ImPRessions - Crenshaw Communications

JULY 1, 2021

Lots of ad and PR agencies tout their independent status in their marketing. Judging from a quick review of the websites of midsize PR firms, most think it’s a differentiator. Is independence a meaningful benefit or just so much PR? What does independence mean in PR? But what does the label really mean?

Agency 421

Agency Creativity Advertising Advertising 421

ImPRessions - Crenshaw Communications

OCTOBER 23, 2023

New York, NY (October 23, 2023) – Mod Op , a full-service digital marketing agency accelerating customer growth through human creativity and automation, today announced the acquisition of Crenshaw Communications , a leading public relations firm headquartered in New York City. Our commitment to innovation is part of what sets us apart.

Agency 156

Agency Communications B2C Creativity 156

ImPRessions - Crenshaw Communications

SEPTEMBER 9, 2020

The best PR programs are designed to meet business objectives, from product visibility to expansion into new markets. A successful PR campaign can also support or accelerate a liquidity event or deal – like an IPO, strategic acquisition, or merger. In that case, the right PR team can help. It’s not even cheap.

Banking 327

Banking Financial Employee Technology 327

Onclusive

NOVEMBER 8, 2023

Originally Published August 23, 2017; Updated August 9, 2021 ; Updated November 2023 PR is always evolving. If the past few years have shown us anything, it’s that the way we work and live is changing, including the job description of the PR professional. What do the responsibilities of PR really entail, though?

Training 195

Training Media Training Reputation Crisis Communications 195

ImPRessions - Crenshaw Communications

OCTOBER 28, 2020

In fact, CareerCast listed “PR executive” as one of the top ten most stressful gigs in its 2019 Most Stressful Jobs report. Some of the pressure we encounter in PR is preventable, however. Yet corporate PR officers also fall victim to inflated or impractical expectations when their internal clients don’t understand what’s possible.

Publicity 334

Publicity How To Agency Product Launch 334

ImPRessions - Crenshaw Communications

AUGUST 13, 2020

As a top PR agency we’re lucky to work with many organizations that prioritize the relationship we share. The same is true of almost any PR agency or team. With that in mind, here are some of the key building blocks of a successful collaborative relationship between a company and their PR agency or internal team.

How To 266

How To Agency Internal International 266

Sword and the Script

OCTOBER 3, 2023

BuzzSumo edges into PR with journalist database for SMBs; Poppulo adds generative AI for internal comms; why don’t PR software vendors follow basic PR standard practices? Why do vendors in PR skip this part? Onward with this month’s PR tech sum. All this leaves me shaking my head.

Analysis 144

Analysis Tools Software SMB 144

ImPRessions - Crenshaw Communications

JULY 14, 2020

With news cycles changing moment to moment, the savvy use of simple technology tools by PR professionals has never been more important. But with many services available and tech evolving rapidly, picking the right software can help boost strategic communications for a brand. In the age of remote working, we all meet virtually.

Tools 295

Tools Software Survey Meeting 295

Onclusive

AUGUST 9, 2021

PR is always evolving. If the past 2 years have shown us anything, it’s that the way we work and live is changing, including the job description of the PR professional. See how many fall under your current role or save this list of PR responsibilities for the next time you’re updating yours or a report’s job description.

Training 370

Training Media Training Reputation Crisis Communications 370

ImPRessions - Crenshaw Communications

SEPTEMBER 23, 2021

As PR professionals , we are meant to be experts in communication. Sometimes, especially within public relations teams, we strive to make our external communications to journalists and executives look nearly perfect, while we use shorthand internally. Internal communication should be as important as external comms.

Internal 193

Internal International Meeting Policies 193

ImPRessions - Crenshaw Communications

JULY 2, 2019

As the national holiday approaches, it’s a fitting time to consider what independence means in the world of PR agencies. For years, advertising and PR firms have touted their “independent” status. For PR agency clients, “independent” can be a code word for small or affordable. But what does that really signify?

Agency 259

Agency Creativity Internal International 259

ImPRessions - Crenshaw Communications

MARCH 1, 2024

It might feel like 2024 has just started, but in the tech PR business , “awards season” has a way of creeping up on PR and marketing teams. Industry awards are an important part of a PR strategy, especially for B2B brands. It’s important decide early which achievements, leaders, and stories you want to highlight.

