NewsWhip

SEPTEMBER 14, 2023

The Barbie movie was the big story of the summer, and its success has extended well beyond its opening weekend, with the film still in cinemas as we write this blog halfway through September. Coincidentally, it was also a top story in a different sense, as it came out on top of our brands coverage analysis in August.

Brand 78

Brand Branding Viral Apparel 78

Melissa Agnes

APRIL 11, 2017

When a passenger was physically and brutally dragged from his seat aboard United Airlines’s flight 3411 earlier this week – and when the footage of this scene went viral around the globe – the airline’s crisis response was shameful on multiple levels.

Airlines 160

Airlines Crisis Management Viral Crisis 160

Newsfile

FEBRUARY 28, 2024

A User-generated content (UGC) is any content—text, videos, images, reviews, or testimonials—created by people, rather than brands. Newsjacking is a media strategy where a brand capitalizes on viral news stories to market itself. It appears as sponsored articles, videos, or social media posts. What is Viral Marketing?

Viral 52

Viral Crisis Communications SEO Reputation 52

Cision

JUNE 29, 2017

You can be more human in your writing by leveraging the behavioral and demographic information you already have about your target audience. Or, do you have a conflicting point-of-view worth writing about? While his video had more than 30 million views, only 1.3 Be emotive. Be original. Is the sentiment positive?

Storytelling 0

Storytelling Data Communications Technology 0

The Resolution Blog

JANUARY 31, 2020

But writing up award entries can be expensive and time-consuming. They always seem to be the last thing you get round to doing, so all of a sudden you have a stack of them to write with fast-approaching deadlines (and that’s on top of your client work). So, perhaps try writing an entry the same way.

Measurement 156

Measurement Case Study Creativity Course 156

NewsWhip

JULY 21, 2022

The crisis for Burger King began when social media users accused Burger King of failing to appreciate their workers, after a video of the goodie bag Ford received upon his retirement went viral. In May, the top publishers writing about brands were fairly evenly distributed, but in June there was one clear champion. .

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Employee Viral Crisis Brand 147

The Proactive Report

AUGUST 28, 2018

George Fine Foods, shared a video with a group of friends via WhatsApp. The video shows Catzavelos on a beach somewhere in Europe and he used a racist slur in his description of the people on that beach. ” The video was shared by his friends and of course, it found its way onto social media and then went viral.

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Training Social Media Video Employee 148

Deirdre Breakenridge

APRIL 10, 2017

Not to mention all the conferences and travel you can write off! But before you post a viral video telling your boss you’re quitting your job , it’s important to make sure you’re ready for what it takes to be a successful PR business owner. Five years ago, no one expected their PR firm to have video storytelling capabilities.

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Travel Technology Conference LinkedIn 281

Waxing UnLyrical

FEBRUARY 26, 2013

Facebook insists it has the answer: write better content. A Harvard marketing professor named Thales Texeira has done some recent studies of content virality and sharing. In his research on viral advertising videos , he found that a very small percentage of advertising videos (0.1%) actually go “viral.”

Viral 102

Viral Advertising Advertising Study 102

PR in High Definition

JULY 22, 2019

The phrase went viral back in May when a doctored video appeared to show US politician Nancy Pelosi drunk in a TV interview. Similar videos followed quickly, and they were even more impressive. Not this time. A government could be unsettled by a foreign player.

Media 74

Media Viral Video Newspapers 74

Cision

MARCH 31, 2015

Before publishing the content, make sure to write a description that will attract searchers and let them see at a glance what the content is about. If you want people to share your video, ask them.” – Jay Baer. Everyone wants to go viral, but it’s nearly impossible. Podcasts and the written word are also married.

Storytelling 120

Storytelling Mobile Video Viral 120

NewsWhip

AUGUST 10, 2022

June 6th when publishers started writing about the success of the “pro-America” movie. Even if the new Minions movie, The Rise of Gru, wasn’t on your list of must-sees this summer, you might have caught wind of a viral trend that made waves on TikTok. The article from Breitbart saw over 128.2k engagements. .

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Comparison Film Viral Trends 78

Mindful Marketing

OCTOBER 9, 2022

” I hadn’t experienced the creepy tactics live, but like many, I was caught in their viral wake. Not only is he a sharp emerging marketer, he’s an NCAA baseball player , and he knows something about going viral : A couple of years ago, he made a TikTok video of himself throwing a football over his house and catching it.

