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Newsprint in pain as COVID-19 bites, so what’s next?

Stephen Waddington

Reach, one of the largest newspaper publishers, announced a pay cut of 20% for directors, senior management and editorial staff, and 10% for all other staff. A fifth of the staff will be furloughed. The Tortoise invites its readers into its newsroom alongside subject matter experts. Please come and join me.

Print 102
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The Plane Truth: Why Pittsburgh International Airport Is Breaking Its Own News With ‘Blue Sky’

PRSay

From a communications perspective, Blue Sky’s creation is noteworthy in that reflects a PR strategy based on owned media — and not earned. In other words, rather than pitching publications on the happenings of Pittsburgh International Airport, the Airport is using its own platform and staff members to break the news itself.

Internal 103
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The PR Opportunity for Brands as Publishers Tinker with Journalism

Sword and the Script

And with that, what was once a community service of sorts, with some editorial oversight, has become an advertisement. This has been accentuated by cuts to editorial staff, and increasingly, a slow but steady shift towards advertisements masquerading as news. Blending editorial and advertising. Give our services a try.

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Take Your Marketing to the Next Level — Without Facebook

Cision

It’s also known for helping increase consumers’ engagement with brands, given Facebook’s 183 million daily users. Instead, she said her brand’s ad agency was producing a “million-dollar campaign,” and the company’s existing content was just being used by the PR department.

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Meet the Media: Mary Gannon, Editor-in-Chief of Fluid Power World & Senior Editor at Design World

Bianchi Biz Blog

I assign articles to our in-house and freelance staff, work with our graphic artist for our print layout and designs, and work with our sales and management team to ensure our content meets our editorial mission and help with sales. What advice do you have for PR people that want to pitch you?

Meeting 72
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Meet the Media: Philip Nussel, Web Editor at Automotive News

Bianchi Biz Blog

I’m in charge of all day-to-day news coverage on the site and I’m responsible for breaking news alerts and the daily e-mails. I work with most of the editorial staff on breaking news for the web. I’m responsible for the vast majority of our editorial talent recruitment and retention efforts. Any pet peeves with PR people?

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2018 Predictions: Consumer PR Edition

Shift Communications

With editorial staffs evolving and new brands popping up every day, the media have a constant barrage of news, trends and pitches coming their way, let’s remind ourselves about the relationship aspect of media relations while the rest of the world attempts autonomy. Integration. Christine Connolly . Account Manager.