Onclusive

NOVEMBER 16, 2023

The dashboard combines our media analysis and social listening technology to give you an up-to-date view of how the election is being covered across the entire US media landscape. This can be accessed on our website.  Why should comms teams engage with our media impact reports?

Analysis 195

Analysis Media Healthcare Resources 195

The Proactive Report

NOVEMBER 21, 2023

From traditional newspapers to social media snippets, the way your audience consumes news has transcended the limitations of the traditional press. The recent Pew Research reports on media consumption in the US have some interesting insights. As of 2023, 42% of Americans ages 12 and older have listened to a podcast in the past month.

Newspapers 130

Newspapers Social Media Data Consumer 130

Communications Conversations

MAY 23, 2022

Historically, social listening has been one of those things only the big companies with big budgets and social media monitoring tools do. However, according to a new survey by Social Media Today and Meltwater, a full 61% of companies now have social listening processes in place.

Company 178

Company Reddit Employee Facebook 178

The Proactive Report

DECEMBER 9, 2022

Where are they on social? What podcasts are they listening to? The post Audience Analytics and Tracking – The PR Secret Sauce appeared first on Social Media Strategy | Online PR | Proactive Report | Sally Falkow. Who is in your audience? Who are they connected to? Who do they follow?

Analytics 246

Analytics YouTube Analysis Data 246

Onclusive

DECEMBER 1, 2021

G2 Crowd, the leading independent business software review company, has compiled a report that compares top media monitoring and PR analytics software solutions, including Onclusive, Meltwater, Cision and Muck Rack. But have you also looked at their potential Return on Investment, or ROI? Why technology ROI matters.

How To 397

How To Software Media Analytics 397

Onclusive

NOVEMBER 8, 2023

PR professionals should create thoughtful, data-backed pitches, engage with reporters on social media, send swag (when appropriate), maintain relevant media lists, and manage all follow-through with reporters and journalists. PR people may also develop guidelines for interacting with the media or even social media.

Training 195

Training Media Training Reputation Crisis Communications 195

ImPRessions - Crenshaw Communications

APRIL 1, 2021

As the name implies, it launched as an invite-only social media app and was known as a hangout for venture capitalists, tech entrepreneurs and other Silicon Valley elite. And it’s ephemeral; you have to listen in the moment, because the chat will not be repeated. But the real appeal was Clubhouse’s exclusivity.

Leadership 321

Leadership Conference Sports Meeting 321

Onclusive

JANUARY 25, 2024

Onclusive Social sentiment analysis offers a nuanced understanding of consumer reactions to earned media coverage and media mentions. In a study by Determ , 46% of PR, Media and Comms pros said they used social listening as a data collection method over he last 12 months. And you don’t just have to take our work for it.

Analysis 195

Analysis Media Trends Data 195

Communications Conversations

MAY 26, 2022

When it comes to social media marketing, our priorities seem to be messed up. Where do we focus the bulk of our time and energy in social media marketing? Think about how much time we spend setting up social media ads, creating them and tracking them. I mean, it’s a full-time job on a lot of social media teams.

Social Media 143

Social Media Marketing Media Community 143

ImPRessions - Crenshaw Communications

AUGUST 25, 2020

For business leaders, the rise of social media has powered a shift from public relations to public engagement. And most CEOs acknowledge the benefits of social engagement for their personal and corporate brands. More surprisingly, recent research shows that use of social media by CEOs globally has declined in the past year.

Social Media 380

Social Media Leadership LinkedIn Corporate 380

Onclusive

AUGUST 9, 2021

PR professionals are expected to create thoughtful, data-backed pitches, engage with reporters on social media, send swag (when appropriate), maintain relevant media lists, and manage all follow-through with reporters and journalists. PR people may also develop guidelines for interacting with the media or even social media.

Training 370

Training Media Training Reputation Crisis Communications 370

PRSay

MAY 3, 2023

According to its “ 2023 Global Communications Report ,” tangible benefits accrue to companies that build and maintain positive reputations. Changing the squares on one side of the cube always impacts the squares on another side,” said Fred Cook, director, USC Center for Public Relations, when announcing the report.

