staffers alleged that the company had practiced gender discrimination.

What will PR technology look like in 2025?

Communications Conversations

Now, what about 2005? After all, who could predict that Facebook would become an essential took for PR pros in 2005? A few weeks ago, the MN PRSA folks asked me to present at the local APR study session on “technology.” ” It’s always a fun thing for me to do since once upon a time I was APR certified (different story for a different day).