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Sephora Data-Privacy Penalties Sound Alarm for Marketers

PRSay

Marketers are taking notice of California’s data-privacy laws after cosmetics retailer Sephora agreed last month to pay $1.2 million in penalties for alleged violations involving its targeted-advertising practices. As NBC News reports, California Attorney General Rob Bonta said Sephora sold its customers’ data without their consent.

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Addressing The “Scaries” In Ad Tech

ImPRessions - Crenshaw Communications

Privacy laws spook marketers. Now the privacy zombies are coming faster and more frequently. In reality the privacy regulations are well-intended and will protect consumers. Have you hired a Chief Privacy Officer? How have you adjusted your partnerships to account for privacy? However, beware! It’s frustrating.

Privacy 434
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How to balance the importance of data privacy and personalization in 2023

Agility PR Solutions

Big Data has created an information ecosystem in which advertisers use personal data to show consumers specific, targeted, and personalized ads online. It’s common […] The post How to balance the importance of data privacy and personalization in 2023 appeared first on Agility PR Solutions.

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Cutting The Jargon In Ad Tech PR

ImPRessions - Crenshaw Communications

To safeguard consumer privacy, Google Chrome proposed the use of algorithms to create “cohorts” – groups of consumers with similar interests. It’s valuable currency for advertisers when it comes to targeting. However, due to privacy regulations, PII has become increasingly hard to obtain unless a consumer gives permission.

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Reaching Your Audience: Which Online Marketing and Advertising Tactics Actually Work?

Buzzstream

Privacy Concerns. The debate about the Internet and privacy continues to be a concern for many Americans. We decided we wanted to pit a few advertising/marketing approaches against each other. Do people prefer to watch ads or would they rather give away some of their privacy? Would You Rather? We learned: .

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2023 PR Opportunities For Ad Tech Brands

ImPRessions - Crenshaw Communications

Despite economic headwinds, the global advertising industry has been robust and seems poised for more growth. Heading into 2023, here are some developments we should expect: CTV advertising pie getting bigger – will it overtake mobile? In fact, per this report , 98% of brand advertisers believe CTV will exceed mobile ad budgets.

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Big Tech Advertising: Olive Branch or Smoke Screen?

5W PR

Advertising is a fascinating study in social strategy and messaging, and marketers tend to be observant of the initiatives other brands are taking to reach consumers. Several key factors likely played into this strategy to push out mainstream advertising in order to update a brand’s reputation or make a push for consumer involvement.