Contently - Strategy

NOVEMBER 3, 2021

Fact-checking resources and tools. There are a ton of resources out there to help writers verify information. AP Fact Check, Associated Press : The AP provides helpful accountability resources for journalists. Below are a few of the most common and helpful.

Content Marketing 144

Content Marketing Marketing Viral Study 144

Remote PR Jobs

SEPTEMBER 25, 2023

Public relations (PR) is work that helps a business or individual cultivate a positive reputation with the public through various paid and earned communications. But one traditional medium that has bridged the gap between the two worlds is public relations.

Media 100

Media Print Radio Consumer 100

Cision

DECEMBER 26, 2017

Create a library of free marketing resources, like CoSchedule’s , to build authority for lead generation. These brands use tactics that demonstrate dominance, showing customers that they are not only a trusted resource but also the final word within the industry. If the sage is a benevolent authority, the ruler is a dominant one.

Brand 273

Brand Branding Consumer Social Media 273

ImPRessions - Crenshaw Communications

MAY 31, 2017

As video of United Airlines passenger Dr. David Dao being violently dragged from his seat went viral, the media – and a global audience of prospective customers – were horrified. United’s reputation storm came just days after brand Pepsi weathered a different kind of eruption. What’s the cost of a brand crisis?

Crisis 180

Crisis Airlines Brand Branding 180

Burrelles Fresh Ideas

OCTOBER 31, 2023

Instead of allocating substantial resources to develop and market original content, companies can capitalize on existing news stories and ride the wave of public interest without requiring extensive financial commitments. A single misstep can lead to a public relations nightmare, causing reputational damage.

Ethics 103

Ethics Trends Social Media SEO 103

Cision

JULY 5, 2016

Our talented leadership team—among the best with whom I’ve ever worked–also positions us well to serve clients, both proactively and reactively, in building, strengthening and defending their reputations. Having a social media initiative go viral is not a good goal – what is the intended net result?

Nonprofit 227

Nonprofit Crisis Viral Groups 227

Cision

DECEMBER 4, 2017

United Airlines came under fire for forcefully dragging a passenger out from the overbooked flight number 3411 as a video recording of the incident went viral on social media. Thus, you can avoid silly mistakes that may aggravate the situation further and exploit your resources. Conclusion.

Crisis 271

Crisis Brand Branding How To 271

Prohibition

DECEMBER 9, 2021

Brands and businesses know how important it is to protect their reputation. In the midst of a crisis, reputations that have been so hard to build can be easily destroyed and the effects can be hard to undo. Create a long-term content marketing campaign – for effective reputation management.

Crisis 62

Crisis Crisis Management Reputation Crisis Communications 62

Cision

MAY 12, 2017

As we saw with the recent United Airlines fiasco , crisis news doesn’t take time to go viral. The idea behind this is to curb the spread of fake news online, and came soon after Facebook launched its tool to stop fake news from going viral on its platform. The Digital and PR Evolution.

Google 259

Google Digital PR Mobile SEO 259

Critical Mention

MARCH 5, 2019

Because real-time social media monitoring helps increase brand credibility and awareness, it’s one of the most important aspects in brand reputation monitoring. A brand’s video that goes viral creates a lot of buzz. Whatever stage of the marketing funnel you’re in, videos should be part of your strategy.

Social Media 62

Social Media Video How To Media 62

Karen Freberg

JANUARY 14, 2021

With the past few years – I’ve had to change and address items AS I AM IN THE CLASSROOM because of breaking news, new platform changes, and campaigns that went viral. With that being said, more support means resources dedicated to classroom activities, support for bringing in speakers, and help in getting media coverage.

Social Media 88

Social Media Media Resources Creativity 88

PR in High Definition

JULY 22, 2019

The phrase went viral back in May when a doctored video appeared to show US politician Nancy Pelosi drunk in a TV interview. Imagine waking up to find a doctored video of you has gone viral, you’re being showered with vile abuse and you’re almost powerless in disproving its authenticity.

