NewsWhip

OCTOBER 21, 2020

In the modern information sphere, crises are more common and can explode within hours through a vortex of media, social media, and motivated groups primed to pounce on particular narratives. They must rely on a hodgepodge of legacy media monitoring technologies, surveys, and direct social network access.

Crisis 158

Crisis Reddit Reputation Tools 158

5W PR

SEPTEMBER 19, 2023

Social media platforms, blogs, websites, and podcasts provide an unprecedented opportunity for brands to connect with their target audiences directly. Brands must develop compelling narratives that resonate with their audience and communicate their values and mission.

Viral 78

Viral Digital PR Storytelling Reputation 78

Burrelles Fresh Ideas

SEPTEMBER 19, 2023

Public relations (PR) can be one of the solutions available for marketers and business owners to support their video marketing campaigns. And today, successful PR goes beyond press releases and media kits, even though those two strategies are still relevant. And video content can be the primary tool to support those efforts. #5.

Video 108

Video Marketing SEO Social Media 108

NewsWhip

MAY 13, 2022

May 9th: Real problems, real-time solutions. We asked our participants about misinformation, C-suite interest in reputation, the ability to monitor the spread of news across the web, and much more besides. You can read our full interactive report with all of our findings and analysis here. May 10th: 2022 Pulitzer Prize winners.

Facebook 78

Facebook Reputation Analysis Web 78

Prohibition

NOVEMBER 23, 2023

The same goes for the media. By seamlessly integrating your brand or message into relevant news narratives, you can effectively capture attention, generate buzz, and enhance your brand’s visibility. It’s also important to note that banking on timeliness alone does not automatically guarantee success.

B2C 62

B2C Trends Banking Reputation 62

Konnect Agency

JUNE 22, 2023

PR Agency Solutions and Services for Creating an Effective Crisis Communications Strategy A crisis communications plan is a comprehensive strategy that outlines the steps to take in the event of a crisis, including who to contact, what to say, and how to respond. This includes employees, customers, shareholders, and the media.

Crisis Communications 52

Crisis Communications Crisis Agency Communications 52

Sword and the Script

AUGUST 1, 2023

This means my last summary of PR tech news was in early June – and in the eight weeks since, there’s been a number of annucments from the solution provider community. That assistant helps to write social media content but now includes an integration to DALL-E. Cison launched a new monitoring tool it’s calling CisionOne.

Software 121

Software Pitching Ethics Privacy 121

PRSay

AUGUST 3, 2018

c) Anything a public figure does not like that a rival or the media said. We have to understand the changing role of the media in a time when people question the validity of the news if it doesn’t support their own beliefs. Chris Britton is COO of RockDove Solutions , based in Sterling, Va. f) All of the above.

Crisis 61

Crisis Crisis Management Media Newspapers 61

ImPRessions - Crenshaw Communications

OCTOBER 18, 2018

Now, every public relations team needs reliable tech tools for media monitoring, instant messaging, task management, and media-list building, just to name a few. Cision’s media contact information should never been taken as gospel, since journalists, outlets, and email addresses are constantly in flux. Mailtester.

Tools 108

Tools SMB Survey Software 108

Presspage

MARCH 10, 2021

The category 5 hurricane caused widespread damage and dramatically disrupted communications, making people turn to social media for information. Because of the immediacy and potential for information to travel quickly, social media is a great tool for brands to use during a crisis, but things can easily get out of hand.

Crisis Communications 78

Crisis Communications Examples Crisis Communications 78

Presspage

MARCH 10, 2021

The category 5 hurricane caused widespread damage and dramatically disrupted communications, making people turn to social media for information. Because of the immediacy and potential for information to travel quickly, social media is a great tool for brands to use during a crisis, but things can easily get out of hand.

Crisis Communications 78

Crisis Communications Examples Crisis Communications 78

Ethical Voices

JUNE 12, 2023

What I’ve seen is frequently this tug of war, when you’re trying to get media for clients, we’re often faced with the question of do you offer strategic advice? If the client disagrees, do you follow their lead, knowing that it won’t yield media hits, or do you put strategy above nuance and above their issue expertise?

Ethics 69

Ethics Storytelling Communications Training 69

Cision

APRIL 14, 2017

Salzman and her team at Havas PR give a variety of insights including how to master the brand narrative, how to craft a story, and how make a client’s brand the story. While PR has always been a challenging and evolving field, the media landscape today makes it necessary to stay agile and attentive.

Reputation 177

Reputation Measurement Exercises Pitching 177

Sword and the Script

OCTOBER 4, 2022

Prior to that, TrueScope, which is a pure-play monitoring company – led by an experienced CEO – raised $6.2 The point is, Muck Rack must have both numbers and a sound equity narrative to justify this sort of funding. Presspage rolls Media Inquiries. To place this in context, Propel, a startup with an all-in-one tool raised $4.5

Technology 81

Technology Company Analytics Writing 81

Contently - Strategy

NOVEMBER 3, 2021

” In a rapidly evolving digital media landscape , reader trust is precious. Today, many brands strive to tell diverse perspectives and amplify underrepresented narratives. Finally, if the information comes from social media, make sure it’s true before you regurgitate it in print or online. The Check, Please!