Industry 170

Industry Case Study B2B Resources 170

ImPRessions - Crenshaw Communications

DECEMBER 19, 2023

As always, this year brought some truly spectacular “PR failures” by high-profile organizations and brands. Most of the so-called PR disasters that unfolded in 2023 went well beyond public relations strategy or execution. Even the smartest PR won’t prevent a backlash or a boycott.

Banking 212

Banking Nonprofit Twitter Advertising 212

ImPRessions - Crenshaw Communications

JULY 14, 2021

For more on how PR turns prospects into customers , see our earlier post. A fundamental impacts of well-conceived PR program is differentiating from the competition; impact that advertising and marketing cannot do with the same potency. Speaking gigs can also offer opportunities for repurposed marketing and PR content.

B2B 334

B2B Company Case Study Conference 334

ImPRessions - Crenshaw Communications

FEBRUARY 4, 2021

In the PR world, press releases are our bread and butter. Businesses use different media to tell their story in this evolving PR environment, but press releases REMAIN an effective and trustworthy source of information for companies big and small. So, should PR teams use newswire services to push news out? Probably not.

SEO 279

SEO Print Financial Product Launch 279

ImPRessions - Crenshaw Communications

SEPTEMBER 29, 2021

It may seem like a silly question; after all, “publicity” is what people think of when they think about PR. Most of all, we’re a strategic resource for internal and external clients. And it’s true that many PR firms have reprioritized their service offerings. PR people far outnumber working media.

SEO 227

SEO Agency Reputation Policies 227

Agility PR Solutions

FEBRUARY 14, 2022

A new survey of journalists from European independent agencies network Fincom Alliance investigates the real and perceived impact of the pandemic on both companies and media operating in and around the financial services sector.

Financial 144

Financial Communications Survey Media 144

Presspage

JANUARY 23, 2024

Digital transformation in PR Jan-Willem Schalkwijk, CEO of Presspage, explains why digital transformation is such a relevant topic in the industry right now, and why it is at the heart of the new campaign: ‘These days, a high-impact communication storm can develop overnight. Our message is clear: Control your narrative.

Software 78

Software Internal International Digital PR 78

PRSay

FEBRUARY 16, 2024

In the focus groups, service members acknowledged photography, videography, writing and storytelling remain essential for capturing and curating quality content and messaging. Service members cited a range of different communications skills they use on the job. Many graduates, especially in smaller services such as the U.S.

Public Affairs 87

Public Affairs Communications Radio Television 87

ImPRessions - Crenshaw Communications

MAY 18, 2021

Guest post by Crenshaw Communications intern, Jordan Farbowitz . As many PR agency teams know, our work can be highly specialized, particularly in B2B public relations. That’s why it’s especially important for PR people not only to understand the tech, but to follow the key media in the industry very closely.

Advertising 322

Advertising Advertising Privacy Television 322

ImPRessions - Crenshaw Communications

FEBRUARY 23, 2021

All PR teams want to earn coverage in top-tier media outlets. Businesses looking to kickstart a PR campaign may shoot for stories in publications like The Wall Street Journal or New York Times. At the same time, every PR plan should include another type of media – relevant trade publications.

B2B 319

B2B Company SMB Automotive 319

The Stalwart Blog

DECEMBER 28, 2022

Thanks to Gina Moravec and Internal Comms Pro for having me on their recent webinar along with Corporate Communications Extraordinaire John C Brown to talk all things Crisis Communications and how focusing on engaging employees is Priority One!

Crisis Communications 88

Crisis Communications Crisis Communications Employee 88

Sword and the Script

JANUARY 9, 2024

In this edition: Cision silently rebrands HARO; Meltwater’s dealmaking continues; PR tech briefs and mentions content picks There have been so many private equity (PE) deals among PR technology companies, that it’s easy to lose track of who owns what. Yet, it’s important to pay attention to this stuff if your business buys PR software.

Brand 149

Brand Branding Reddit Pitching 149

Sword and the Script

MARCH 5, 2024

Propel rolls our new UX, AI plugins for email; Meltwater signs Microsoft for monitoring; Onclusive wrestles with a cyberattack and outage The last 60 days have been pretty slow in terms of news from the PR software vendor community. Some PR software vendors haven’t had an announcement for two or more years. What do you think?

