Sword and the Script

OCTOBER 5, 2021

Onclusive adds features, becomes all-in-one PR software tool; Agility PR Solutions adds AI; Q4 releases IR event hosting tool; an odd rebrand by SocialChorus and Dynamic Signal; Intrado rebrands as Notified; Meltwater Q2 earnings. About this time last year, SocialChorus was acquired by a private equity firm for $100 million.

Software 156

Software Tools Print Technology 156

Sword and the Script

JANUARY 31, 2023

” A Norwegian Krone equals about $1.80 According to a press release published by Marlin Partners, which owns a controlling stake in MW Investment: “The Offer Price represents a premium of 36% to the last traded price of NOK 13.25 What’s different about that? which is a privately held “special acquisition vehicle.”

Software 78

Software Case Study Technology Tools 78

Sword and the Script

OCTOBER 3, 2023

BuzzSumo edges into PR with journalist database for SMBs; Poppulo adds generative AI for internal comms; why don’t PR software vendors follow basic PR standard practices? According to the release the software uses employee behavioral data to “identify content themes and gain insights into audience engagement.” Trust but verify.

Analysis 147

Analysis Tools Software SMB 147

ImPRessions - Crenshaw Communications

JULY 14, 2020

But with many services available and tech evolving rapidly, picking the right software can help boost strategic communications for a brand. And although most are familiar with video conferencing software like Zoom, we’ve also become Zoomed out. It’s particularly useful for tracking pickup of press releases. UberConference.

Tools 295

Tools Software Survey Meeting 295

Sword and the Script

JANUARY 28, 2020

If you set up a search for your organization, Notified will surface reporters and influencers that have written about you. Importantly, press release distribution – over GlobeNewswire – costs more. A search of several review sites – G2, Capterra, TrustRadius and Software Advice – did not produce any reviews at the time of this writing.

Software 116

Software Tools Publicity System 116

Sword and the Script

MARCH 7, 2023

This month’s PR technology summary includes: Cision partners with video ad network Captivate; Q4 enhances investor relations CRM software; Updates from Notified, and Earnings from Meltwater and Q4; PR tech people on the move and more. Q4 releases software enhancements for investor relations Investor relations software provider Q4 Inc.

Software 129

Software Analytics Technology Video 129

Sword and the Script

DECEMBER 19, 2023

Pitching media remains a challenge; Twitter is still a journalist favorite; PR dabbled with generative AI as businesses worried about misinformation Regular readers know I publish a weekly post every Tuesday. Many of the things I choose to write about are reports and surveys that give us a sense of what’s happening in the industry.

B2B 106

B2B Survey Pitching Software 106

Sword and the Script

DECEMBER 5, 2023

million seed round Twice in my career, I’ve worked for companies that acquired several software companies with the intent of mashing them together. In the PR software space, I think we have yet to see that – period. million for the quarter, or about.09 Both companies had plans that looked good to go on paper. It lost $3.7

Software 134

Software Reddit Technology B2B 134

Sword and the Script

APRIL 2, 2024

Cision moves to eliminate the HARO brand Cision is pressing forward with the elimination of the Help a Reporter Out (HARO) brand. Acquisitions PR software company Vocus acquired HARO in 2010 for an undisclosed sum. Journalists were quite vocal about criticizing the company for selling their emails.

Reddit 177

Reddit Software B2B Technology 177

ImPRessions - Crenshaw Communications

APRIL 29, 2022

That may sound easy enough, but check out any reporter’s Twitter feed and you’ll probably see complaints about agencies who reach out to irrelevant or outdated contacts, or target their pitches in clumsy ways. Verify information before you press send. Overreliance on software tools can result in a subpar outreach.

Agency 170

Agency Media Software Pitching 170

Sword and the Script

JUNE 6, 2023

Finally, about 40% either have no plans to use it, or simply aren’t sure. The survey found: 57% are crafting pitches; 48% are writing copy for social media; 48% are writing press releases; 44% are using it for research; and 25% say they are using it for strategy and planning. .”

Survey 149

Survey Software B2B Pitching 149

PR Fuel

OCTOBER 8, 2022

Whether you’re launching your business, distributing a new product, or putting on an event of some kind, you could benefit mightily from issuing a press release. Press releases not only inform the public as to your company’s current actions but they also provide you with the opportunity to foster your company’s public image.