Reputation 137

Reputation Corporate Report Employee 137

ImPRessions - Crenshaw Communications

JANUARY 5, 2024

We’re getting a handle on how to use generative AI ethically and with impact , riding the waves of an evolving social media landscape, and navigating unpredictable news cycles. Social media grows specialized Dorothy predicts X (formerly Twitter) will continue to wane as a point of PR focus, as LinkedIn and TikTok rise.

Trends 333

Trends Industry Government Data 333

The Proactive Report

DECEMBER 26, 2022

Social media listening can provide invaluable insights when it comes to telling the story of your brand. With audience analytics and tracking, and social listening, you can identify the conversations you need to participate in and stoke the fires of those conversations. 2023 is just around the corner.

Video 162

Video Film Social Media Facebook 162

Newsfile

JANUARY 30, 2024

AI Integration in Daily Tasks According to the latest annual McKinsey Global Survey on the State of AI , the most commonly reported uses of generative AI tools are in marketing and sales, product and service development and service operations. 74% of PR pros report an increase in work quality when using AI. Download the report!

Trends 105

Trends YouTube Video Social Media 105

ImPRessions - Crenshaw Communications

MARCH 11, 2020

For most people social media is a great way to follow trending news, post food pictures and, most importantly, share memes. Social media helps us and our clients connect to customers, drive web traffic, and even develop or convert leads. Yet the social media landscape changes constantly. TikTok: Capturing Gen Z and beyond .

Social Media 272

Social Media Trends Media Instagram 272

Ethical Voices

APRIL 22, 2024

I was pitching four reporters, three of which I knew pretty well. The fourth reporter I didn’t know as well, but I had worked with off and on. ” We continued to chat via text and answer the questions…normal reporter correspondence with the PR practitioner. ” This is a very experienced reporter and editor.

Report 83

Report How To Ethics Nonprofit 83

Remote PR Jobs

SEPTEMBER 25, 2023

Thanks to the growth of digital platforms like social media, the news cycle is rotating faster than ever before. Happy listening! Inside PR Inside PR is a weekly social media and public relations podcast hosted by Gini Dietrich, Joseph Thornley and Martin Waxman. Public relations 1.

Pitching 100

Pitching Interviews Trends Journalism 100

PRSay

APRIL 22, 2021

Invest in social listening. While most PR professionals practice social monitoring, the process of tracking and responding to brand mentions on social media, few have invested in the broader process of social listening. Improve numerical, statistical and data literacy.

Financial 190

Financial Reddit Advertising Advertising 190

ImPRessions - Crenshaw Communications

OCTOBER 29, 2021

I had inadvertently included the wrong media story in a daily monitoring report for our client. When sharing coverage, it’s a keen opportunity to highlight the unique monthly visitors for the media outlet, any viewership numbers the site may track per article views, or even any social posts from notable influencers.

Internal 310

Internal International Meeting Leadership 310

The Proactive Report

NOVEMBER 21, 2022

Social media intelligence is the art and science of gathering data about online conversations so that you can use that information to improve your content creation and deliver more value to your audience. . You start by listening and gathering information about your brand/s, your company, and your competitors. Once you have the data.

Social Media 162

Social Media Media Analysis Data 162

NewsWhip

MARCH 6, 2024

NewsWhip works with an international energy provider to help them monitor live issues, understand the wider landscape, and automate how they support internal stakeholders with reports, digests and alerts. The challenge: When your insights team is receiving report requests from across the organization, how do you optimize efficiency and ROI?

Energy 78

Energy Internal International Company 78

Burrelles Fresh Ideas

APRIL 2, 2024

They boast dedicated audiences – readers, viewers, and listeners – offering unparalleled reach beyond your own promotional efforts. And keeping in mind that a lot of news on social media originated with a reporter or media outlet.) Sure, the communication landscape has evolved with the rise of self-publishing.

Media 102

Media Radio Print Newspapers 102

Sword and the Script

JULY 11, 2023

In this guest post, Kathy Casciani writes public relations podcasts provide a sound way to work on your professional development while habit stacking – listening while doing routine tasks, such as chores In case you hadn’t noticed, podcasts are having a moment. I’m certainly one of the 55%.

