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The Enduring Significance of Broadcast Media: Why TV and Radio Remain Essential for PR Professionals

Burrelles Fresh Ideas

In today’s digital age, where streaming platforms and online media dominate the landscape, it’s essential not to overlook traditional broadcast media’s enduring relevance and significance, such as television and radio. The numbers for radio are impressive!

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Critical Mention Launches Media Contact Database, Expands Earned Media Suite

Critical Mention

NEW YORK — Critical Mention, the leading earned media platform, today announced the release of its Media Contact Database. Critical Mention’s new Media Contact Database was built from the ground up, combining cutting-edge automation, artificial intelligence and machine learning with meticulous manual data curation.

Media 108
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How Media Contact Database Strengthens Critical Mention’s Earned Media Suite

Critical Mention

Last week was one of the most exciting in Critical Mention history, as it marked the launch of our newly launched Media Contact Database. As we try to do with every product or feature we release, Critical Mention built this Media Contact Database with our present and future customers in mind. Create and save private contacts.

Media 111
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Helsinki, Finland – Growth Path Ahead

Landis PR

Direct contacts with customer are appreciated: Finnish society all in all is very flat, decision makers are close to the citizens. YLE, the state-owned communications company, broadcasts on four television channels visible throughout the country. Finland’s largest commercial television channel is MTV3.

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Critical Mention Taps Podchaser to Power Podcast Monitoring Analytics

Critical Mention

In addition to podcast monitoring, the Critical Mention Earned Media Suite also includes TV, radio, social media and online news monitoring, as well as a Media Contact Database. . Podchaser media contact: Dave Keine, dave@podchaser.com. Critical Mention media contact: Eric Lebowitz, elebowitz@criticalmention.com.

Analytics 126
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How To Score A Great Local News Story: 5 PR Tips

ImPRessions - Crenshaw Communications

A study found that 76% of Americans trust local television news, – a confidence level that’s over 20% higher than trust in national news. Once you have established that it’s appropriate to target local media, determine what type of outlet is best – TV, newspapers, or radio. Never shut the door on a contact.

Local 292
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Public Relations Review

PR for Anyone

Also, think about on television when they say, “Coming up next…” That is a hook. The television stations need people to stay and watch the commercials. In the majority of searches for journalists at local media outlets, all their contact information comes up including email address and phone number. Permalink

Publicity 331