Industry 105

Industry Company Real Estate Tourism 105

Presspage

FEBRUARY 28, 2024

In this article, we’ll explore what crisis comms is and explain how you can revamp your emergency response with the help of the right comm tech software. Choose the right comm tech software and the rest will be a cakewalk. With the right PR solution. What is crisis comms and why is it important?

Crisis 113

Crisis Reputation Software Crisis Communications 113

Sword and the Script

DECEMBER 28, 2021

In the process, you can learn a lot about what attracts and retains readers. PR Agency Owner Started Making Homegrown PR Software; Today it’s a VC-backed Startup; Off Script No. Press Release Pricing: How Much Does Press Release Distribution Cost? . If you want first-party data…. you’ve got to publish consistently.

Blogging 138

Blogging Software Google Content Marketing 138

Sword and the Script

JUNE 7, 2022

Scale to compete with incumbents; Prowly adds media monitoring; Cision releases internal DE&I report; World’s First-Ever NFT Press Release. There’s another factor at play here too – and that’s the track record of M&A in PR software. along with a validated media contact database,” according to the press release.

Software 85

Software Pitching Internal International 85

Onclusive

JULY 27, 2021

A lot of effort in public relations and marketing communications goes into influencing what people think, but influencing what people think about is equally, if not more important. For example, a security software company might tell the story about the millionth data breach it thwarted instead of its 50% improvement in speed.

Public Affairs 195

Public Affairs Viral Government Policies 195

Flack's Revenge

SEPTEMBER 1, 2021

First it was gripes about the press release, and in the latest example, a report that tech PR is dead, which I just read in Inc. These kinds of “XXXX is Dead” hit jobs are perennial, evergreen stories that keep on cropping up, as sure as the calendar turns, not just about PR of course, but that is my peeve, so allow me to vent.

Writing 177

Writing Pitching Report Industry 177

Sword and the Script

MAY 21, 2024

As McIntyre wrote in Harvard Business Review about this time last year, “ nobody got fired for spending more on digital.” A separate survey of 292 CMOs I wrote about last week ( Duke CMO survey ) supports this interpretation. This means we are about to slide into the “trough of disillusionment.”

Agency 96

Agency Survey B2B Media 96

Flack's Revenge

DECEMBER 12, 2022

Yet there have been much excitement and press coverage in this time, for something that research firm Gartner Group claims is 10 years from mainstream adoption. The Metaverse is not a new concept; it is about 30 years old. It has its innovators, leaders, and followers and is about promise, expectations, triumph and sometimes flameouts.

Real Estate 156

Real Estate Case Study Technology Education 156

Sword and the Script

AUGUST 8, 2017

This is where NewsAI , an emerging PR software platform, solves a big problem in the media relations process. 3 Strategic Ways to use Press Releases for Meaningful Influence. Think about that for a moment: NewsAI was showing me an influencer of influencers doing the influencing as it was happening. NewsAI PR Software Pricing.

Software 70

Software Tools Pitching Media Relations 70

ImPRessions - Crenshaw Communications

FEBRUARY 22, 2023

While traditionally PR work consisted of press releases, pitching, and occasional damage control, today’s PR teams must have a diverse digital skill set, including SEO strategy, social media savvy, data analysis and more. It’s all about relationships – starting with media This one will never change.

Analytics 170

Analytics Tools Social Media Trends 170

Sword and the Script

JULY 5, 2022

It won’t be long before our complaints about the summer heat are transformed into groans because Walmart has rolled out the Santa Claus displays. The way to flip this around – from a messaging standpoint – is to focus on the number of PR people using PR software for media databases. Using AI to shop coverage of surveys. Content picks.

Technology 93

Technology Software Survey Internal 93

ImPRessions - Crenshaw Communications

OCTOBER 5, 2018

A recent tweet about a “Frank Lloyd Wright inspired cabin” made me think about the PR jargon that clutters press releases and business memos. When it comes to business software, customers may expect to hear about “end-to-end solutions” or a “suite of scaleable offerings.”

Real Estate 225

Real Estate Software Leadership Advertising 225

Cision

DECEMBER 7, 2017

Press outreach often fails due to a lack of interest in the topic. Use Software. Certain PR software can provide valuable additional insight into your target audience, topical trends and overall engagement. How will the coverage benefit the journalist who’s writing about the pitched content? Instead, dig deeper.

