Remove the-c-suites-role-in-well-being
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How PR Brings Value To The C-Suite

ImPRessions - Crenshaw Communications

But the impact of public relations is most relevant to those in that C-suite – or at least, it should be. A C-level role offers plenty of opportunity as well as distinct challenges for decision-makers, especially in an uncertain economic climate. The role of public relations may not be top of mind.

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How to talk to the C-Suite about Public Relations

Remote PR Jobs

The majority of PR professionals will tell you: public relations can be difficult to explain to the c-suite, or other business executives. Not surprising, it’s also difficult to build rapport with the C-Suite themselves as a new hire. Start by educating your c-suite on the specifics of PR and your approach.

Publicity 208
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Why CEO Visibility Still Counts

ImPRessions - Crenshaw Communications

In today’s business and media landscape, the CEO role extends far beyond the traditional confines of boardrooms and executive suites. According to Paul Argenti, a professor of corporate communication at Dartmouth College, such visibility can be a critical component of effective strategy execution.

Corporate 182
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Strategies for collaborating with marketing

Onclusive

Our focus is shifting to making sure that communications objectives are aligned with marketing, as well as business, goals and discussing how PR teams can work with their marketing colleagues to achieve greater impact for the brand. This week, we’re continuing with our June blog series on Measuring Up To Marketing: How PR Fits Into The Mix.

Strategy 195
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Why a business case may be the missing key to securing your PR budget

Onclusive

To get C-suite approval, it is often necessary to demonstrate why the project is needed and what benefits it will produce when completed. The reasons and benefits of PR initiatives may seem perfectly obvious to you and others on your team; however, it may not be so apparent to decision-makers. What is a business case?

Resources 195
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The C-Suite’s Role in Well-Being

Institute for Public Relations

Deloitte examined how executives go beyond workplace wellness to workplace well-being—for themselves and their people. A survey of 1,050 c-suite executives and 1,050 employees was conducted Feb. 8-21, 2022.

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From potato to progress: Addressing communication breakdowns

PR in High Definition

At the end of last year, I read a WSJ article based on a report from McKinsey that revealed nine out of 10 CEOs feel that marketing has a clearly defined role at their companies, yet only 22% of marketing leaders agree. Miscommunication and misunderstanding are part and parcel of life. The relationship breaks down too. And then deliver it.