Media 74

Media Viral Video Newspapers 74

ImPRessions - Crenshaw Communications

SEPTEMBER 20, 2018

Fast Company’s feature on the founders went viral – with the headline Two Ex-Googlers Want To Make Bodegas And Mom-And-Pop Corner Stores Obsolete. At the very time when Silicon Valley’s reputation has started to fray, it really did seem to want to put the bodega out of business, while borrowing its own cultural status in the bargain.

Corporate 149

Corporate Viral Community Crisis 149

PRSay

APRIL 6, 2018

Viral videos. Indeed, many of the core ideas of how to neutralize an issue, mitigate a crisis and protect a reputation remain intact. Social media platforms as effective two-way communication channels (with the appropriate expertise and resources). This post is brought to you by RockDove , a proud sponsor of PRSA. Wells Fargo.

Crisis Management 123

Crisis Management Crisis Airlines Viral 123

Prohibition

JANUARY 17, 2022

A crisis communication plan can help you; during crisis mode and after a crisis, assist you in maintaining your excellent reputation with customers, competitors, and industry leaders. Brands that want to develop trust should focus on reputation management using social media tools. It’s not about scoring points or playing defence.

Crisis Management 118

Crisis Management Social Media Crisis Media 118

Reputation Us

JANUARY 13, 2016

With smart phone cameras and a population plugged into social media 24/7, an incident can go viral in minutes — landing police in less- and moderately populated regions in the news quickly too. Law enforcement in major cities notorious for high levels of inner-city crime are not the only ones that need to communicate. The S.W.O.T.

Communications 60

Communications Crisis Reputation Local 60

Prohibition

JANUARY 24, 2022

What causes a crisis to go viral? Prohibition PR is a full-service agency specialising in crisis communication, reputation management , and strategic messaging. With our wealth of media contacts and track record of good work, we’ll craft the perfect strategy to repair your reputation. Reputation management.

Crisis Communications 62

Crisis Communications Crisis Agency Communications 62

ReimaginePR

AUGUST 29, 2016

Everyone wants to produce viral content that gets shared all over the web. While no one knows the full recipe to going viral, one of the ingredients is definitely creating valuable content. You want your audience to think of you as the definitive resource on whatever topic. Produce share-worthy content.

Social Media 149

Social Media Marketing Media Facebook 149

Buzzstream

MAY 25, 2021

You’re fairly unlikely to “go viral” with this format because they’re unlikely to produce stories that will make the front-pages of top-tier newspapers or magazines. If you do, pulling this off can require minimal time and resources because the product and page already exists. You may already have the product ready to go.

Infographics 160

Infographics Data Blogging Mobile 160

Buzzstream

JANUARY 17, 2018

Now, imagine how awful it’d seem if after spending so much time and resources on a blog post, you let it waste away in some archive folder—It doesn’t make sense. If you’ve got some viral posts, then you’re ready for that “ebook.”. One thing an advanced guide does is give you a bigger reputation as an expert in your field.

eBook 108

eBook Infographics Pinterest How To 108

Flack's Revenge

NOVEMBER 29, 2017

Our most popular video ever was not a Here’s Why video, but amazingly enough a very rough video we shot at the last moment to include in our first major study that went viral. They are meant to build our reputation as helpful experts in our industry. What was your most popular video?

Video 153

Video B2B Film Marketing 153

Presspage

MAY 11, 2017

A viral meme, video, or a tweet can appear instantly on the Internet. Building and and maintaining a relationship does take quite some time and effort, so make sure that you have enough resources to do this. A crisis within an organization can trigger impassioned online discussions and could negatively affect your reputation.

Social Media 79

Social Media Crisis Media Airlines 79

Buzzstream

FEBRUARY 3, 2021

Improving their brand awareness and reputation. The key for reactive campaigns like this is to keep concepts simple and to ensure there’s minimal resources needed. The key aim of Verve’s viral Profanity on Film campaign was to look at swearing within films by analysing scripts. and resource time allocation.

Digital PR 170

Digital PR Industry Strategy Film 170

Critical Mention

JULY 18, 2018

The crucial question for modern PR pros is, how do reputation management, media monitoring and overall PR strategy translate to business results for a company? Earned media is essentially online word-of-mouth, usually seen virally, such as shares, reposts, mentions, content picked up by 3rd-party sites or recommendations.

