Waxing UnLyrical

JUNE 20, 2016

Integrated communications is getting a lot of love from the PR space these days (I’m not sure why, because good communications were ALWAYS integrated). So I figured we’d focus today’s roundup on some great posts that will help you find your way long the I.C. How to Solve Your Social ROI Puzzle. ” 2.

Communications 42

Communications Retail Banking Mobile 42

Waxing UnLyrical

FEBRUARY 23, 2015

So, taking a (gold) leaf out of Oscar’s book, this week’s roundup features seven posts that examine how smart branding strategies can position your company (or you) as unique in a sea of competitors. Why: “…thoughtful branding is more than a sum of the marketing strategies and tactics.”

Brand 40

Brand Branding Film Web 40

Waxing UnLyrical

JUNE 27, 2016

This week’s roundup is how to avoid your ICs looking as if they should be decorating a wheat field in Nebraska. How Bloomberg Media Is Rethinking Its Entire Sales Strategy and Seeing Results. PR Crossroads: Four Ways to Navigate Measurement in the Future. PR Crossroads: Four Ways to Navigate Measurement in the Future.

Banking 42

Banking Writing Social Media Strategy 42

Waxing UnLyrical

JANUARY 26, 2015

Here are some of the most interesting posts on 2015 marketing and PR trends we’ve seen. How 4 Social Media Predictions Impact Email Marketers. 30+ Social Media Predictions for 2015. .” 30+ Social Media Predictions for 2015. 9 social media trends to watch in 2015. You’re welcome. So have a read.

Trends 40

Trends Marketing Social Media Web 40

Waxing UnLyrical

MARCH 23, 2015

Need some spring cleaning for yourself and/or your business strategy? How to Validate that your Social Media Marketing Strategy is Working. 5 Tips to Get In Your #Creative #PR Groove. How will you refresh your business strategy this spring? Around the Web Career Development business strategy' ” 2.

Strategy 40

Strategy Creativity Web Energy 40

Waxing UnLyrical

JULY 11, 2016

Tomorrow #measurePR takes a look at smart reporting with three stellar guests: Founder and CEO of IrisPR, Aly Saxe ; CEO of Geben Communication, Heather Whaling ; and digital PR Strategist and Author of “SMART News,” Sally Falkow. Get a head start on the conversation with this week’s roundup.

Report 40

Report Banking Measurement Digital PR 40

Waxing UnLyrical

SEPTEMBER 21, 2015

And as a tribute to PRAXIS, today’s roundup highlights some of the experts speaking at this year’s conference. The posts are not all about PR, for a change, but give you a window into the lives of some remarkably smart people whom you might not otherwise get to know. Seven Frequently Asked Questions on Social PR Strategy.

Travel 40

Travel Content Marketing Corporate Writing 40

Waxing UnLyrical

MARCH 28, 2016

Spring cleaning your strategy can be a breath of fresh air. And I hope you get inspired with this week’s roundup. Why: While I love pretty much anything Janet Fouts does, I really really love her new mindful approach to social media marketing. that I’m going to use for my own “strategy spring cleaning.”

Strategy 40

Strategy Banking Fashion SEO 40

Waxing UnLyrical

JANUARY 25, 2016

Whether you’re starting from scratch or refining a plan you’ve spent oodles of time on, this week’s roundup gives you some key components of strategy development. 7 Questions to Ask When Developing Your Brand Strategy. 3 Questions to Ask while Developing your 2016 Content Strategy. ” 4.

Strategy 40

Strategy Software Creativity Writing 40

Waxing UnLyrical

OCTOBER 26, 2015

I said F-R-E-E) mini-training: “The Social PR Launchpad: Unleash Your Inner Social PR Superhero” on November 13-15 from 2-3 pm ET. And once you do, grab your cape and fuel up the Batmobile, because it’s time to enjoy the best of SBC in this week’s roundup. What’s it all about?

Leadership 40

Leadership Training Social Media Community 40

Waxing UnLyrical

FEBRUARY 22, 2016

So this week’s roundup focuses on how collaboration can play a major role in successful campaigns and projects. Collaboration Tools for Social Media Teams: You Don’t Have to Do It All Alone. How to Simplify SEO, PR, and Social Collaboration. 4 Ways To Put a Little Love In Your PR.

Community 40

Community Tools SEO Social Media 40

Waxing UnLyrical

FEBRUARY 2, 2015

And as far as we have come in PR measurement, some things just don’t change. In a salute to today’s thought leaders who are really keeping things ticking on that front, here are some PR measurement classics from them. Social Media Measurement Standards – Everything You Need to Know. AVEs don’t measure PR.

Measurement 40

Measurement Web Social Media Corporate 40

Waxing UnLyrical

JULY 18, 2016

This week’s roundup takes a look at common measurement mistakes, so you can avoid them before they cause your organization unnecessary headaches. Are You Making PR Measurement Mistakes? Common Math Mistakes That PR People Make. Analytics: the Sideways Approach to Measuring PR. The PR measurement myth of ROI.

Measurement 0

Measurement Data-Driven PR Mobile Analytics 0

Waxing UnLyrical

MAY 4, 2015

However, since I’m there in spirit, I figured I’d help you get to know some of the presenters in this week’s roundup. Why: “I think ‘community’ was just becoming a social media buzzword at the time. Finding a PR Firm Isn’t the Piece of Cake it Used to Be. I didn’t always see myself that way.

Community 40

Community Content Marketing Travel Agency 40

Waxing UnLyrical

JUNE 1, 2015

But the thing is, it’s true; when you’re strategizing or planning to implement social PR today, content is related to practically everything we do. Either way, the tips on evaulating content in any of today’s roundup posts might help you move from “meh” to “yeah!” ” 7.

