Onclusive

DECEMBER 20, 2021

As we’re closing out this year, we’re also wrapping up our 2021 top media monitoring and PR analytics software comparison blog series with one final review of what each provider offers in terms of product direction and customer support. Are they thinking about where the market will be in 1, 3 or 5 years from now?

Technology 195

Technology Comparison How To Software 195

ImPRessions - Crenshaw Communications

FEBRUARY 22, 2023

This requires a combination of creative thinking, analytical skills, and the ability to develop and execute against plan. This includes familiarity with social media management, content creation, and influencer marketing. Social media has also become a significant driver for news, business operations, sales cycles and marketing.

Analytics 170

Analytics Tools Social Media Trends 170

Sword and the Script

MARCH 26, 2024

Thought leadership benefits B2B marketing in so many ways – awareness, consideration and even customer retention – but it can have adverse effects when it’s under-resourced and turns out to be light on substance The social media platform LinkedIn and the PR firm Edelman routinely team up to conduct surveys.

Leadership 129

Leadership B2B Study Survey 129

Onclusive

APRIL 15, 2020

Using marketing attribution as an example of how PR can truly be tied back to business objectives and even revenue is the most effective method of building a case for PR investment. Marketing is frequently seen as a profit center because marketing metrics tie back to the bottom line (i.e., million in revenue).

Data-Driven PR 259

Data-Driven PR Measurement Data Travel 259

ImPRessions - Crenshaw Communications

NOVEMBER 17, 2023

Axios Axios describes its news services as “Smart Brevity®,” and claims it gets readers “smarter, faster on what matters.” PRovoke Media Formerly The Holmes Report, PRovoke Media’s weekly newsletter is a one-stop shop for all the most important PR industry news and opinions. As a bonus, they also offer it in Spanish.

Company 203

Company Trends Case Study Crisis Management 203

Critical Mention

SEPTEMBER 15, 2021

Quickly access mentions, advanced analytics and more . Refined searches & analytics. Another highly-requested feature from users was a Google Analytics integration to the Critical Mention platform. Senior Marketing Manager, Critical Mention. Priscilla is the marketing coordinator for Critical Mention.

Radio 126

Radio Analytics Mobile Instagram 126

Sword and the Script

OCTOBER 13, 2020

The most effective blogs in B2B marketing tend to publish longer posts, more frequently, with visuals, paid distribution and analytical measurement Blogging doesn’t have the appeal that voice search, personalization or influencer marketing do in B2B marketing, but when it’s done right, it’s surely effective, according to a new study.

B2B 149

B2B Study Blogging Marketing 149

Onclusive

NOVEMBER 8, 2023

PR professionals should create thoughtful, data-backed pitches, engage with reporters on social media, send swag (when appropriate), maintain relevant media lists, and manage all follow-through with reporters and journalists. Media Measurement Reporting on established metrics isn’t enough today. Relationship building takes time.

Training 195

Training Media Training Reputation Crisis Communications 195

Remote PR Jobs

SEPTEMBER 25, 2023

Drastic changes in the media and cultural landscape have altered PR and marketing in recent years. According to the Cision State of the Media Report , 59% of U.S. Traditional news outlets like The New York Times and The Washington Post have reported double-digit increases, and cable news ad revenue is up a whopping 25%.

Mobile 100

Mobile SEO Reputation Web 100

Sword and the Script

JANUARY 19, 2021

Years ago, I had the opportunity to be a PR director for a publicly-traded company that developed and sold software to the PR market. While I’ve primarily done B2B tech work over my 20-year career – and strive to be diligent in becoming knowledgeable about a market and products – it’s not quite the same as being an end-user or SME.

Technology 169

Technology Publicity Software Pitching 169

PR 20/20

JUNE 6, 2023

HubSpot started as a marketing automation platform in 2006, and users have experienced a treasure trove of growth since. The platform is now a comprehensive suite of tools and services to help businesses with their marketing, sales, customer service, and operations.

Knowledge Base 52

Knowledge Base Customer Service System Analytics 52

Onclusive

APRIL 15, 2020

Using marketing attribution as an example of how PR can truly be tied back to business objectives and even revenue is the most effective method of building a case for PR investment. Marketing is frequently seen as a profit center because marketing metrics tie back to the bottom line (i.e., million in revenue).

