PR expert tells Jeremy Kyle to reinvent himself

Mark My Words

We’re in sensitive areas – that programme might have been at its peak post-Springer, 2005, I’m personally surprised it’s been going so long”. The Independent. Public relations and branding expert Mark Borkowski told Press Association: “He has to reinvent himself because clearly that type of programme is no longer fit for these times. “We’re Read full article here: [link]. Mark Comments

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What marketers need to know about shopping cart abandonment

Agility PR Solutions

“How these little abandonments seem to sting so easily,” singer-songwriter Alanis Morissette sang back in 2005, as if to predict the bane of marketers’ feelings about shopping cart abandonment today. According to website development firm, Growcode, nearly seven out of ten online shoppers place a product in a shopping cart but end up going to […]. The post What marketers need to know about shopping cart abandonment appeared first on Agility PR Solutions.

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Why your company needs inbound marketing web design

Axia PR

Since HubSpot’s creation of inbound marketing in 2005, the approach has grown immensely in popularity as an effective way to increase your customer base. If your web design company has never heard of inbound marketing, it might be time to find a new one. Inbound marketing focuses on attracting customers through relevant and helpful content and adding value at every stage in the buyer’s journey.

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Oxford English Dictionary adds 'meh,' 'fo'shizzle,' 'sext' and more

PR Daily

2009), photobomb (2008), crowdfund (2008), totes (2005), staycation (2005), and sext (2001). Every year, the Oxford English Dictionary captures headlines by adding some colloquialisms to its digital tome. It’s a great sign of the times and a reminder of what nerds we can be. As the OED reminds us, some recent entries include. jeggings. Slang such as “ meh ” and “ fo’shizzle ” were also added to the more than 500 new terms to this year’s edition.

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Social messaging’s newest player: Bebo

PR in High Definition

If you currently have no idea what I’m talking about, I’ll forgive you straight away, because Bebo is a bit of a blast from the past – it launched as a social network in 2005 and faded from view towards the end of the decade following a couple of changes of ownership and […]. Bebo is back!

YouTube's evolution as a marketing vehicle

PR Daily

I can’t recall the first viral YouTube video I watched, and I can’t recall exactly how (or in what format) we shared the Internet’s most legendary videos before the service launched in 2005. Considering how much the site has evolved since then—I mean, we have “YouTube celebrities” now—it’s only fitting that as the site turns 10 years old, we should take a look at YouTube as a business (and vehicle for PR and marketing).

The ‘Facebookisation’ of LinkedIn continues … are you taking advantage of the opportunity?

PR Warrior

Heck, I remember signing up for LinkedIn in 2005. If you haven’t checked out LinkedIn in a while, I urge you to take a closer look. Years ago, LinkedIn used to be a pretty stiff and conservative network. I was going to write ‘social’ network, but it was anything but social. It seemed to me for many years that once someone donned a suit, they lost their personality and ability to engage in public conversation. As I said, stiff and conservative.

New York magazine turns to social media after hack

PR Daily

While Cosby hasn’t been charged with a crime, he admitted during a deposition in 2005 that he had sex with young women to whom he had given Quaaludes. New York magazine has been widely lauded this week for its exceptional cover story about the many assault allegations against comedian Bill Cosby. Thirty-five women who accused Cosby of sexual assault graced the magazine’s cover.

PR 2020: What will it be like?

Marketwired

If you had asked public relations professionals in 2005 what their daily routine would look like, there’s a good chance none would have predicted the landscape of 2016. [By Jason Mollica]. Victor Hugo once said that there is nothing like a dream to create the future. Social media has helped to break down the siloed thinking of the past and we are seeing a much more communicative industry. It hasn’t all been sunshine and rainbows, though.

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Google’s Decision Five Years Ago to Communicate Changes in China on Its Corporate Blog Signaled the Arrival of Owned Media.

Ishmael's Corner

As far back as 2005, BusinessWeek devoted a cover feature to blogs that included the words: “Your customers and rivals are figuring blogs out. Google’s decision on January 12, 2005 forever altered this perception. On January 12, 2010, Google published a post with the austere headline, “ A New Approach to China.”.