Content Marketing 120

Content Marketing Marketing Viral Study 120

ImPRessions - Crenshaw Communications

APRIL 27, 2017

By now we expect that many have mastered the basics of personal branding, but it’s not as easy as setting up a social media presence and hoping an audience finds you. Monitoring content performance will help determine whether the content you’re producing is helping you meet your goals. Every brand should have a story.

Brand 149

Brand Branding Healthcare B2C 149

PRSay

NOVEMBER 22, 2016

Industry leaders like the Brunswick Group, an international advisory firm specializing in critical issues and corporate relations, is using data and media intelligence from Zignal Labs to infuse predictability and stability into every M&A communications rollout. 3: Bring context to social media.

Communications 60

Communications Strategy Analytics Groups 60

Cision

MAY 16, 2016

Do you compile it in a CRM solution that allows you to contact the person on multiple platforms? If there isn’t singularity of focus to communicate, implement and monitor, then the initiative is likely to fail. One other recommendation that they make is that the narrative is “non-promotional.” Of course you do.

Internal 218

Internal International Communications Employee 218

Presspage

MAY 19, 2017

This increase in PR power comes with corresponding changes in media relations and (therefore) PR responsibility. Media, stakeholders and target audiences increasingly look at PR departments for consistent, reliable and recognizable narratives. Consistent branding Protocols and standards enhance consistent branding.

Corporate 68

Corporate Brand Branding Guidelines 68

Burrelles Fresh Ideas

AUGUST 8, 2023

By leveraging this information, businesses can create content that addresses customer needs and provides valuable solutions. In order to stay ahead, it is crucial to prioritize creating valuable content and focus on channels that drive traffic and engagement, such as social media platforms and user-generated content communities.

Communications 52

Communications Marketing Analytics Resources 52

PRSay

OCTOBER 12, 2016

The Media and Communications industry is evolving rapidly. With trust in brands continuing to erode and paid media decreasing in efficacy, it is critical to leverage advocates to make a tangible impact on your audience. *This article was provided by Cision , a PRSA partner. He is also a member of the Executive Management Committee.

Communications 60

Communications Trends Leadership B2C 60

Prohibition

JANUARY 24, 2022

Crisis communications are key in today’s interconnected social media world. With our wealth of media contacts and track record of good work, we’ll craft the perfect strategy to repair your reputation. The first step in avoiding disaster is to have smart equipment that monitors all lines of communication in the workplace!

Crisis Communications 62

Crisis Communications Crisis Agency Communications 62

Prohibition

NOVEMBER 9, 2021

Over the past few years, there has been a significant advancement in social media marketing. These days, customer acquisition, retargeting, retention, and support are all being carried out through social media channels across the whole consumer experience. Hence, the popularity of paid social. What is Paid Social? What is Paid Social?

Advertising 62

Advertising Advertising Social Media Strategy 62

Mindful Marketing

JANUARY 29, 2023

Most individuals self-monitor their morality and avoid such egregious acts. ” Media staff told the AI what they knew about several brands’ forthcoming Super Bowls spots and asked it to write the ad copy. They may be interested in energy-efficient solutions, or in making their home more comfortable.

Ethics 98

Ethics Guidelines Fashion Transportation 98

PR 20/20

SEPTEMBER 21, 2017

Despite the buzz and hype around artificial intelligence , and the funding velocity, what we’ve learned so far is that many AI solutions aren’t actually that “intelligent, ” yet. First presented during my Content Marketing World 2017 session on Machine-Assisted Narrative , it’s definitely a beta framework. Draft social media updates.

Marketing 53

Marketing Software eBook Technology 53

Prohibition

JULY 19, 2018

So in such a busy marketplace, and in an age where the budget can’t always stretch to support content marketing , social media marketing , influencer marketing , advertising, design, e-marketing, PPC, SEO and everything else you’ve been advised to invest in, how can you justify spend to stand out from the crowd? Plan and execute media events.

Publicity 48

Publicity Advertising Advertising Tools 48

Prohibition

JANUARY 7, 2022

Problems on social media. As new media is evolving fast and people are always connected, social networks offer an impressive opportunity for everyone to express their opinion, rate and review a brand but also give feedback to solve issues. Social media is a double-edged sword. How important is crisis management?

Crisis Management 62

Crisis Management Crisis Reputation Financial 62

Sword and the Script

DECEMBER 26, 2023

Marketing investment was redirected towards demand generation (content marketing, paid media) as startups looked for deal flow. Authentic storytelling continued to excel “For PR, authentic storytelling will continue to excel as consumers seek honest, genuine experiences and solutions. Continued consolidation of media outlets.

Writing 190

Writing Communications Marketing B2B 190