Polaris

DECEMBER 10, 2014

It’s a mix of PR, social media and content marketing news designed to help marketers stay up to date on trends and best practices. You can send survey results, case studies and other useful information to encourage them to advance along your sales funnel. We don’t believe in email newsletters,” he told me.

Blogging 183

Blogging Comparison eBook Case Study 183

PR Fuel

JANUARY 24, 2022

You can also send them surveys or make discovery calls to learn more about the content they want and value. Use the data to determine how your brand story corresponds with market trends. Use press releases to spread awareness for a product launch or an important business milestone. Collect Market Data.

Creativity 102

Creativity Data Measurement Product Launch 102

Public Relations Sydney

NOVEMBER 2, 2014

The launch of a new product Launching a new product, such as an eBook is current and exciting news that your target industry and publications will appreciate. Choosing a theme for your survey that is topical and linking your business to it will help pique the interest of journalists.

Media 89

Media eBook Survey Travel 89

Sword and the Script

JANUARY 3, 2023

Event planning: PR practitioners may plan events such as product launches, conferences, or charity events to get media attention and generate positive publicity. This is largely a reflection of what PR professionals say they measure, according to The JOTW Strategic Communications Survey for 2022.

Interviews 104

Interviews Publicity Technology Social Media 104

ImPRessions - Crenshaw Communications

MARCH 31, 2017

Do keep up on trends. To help keep current, check out sites like Trend Hunter — full of fun, new news on all topics. It may seem like a full-time job to stay on top of trends but the time investment is definitely worth it. Sometimes the process can be daunting but it doesn’t have to be. Feeling creative?

Airlines 120

Airlines Exercises Fashion Print 120

Newsfile

JANUARY 30, 2024

Understanding what to prioritize can be daunting and 2024’s top 5 PR trends sift through the constant advancements and shifts in the industry. This article highlights the top five PR trends for 2024, offering insights to refine and modernize your PR strategies. In particular, short form videos are booming in PR trends.

Trends 105

Trends YouTube Video Social Media 105

Beyond PR

AUGUST 3, 2016

When companies launch new products, it means one thing: Opportunity. And, as our white paper Expanding Engagement & Inspiring Action with Your Next Product Launch explores, an opportunity to establish your company as a credible industry influencer. An opportunity to bring in more business.

Content Marketing 40

Content Marketing Marketing Product Launch Analytics 40

Public Relations Sydney

OCTOBER 8, 2014

The launch of a new product Launching a new product, such as an eBook is current and exciting news that your target industry and publications will appreciate. Choosing a theme for your survey that is topical and linking your business to it will help pique the interest of journalists.

Writing 45

Writing Media eBook Survey 45

Shift Communications

NOVEMBER 16, 2016

Unless a B2B product is revolutionary, chances are that a product announcement won’t get picked up in a top tier outlet as a standalone feature, at least without careful planning and additional assets. That’s why it’s important to set realistic goals and expectations for product launches.

B2B 60

B2B Media Automotive Pitching 60

Newsfile

JANUARY 24, 2024

So, to help you out, we’ve identified the top 5 PR trends in 2024. AI Integration in Daily Tasks According to the latest annual McKinsey Global Survey on the State of AI , the most commonly reported uses of generative AI tools are in marketing and sales, product and service development and service operations.

Trends 52

Trends Data-Driven PR Analytics Survey 52

Sword and the Script

APRIL 9, 2024

For example, host a single webinar for a new product launch but offer break-out rooms by customer segments such as executive sponsors, daily users, admins or technical users. It’s not just live webinars, but on-demand too “In 2023, 44% of the total watched on-demand or after the live date,” according to the report.

B2B 129

B2B Study Report Product Launch 129

Buzzstream

FEBRUARY 9, 2024

Unlike announcing a product enhancement that may no longer be relevant after 6-months or a year, releasing reports full of valuable data can get cited for many years. Product Specs for Product Launches For product launches, include key differentiators of the product that make it stand out from competitors or prior versions.

Examples 62

Examples Product Launch Data Report 62

Onclusive

JULY 27, 2023

For example, Apple’s product launches are well known for the huge amount of buzz they generate among consumers. Insights and Trends: As mentioned above under ‘Why use a planning tool as a strategic lever?’, a planning tool can provide valuable insights into media agendas so you have a full picture of what’s coming up.

Tools 354

Tools Internal International Resources 354

Sword and the Script

DECEMBER 20, 2022

We’ll also see the metaverse become a fixture across integrated marketing and PR programs, from product launches to product placement. This fragmentation will affect PR, marketing and advertising pros as we try to keep up with changing attitudes and trends to get our messaging through to the right people.”.

Marketing 196

Marketing Content Marketing Data Social Media 196

PR Conversations

SEPTEMBER 22, 2015

A focus on skills and evolving trends, as well as the PR profession’s strategic value, remain key to a more effective female presence. For the Italian women I surveyed, a career in public relations was their first choice of occupation. By Enrica Orecchia. Framework. This challenge involves both women and men.

Interviews 40

Interviews Enterprise Corporate Internal 40

ImPRessions - Crenshaw Communications

MARCH 2, 2017

Early and open communication with analysts can help inform a company’s ideal messaging, help position product launches, and actually support customer referrals for costly services with lengthy selling cycles. Some top tech companies actually consider analyst relations as (or sometimes more) important than media relations.

B2B 120

B2B Trends Product Launch Report 120

PR 20/20

NOVEMBER 29, 2022

The evaluation phase gathers intelligence into historical performance, technology infrastructure, success potential, marketing assets, competitors, industry trends, and resources. Potential discovery research elements include: Competitor analysis (brand positioning, marketing strategies, pricing, product mix, website).

Marketing 52

Marketing Analytics eBook System 52

ImPRessions - Crenshaw Communications

OCTOBER 16, 2017

For digital shopping app Retale , we conducted a quick survey to determine what parts of the country spend the least and most on Halloween decor (those in the northeast are the cheapskates.) Another good idea: draft a simple byline or blog post on “Scary Customer Stories” or “Nightmare Product Launches.”

Film 180

Film Small Business Pitching Comparison 180