Content Marketing 40

Content Marketing Blogging Trends Engineering 40

Waxing UnLyrical

NOVEMBER 9, 2015

Get to know some of them a little better in this week’s roundup. And why not get to know me a little better this weekend during my first ever free online mini-training, The Social PR Launchpad: Unleash Your Inner Social PR Superhero ? How to Prevent a Social Media Crisis. Based in the Washington, D.C.,

Conference 40

Conference Internal International Leadership 40

Waxing UnLyrical

DECEMBER 7, 2015

Get a head start on your end of year planning with help from this week’s roundup. Getting Your PR Measurement Program in Shape for 2016. Reclaiming Social: Content Strategy for Social Media. Uber-Targeted Social Media Strategies. ” Yea baby! ” 7. Based in the Washington, D.C.,

Data-Driven PR 40

Data-Driven PR Banking Facebook Writing 40

Waxing UnLyrical

AUGUST 24, 2015

If you want to compete in today’s fast paced business environment, you have to be social. How can you track your social media efforts to ensure that your strategy is up to par? This week’s roundup introduces you to some best practices for social media metrics. 5 Shifts to Fix Your Social Media Metrics.

Social Media 40

Social Media Media Measurement B2B 40

Waxing UnLyrical

AUGUST 31, 2015

While we’re gearing up for the most epic chat in #measurePR history, let’s get to know a few of our guests a little better in this week’s roundup. 10 Tips: The Social Media Landscape in China. PR is not changing. Why a Social Credit Score is an Empty and Dangerous Notion. ” 2. ” 2.

Meeting 40

Meeting Case Study Writing Data 40

Waxing UnLyrical

MAY 2, 2016

What does it take to be a “Social PR Virtuoso”? An elite group of Social PR pros found out last year, when I first launched my premiere online course. You can get a taste of that if you sign up for my new, FREE online training on May 13: The Social PR Makeover. The Rules for Hashtags .

Training 40

Training Banking Pitching Writing 40

Waxing UnLyrical

JUNE 6, 2016

With the media landscape morphing as rapidly and dramatically as it does today, brands know that integrated communication strategies have a greater chance of success. On Think Thanks TV: The Century Foundation – Integrated Communications Strategy. Airbnb’s Successfully Charming PR Stunt.

Case Study 40

Case Study Study Communications Banking 40

Waxing UnLyrical

JUNE 13, 2016

Yup, I’m heading across the pond for what promises to be one of the year’s best conferences, the AMEC International Summit (as in: the same Summit that, some years ago, saw the Barcelona Principles become a household name… if you work in PR, that is). PR Measurement and Evaluation – an interview with Richard Bagnall.

Education 40

Education Measurement Government Interviews 40

Waxing UnLyrical

MAY 9, 2016

With Friday’s micro-training coming up, I thought I’d give you a head start on the 7C Social PR Framework™, since the training is built around it. There’s still time to sign up for “The Social PR Makeover,” a free, live micro-training event on May 13th from 2-3 pm ET.

Case Study 40

Case Study Study Training Small Business 40

Waxing UnLyrical

DECEMBER 14, 2015

How to Develop Meaningful PR Measurement. You are never too old to apply the lessons learned from stories to your business strategy,” writes Karelyn Lambert as she shares “lessons learned from storytelling to children that can easily be used by your brand.” And these seven posts are some of my personal favorites.

Storytelling 0

Storytelling Video Leadership Writing 0

Waxing UnLyrical

AUGUST 1, 2016

Today we’re debuting a new series: the Social PR Spotlight on Social PR pros who are daring enough to make a difference. This replaces our Monday roundups because, let’s face it, people are way more interesting than link generators. Why do you care about Social PR?

Course 0

Course Television LinkedIn Banking 0

Waxing UnLyrical

MAY 16, 2016

Over the years, I’ve offered a plethora of tips here on the blawg to help you build your Social PR strategy. Enter today’s roundup. Social Media, Social Karma. 15 Reasons Your PR Pitches Suck. It’s one of the problems with PR.” Through the PR Looking Glass.

Strategy 44

Strategy Pitching Banking Community 44

Waxing UnLyrical

APRIL 11, 2016

In the meantime, let’s see what they and several past #measurePR guests have had to say about influencer marketing in this week’s roundup. Twitter Dominates Social Listening Reports, But Does It Matter? Twitter Facebook Google+ LinkedIn Monday Roundup: Influencer Marketing. ” 3.

Marketing 40

Marketing Guidelines Community Banking 40

Sword and the Script

MAY 3, 2016

About 13% of B2B webinars are hosted on Monday and 11% are hosted on Friday. Webinar roundups. Create a roundup blog posts that curates all events for the month. Curation roundups. Include a plug to your webinar in that roundup. During your webinar have someone curate snappy sound bites on social media.

B2B 60

B2B Content Marketing Web Blogging 60

Waxing UnLyrical

NOVEMBER 2, 2015

So if you’re ready to inject some extra pizzazz into your efforts, check out this week’s roundup. And if you really want a reason to show the world your jazz hands, sign up for my mini-training coming up next weekend, “ The Social PR Launchpad: Unleash Your Inner Social PR Superhero.”

Storytelling 40

Storytelling Instagram Creativity Content Marketing 40

Waxing UnLyrical

APRIL 4, 2016

” So as we in PR try to bring more personality to our work – both our own as well as our clients’ – the question is: Can personality help you become more influential? How to Maximize the Symbiotic Relationship Between PR and Influencer. How to Maximize the Symbiotic Relationship Between PR and Influencer.

Banking 40

Banking Social Media Storytelling Training 40