Software 126

Software B2B Pitching Data 126

5W PR

JUNE 27, 2023

They also have standardized services and a wide range of accommodation options. Some notable mass-market hotel groups include Hilton, Marriott International, InterContinental Hotels Group, and Hyatt Hotels Corporation. With properties in over 100 countries, Hilton provides a consistent level of service and amenities.

Hotels 78

Hotels Groups Travel Marketing 78

Onclusive

AUGUST 22, 2017

This “PR scope creep” is partly due to ambition (hopefully) and partly due to the fact that the digital world in which we work is ever-expanding in nature — there’s always something new to learn and experiment with, especially in PR. If you oversee a team of PR strategists, simply give them a hug.

Media Training 397

Media Training Crisis Communications Conference Training 397

Wadds Inc.

MARCH 19, 2024

As organisations manage a complex business landscape, the internal communications function can demonstrate its value as a strategic management function. My focus as a public relations practitioner and management researcher is on elevating the internal communications function's role in management. At Wadds Inc.

Internal 78

Internal International Communications Employee 78

Stephen Waddington

JULY 16, 2021

I worked as part of a team of professional marketing and communications associations on behalf of the Government Communication Service at the outset of the crisis. Organisational leaders turned to internal communication teams because they recognised the critical role of communication in engaging with staff.

Publicity 199

Publicity Government Crisis Employee 199

Agility PR Solutions

FEBRUARY 1, 2023

Trust is a tough thing to earn from consumers in America these days, so the winners in the recently announced 2023 BrandSpark Most Trusted Awards from market research firm BrandSpark International have all earned extra bragging rights this year. appeared first on Agility PR Solutions.

Consumer 85

Consumer Brand Branding Internal 85

Agility PR Solutions

JANUARY 22, 2023

However, 2023 will be an important year for the financial services sector and […] The post 5 forces that will shape international finance in 2023—and what they mean for communicators appeared first on Agility PR Solutions. These problems are not going away and will continue to dominate the political arena.

Internal 85

Internal International Communications Energy 85

ImPRessions - Crenshaw Communications

AUGUST 2, 2022

In B2B PR , we’re always looking for ways to promote client stories, often through interviews with members of their senior leadership team. Broadcast is still a popular platform for reaching PR goals, but lately podcasting has even edged out TV, in part due to the advantages they offer. In 2022, the number of monthly U.S.

Pitching 350

Pitching Interviews B2B Leadership 350

ImPRessions - Crenshaw Communications

SEPTEMBER 25, 2018

It can be easy for a corporate PR team to neglect a critical aspect of business communications — internal PR. 8 reasons to invest in internal PR. Internal communications initiatives that foster engagement become even more critical when colleagues are spread across the city, or even the country.

Internal 136

Internal International Communications Employee 136

Agility PR Solutions

MARCH 30, 2023

As helpful as it’s been with internal workflow like task automation, B2B companies (and B2C, for that matter) continue to struggle with using AI as a customer service tool—but with business buyers’ expectations now sky-high for seamless experiences, new research from market intelligence firm IDC asserts that getting the adoption of artificial intelligence (..)

Enterprise 78

Enterprise B2B B2C Customer Service 78

PRSay

SEPTEMBER 16, 2020

As a nationwide health care system, OEM was able to pull assets from across the country to develop a plan, and they worked with the VHA Office of Communications on both internal and external PR efforts. VA also chose to offer most outpatient care through telehealth services.

Ethics 203

Ethics Public Affairs Crisis Management Training 203

Landis PR

MARCH 18, 2024

Improve internal communications While media training primarily focuses on external communications, it can also help organizations improve internal communications. Decision-makers can apply what they have learned in media training to communicate via internal channels more effectively.

Media Training 59

Media Training Training Media Interviews 59

5W PR

MARCH 18, 2023

Influencers are often among the first to recognize new trends, and can be powerful in helping to spread the word about a company’s product or service. Internal communication Corporate brands should also focus on internal communication.

Company 88

Company Corporate Product Launch Internal 88

ImPRessions - Crenshaw Communications

DECEMBER 10, 2019

DTC luggage company Away replaced cofounder Steph Korey as CEO just days after a Verge article caused a PR trainwreck by exposing a punitive work culture there. To be clear, Haselden’s hire must have been planned before the “toxic PR” generated by the Verge story. PR, CX and ever-higher expectations.

Customer Service 227

Customer Service Employee Reputation Leadership 227