ImPRessions - Crenshaw Communications

NOVEMBER 16, 2023

Partnering with a new PR agency is a big investment – of time, resources, and focus. Maybe it’s their first time working with a PR firm, and there’s no institutional experience. Maybe it’s their first time working with a PR firm, and there’s no institutional experience. What do we want to accomplish?

Agency 234

Agency Energy Resources Internal 234

Axia PR

MARCH 26, 2020

PR firms are busy helping clients with external and internal communications. With COVID-19 and the economy on hold, there's a huge need and opportunity for thoughtful and strategic corporate communications. Now is not the time to go silent.

Agency 62

Agency Corporate Internal International 62

Flack's Revenge

MARCH 24, 2023

Some emails hit my inbox this week that lifted my mood, with news about the value of PR in a recession. One was from an old friend and Fusion PR partner, Drew Neiser , CEO and founder of Renegade Marketing. It began: The unpredictability of PR especially for demand generation has pushed it down the B2B marketer’s priority list.

B2B 240

B2B Nonprofit Small Business SEO 240

Agility PR Solutions

APRIL 7, 2024

It is no secret that hiring the right marketing and public relations firm can have a positive impact on your business.

Agency 106

Agency Interviews Company Publicity 106

ImPRessions - Crenshaw Communications

MARCH 23, 2022

Any good PR agency team wants to get a new engagement up and running as quickly and as well as possible. A strong start on a PR program makes for a more lasting and fruitful relationship. The first 90 days of an engagement can be the most hectic time of an entire client-agency experience. Build an asset request list.

Agency 310

Agency Meeting B2B Conference 310

Agility PR Solutions

MAY 31, 2023

Public relations contracts are binding legal agreements between PR professionals or agencies and their clients. These contracts play a crucial role in establishing a framework for the working relationship and delineating mutual obligations, rights, and responsibilities.

Agency 161

Agency Publicity 161

ImPRessions - Crenshaw Communications

JANUARY 17, 2024

Its impact was felt everywhere, and the PR business was no exception. Midway through 2023, I wrote a blog post on why tech is important to PR , including a section on “the chatbot in the room,” aka generative AI. TL/DR version: AI is to PR now what social media was to PR in the early aughts. I’m not convinced.

Report 182

Report Policies Survey Ethics 182

ImPRessions - Crenshaw Communications

OCTOBER 10, 2022

You might think that Attention Deficit Hyperactivity Disorder (ADHD) can be an advantage for the typical tech PR person. After all, in the right stimulative environment, ADHD can contribute to drive, enthusiasm, and even passion for one’s job or career. Tech PR is fascinating, but it comes with tight deadlines and daily stresses.

Agency 329

Agency Reputation Communications Corporate 329

Onclusive

MARCH 17, 2021

A strong PR agency that aligns with and understands your business can be an invaluable strategic adviser and resource for your brand in this endeavor. However, not all brand and PR agency relationships are created equal.

Agency 195

Agency Resources Reputation Corporate 195

ImPRessions - Crenshaw Communications

MARCH 27, 2024

PR and Royal-watchers were shocked – and chastened – to learn of Kate Middleton’s cancer diagnosis late last week. Yet the interlude was only a pause in the struggle between the Royal Family’s PR operation and the rumors and backlash that have dogged its nearly every move. One problem?

Privacy 332

Privacy Video Crisis Publicity 332

ImPRessions - Crenshaw Communications

FEBRUARY 7, 2023

The value of a strategic PR program isn’t always obvious to an organization’s leadership. It’s important for a CEO and others at the C-level to understand what the right PR strategy can bring to the table. Strategic PR builds reputation Public relations is sometimes mistakenly placed in the marketing bucket.

Leadership 182

Leadership Reputation Internal International 182

ImPRessions - Crenshaw Communications

MAY 10, 2023

The PR world, among other industries, is still absorbing its impact. Will it spell the end of PR as we know it? If PR teams aren’t at least exploring the best ways to incorporate this game-changing technology, are we even in the “AI arms race?” So, what does ChatGPT mean for the future of PR? Let’s be practical.

Publicity 410

Publicity Retail Tools B2B 410

Agility PR Solutions

OCTOBER 31, 2022

With the help of the right public relations agency, any start-up can increase brand awareness, attract more investors, increase website backlinks, and position itself as an industry expert. The post Why all start-ups should use a PR agency appeared first on Agility PR Solutions.

