ImPRessions - Crenshaw Communications

APRIL 13, 2023

Its success hinges on a genuine understanding of diverse communities and cultures. However, the PR business is still grappling with a lack of diversity in its workforce. As an industry, how can we appropriately represent diversity among our clients when it’s not reflected from the inside out? The problem is simple.

Employee 156

Employee Community Groups Interviews 156

Stern + Associates

FEBRUARY 16, 2024

From their height in 2020 and 2021, corporate diversity, equity and inclusion (DEI) initiatives have seen a fall from prominence. But what’s interesting is that these programs, for all the backlash, continue. And leaders continue to see DEI as important.

Communications 104

Communications Ethics Corporate Conference 104

Stern + Associates

FEBRUARY 13, 2024

As International Women’s Day approaches on March 8 th , we join the global community to celebrate the theme of “ Inspire Inclusion.” Discover the top advice these six award-winning thought leaders are giving today’s leaders about cultivating an inclusive culture that empowers all employees.

Internal 107

Internal International Groups Employee 107

PRSay

APRIL 26, 2021

Word choices in emails, releases, statements, digital content, speeches, reports and presentations can either further where your organization stands on the diversity, equity and inclusion (DE&I) spectrum or sabotage it. How do you integrate more inclusive language into your organization? Create a DE&I style guide.

Education 217

Education Employee Training Community 217

PRSay

MAY 25, 2021

Companies now understand the importance of diversity, equity and inclusion (DE&I) and are making them a priority in their organizations by infusing each into their cultures. Many are also taking a stand against racism and communicating their message of diversity to the public.

Training 190

Training Policies Study Community 190

PRSay

FEBRUARY 12, 2024

When remembering King’s message of unity, “I think about inclusive language; I think of using gender-neutral language,” said Troy Blackwell Jr., Blackwell, who serves as the Peace Corps’ principal contact for the news media and the public, was the guest speaker for PRSA’s Diverse Dialogues webinar on Jan. Day on Jan.

Communications 86

Communications Storytelling Government Community 86

5W PR

APRIL 19, 2023

In addition to the legal requirements, there are many reasons why a company should prioritize accessibility and inclusion for employees and customers with disabilities. In addition to the legal requirements, there are many reasons why a company should prioritize accessibility and inclusion for employees and customers with disabilities.

Internal 88

Internal International Transportation Employee 88

ImPRessions - Crenshaw Communications

JUNE 3, 2020

We at Crenshaw Communications stand for social justice and join our fellow citizens in demanding accountability for any action that disrespects the dignity and value of a black life. Whether in the streets or in the workplace, we support diversity, equity and inclusion and strive to conduct our business and our lives accordingly.

Communications 253

Communications Construction Community Groups 253

PRSay

JULY 26, 2021

For years, companies have been publicly espousing the value of diversity, and many have made significant strides in enhancing the makeup of their workforce. While increasing racial diversity in many companies was a necessary first step, the reality is that the first step was the only step for many organizations.

Travel 144

Travel Community Employee Government 144

PRSay

NOVEMBER 15, 2022

Now a senior adviser to the Secretary of the Army for Diversity and Inclusion, and Deputy Secretary of the Army, Beach said his career has been “a testimony to the opportunities available through military service.”. Air Force (retired) and is now director of inclusive communities for Amazon. Coast Guard at 19 years old.

Nonprofit 117

Nonprofit Storytelling Radio System 117

PRSay

FEBRUARY 28, 2024

It’s critically important to have diverse individuals reviewing the creative, reviewing the content” before it goes out. It’s critically important to have diverse individuals reviewing the creative, reviewing the content” before it goes out. Bennett and Browne served as co-moderators during PRSA’s Diverse Dialogues livestream on Feb.

How To 100

How To Nonprofit Resources Groups 100

PRSay

JUNE 18, 2020

They want to contribute and support the conversation and reflect the best standards of diversity, equity and inclusion (DEI) in their communications. It’s important to state your organization’s DEI shortfalls related to racial equity as well as action plans to address them. Be authentic. Authenticity builds credibility.

How To 164

How To System Internal International 164

PR for Anyone

JANUARY 28, 2024

So many women in their 50s are thriving—really understanding their value and designing their next chapters with purpose and determination. Erica Keswin is a 3x WSJ bestselling author, public speaker, and consultant for various major global brands. For example, Erica suggests allowing retirees to stay connected on a part-time basis.