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Communicators reveal work perk preferences and employer attributes

PR Daily

Work-at-home arrangements, not counting the self-employed, have increased 173% since 2005, 11% faster than the rest of the workforce and nearly 47 times faster than the self-employed population, according to Global Workplace Analytics.

An Ethical, Decision-Making Model to Consider

PRSay

In an effort to incorporate a deontological approach to decision-making, Bowen created a practical model for PR professionals ( Journal of Public Relations Research, 2005). How do we ethically communicate and make decisions in a manner that considers the best interests for all — including employers, clients, members of key publics and stakeholders? In reality, PR professionals can’t make everyone happy.

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Earned Media vs. Media Relations [PR Tech Sum]

Sword and the Script

Summary of monthly PR tech news: Critical Mention adds a media database; Talkwalker acquires Nielson Social; Watch out for fine print in media monitoring contracts As a term, earned media made a big splash in search trends in late 2004 or early 2005…and then interest waned.

PR Heroes Of The Hurricanes

ImPRessions - Crenshaw Communications

McIngvale has navigated these waters before; he offered shelter to victims of Hurricane Katrina in 2005. Back-to-back hurricanes Harvey and Irma were unprecedented in their impact, destroying lives and homes, wreaking billions in damage, and knocking other news out of the headlines (a minor challenge for the media and public relations professions.) But the storms of September also brought some good news. Experts tell us that the U.S.

Social Media Usage Skyrockets in Last Decade

The Proactive Report

Back in 2005 when Pew started tracking social media usage just 7% of adults where active on social networking sites. Today that number is 65%. Over the years Pew has monitored how the rise of social media has affected our work, relationships and communication patterns and how these changes have affected business and politics.

Magenta Nation: Healthcare and Income Inequality

Scott Public Relations

From 1979 to 2005, the after-tax household income of the bottom 20% of American earners rose 6%. The growing wealth gap among citizens is a major public policy concern for the United States. Income inequality has very real consequences for the people at the lower end of the gap, but it doesn’t stop there. As the divide in wealth continues to grow, it will have a negative impact on other public policy issues as well—including healthcare.

7 of the best PR podcasts for 2018

The Resolution Blog

For Immediate Release (FIR) Originally started in 2005 these guys know what they are talking about. So you may have heard the news?—?we we have just launched a new podcast series featuring our very lovely Stella Bayles. To mark this occasion, I thought I would review the best PR and marketing podcasts around. Podcasts are great because you can give your eyes a break from screens and books while getting yourself more clued up.

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5 Political Podcasts to Follow This Election Season

Cision

Established in 2005, the hour-long episodes bring listeners through the week’s political events, Supreme Court rulings, boisterous speeches and gets into the nitty gritty of how political machines work. Political junkies, news hounds and commuters around the country are tuning into this election season with their iPhones and earbuds. According to a survey by comScore , as much as 21 percent of Americans listen to podcasts. That’s up from just 9 percent in 2008 and 14 percent in 2012.

Cider sip or cider slip? Would you let a politician endorse your brand?

Stephen Waddington

Prior to the 2005 election, Cornwall was Lib Dem yellow across the county, with one Labour constituency in Falmouth and Camborne. Aligning a brand with a political party is a tricky business. Boris Johnson endorses cider, Jo Swinson ethical clothing and Jeremy Corbyn an art gallery. By Rachel Picken In my far western corner of the UK, a political turf war is unfolding. This week, within a 48-hour period, three political party leaders descended on my constituency of Truro and Falmouth.

Bill Cosby’s ‘public moralist’ reputation led to unsealing testimony

PR Daily

According to court documents released late Monday, comedian Bill Cosby admitted in 2005 to giving quaaludes to at least one woman with whom he intended to have sex. The Associated Press, which went to court to have Cosby’s deposition unsealed, reported : Cosby's lawyers insisted that two of the accusers knew they were taking quaaludes from the comedian, according to the unsealed documents.

