article thumbnail

Pioneer John Harold Johnson (1918–2005)

Institute for Public Relations

While he attended the University of Chicago, Johnson worked part-time at Supreme Life Insurance … Continue reading Pioneer John Harold Johnson (1918–2005) → John Harold Johnson was born on Jan. 19, 1918, in Arkansas City, Arkansas.

article thumbnail

User-generated content

Ronn Torossian

A very popular example of user-generated content dates back to 2005, when two people in lab coats began dropping Mentos into bottles of Diet Coke and began recording the results. Digital video cameras are now within the reach of many, and hence an advertising agency is not always needed to make an ad. The films […].

Film 195
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

In Memoriam: Joe S. Epley, APR, Fellow PRSA

PRSay

For his work there, the Russian Public Relations Association made him a lifetime member in 2005. After selling his firm in 2005, Epley and his wife, Dorcas Starnes Epley, retired to Columbus, N.C., Epley helped establish professional, ethical public relations in Russia shortly after the collapse of the former Soviet Union.

Ethics 164
article thumbnail

5 Halloween-themed email examples to get inspired 

Agility PR Solutions

The following chart portrays this increase in expenditure in the United States from 2005 to 2022, which is […]. During this spooky period, there are many tactics that you can follow to upgrade your email marketing efforts and increase your revenue.

Examples 155
article thumbnail

How to get your business on YouTube (and why you should)

Agility PR Solutions

Since its creation in 2005, YouTube has done nothing but grow exponentially. With currently over 2 billion monthly active users, the site has become the ultimate spot for both live-action and animated videos. And yet, there are still brands missing out on the many advantages of this famous platform!

YouTube 170
article thumbnail

In Memoriam: Patrick Pollino, APR, Fellow PRSA

PRSay

He officially retired in 2005, although he continued consulting for several additional years. Pollino chaired the 1998 PRSA International Conference (today known as ICON) in Boston. The Boston Chapter honored him with the 2006 Diane Davis Beacon Award for lifetime achievement in public relations.

Local 78
article thumbnail

The Magical PR Strategy Question

Doctor Spin

“Brand identity and brand image are essential ingredients of strong brands, and congruence between the two can enhance brand loyalty and adapt to changing communication environments.” Source: Journal of Brand Management 2 Nandan, S. An exploration of the brand identity–brand image linkage: A communications perspective. Strategic Change, 16, 127–136.