Agency 155

Agency Industry Publicity Brand 155

Onclusive

DECEMBER 28, 2021

As a data science company, Onclusive is known for our unique and unexpected insights from comprehensive media monitoring and PR Attribution. The poll respondents include in-house communicators and PR teams from companies of all sizes, large and boutique PR agencies, freelance PR professionals, and the C-suite.

Industry 221

Industry Crisis Management Measurement Data 221

Remote PR Jobs

SEPTEMBER 25, 2023

However, there are some basic principles of PR that have held true over the years, regardless of how much communications channels and technology have changed. We asked a group of them to share the most important thing a mentor has taught them about PR and media strategy, and why that advice has held up throughout their careers.

Agency 100

Agency Energy Sports Reputation 100

ImPRessions - Crenshaw Communications

SEPTEMBER 10, 2021

Occasionally public relations agencies tap freelance contractors to manage peak workloads during busy seasons or to bring specialist expertise to a project. Most agencies rely on a small number of trusted freelancers in whom they place their confidence, so they should feel comfortable with full transparency. Look for specialists.

How To 315

How To Employee Training Interviews 315

ImPRessions - Crenshaw Communications

OCTOBER 13, 2021

Ironically, however, image control for PR is particularly challenging. In the wake of the Pandora papers tax fraud scandal, legislators are now proposing to penalize law firms, accounting firms and even PR agencies who fail to vet criminal clients. When good PR happens to bad people. Negative baggage has a cost, too.

Ethics 361

Ethics Facebook Case Study Guidelines 361

ImPRessions - Crenshaw Communications

APRIL 29, 2022

For a PR agency team, few things are more important than having media contacts at the ready. In fact, a media placement strategy with the perfect balance of quality and quantity is one of the unsung secret of great PR and media relations. Here are some simple steps PR reps should take to maximize success. they’re work.

Agency 170

Agency Media Software Pitching 170

Agility PR Solutions

NOVEMBER 9, 2022

The post New agency research affirms the value of public relations services amid economic turbulence appeared first on Agility PR Solutions. The post New agency research affirms the value of public relations services amid economic turbulence appeared first on Agility PR Solutions.

Agency 148

Agency Publicity Crisis Brand 148

Prowly

SEPTEMBER 29, 2020

PR agencies tend to get caught up in client work, failing to realize that they need a solid marketing strategy like any other company, to keep attracting new clients. As Forbes Agency Council expert Chelimar Miranda rightly puts it, “it’s incredibly challenging to prioritize “unpaid” work over paid work.

Social Media 203

Social Media Agency Strategy Media 203

Sword and the Script

FEBRUARY 20, 2024

PR pitches earn a 45% open rate and a 3% response rate; the top metrics for marcom and PR by segment; Europe is more satisfied with PR agencies than the U.S. The vendor community that serves PR has published a handful of reports over the last few months. So, says Propel, which provides PR software.

Report 106

Report Publicity Marketing Pitching 106

Burrelles Fresh Ideas

NOVEMBER 7, 2023

Once upon a time, many moons ago, I worked at a large PR agency as part of the consumer technology team. PR agency life can be gratifying and exciting, just as it can be fast-paced and stress-inducing. Agencies are usually structured as teams specializing in specific industries, outlets or channels.

Agency 88

Agency Energy Crisis Management Industry 88

PRSay

FEBRUARY 2, 2024

Here are a few predictions that PR pros should take note of as we enter February. Improved measurements prove PR’s business impact. In 2023, powerful campaigns strengthened PR’s ability to improve brand reputation and influence, while also strengthening customer adoption and loyalty.

Trends 186

Trends B2C Video Measurement 186

ImPRessions - Crenshaw Communications

OCTOBER 31, 2022

Today is the day to reflect on the scary moments of PR and how to avoid them – or just enjoy them, knowing that they’ll make a good story someday. Here are some of our scariest PR agency tales. As any PR person knows, you should be judicious about media events. Yet, bad things still happen to good PR people.

Agency 227

Agency Television Radio Pitching 227

ImPRessions - Crenshaw Communications

OCTOBER 31, 2022

Today is the day to reflect on the scary moments of PR and how to avoid them – or just enjoy them, knowing that they’ll make a good story someday. Here are some of our scariest PR agency tales. As any PR person knows, you should be judicious about media events. Yet, bad things still happen to good PR people.