Data 60

Data SEO Engineering Strategy 60

ReimaginePR

JUNE 18, 2015

If your organization doesn’t have the expertise, connections or money to drill down into the data, you’ll have to pool your resources with others. An example of this is Kony 2012 , a viral marketing campaign that was misguided and ill-informed at best, but that captured people’s attention and prompted them to act.

Airlines 120

Airlines Viral Government Local 120

Beyond PR

MAY 12, 2017

As we saw with the recent United Airlines fiasco , crisis news doesn’t take time to go viral. The idea behind this is to curb the spread of fake news online, and came soon after Facebook launched its tool to stop fake news from going viral on its platform. The Digital and PR Evolution.

Google 64

Google Digital PR Mobile SEO 64

Prohibition

JANUARY 14, 2022

A PR crisis is a negative story about your brand that threatens the reputation of your organisation, causes reputational damage, or negatively impacts sales or stock value. A PR crisis can destroy a reputation in an instant, so it’s crucial to have a plan in place. What is a PR Crisis? Or it could be an act of terrorism.

Crisis 62

Crisis How To Crisis Management Crisis Communications 62

NewsWhip

JUNE 23, 2021

In this session, we will hear from the Chief Innovation Officer at Kivvit, Zach Silber, who built an award-winning insights team advising clients spanning the energy, utilities, natural resources, and transportation sectors. ?Zach It’s challenging to really narrow down and figure out, okay, where am I going to invest my resources?

Data 78

Data Media Analytics Energy 78

Lauri Pehar Borsh

AUGUST 12, 2015

You do not have to become a viral sensation to be successful! Instead, try a, “I am a fan, nice to e-meet you, I have tons of material that your audience will find valuable so if I can ever be a resource for you please let me know” approach. You do not have any followers. via presswho.com. follow @PressWho.

Enterprise 60

Enterprise Advertising Advertising Pitching 60

Lauri Pehar Borsh

AUGUST 12, 2015

You do not have to become a viral sensation to be successful! Instead, try a, “I am a fan, nice to e-meet you, I have tons of material that your audience will find valuable so if I can ever be a resource for you please let me know” approach. You do not have any followers. via presswho.com. follow @PressWho.

Enterprise 60

Enterprise Advertising Advertising Pitching 60

Waxing UnLyrical

OCTOBER 17, 2011

While the campaign took off in a huge way, could you describe some of the crisis communication responses and resources that were in place had things not gone so smoothly? positive, neutral or negative) and prioritized according to potential reputational impact. We categorized these messages based on sentiment (i.e.

Publicity 87

Publicity Banking YouTube Social Media 87

Cision

APRIL 5, 2017

Scale for scale’s sake creates undifferentiated viral clones, where you die by the algorithms. Brian Braiker: People seeing a bump in subscriptions speaks to the power of a differentiated brand, a strong journalist reputation with integrity and history. Brian Braiker: Be informed by the data but not slaves to it. Engagement Over Scale.

Report 225

Report Media Advertising Advertising 225

MaccaPR

SEPTEMBER 13, 2016

Sponsors from Speedo to Ralph Lauren fell away from Lochte, as social media posters and journalists feasted on the crushed reputation of the 32-year-old Olympian. In his vague apology for misbehavior in Rio, Lochte protested “there has already been too much said and too many valuable resources dedicated to what happened last weekend.”.

Crisis 48

Crisis Airlines Reputation Corporate 48

NewsWhip

MAY 27, 2021

Brand relevance versus brand reputation | Jump to text. And, the reality is, in this digital world, relevance is even more important than reputation. NewsWhip was a tremendous resource for us, not only to identify what conversations are happening in real time, but what might trend and peak in days and weeks to come.

Healthcare 78

Healthcare Storytelling Communications Local 78

Karen Freberg

SEPTEMBER 17, 2017

Let me share with you what I was up to these past few days with Adidas, Clemson, and College Gameday for the Louisville-Clemson game, and what were some takeaways I had: Adidas goes viral with celebration shoes. Adidas is one of my favorite brands not only for their shoes, but the people they have as part of their community.

Creativity 40

Creativity Storytelling Sports Social Media 40