Data-Driven PR 195

Data-Driven PR Measurement Data Travel 195

Onclusive

AUGUST 9, 2021

PR professionals are expected to create thoughtful, data-backed pitches, engage with reporters on social media, send swag (when appropriate), maintain relevant media lists, and manage all follow-through with reporters and journalists. PR Reporting. Reporting on established metrics isn’t enough today. Media Measurement.

Training 370

Training Media Training Reputation Crisis Communications 370

Critical Mention

DECEMBER 10, 2021

From new products to monitor to refined analytics throughout the platform, we invite you to take a look back at all of Critical Mention’s updates and additions to the Earned Media Suite throughout 2021. The Help Center has articles on how to create searches, how to build reports, how to create different types of alerts and more.

Radio 116

Radio Instagram Analytics Mobile 116

ImPRessions - Crenshaw Communications

MAY 28, 2020

For example, a client of ours, Fractal , which is a global leader in artificial intelligence and analytics, powering decision-making in Fortune 500 companies, helps its customers to allocate capital, generate new business opportunities, manage risk and develop new products. Build your strategy with measurement and reporting in mind.

Strategy 287

Strategy Media Measurement Product Launch 287

PR 20/20

FEBRUARY 7, 2023

B efore we know it, Google Analytics 4 (GA4) will be replacing Universal Analytics. While it isn’t taking place until July 1, 2023, there’s no better time than now to take advantage of GA4’s robust reporting tools. What is Google Analytics 4? Why is Google Analytics 4 important? Is Google Analytics 4 free?

Analytics 69

Analytics Google Mobile Measurement 69

ImPRessions - Crenshaw Communications

JULY 22, 2019

The past five years or so have seen drastic changes in the media and cultural landscape that impact PR and marketing. According to the Cision State of the Media Report 59 percent of U.S. Yet PR programs that generate visibility through earned and owned content are more valuable than ever during times of digital marketing disruption.

Mobile 244

Mobile SEO Web Journalism 244

Stephen Waddington

JUNE 29, 2021

Our COVID-19 UK Public Relations report has kickstarted a series of industry conversations about what drives innovation in communication and professional services. This is likely to be most applicable to agencies in the creative and professional services sector. It is an incentive aimed at promoting innovation.

Agency 171

Agency Enterprise Software Financial 171

Critical Mention

FEBRUARY 25, 2022

Revenue generation tactics needed adjusting and marketing strategies have been shifted to improve messaging to their audiences in a time when digital communications and influencer marketing are more important than ever before. Senior Marketing Manager, Critical Mention. Know Your Audience. SCHEDULE A DEMO. Priscilla Osorio.

Brand 126

Brand Branding Storytelling Analytics 126

Shift Communications

FEBRUARY 4, 2019

Analytics should be an important component of the work we do as public relations professionals, but how can we leverage analytics tools to serve our needs? In Matt’s words, the current attitude is one where “marketing owns measurement.” You can use Google Analytics to guide your strategy. The Solution.

Analytics 141

Analytics Google Creativity Publicity 141

Sword and the Script

MARCH 7, 2023

Cision to elevate press releases Cision partnered with the digital-out-of-home video network Captivate to syndicated press releases sent through its PR Newswire distribution services. In a separate announcement, the company also unveiled benchmarking and targeting as part of its “Engagement Analytics Suite.” So, what’s new?

Software 126

Software Analytics Technology Video 126

Stephen Waddington

JULY 16, 2021

The COVID-19 Communications Advisory Panel report sets out critical skills for practitioners as society learns to live with COVID-19. Reuben Sinclair was among several recruiters that reported increasing demand talent in January 2021. Reuben Sinclair was among several recruiters that reported increasing demand talent in January 2021.

Publicity 199

Publicity Government Crisis Employee 199

Business Wire

MARCH 6, 2017

Hyperlinks in news releases are extremely important as they lead readers to your website to find additional information about your organization, product or service directly from your news release. Create extensions for blog posts, social updates, advertising and other marketing collateral to keep your program’s activities separated.

Measurement 159

Measurement How To Analytics Data 159

PR 20/20

DECEMBER 14, 2022

And for a long time, marketing has been one of these impossible investments. But, with an automation tool like HubSpot , it’s possible to measure marketing performance and ultimately understand the ROI of your efforts. Generally, marketing activities target one of three stages of the buyer’s journey : Top-of-the-funnel (TOFU).

Measurement 52

Measurement Marketing Analytics Enterprise 52

ImPRessions - Crenshaw Communications

FEBRUARY 1, 2021

Between the PR and marketing functions of any organization there can be creative tension or even competition. PR and marketing are perceived very differently, especially in a corporate environment. PR and marketing are perceived very differently, especially in a corporate environment. A sudden market shift or crisis.

