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Why Tech Is Important To PR

ImPRessions - Crenshaw Communications

As a PR agency that works with high-growth companies, including many technology brands, we talk a lot about why public relations is important for the tech industry. With complex subjects to distill and technical and product-based pitfalls to address, disruptive technology needs PR.

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PR Has Evolved Since First ‘Public Relations Handbook’ in 1967, but Some Values Are Timeless

PRSay

There were newspapers, magazines, wire services, trade publications, TV and radio. Daily newspaper circulation in the United States has fallen from its height of 61.8 About 2,200 local print newspapers have closed since 2005, cutting the number of newspaper journalists by more than half between 2008 and 2020.

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Faces & Markets of PRGN: Tokyo, Japan – Premier Destination for Business

Bianchi Biz Blog

In essence, Tokyo and Japan provide a unique blend of financial strength, technological leadership, cultural richness, consumer appeal, efficient infrastructure, and government support—making both Tokyo and Japan premier destinations for businesses navigating the dynamic landscape of the Asia-Pacific region.

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The State of Journalism in 2023, according to Muck Rack

Landis PR

They also plan to spend more time on YouTube, LinkedIn, and TikTok, indicating the growing importance of these platforms for media outreach. Journalists plan to spend more time on YouTube, LinkedIn, and TikTok This finding highlights the growing importance of video content and social media platforms for media outreach.

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Is Media Relations Dead?

Bianchi Biz Blog

the number of media outlets has dropped by almost 60 percent since 2015, with the lion’s share of the decline coming from the daily newspaper ranks; The number of reporters has dropped significantly as well, with U.S. Consider that: The number of bona fide independent media outlets is declining – in the U.S.

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5 Tips to Effectively Engage Generation Zers

PRSay

They do not read newspapers and magazines or watch traditional television. Instead, they are gravitating to Netflix, YouTube, Twitch and Instagram to consume media. Move over newspapers, magazines and television. YouTube and Netflix as well as streaming channels, specifically Twitch and Hulu, are the preferred video platforms.

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A serious case of #sowhatism

Mark My Words

A staggering 300 hours of video is uploaded to YouTube every minute whilst 5 billion videos are watched each day on YouTube alone. I heard that one newspaper alone receives 40,000 press releases and pieces of information a day. And yet the more we compete as marketers and communicators, the more there is a sense of ‘so what?’.

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