ImPRessions - Crenshaw Communications

JANUARY 3, 2017

If you spent New Year’s Day on an early flight to Las Vegas, odds are you’re part of a public relations team headed for CES, the mecca of consumer electronics and tech trade shows. Draw attention to your client’s company via new product or acquisition announcement, stunt or other media grabber.

Trade Shows 147

Trade Shows Pitching Product Launch Report 147

Solo PR Pro

NOVEMBER 15, 2022

“And if the clients are planning for any big launches or milestones, or if you need to raise your fees, it’s time to have those conversations so they can allot additional funding.”. Don’t ask about trade shows they plan to attend — that comes later,” she advises. Susan advises PR pros to think macro, not micro.

How To 58

How To Trade Shows Product Launch Course 58

Bianchi Biz Blog

JUNE 1, 2023

One event that consistently sets the stage for groundbreaking innovation, disruptive technology, and unparalleled networking opportunities is CES (formerly the Consumer Electronics Show). One of the world’s largest B2B trade shows, CES is rapidly becoming recognized as the leading show globally for automotive technologies.

Automotive 72

Automotive Mobile Technology Trade Shows 72

Business Wire

FEBRUARY 2, 2018

For PR pros, Facebook Live is a terrific way to supplement a product launch , to bring viewers to a hosted event , provide tips on how to maximize the use of your product , interview industry experts , provide market updates and more. Implementation Tip! Implementation Tip!

Facebook 178

Facebook Community Advertising Advertising 178

Communications Conversations

APRIL 6, 2015

Two weeks ago on the Talking Points Podcast , I lauded a local company (Victory Motorcyles) and agency (space150) that recently killed it with a virtual reality execution at a trade show in Chicago. Or, on the B2B side, what about giving customers the chance to tour your manufacturing facility from a trade show floor 1,000 miles away?

Storytelling 60

Storytelling Corporate Trade Shows Product Launch 60

Sword and the Script

MAY 16, 2020

According to reporters responding to this survey, the ways PR can help are by providing insider information (62%); making connections to sources or officials (56%); providing quotes (44%); statistics (44%); press releases (32%); polls or surveys (27%) product launches and announcements (27%). 17) Are PR pitches useful?

Survey 169

Survey Media Relations Pitching Media 169

Beyond PR

APRIL 27, 2016

Trade shows can be an endless sea of opportunity, engagement, and information. When it comes to amplifying your trade show presence, an online press kit is one of the best ways to house your content riches , and a multichannel marketing strategy will provide your audience with plenty of paths to this jackpot.

Trade Shows 40

Trade Shows Marketing How To Real Estate 40

Communications Conversations

APRIL 17, 2015

Livestreaming trade shows. Livestreaming product launches. Again, I’m not talking about ALL brands here (I just saw Target do some interesting things with Periscope for a product launch this week). Sure, I see the upsides. I’m excited. I get all the opportunities. Livestreaming events.

Brand 60

Brand Branding Product Launch Video 60

PR Fuel

MARCH 14, 2021

They are forms of media that are meant to convey information to journalists and potential customers, such as: Upcoming events Product launches Company restructuring New website Receiving awards Acknowledging employees Trade show exhibitions And more.

SEO 52

SEO Engineering Web Trade Shows 52

Solo PR Pro

NOVEMBER 6, 2018

This includes staffing changes, product launches, expansions, partnerships and more. You will also want to determine if there are any upcoming events such as trade shows, speaking engagements, or media interviews. Ask about any upcoming news, or announcements that may have been in the works before you came on board.

How To 49

How To Trade Shows Meeting Product Launch 49

Bianchi Biz Blog

JANUARY 21, 2021

This could offer huge potential for communication pros looking to host media events, to conduct smaller, more targeted product launches or to introduce a new executive. The best benefit of developing a virtual platform is its many capabilities and the flexibility for all kinds of events and uses.

Automotive 70

Automotive Training Travel Meeting 70

Bianchi Biz Blog

JUNE 30, 2022

Your company needs to be finalizing what big announcements, product launches, unveilings, etc. it will be making at the show … yes, right now. We hate to tell you this, but chances are you might already be behind in your CES planning. But we’re already registered! We have a booth booked!” But that’s not all you need to be doing.

Automotive 74

Automotive Mobile Technology Resources 74

ImPRessions - Crenshaw Communications

MARCH 31, 2017

Recently a client with a security device contemplated staging an assault or pickpocketing at a trade show to drum up attention for its product. The team felt such an event would not show the device in its best light and could potentially backfire. Do ask yourself “what would a journalist say?”

Airlines 120

Airlines Exercises Fashion Print 120

Sword and the Script

NOVEMBER 22, 2016

In other words, think about fans of news and trade publications in your vertical market. When I have a product launch, I like to use multimedia-rich press release for this segment. Look for those places on Facebook where people congregate for news. Separately, I’ll promote a blog post for my prospect and customer segments.

B2B 60

B2B Facebook Marketing Social Media 60

PR 20/20

FEBRUARY 7, 2019

Every day is very different; I might be writing a blog article or doing data analysis, or meeting with teams to figure out how to do the next product launch or hit a sales goal and so on. And vice versa, trade shows were not part of our mix at HubSpot, but a huge part of our strategy at Toast.

Marketing 74

Marketing SEO Trade Shows Technology 74

5W PR

JANUARY 31, 2024

Here are some common types of Tech PR and how they’re implemented: Product Launch PR: Focuses on creating buzz and generating media coverage for new product releases, highlighting their features and benefits. This is especially effective for consumer technology products.

Technology 78

Technology Product Launch Crisis Management Case Study 78

Cision

DECEMBER 28, 2017

June: Plan Around Product Launches. The launch of a new product should have a certain degree of fanfare surrounding it, and your content marketing should play a big role in that. One launch could spur posts like a video review of the product, a tutorial on how to use it, or even the story behind its creation.

Content Marketing 0

Content Marketing Marketing eBook Trade Shows 0

ImPRessions - Crenshaw Communications

OCTOBER 24, 2018

Love them or hate them, conferences and trade shows are important venues for any business to generate public relations , marketing, and sales returns. If you’ve ever attended a major tech trade show, you know they can be a blur of handshakes, branded swag, business cards, and mediocre meals. To build an executive profile?

Conference 95

Conference Trade Shows How To B2B 95

Beyond PR

SEPTEMBER 27, 2016

With such a high concentration of news and innovation in one place, it’s no surprise that trade shows and other industry events generate a plethora of content. Here are three key tactics for taking advantage of social media during a trade show. Be present on the right platform at the right time.

Social Media 40

Social Media Trade Shows How To Media 40

PR Fuel

JUNE 16, 2021

For a product launch, consider distributing press releases one to two weeks in advance. For a conference, grand opening, trade show, or another event announcement, send it three weeks in advance. . Otherwise, consider whether or not you want to schedule the press release for immediate release.

Content Marketing 52

Content Marketing Trade Shows Product Launch Strategy 52

Beyond PR

DECEMBER 19, 2016

June: Plan Around Product Launches. The launch of a new product should have a certain degree of fanfare surrounding it, and your content marketing should play a big role in that. One launch could spur posts like a video review of the product, a tutorial on how to use it, or even the story behind its creation.

Content Marketing 40

Content Marketing Marketing eBook Small Business 40