Employee 130

Employee Policies Creativity Company 130

PRSay

JANUARY 15, 2021

and provides a platform for organizations to communicate their commitment to his fight for equity and freedom for all Americans. Be open about shortfalls related to racial equity as well as action plans to address them. Be transparent and share action steps to fulfill Dr. King’s equity and justice dreams.

Community 154

Community Policies Employee Blogging 154

Onclusive

DECEMBER 16, 2020

Here are Onclusive’s predictions for what to expect in 2021: Corporate reputation as a key success metric During this era of disruption and uncertainty, corporate values and brand activism have become more important than ever. In 2020, we have all experienced a year like no other. So, what does next year look like from this vantage point?

Industry 221

Industry Content Marketing Corporate Analytics 221

Stern + Associates

SEPTEMBER 6, 2023

With expertise spanning psychological safety, societal values, global economies, diversity and equity, and data monetization, the experts represented by Stern Strategy Group are shaping the discourse on business strategy for the modern era.

Data 62

Data Strategy Groups Policies 62

Stern + Associates

MARCH 8, 2023

This year’s theme of “ Embrace Equity ” is a timely reminder to organizations striving for this goal – a moral imperative that’s also good for business. Research shows organizations with cultures that rank high in equity outperform their peers and are better equipped to meet the needs of a changing world.

Leadership 93

Leadership Groups Viral Crisis 93

PRSay

APRIL 5, 2022

This theme rang true during PRSA’s Diverse Dialogues session on March 24 titled “ Bringing Your Multicultural Voice as a PR Leader ,” a Women’s History Month event moderated by PRSA CCO Karen Mateo that celebrated the importance of lifting up those around you. Leaning on mentors and allies. Leaning on mentors and allies.

Resources 128

Resources Nonprofit Groups System 128

PRSay

MARCH 26, 2021

The PRSA Diversity & Inclusion Committee spoke with Nathalie Santa Maria, APR, owner and chief communications officer at Sunnyside Communications , to discuss how diversity, equity and inclusion (DE&I) work is impacting women in public relations and potentially opening more doors for honest dialogue.

Publicity 165

Publicity Nonprofit Customer Service Writing 165

Burrelles Fresh Ideas

AUGUST 29, 2023

While the United States stands as one of the globe’s most ethnically diverse nations, the world of mass media has often lagged in echoing the true complexion of our nation. The US is commonly likened to a cultural melting pot, where many backgrounds combine to create a vision of diversity.

Brand 89

Brand Branding Marketing Ethics 89

NewsWhip

JANUARY 11, 2024

DEI As societal awareness and expectations evolve, consumers are placing greater emphasis on supporting businesses that demonstrate a commitment to Diversity, Equity, and Inclusion (DEI) principles. Criticism is constant, especially with rising consumer expectations. But what exactly should you be keeping an eye on?

Brand 78

Brand Branding Agriculture Ethics 78

Stephen Waddington

FEBRUARY 12, 2021

The inaugural Lockdown Unconference will explore diversity, junior talent during lockdown, reporting dashboards, and the regulation of social media platforms. Why it's time to play the race card When organisations are planning corporate strategy diversity and inclusivity (D&I) should be at the centre.

System 121

System Measurement Facebook Report 121

Solo PR Pro

FEBRUARY 14, 2023

Diversity, equity and inclusion (DE&I) is a complex and important landscape to navigate in our roles as communicators. Below are five primary steps that you can take to help drive diverse, equitable and inclusive communications. The PR industry is neither diverse nor equitable.

Ethics 58

Ethics Community Consumer Communications 58

Shift Communications

DECEMBER 6, 2021

In 2020, as protests over George Floyd swept the nation, companies moved quickly to create or renew initiatives aimed at promoting diversity, equity and inclusion (DE&I). Authenticity is key, and regular communication ensures everyone knows where the company’s values lie. Now is the time to be even bolder.”.

Communications 78

Communications Employee Financial Community 78

The Hoyt Organization

SEPTEMBER 8, 2023

Our world is always changing, and so is PR. Trends that might have taken hold at the end of last year might be irrelevant now. As businesses become more digitized, paying attention to current trends, like the ever-growing importance of social media and data analytics, helps to promote and protect brand image.