Publicity 127

Publicity Small Business Trends Leadership 127

Reputation Us

APRIL 15, 2024

consumers are choosing less expensive options, delaying purchases, and focusing on saving rather than spending, according to McKinsey reports. The value of customer loyalty in shaping a company’s reputation in social media and online reviews is more important than ever.

Reputation 78

Reputation Financial Consumer Survey 78

Onclusive

OCTOBER 28, 2021

While you’re likely familiar with ESG (Environmental, Social and Governance) performance as one of the most important measures of corporate reputation, we’d like to introduce a similar tool called PESTLE analysis. In the age of social media, managing corporate reputation is a complex undertaking.

Corporate 195

Corporate Reputation Analysis Wikipedia 195

Onclusive

JANUARY 26, 2022

This means that you’ll want to identify which journalists, influencers and publications are having the biggest influence on your business – driving the most website traffic, social media engagement, brand interactions, and revenue. One way to do that is to use smart technology to help you out.

Pitching 370

Pitching Data Privacy Writing 370

Stephen Waddington

MAY 4, 2021

Practitioners have supported business leaders in listening, planning and engaging with internal and external stakeholders in managing responses to the pandemic. Investment and financial performance will drive economic recovery from COVID-19 but it will need to be balanced with Environmental, Social, and Governance (ESG) performance and risk.

Publicity 197

Publicity Government Corporate Financial 197

Wadds Inc.

SEPTEMBER 18, 2023

A new study calls for a socially conscious approach to public relations focused on creating shared value for organisations and stakeholders. A new study - The Future of PR/Comms and their Social Impact - reports growing calls for a more radical, socially conscious approach.

Study 98

Study Publicity Ethics Measurement 98

Landis PR

APRIL 22, 2024

Companies use sustainability reporting as a tool to communicate their efforts transparently and comprehensively to stakeholders. Beyond a mere list of ongoing initiatives, reports can tell a story and give insight into corporate culture. In this way, the sustainability report is much more than just a document.

Report 59

Report Comparison Data Corporate 59

NewsWhip

MARCH 15, 2024

That program was quickly followed by a Management Internship, and shortly after that, I landed my first full-time research position as a social media analyst. At the time, social media listening was still a fairly new discipline, and many big companies were relying on vendors to provide the bulk of their analysis work for them.

Data 78

Data Social Media Consumer Trends 78

Burrelles Fresh Ideas

MARCH 5, 2024

By the numbers According to one report, 85% of PR pros reported media relations accounted for at least 25% of their time. Non-paid social media posts referencing a product or service. Product reviews on platforms like YouTube, social media platforms, or blogs. And it’s not just public relations.

Media 97

Media Nonprofit Pitching Analytics 97

ImPRessions - Crenshaw Communications

AUGUST 6, 2021

That’s one reason why Vaynerchuk, who transformed from a social-media wine expert to a business leader after the 2008 downturn, achieved such startling success. He offered advice to recession-battered strivers on how to take advantage of social and digital media to pivot away from traditional jobs and create new-economy gigs.

Leadership 398

Leadership B2B Community Viral 398

Prohibition

JANUARY 31, 2023

As a PR or marketer, you’ve probably come across social listening tools or you might have even delved into the world yourself. Social listening might sound like it’s just a social media tool – but it is much more powerful than that!

How To 62

How To Analysis Comparison B2C 62

Wadds Inc.

MARCH 19, 2024

Business value of international communications The Gallagher State of the Sector 2023/24 report sets out the business case for internal communications based on its contribution to culture, strategic alignment and value creation. Dr Kevin Ruck, Mike Pounsford and Howard Kraise will share outcomes from their project on employee listening.

Internal 78

Internal International Communications Employee 78

Onclusive

DECEMBER 7, 2023

Social Media Reach Social Media Reach tracks the number of followers, fans, or subscribers on social media platforms. It offers insights into the potential audience reach through social channels. You may want to track PR metrics like this if you are distributing your PR content heavily via social.

Measurement 195

Measurement Analysis Reputation SEO 195

Onclusive

DECEMBER 7, 2023

Social Media Reach Social Media Reach tracks the number of followers, fans, or subscribers on social media platforms. It offers insights into the potential audience reach through social channels. You may want to track PR metrics like this if you are distributing your PR content heavily via social.

Measurement 195

Measurement Analysis Reputation SEO 195