When A Founder Does PR Damage

ImPRessions - Crenshaw Communications

” Founder Schnatter has a history of controversy; he resigned under pressure in 2005, only to return three years later to install cronies in top company and board positions. For a fast-growing startup, a dynamic founder can be a huge PR asset. A charismatic entrepreneur serves as the face of his brand, its best media spokesperson, and the embodiment of its values. The most talented among them can attract top employees and inspire them to achieve beyond their own expectations.

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The Future of Marketing: Paul Roetzer

Shift Communications

He started PR 20/20, an inbound marketing agency, in 2005. Back in September, we attended the FutureM and INBOUND Conferences in Boston. As you might expect at an event called “Future of Marketing,” we spent a lot of time talking about, well, the future of marketing. We had a chance to interview some of the top thinkers driving innovation and transformation in the marketing world, and get their perspective on the Big Question: What IS the future of marketing? Who is Paul Roetzer? A CEO.

New Year’s Honours 2015

Stuart Bruce

Tom Murphy @tpemurphy – I first ‘knew’ Tom by reading his PR blog, but didn’t meet him until 2005 when we both spoke at the UK’s first ever PR social media conference in 2005. Against all the odds in 2005 he held onto his seat, mainly because he was such a highly regarded local MP.

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Princess Cruises admits wrongdoing in ocean pollution scandal

PR Daily

Princess will plead guilty to felony charges for the actions of five of its ships, which date back to 2005. Princess Cruise lines spent eight years dumping waste from multiple ships into the ocean—now, it’s paying the price. The U.S. Department of Justice is fining Princess for what it calls “deliberate pollution of the seas and intentional acts to cover it up.” The DOJ said this is its largest fine “involving deliberate vessel pollution.”.

Healthcare and the Wealth Gap

Scott Public Relations

From 1979 to 2005, the after-tax household income of the bottom 20% of American earners rose 6%. The growing wealth gap among citizens is a major public policy concern for the United States. Income inequality has very real consequences for the people at the lower end of the gap, but it doesn’t stop there. As the divide in wealth continues to grow, it will have a negative impact on other public policy issues as well—including healthcare.

Multi-National Marketers Take Note: What’s Different About Canadians

Polaris

For example, in July 2005, Canada became the fourth country in the world and the first outside of Europe to legalize same-sex marriage—a full 10 years before the United States. Happy Canada Day! July 1st is the day we celebrate the founding of our great country 147 years ago—and friends gather in our backyard for our annual rib-fest. As you read this post, I’m either filling a cooler with beer, making some last-minute butter tarts , or dancing to Rush as the day winds down.

Brand Ambassadors, Brand Advocates: These Programs Aren’t Easy!

Rock the Status Quo

A scissor manufacturer, Fiskars launched the program in 2005 for women passionate about scrapbooking and crafting. Don’t Let The Plethora of Blog Posts Fool You It’s easy to tout the benefits of brand advocate programs – of which there are many – but there isn’t enough discussion around just how difficult it is to create and sustain one. What is the difference between a brand ambassadors, brand advocates and just an online community?

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Holding women back in PR limits agencies' effectiveness, creativity

PR Daily

In his 2005 book, “ The Wisdom of Crowds ,” James Surowiecki explained the reason behind this belief. The gender gap is affecting the public relations industry. On Wednesday, the MSLGGroup—the world’s fifth-largest public relations agency—agreed to a $2.9 million settlement in a lawsuit in which more than 100 staffers alleged that the company had practiced gender discrimination.

How many of these banned books have you read?

PR Daily

For wordsmiths, the idea of banning books might seem offensive. While conducting research for his high-school English class, my son discovered that some of his favorite childhood books were on the Top 10 banned and challenged books list. His incredulous response was: “’Captain Underpants’—really?”. Yes, “Captain Underpants” is on the book of banned books.

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Why the APR Has a Great ROI

PRSay

The process took about six months and I successfully passed the Examination in 2005. I’m a huge advocate of the Accreditation in Public Relations (APR) program, and it’s not hard to figure out why. The APR has been good to me — very good. But when I began, I had no idea how much the APR would change my career.

