Prohibition

JUNE 17, 2021

If you’re working in the PR and social media industry, you will be well aware of how video content has grown in popularity and relevance in the past few years. This means there are so many avenues for brands to utilise video content to engage their target audience. But it’s not just the social world where video has a key presence.

Video 62

Video Product Launch Film Social Media 62

Newsfile

FEBRUARY 28, 2024

A press release (also known as a news release) is an official statement issued by an organization to announce news, events, product launches, or other relevant information. A User-generated content (UGC) is any content—text, videos, images, reviews, or testimonials—created by people, rather than brands. What is Viral Marketing?

Viral 52

Viral Crisis Communications SEO Reputation 52

Sword and the Script

JUNE 3, 2020

That’s a mouthful of buzzwords, but Ryan Reeves, a product manager for the company, added some context on LinkedIn: “Signals uses AI to continually read trillions of articles to detect important company trigger-events (viral articles, product launches, financials, partnerships, headcount changes, etc.)

Product Launch 96

Product Launch Survey Banking Pharmaceuticals 96

Burrelles Fresh Ideas

MARCH 12, 2024

When crafting social content, lean on trends and publish content with a high virality rate. You can build on the efforts of PR professionals by creating your own content writing strategy. Download our free Product Launch tip sheet. Contact us for more information on Burrelles media outreach and monitoring services.

Social Media 79

Social Media Strategy Media Reputation 79

Prohibition

JANUARY 14, 2022

In today’s world, a negative story about your brand or organisation could go viral in an instant. Will you send out written statements or release video footage? Media contacts – These are the journalists and bloggers who will write about your business. What is a PR Crisis Plan? How will they deal with the media?

Crisis 62

Crisis How To Crisis Management Crisis Communications 62

Business Wire

OCTOBER 30, 2017

The recaps provide companies a second round of visibility for their news, and give reporters an easy-to-follow list of options to write about. If you’re looking to activate reporters to cover your holiday news, NOW is the time to write your holiday stories. Include videos but keep them short.

Infographics 153

Infographics Travel Product Launch Video 153

Beyond PR

AUGUST 18, 2016

Vine videos that are limited to six seconds and Instagram videos of 15 seconds or less — designed to grab attention in the fast-moving environment of a social newsfeed. While a viral video or meme can boost visibility, brand visuals shouldn’t be one-hit wonders. The result? The goal is to be repeatedly recognized.

Brand 40

Brand Branding Product Launch Guidelines 40