Sword and the Script

MARCH 27, 2018

Do you feel like media relations getting harder? The survey found more than half (51%) said media relations is getting harder. The survey found more than half (51%) said media relations is getting harder. 3 More Reasons Media Relations is Harder. Also, see these related posts.

Media Relations 74

Media Relations Media Trade Shows Journalism 74

5W PR

AUGUST 31, 2017

At CONNECT, I had the opportunity to host a PR 101 panel alongside top tier editors from Allure, WWD, Racked and Well + Good – providing key insights and tips for entrepreneurs looking to achieve awareness via media relations. Following CONNECT INDIE, a press preview was held on Aug. 23 at Skylight Clarkson Sq.

Trade Shows 68

Trade Shows Trends Consumer Energy 68

ImPRessions - Crenshaw Communications

JULY 13, 2022

Whether your brand is making a splash at a trade show or an executive is speaking at a conference, professional events combine direct customer contact with press opportunities. And the biggest of these events – like the Cannes Advertising Festival, the Consumer Electronics Show, or the E3 Expo, attract equally high-profile media.

Media 294

Media Trade Shows Travel Interviews 294

Business Wire

DECEMBER 17, 2019

At our most recent Business Wire Meet the Media event, we brought together Fast Company and Inc. If you are in charge of trade show publicity, these tips are a great way to maximize your presence at any show.

Trade Shows 196

Trade Shows Pitching How To Meeting 196

Bianchi Biz Blog

JANUARY 18, 2024

Here’s what transportation reporter Joann Muller of Axios wrote about CES 2024: “In many ways, CES has replaced traditional auto shows as the preferred venue to showcase futuristic vehicle concepts and technologies.

Automotive 110

Automotive Technology Transportation Trade Shows 110

Landis PR

FEBRUARY 7, 2022

Trade Shows aren’t going away, but we can be smarter about participation. COVID fundamentally upended the trade show industry. Trade media relations is a building block – not the end game. Media relations is an art and not a science. 5 Tips for Nailing B2B Tech Media Relations.

B2B 52

B2B Communications Trade Shows YouTube 52

ImPRessions - Crenshaw Communications

OCTOBER 24, 2018

Love them or hate them, conferences and trade shows are important venues for any business to generate public relations , marketing, and sales returns. If you’ve ever attended a major tech trade show, you know they can be a blur of handshakes, branded swag, business cards, and mediocre meals. Bring PR to the show.

Conference 95

Conference Trade Shows How To B2B 95

Burrelles Fresh Ideas

MARCH 5, 2024

Yes, it’s true that in today’s digital landscape, public relations professionals no longer rely on earned media alone. Most PR pros today use some form of the PESO Model which includes owned, shared, paid and earned media. However, media pitching and media relations to secure earned media still dominate the industry.

Media 98

Media Nonprofit Pitching Analytics 98

5W PR

JANUARY 31, 2024

It encompasses strategic communication to build and maintain positive relationships with the media, stakeholders, and the general public. Media Relations: Establishes and maintains relationships with journalists and influencers to secure media coverage and positive exposure for the tech brand.

Technology 78

Technology Product Launch Crisis Management Case Study 78

Bianchi Biz Blog

OCTOBER 9, 2023

I really enjoy attending all sorts of industry trade shows and conferences all over the country and even in other parts of the world. Finish this sentence: If I am not reporting, I am … Most likely reading children’s books to my 2-year-old daughter or catching a flight to the next trade show I’m covering.

Transportation 99

Transportation Meeting Newspapers Media 99

Bianchi Biz Blog

JULY 21, 2022

CES 2023 will be one of the most competitive trade shows we’ve seen in our 30 years of doing business-to-business public relations. Opportunity: If you cannot secure the booth or product demonstration space you seek, there are still ways to leverage media relations at CES. in person and 40.1K digitally).

Mobile 113

Mobile Technology Automotive Interviews 113

Remote PR Jobs

SEPTEMBER 25, 2023

However, like every industry, the public relations side of marketing can be tricky territory for newcomers or marketing professionals who lack media relations experience. If you’ve arranged an interview or provided a sample, it’s OK to offer your help, but asking for coverage could backfire.

Technology 100

Technology Publicity Pitching Trade Shows 100

Beyond PR

JULY 28, 2016

Conventions, conferences, and trade shows offer excellent earned media opportunities for organizations. However, they also pose unique challenges for the media relations and marketing teams looking to connect with journalists and influencers. The bigger the event, the greater the competition for attention.