Agency 227

Agency Television Radio Pitching 227

Prowly

JULY 22, 2020

Getting the small nuances right may be crucial to having a successful international press release. Enterie – a network of international PR agencies – has asked their partner agencies how sending a press release looks like in their country, and present their answers in this article. A good press […].

Pitching 197

Pitching How To Internal International 197

ImPRessions - Crenshaw Communications

OCTOBER 14, 2021

Crenshaw Communications Grows Ad Tech PR Team. New York, NY, October 14, 2021 — Crenshaw Communications , a leading New York-based public relations agency specializing in PR for B2B and SaaS technology brands, today announced key personnel moves in support of its growing ad tech PR unit. About Crenshaw Communications.

B2B 170

B2B Leadership Technology Web 170

Ethical Voices

SEPTEMBER 28, 2023

This week in PR Ethics the issues ran the gamut from undisclosed promotions to agencies deciding with whom they should work and the importance of PR Codes of Ethics: The undisclosed promotions of Ozempic – Ozempic is everywhere – but this blogger highlights how some of the promotions are not disclosing conflicts of interest and paid relationships.

Ethics 82

Ethics Employee Agency Creativity 82

PRSay

MAY 21, 2021

As social and public-health factors intensify an already noisy communications environment for organizations, agencies whose communicators collaborate well to address such challenges help build lasting partnerships with their clients. Collaborative agencies make sure the right people are connected to the right projects.

Communications 203

Communications Nonprofit Creativity Agency 203

Agility PR Solutions

AUGUST 5, 2021

Before he was the president of a successful PR agency celebrating 30 years in San Francisco, David Landis was a classical pianist. It seems only right then that some of Landis Communications Inc. While the agency now specializes in tech, healthcare, and the environment, it wasn’t always that way.

Healthcare 155

Healthcare Retail Agency Consumer 155

Remote PR Jobs

JUNE 14, 2023

Is your business in need of a PR boost, but you're unsure on whether or not to hire an agency or a Freelancer? Let's investigate why using a PR Freelancer may be the perfect choice for the scope and effectiveness of your business efforts. Look no further! Often, a Freelancer's scope extends beyond just public relations efforts.

Knowledge Base 130

Knowledge Base Policies Resources Employee 130

ImPRessions - Crenshaw Communications

APRIL 21, 2021

One of the most frustrating parts of working in PR or media relations is getting the “too busy” response. While breaking news will often take precedence, skilled PR teams will do everything they can to nail that interview or story. What can PR pros do to convince reporters to cover their story when they claim they are too busy?

Report 361

Report How To Pitching Banking 361

Agility PR Solutions

MAY 31, 2023

Scaling your public relations agency can be complex and might cause you to go all the way back to the basics to build the right foundations for the future. This is bound to be daunting and more than a little stressful.

Agency 85

Agency Publicity 85

ImPRessions - Crenshaw Communications

DECEMBER 7, 2022

Working at a tech PR agency , we’re accustomed to collaborating with many different types of companies. Some are familiar with the ins and outs of public relations, while others are new to PR and rely on our guidance. But as every agency or in-house PR person knows, there can be bumps in any relationship.

Pitching 156

Pitching Agency Communications Internal 156

Prowly

JANUARY 30, 2021

But, only a few experts actually know how to create an SEO-friendly website right from the start and get a steady flow of traffic. As a PR agency, it is especially important for you to have a solid SEO strategy and online […].

SEO 151

SEO Agency How To Strategy 151

Remote PR Jobs

DECEMBER 12, 2022

Businesses and Agencies. As we PR professionals know, there are a handful of things that need to be in order with a client’s business before the business is actually ready for PR. What are your goals for using PR? Jobs Database. The Top 5 Intake Questions to Ask Potential Clients. public relations. Dec 12, 2022.

Privacy 264

Privacy Meeting Strategy Social Media 264

Solo PR Pro

OCTOBER 31, 2023

As a solo PR Pro, you have the freedom and flexibility to remain truly solo or scale your solo PR business by adding contractors or employees. Today, with more companies adopting remote work there are fewer barriers than in the past for solos that desire to grow a bigger agency without going the traditional brick and mortar route.

Agency 68

Agency Publicity Training Financial 68