Pitching 298

Pitching Software Construction Writing 298

Onclusive

NOVEMBER 8, 2023

Earned Media & Media Relations In the old days, sending out press releases and then managing a Rolodex of media contacts could help PR pros to land earned media. At the same time, PR pros are constantly thinking about how to maximize the reach and impact of their earned media. How do you know what’s working?

Training 195

Training Media Training Reputation Crisis Communications 195

Onclusive

NOVEMBER 16, 2017

Understanding the facts about media attribution & the ROI of Growth PR. Many PR software companies claim to be able to measure the impact of Earned Media. Backed by five years of best practices and media attribution data, AirPR’s software is at the forefront of this radical evolution of PR measurement.

Media 186

Media Measurement Software Storytelling 186

Sword and the Script

DECEMBER 7, 2021

I’ve long since replaced that old TV, but the memory sticks with me anytime I see a discussion about interfaces. It wasn’t that long ago that doing anything in public relations software required multiple clicks – with a wait in-between for the software to resolve the call. and other FAQs]. Image credit: Pixabay.

Software 85

Software Publicity Technology Data 85

5W PR

AUGUST 9, 2022

While traditional software companies have to figure out how to sell products to individual customers, SaaS companies must convince companies of varying sizes that they should be using their software. Looking at what other competitors are doing helps brands determine relevant topics to write about. Strategies That Work.

Company 78

Company Strategy Software Writing 78

Sword and the Script

JANUARY 19, 2021

Vendors are giving us reason to be optimistic about public relations technology – from AI that will predict your pitching success to more tangible PR measurement and attribution. Years ago, I had the opportunity to be a PR director for a publicly-traded company that developed and sold software to the PR market.

Technology 169

Technology Publicity Software Pitching 169

Presspage

MARCH 31, 2023

Daily a large number of questions about the situation, expectations, and measures were asked during the May holidays and the whole summer. Social listening, webcare, customer care, and incoming press requests are significant indications. Daily information requests by the press on the current situation; ‘what’s the queue prediction?’

Crisis 78

Crisis Travel Software Data 78

PRSay

JUNE 16, 2023

In recent years, especially in 2023, all the talk has been about generative artificial intelligence (AI). In public relations, generative AI has the potential to automate routine tasks such as writing press releases, social media posts and email pitches, thus allowing practitioners to focus on strategic, big-picture work.

Technology 146

Technology Crisis Management Social Media Training 146

Presspage

JUNE 30, 2020

G2 is the world’s leading B2B software and services review platform. Press Release Distribution category. Press release distribution is all about the software tools to publish and send press releases or other company news. Companies included in the report should have at least 10 reviews.

Software 88

Software SEO Tools B2B 88

Newsfile

MARCH 14, 2024

Melissa Strle Do you ever wonder where exactly your press release goes? Many people wonder how press release distribution channels work. Some channels like Apple News, Business Insider and Associated Press (AP) are accessible to the general public and openly display press releases for anyone to view.

Financial 52

Financial Education Analysis Analytics 52

Presspage

FEBRUARY 8, 2024

For example, the Dutch insurance company Nationale Nederlanden recently published a press release , sharing its ranking as one of the top performers in a benchmark for responsible investment. To position your company as responsible, ESG narratives should be a part of all communication strategies, from press releases to social media.

Report 109

Report Government Financial Trends 109

Onclusive

AUGUST 9, 2021

In the old days, sending out press releases and then managing a Rolodex of media contacts could help PR pros to land earned media. At the same time, PR pros are constantly thinking about how to maximize the reach and impact of their earned media. Media training is essential for anyone who will be in contact with or in the press.

Training 370

Training Media Training Reputation Crisis Communications 370

Sword and the Script

DECEMBER 29, 2020

That’s about 24 more than were published in 2019. That’s a difficult goal and as the numbers suggest, I succeeded in getting two out about 50% of the time. Notified by Intrado is a Promising PR Software Tool that Supports 5 Central Duties in Public Relations [PR Tech Briefing]. Sorry, Press Releases Do Not Help Your SEO Anymore.

SEO 102

SEO Software Resources Newspapers 102

Deirdre Breakenridge

DECEMBER 12, 2017

Several years ago, I was hired to market mobile apps and coding for Digital Pomegrante, a software entrepreneur in New York City, and LiveCode, a software platform based in Scotland. Journalists are on Twitter and if it’s an important story, I follow, listen, and see what they’re talking about it. I was hooked.

Twitter 208

Twitter Software Retail Agency 208