Marketing 310

Marketing Product Launch Corporate Viral 310

Sword and the Script

JUNE 13, 2023

A survey of 3,000+ finds 75% of journalists say the top action any PR person can take is to understand a reporter’s target audience and what they find relevant; journalism statistics show reporters worry about accuracy, credibility and keeping pace amid more work and fewer resources Most PR professionals say media relations is getting harder.

Journalism 127

Journalism Media Relations Report Media 127

Critical Mention

JULY 13, 2021

The Earned Media Suite also includes a Media Contact Database, Podcast Monitoring, Online News Tracking and access to Licensed Content, making it the most complete PR and Communications solution on the market. Email clips directly from the platform and add them to reports.

Instagram 156

Instagram Industry Media Analytics 156

Sword and the Script

MAY 18, 2021

More than a proactive partner: an extension of your marketing and PR team. Check out our services.]. That’s according to a survey of 750 communicators tallied up in the 2021 Communications Benchmark Report by Ragan Communications. More than a proactive partner: an extension of your marketing and PR team. The Guardian 63%.

Study 167

Study Communications Survey Pitching 167

Sword and the Script

MAY 4, 2021

Meltwater acquires Klear; Muck Rack enhances reporting; Talkwalker adds podcast monitoring; TVEyes partners for podcast audience data. Give our services a try. Meltwater said it acquired Klear, an Israeli-based company that provides an influencer marketing platform. Muck Rack enhances reporting . The price tag was $17.8

Tools 100

Tools Survey Pitching Analytics 100

Sword and the Script

AUGUST 29, 2020

Studies find media relations isn’t the top PR service anymore; PR weakness on technical skills; execs are key to shaping corporate social positions Several interesting reports on the PR industry were published earlier in 2020 but got lost in the blur that unfolded since. What are the new services? Influencer engagement.

Media Relations 99

Media Relations Report Industry SEO 99

Sword and the Script

APRIL 6, 2021

Things are definitely picking up though and from where I sit, there’s a renewed sense of optimism across the PR and marketing community. The publication also said, SEMrush “reported a $7 million net loss for 2020 on $124.9 Its software is sold as a subscription-based service. Critical Mention adds Google Analytics integration.

Media 106

Media SEO Analytics Analysis 106

Prohibition

FEBRUARY 18, 2021

The launch of LinkedIn Marketing Labs. In January, to help marketers harness the full potential of LinkedIn ads, the platform launched an online-learning centre called LinkedIn Marketing Labs. YouTube analytics added a new ‘First 24 hour’ data metric. Facebook overhauls its privacy setting.

Social Media 118

Social Media Trends Media YouTube 118

5W PR

APRIL 10, 2023

Marketing your business and making meaningful connections continues to prove more challenging with the continued introduction of new channels, technology, data, and competition. Meta Business Partners also receive 1:1 training in creative education, early access to product updates, and insights into Meta Business initiatives.

Engineering 88

Engineering Advertising Advertising Agency 88

ImPRessions - Crenshaw Communications

JULY 6, 2016

The Holmes Report estimates the global PR industry at $14.2 A PR agency employee starting in the business today will be creating programs, telling stories, and reporting to clients in ways very different from just a few years ago, in part due to the rise of digital technology and the blurring of lines between paid, earned, and owned media.

SEO 204

SEO Analytics Measurement B2B 204

Sword and the Script

SEPTEMBER 1, 2020

Give our services a try. It has made several new product announcements in the last 12 months or so, including integrations to Microsoft Office 365 , an enterprise search tool and analytics that strives to “correlate [employee] engagement to feedback trends and business performance.” But what’s older is still news. million (USD) up 9.5%

Internal 147

Internal International Tools Software 147

Newsfile

JUNE 28, 2023

Utilizing the 7 best ways to accomplish media monitoring will help increase the success of your press release and your overall PR and marketing efforts. In addition, conducting media monitoring will help position you as a leading public relations or marketing professional. What Is Media Monitoring?

Media 52

Media Analytics Radio Google 52

Critical Mention

MAY 12, 2021

Critical Mention’s Earned Media Suite also allows users to analyze audience reach and share-of-voice values, as well as website metrics through Google Analytics. Users can create reports and share them with colleagues and clients via email, PDF, Slack and more. Priscilla is the marketing manager for Critical Mention.

Radio 174

Radio Sports Journalism Analytics 174