Consumer 80

Consumer Marketing Television Viral 80

Contently - Strategy

NOVEMBER 3, 2021

Fact-checking becomes even more important when you’re writing about sensitive topics. Dimond recalled writing a piece about how the parents of transgender children have translated their parenting lessons into business and leadership decisions. In these cases, it’s critical to get the details right. Sites like Otter.AI

Content Marketing 120

Content Marketing Marketing Viral Study 120

Reputation Us

MARCH 16, 2022

However, he didn’t realize someone filmed him and posted it online, which quickly became viral. The phrase ‘Birds Aren’t Real’ went on to become a sensation with Generation Z and Peter decided to build on the momentum. He also sold ‘Birds Aren’t Real’ merchandise and created a significant social media presence for the group, which continues.

Reputation 78

Reputation Government Film Viral 78

Business Wire

MARCH 20, 2018

When asked to define millennial media, the panelists said it was all about meeting the readers where they are; on social media video, web and mobile. Business Insider ’s Tanza Loudenback said that modern media outlets are less structured which gives reporters more flexibility for writing stories that readers want.

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Reddit Media Analytics Trends 159

Cision

NOVEMBER 5, 2015

What helps BuzzFeed’s content go viral — whether it’s a listicle, news story or quiz — is the way it writes in different forms depending on which social media platform will share the story. And videos about facts and cool weird things do much better on YouTube.”.

Content Marketing 120

Content Marketing Marketing Viral Social Media 120

Stephen Waddington

FEBRUARY 10, 2019

This week I’m writing to you on my iPhone on a Grand Central Rail train between London and York. Viral campaigns, Madonna and the next Facebook What’s the daftest brief that you’ve ever received? It turned out to be a cathartic conversation that included abusive relationships, low budgets, demands for viral videos, celebs and gongs.

Viral 68

Viral Journalism Analytics Case Study 68

prTini

JUNE 1, 2015

I’m in Miami speaking at PR News Digital Conference & Video Workshop. My session is focused on helping those of us who don’t come from a digital/video background understand when and how to shoot, produce and incorporate it into our communication strategies. Why are we, as PR people, focusing on video? Ready to take on video?

Video 28

Video Travel Viral Resources 28

ImPRessions - Crenshaw Communications

OCTOBER 13, 2016

Take time out from catching the latest viral video (we like this one ) or binge-watching an addictive show like “Narcos” and pick up a book that will let you explore something in depth. Write like a “Boss.” As we always say, the best way to improve your own writing is to read a variety of others.

Viral 120

Viral Storytelling Writing Crisis 120

Cision

OCTOBER 21, 2015

Many think that good storytelling stems from talent, but really, all it takes is time, trial and error, and basic writing know-how. Sprinkle in a dash of inspiration, and your writing will go from good to great. Over the course of a few years, he posted over 600 times to his blog and uploaded over 200 videos to his YouTube channel.

Storytelling 120

Storytelling Case Study Crisis Viral 120

Cision

MAY 12, 2017

Writing compelling content will always come to your rescue and so will the re=“nofollow” attribute for the links, especially in articles, blogs, guest posts, and press releases. As we saw with the recent United Airlines fiasco , crisis news doesn’t take time to go viral. This will prevent bad links from passing PageRank.

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Google Digital PR Mobile SEO 259

Critical Mention

AUGUST 19, 2018

The New Rules of Marketing and PR: How to Use Social Media, Online Video, Mobile Applications, Blogs, News Releases, and Viral Marketing to Reach Buyers Directly. When done well, digital tactics can not only be highly entertaining but also have the ability to create a lot of engagement and even go viral. by David Meerman Scott.

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Pinterest Viral YouTube Mobile 71

Katie Paine's Measurement Blog

JANUARY 27, 2023

Before you write or say anything, walk—if not a mile at least around the block—in your audience’s shoes. There’s a reason why Randy Rainbow and Seth Meyers videos go viral. The reality in 2023 is that anyone who writes, takes pictures, does interviews, or doodles on a napkin is a content creator.

Communications 40

Communications Measurement Employee Course 40

David PR Group

OCTOBER 9, 2014

For example, when writing for the general “newspaper-reading” public, you need to make sure your text is crafted at no more than an eleventh-grade reading level. And while writing an article in a journalism class, if you throw-in a bunch of heavy-duty words, you’ll get crucified by the professor. ” Gag me!