Media Relations 40

Media Relations How To Media Conference 40

Bianchi Biz Blog

JUNE 29, 2023

When you have your answers, and your messaging and objectives have been defined, you can start creating your public relations, advertising and social media strategies. This would be the perfect time to align with your PR and marketing agency partners that have significant experience with trade shows, especially with CES.

Mobile 75

Mobile Technology Automotive Trade Shows 75

5W PR

SEPTEMBER 27, 2017

Strategies can also include personal appearances and in-store events, location-based influencer campaigns and media relations work driving traffic to your partners’ websites. You’re Participating in a Trade Show. You’re Sponsoring an Event. See our recap here.)

Trade Shows 95

Trade Shows Marketing Retail YouTube 95

Bianchi Biz Blog

FEBRUARY 22, 2024

Traditional and digital media relations environments are seeing it, too. PR should be part of your strategy to help support your other activities, including social media marketing, advertising and trade shows and sales promotions. The automotive industry isn’t the only space seeing change. It costs too much money.

Automotive 65

Automotive Technology SEO Engineering 65

Bad Pitch Blog

SEPTEMBER 24, 2007

But I’ve seen people panic when asked questions by the media and honesty is sadly not always top of mind. 5) How to Work a Trade Show Tech PR War Stories People b h about trade shows all the time, myself included. Clients should really see this article for a reminder of how things work.

Trade Shows 40

Trade Shows Pitching Local Web 40

Bianchi Biz Blog

AUGUST 19, 2021

Making its return to Las Vegas as an in-person (as well as digital) event, CES 2022 will undoubtedly continue to be one of the most competitive trade shows we’ve seen in our nearly 30 years of doing business-to-business public relations This fact about hyper-competition is true for both journalists and exhibitors alike.

Automotive 91

Automotive Interviews Technology Mobile 91

Bianchi Biz Blog

JUNE 1, 2023

One event that consistently sets the stage for groundbreaking innovation, disruptive technology, and unparalleled networking opportunities is CES (formerly the Consumer Electronics Show). One of the world’s largest B2B trade shows, CES is rapidly becoming recognized as the leading show globally for automotive technologies.

Automotive 72

Automotive Mobile Technology Trade Shows 72

Bianchi Biz Blog

SEPTEMBER 30, 2021

And this show – which contends as the largest business-to-business trade show on Earth – seems to ready to resume its role after a COVID-induced hiatus as an in-person show, though it will continue to offer a virtual component for those unable or unwilling to travel. Of course,CES is not just about media relations.

Automotive 79

Automotive Mobile Transportation Trade Shows 79

ImPRessions - Crenshaw Communications

APRIL 24, 2018

The association and advocacy of unbiased industry experts is a time-honored way to build brand trust through earned media, high-quality content, or special events. Influencer relations is a logical extension of media relations , but less transactional and more collaborative. 6 Sources of B2B influencers. Industry events.

B2B 136

B2B Brand Branding Trade Shows 136

Bad Pitch Blog

JANUARY 8, 2007

Non-tech PR folk will also enjoy this blog for insight into smart media relations and the actual application of social media. 5) The Realities of Making Appointments at Trade Shows Alan Weinkrantz PR Weblog The good news about trade shows? It’s media relations as a full-contact sport.

Media Relations 40

Media Relations Trade Shows Media Sports 40

Landis PR

NOVEMBER 15, 2021

If all your employees feel empowered to collect funny stories or photos from that trade show and send them to the content team, you have engaged a content creation team of many. Start small and pick a few channels to nurture. Do not let creating content become a chore.

Leadership 98

Leadership How To Trade Shows Pinterest 98

Flack's Revenge

FEBRUARY 20, 2018

One time I was at a dinner with the client team following a day a trade show. It was really dense tech – to do the job well, you needed to sweat the details about core router algorithms, for example. At some point, I got it and started pulling in impressive results.

Pitching 149

Pitching Trade Shows Software Agency 149

Sword and the Script

JANUARY 20, 2018

As screenshot nearby shows, (photo credit: Kaon blog ), it creates “a magical pop-up AR appearance at trade shows that people can activate and walk around.” It is easy to see how this could be used as a visual tool in sales or marketing meetings anywhere rather than just a trade show booth.