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Edelman’s 2018 Trust Barometer: Trust continues to slide

Media Bullseye

Each year that the trust barometer is conducted, Edelman identifies the key theme on which the results seem to turn, such as “Fall of the Celebrity CEO” (2002), “Trust Shifts from Authorities to Peers” (2005), and “Trust in Crisis” (2017). Each year, Edelman publishes its Trust Barometer, a comprehensive look at how institutions are faring the world over.

4 pieces of PR wisdom from Hunter S. Thompson

PR Daily

20, 2005. As the 10th anniversary of the untimely death of Hunter S. Thompson nears, I am reminded of some lessons he taught me early in my career that still resonate today, decades and several careers later. These lessons were shared sitting at the bar when I was a cub reporter in Aspen. I was full of ideals and not very much experience, professional or otherwise.

30 jobs in the PR and marketing world

PR Daily

Founded in 2005, Mashable now has more than 42 million monthly visitors and more than 21 million social media followers who engage with the publisher’s articles on digital innovation and technology trends. Lately everyone’s talking about Meerkat , the social media app that enables users to livestream videos over Twitter.

Get Inspired by These 3 Content Marketing Innovators

Cision

What started as a technology-focused blog in 2005 has expanded into a broader content hub, bringing the Mashable community, and a new generation of visitors, with it. Competition is fierce in this always-connected, digital world. But with the power and reach of social media, snatching up prospects halfway around the world seems like a piece of cake…that is, if a brand is listening carefully to what their competitors are saying to their audiences.

What Content Teams Can Learn From ‘Saturday Night Live’ About Keeping Things Fresh

PRSay

Just like SNL doesn’t recycle content from 2005, your team shouldn’t be recycling its work over and over. From “Wayne’s World” to The Lonely Island, “ Saturday Night Live ” has been writing internationally recognizable sketches, songs, jokes and characters for 45 seasons now. No matter how many episodes they go through, SNL continues to find new ways to make us laugh, lampoon our public figures and create new waves of comedic stars.

Muhammad Ali: titan of the ring who invented a unique brand of showmanship

Mark My Words

Back in 2005 Borkowski promoted the World Sports Awards in the Royal Albert Hall. Muhammad Ali was a limitless divinity, touched by a tincture of madness. He was the showman beyond all showmen, conquering the decades with an all powerful chaos. When I was still in short trousers I witnessed his all consuming hype machine sweeping up all in his path. Nobody was immune to it: an intoxicating deity, an all powerful one man circus, beamed into our homes via a black and white analogue medium.

Toys ‘R’ Us to come back with rebrand aimed at wholesale vendors

PR Daily

billion leveraged buyout by private equity firms in 2005. Toys “R” Us is making a comeback—with a new look and direction. The retailer, which filed for bankruptcy and shuttered stores after facing declining sales and increasing debt, is looking to breathe life back into its business. However, Geoffrey the Giraffe will be one of the few items that will carry over into the company’s new brand. FREE GUIDE: The 7 questions you should be asking about brand journalism ].

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9 tips for crafting and executing a crisis plan for a cyber breach

PR Daily

1, 2005, to Nov. Data thefts are increasingly common—and potentially devastating for your organization and its customers. Follow this guidance before, during and after a hack. Cybersecurity breaches have legal, compliance and risk executives on high alert—and with good reason. The Identity Theft Resource Center reports that a total of 9,668 security breaches from Jan. 30, 2018, exposed more than 1.6 billion potentially sensitive personal records.

Email Marketing Failures and Lessons Learned

wiredPRworks

Because I joined LinkedIn in May 2005, it’s possible that 15 years had passed since we’d exchanged messages. Could this be the worst marketing mistake I ever made? The Day I Wanted to Resign – from Everything Online. Well, you had the best intentions. When you make a mistake, you’re supposed to look back at why it happened. Right? For example, when I got a ticket because I was singing and thinking about how happy I was. There were no other cars. I did not come to a full stop.

5 career lessons learned on the fly

PR Daily

It seemed like a good idea at the time: Relocate my primary residence from New York to Florida in 2005, bounce between Fort Lauderdale and Manhattan and enjoy the benefits of both cities. One PR pro discovered that the extra airplane travel was exactly what he needed to find a new perspective. Here’s how this ‘super-commuter’ finds his work/life balance.