Trends 97

Trends Brand Branding Analytics 97

PRSay

OCTOBER 25, 2021

As PRSA continues to make the organization and the profession more diverse and inclusive, achieving that goal depends, in large part, on increasing the number of multicultural students and young professionals in the field. And that raises some questions, such as: How are classrooms moving diversity forward? Begin with faculty.

Exercises 170

Exercises Education Case Study Nonprofit 170

PRSay

OCTOBER 29, 2021

PRSA’s Diversity & Inclusion Committee spoke with Natalia Flores, APR , president of Inspire PR in Charlotte, N.C., to discuss the current state of Diversity, Equity and Inclusion (DE&I) efforts in PR and how practitioners can avoid empty statements and generate authentic change in the profession.

Case Study 155

Case Study Nonprofit Corporate Tools 155

Shift Communications

FEBRUARY 1, 2022

Proof of Brand Values. The employer narrative is increasingly a proof point to these stated values. Over the past two years there has been a sustained focus on the commitments and expectations around improving diversity, equity and inclusion. Employer branding is your reputation and image as a place to work.

Brand 135

Brand Branding Employee Case Study 135

Sword and the Script

MARCH 16, 2021

CMOs say strategies performed well during the pandemic, both prestige and budgets have grown; inclusive decision-making is a blind spot. value reported in June 2020 in which optimism plummeted nearly to Great Recession levels (47.7). Roughly 95% of respondents hold the title of vice president of marketing or above. in June 2020.”.

Survey 150

Survey Marketing B2B Comparison 150

Shift Communications

JANUARY 25, 2023

The shift to inclusive branding and communications In recent years DE&I (Diversity, Equity and Inclusion) has moved to the forefront. There’s robust data and a business case for a brand to lean into a socially progressive and inclusive positioning. And that’s not what Equinox is about.”

Strategy 78

Strategy Brand Branding How To 78

PRSay

JUNE 4, 2021

They/them” can be used to refer to a single person, while some use gender-neutral or gender-inclusive pronouns like “ze/hir” instead. • They/them” can be used to refer to a single person, while some use gender-neutral or gender-inclusive pronouns like “ze/hir” instead. • I felt publicly humiliated and othered. A post shared by ?safe

Communications 184

Communications System Instagram Meeting 184

Reputation Us

JUNE 21, 2021

million members span many forms of diversity (visible and not visible), including race and ethnicity. We have dedicated a lot of time to educating ourselves so we can better celebrate and respect our differences as we continue to serve a more diverse membership. Their responses were genuine, insightful and encouraging. Why and how?

Financial 78

Financial Education Community Employee 78

Reputation Us

JUNE 21, 2021

million members span many forms of diversity (visible and not visible), including race and ethnicity. We have dedicated a lot of time to educating ourselves so we can better celebrate and respect our differences as we continue to serve a more diverse membership. Their responses were genuine, insightful and encouraging. Why and how?

Financial 78

Financial Education Community Employee 78

Reputation Us

JUNE 14, 2021

In the wake the recent social justice issues and the advancement toward diversity, equity and inclusion (DEI) that our country has witnessed over the last several months, many credit union leaders we partner with have been faced with complicated decisions. Should we get involved? What are the ramifications for getting involved?

Reputation 148

Reputation Financial Community Employee 148

Newsfile

MAY 11, 2023

Write a Press Release About 11 Newsworthy ESG Topics Forbes reports that businesses that invest in ESG outperform others and have higher market values. By Melissa Strle According to The University of Oxford and Arabesque Partners meta-study , 88% of research shows that solid ESG practices result in better operational performance of firms.

Writing 52

Writing Energy Training Education 52

Shift Communications

JUNE 28, 2022

The mission, values, and priorities of your organization, along with the context for the conversation, all need to be considered to help ensure your participation in the conversation is sincere and credible. If in doubt, go back to your values and ask what is important to your organization. Does your voice add value?

Employee 124

Employee Local Community Policies 124

PRSay

MARCH 31, 2021

We are living in an interesting point in history, a turning point really, where you would be hard-pressed to find an organization that isn’t focusing efforts and resources, at least to some degree, on diversity, equity and inclusion (DE&I). When you look at the PR landscape, however, there is a significant lack of diversity.

Resources 91

Resources Education Leadership Employee 91