Case Study 96

Case Study B2B Study Marketing 96

ImPRessions - Crenshaw Communications

FEBRUARY 9, 2017

But whatever your point of view on the merits of outside agencies, handling PR and media relations for an early-stage business is a blend of art and science. I’ve seen many startups rush into PR the moment they close a round of fundraising or participate in a major trade show or accelerator. Build relationships.

Trade Shows 120

Trade Shows Agency Media Relations Interviews 120

Bianchi Biz Blog

FEBRUARY 18, 2021

Attend industry events – trade shows, webinars, conferences, etc. – These relationships aren’t built overnight, they take time and consistent outreach to create a trustworthy bond that can be relied upon. The same is true for PR pros. Get out of the office and into the field.

Automotive 105

Automotive Publicity Transportation Trade Shows 105

Communications Conversations

MARCH 29, 2019

I give you 15 up-and-coming social media and communications rock stars! Sarah Schoeneck, Media Relations Manager – Patterson Dental (nominated by Arik Hanson). On that trip, Sarah showed initiative, yet remained calm under pressure. And, she was doing it all at her very first trade show experience.

Social Media 128

Social Media Agriculture Marketing Media 128

5W PR

APRIL 13, 2020

However, there’s always the possibility to buy reprints, which can be used as part of a press kit, at trade shows or even in customer mailings. Most of the time, after an article is published, it becomes copyrighted material to the publication that published it, which is why it’s important to follow their copyright rules.

Trade Shows 88

Trade Shows Policies Writing Strategy 88

Bianchi Biz Blog

JUNE 19, 2023

I’m proud of the work our team at Transport Topics has done in trade show coverage. It’s an instance of history not repeating itself, but definitely rhyming. A space to watch, for sure. What story or stories are you most proud of? First, I get the chance to speak with industry insiders.

Transportation 93

Transportation Meeting Media Newspapers 93

Cision

APRIL 20, 2016

That can happen at a trade show, conference or networking event targeting a particular niche. Don’t underestimate the power of IRL (in real life). We put a lot of attention on the digital world, but sometimes the best way to forge relationships is to meet journalists in person.

Report 120

Report Pitching Trade Shows Newspapers 120

Cision

JANUARY 26, 2016

Start attending events like trade shows and industry conferences. It’s time to become the brand that everyone knows and loves. Make a name for yourself by getting involved in not only your community, but in your industry as well. Your opinion may even be a useful angle for the reporter’s story.

Media 120

Media Pitching Trade Shows Infographics 120

Solo PR Pro

JUNE 8, 2021

Along the way, Nicole took on both full-time and consulting positions in community health, digital media and education where she has learned a lot, made plenty of mistakes and ultimately come to understand what is most valuable to her as a PR professional. In 2017, Nicole launched Nicole Lauren Consulting as a solo PR pro.

Meeting 110

Meeting Public Affairs Trade Shows Journalism 110

ImPRessions - Crenshaw Communications

JANUARY 3, 2017

If you spent New Year’s Day on an early flight to Las Vegas, odds are you’re part of a public relations team headed for CES, the mecca of consumer electronics and tech trade shows. Draw attention to your client’s company via new product or acquisition announcement, stunt or other media grabber.

Trade Shows 147

Trade Shows Pitching Product Launch Report 147

Solo PR Pro

NOVEMBER 15, 2022

Don’t ask about trade shows they plan to attend — that comes later,” she advises. “And if the clients are planning for any big launches or milestones, or if you need to raise your fees, it’s time to have those conversations so they can allot additional funding.”. Susan advises PR pros to think macro, not micro.

How To 58

How To Trade Shows Product Launch Course 58

Shift Communications

NOVEMBER 4, 2016

This is especially important if you are relatively new to the field and want to develop a well-rounded skillset for everything from media relations to trade show best practices, integrated campaigns and measurement. Does the PR agency have a formalized training program? What are the requirements for securing new business?

Agency 60

Agency Healthcare Trade Shows Measurement 60

Bianchi Biz Blog

JANUARY 19, 2023

This year, more than 300 automotive-related exhibitors showed their wares at CES, and countless other suppliers attended to network with customers, meet new suppliers, identify potential partners and gather industry intelligence and insight. trade show held since 2020) generated lots of automotive and mobility news.

Automotive 82

Automotive Transportation Technology System 82