SEO 94

SEO Google Storytelling Writing 94

Waxing UnLyrical

MARCH 12, 2014

A meme is anything that spreads via the Internet: a concept, idea, or, very often, a video or image. In the parlance of our times, memes are already viral: they’re engaging and fun, and perfect for sharing with friends and family. Memes are a perfect way to cash in on existing viral trends. Why Does It Work?

How To 76

How To Marketing Viral Community 76

Polaris

MARCH 6, 2015

Did you ever wonder why one YouTube sensation is able to turn a viral video into a sustainable business while most flame out after a one-hit wonder? Snow first started writing about “smartcuts” (although he hadn’t coined the term yet) as a budding reporter in New York when that city’s tech community was just beginning.

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Airlines Viral Sports Ethics 100

ReimaginePR

JUNE 10, 2015

That’s why I decided to write about it, to see what a difference a year makes. Although Dr. Liu couldn’t attend in person, she accepted via video and made some poignant remarks. I know I sound like a killjoy, trying to retroactively ruin everyone’s viral video fun. Thankfully, this isn’t just a story about those things.

Video 120

Video Government Healthcare Viral 120

Beyond PR

JUNE 29, 2017

You can be more human in your writing by leveraging the behavioral and demographic information you already have about your target audience. Or, do you have a conflicting point-of-view worth writing about? While his video had more than 30 million views, only 1.3 Be emotive. Be original. Is the sentiment positive?

Storytelling 73

Storytelling Data Communications Technology 73

Waxing UnLyrical

JUNE 4, 2014

I used to write here all the time. Gangnam Style and the Harlem Shake make up two-thirds of the triumvirate of ultimate online mainstream music-based video sensations (with Blurred Lines completing the podium). Rise of the social photobooth and video jukebox. Most of all, he wants to leverage writing to improve the world.

Mobile 101

Mobile Community System Social Media 101

OnePitch

NOVEMBER 8, 2022

Collette is a news editor at Elite Daily where she’s in charge of assigning and editing trending news coverage of all things food, viral, tech, social media, and travel. Then maybe I can find something that is something we’d write about, but wasn’t urgent enough that I was like, “We need to put this on the docket.”

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Pitching Trends Travel System 90

Cision

FEBRUARY 17, 2016

His words drove home the tremendous responsibility I had as someone who never served in uniform, speaking and writing on behalf of those who did. Smaller newsroom budgets have resulted in more website space being devoted to clickbait, and TV news broadcasts relying on syndicated stories and viral videos. Rapid Fire Round.

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Policies Internal International Public Affairs 120

5W PR

MAY 18, 2018

Since the dawn of the online world, we’ve seen people interact with business marketing initiatives through everything from YouTube videos, to social media campaigns. For instance, companies can launch live videos of their events on social media channels like Facebook live, or post podcasts on Apple’s iTunes.

Company 96

Company Marketing Social Media Analytics 96

Cision

FEBRUARY 5, 2016

Getting paid to write about food and lifestyle topics may sound like a dream job, but for scores of bloggers, emphasis is placed on the word “job”. Photography and most recently videos are becoming very important, more so than numbers. Sally has ONE viral post that brings in all those views.

Pitching 120

Pitching Instagram Viral YouTube 120

Sword and the Script

JUNE 3, 2020

That’s a mouthful of buzzwords, but Ryan Reeves, a product manager for the company, added some context on LinkedIn: “Signals uses AI to continually read trillions of articles to detect important company trigger-events (viral articles, product launches, financials, partnerships, headcount changes, etc.)

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Product Launch Survey Banking Pharmaceuticals 94

Karen Freberg

JANUARY 14, 2021

With the past few years – I’ve had to change and address items AS I AM IN THE CLASSROOM because of breaking news, new platform changes, and campaigns that went viral. Individual content creation opportunities from blogs, videos, and other hands on industry related pieces are also added. need to have for social media.

Social Media 88

Social Media Media Resources Creativity 88

prTini

SEPTEMBER 5, 2014

25 Ways to Tighten Your Writing. Want to Go Viral? TBT: Three Can’t-Miss Video Campaigns from Summer 2014. . 30 Little-Known Features of the Social Media Sites You Use Every Day. Instagram’s #Hyperlapse Racks Up 119k Posts in First Week. Why Public Relations and Media Relations Don’t Mean the Same Thing Anymore.

Media Relations 49

Media Relations Case Study Viral Instagram 49