Waxing UnLyrical

JUNE 12, 2018

Technology drives our communications, and that’s only going to increase, again and again, and again. This mobile-only group of users is forecasted to increase to 52 million people by 2021. What else does automation in this brave new world of mobile-only communication look like? Guest Post by Amanda DiSilvestro.

Mobile 65

Mobile SEO Small Business Analytics 65

Burrelles Fresh Ideas

JANUARY 2, 2024

Mobile-First Indexing: A Priority, Not an Option [SOURCE] The dominance of mobile browsing has made mobile-first indexing a critical aspect of SEO. Websites not optimized for mobile are now at a significant disadvantage in search rankings. The importance of page experience in SEO.

SEO 85

SEO Mobile Engineering Ethics 85

Contently - Strategy

JANUARY 25, 2023

When voice recognition technology first became popular, consumers used it to have funny conversations with AI or ask their Bluetooth speakers to play their favorite songs. People still do that, even as they increasingly turn to voice search technology for answers to their questions. Write content that answers questions.

SEO 128

SEO How To Mobile Engineering 128

Sword and the Script

JUNE 8, 2019

How many people think of technology when they hear the word innovation ? While technology can certainly change how we do marketing, it’s still reliant on creative inputs. Templated mobile apps and other marketing mechanisms hadn’t arrived yet. 77% say they have “more” or “much more” responsibility for technology.

Creativity 76

Creativity Technology Marketing Web 76

Inbound PR

AUGUST 18, 2021

I've been quiet on this blog and I'm not going to lie, finding time to write between an expanded job role and a now 10-month old still at home has been tough. That's both for individuals and for companies, especially with regards to technology and IT. It's been busy the last few months. And Covid-19 has made it even more challenging.

Mobile 112

Mobile Technology Writing Blogging 112

Bianchi Biz Blog

FEBRUARY 20, 2023

I’m the founder and president of my own company , Newcomm LLC, which provides automotive technology content, consulting and conference-programming services. I currently write for Automobile magazine, Autoblog , Popular Mechanics , TrueCar , PCMag.com , WardsAuto , SAE Engineering and others.

Automotive 84

Automotive Meeting Media Mobile 84

Business Wire

AUGUST 9, 2017

Always at the technological forefront, and keeping a strong connection with the audience that helped transform what the conference/festival is today, SXSW continues to place the keys to the kingdom in the public’s hands. Now, robots are doing the writing for you. What are these robots looking for in a news story?

Conference 164

Conference Technology Mobile Analytics 164

ImPRessions - Crenshaw Communications

AUGUST 18, 2021

Over the past several years, the medium has grown in popularity along with the acceleration of mobile technology. Many journalists won’t write these types of stories without participation from both parties. The most popular alternative to the “traditional” media placement is unquestionably the podcast.

Case Study 390

Case Study B2B Study Interviews 390

Beyond PR

MARCH 4, 2016

Thanks to audiences’ growing appetite for mobile and video, the technology in our phones, tablets, and other mobile devices gets better and better. The uptick in mobile video isn’t just affecting consumption habits. The uptick in mobile video isn’t just affecting consumption habits.

Mobile 73

Mobile Video Interviews Film 73

ImPRessions - Crenshaw Communications

JULY 26, 2022

Suddenly you’re writing a press release from a foreign country, having a real French press instead of a k-cup at your house, and taking meetings with new cityscapes in the background. Invest in the best technology, leading with Wi-Fi . The biggest draw in being a digital nomad is the freedom and global experience it brings.

How To 309

How To Meeting Travel Employee 309

ImPRessions - Crenshaw Communications

JULY 17, 2017

Particularly on mobile devices, consumers are still using technology to block intrusive and irrelevant ads, placing pressure on digital marketers to deliver better ad messages. Mobile is still growing. PRs have long been aware that the content we create is increasingly consumed on mobile devices. Revenue will follow.

Trends 159

Trends Mobile Advertising Advertising 159

Business Wire

JUNE 28, 2017

New technology brought in new challenges and revolutionized our relationship to media consumption. 51% of consumers are getting their news from their mobile device and the trend is going upwards. First, that journalists must today master editorial and technology techniques, social media specifics and creativity.

Mobile 152

Mobile SEO Web Training 152

The Awards Blog

AUGUST 30, 2019

Here’s how to write a submission that gets to the top of the judging pile. Writing a brief and succinct description is harder than you think. When John Doe learned about the shocking rise in homelessness for pregnant women at the annual “Hacking Health AppDev” event, he knew he had found his community mobile project. “I

Writing 52

Writing How To Local Examples 52

Cision

MAY 12, 2017

In the advanced digital landscape and a mobile-first world, digital PR is already closely integrated with SEO. Google search algorithm updates in 2016 , for example, included a number of integrated changes in order to unify mobile SEO and local SEO along with paid and organic results. This will prevent bad links from passing PageRank.

Google 259

Google Digital PR Mobile SEO 259

Cision

JANUARY 11, 2018

There were also a lot of big changes here at Cision, including a complete rebrand , celebrating our 150-year heritage by going public and launching new technology that makes PR measurement possible. Cision now offers the technology to measure PR campaigns from awareness to conversion. How to Write a Press Release That Converts.

Communications 225

Communications Marketing Radio Airlines 225

Bianchi Biz Blog

JUNE 5, 2023

About 70% of my reporting focuses on trucking technology, specifically startups, electrification and autonomy. I write a weekly newsletter for about 11,000 email subscribers and FreightWaves.com called Truck Tech. I do not typically write about cars or passenger vehicle trends. Do your research on FreightWaves and what we cover.

Meeting 74

Meeting Automotive Media Transportation 74

NewsWhip

MAY 16, 2024

Here’s a synthesis of the key competences newsrooms should seek in their replacement technology. When the news is breaking right now , journalists need to feel confident they have the very latest information before writing up or chasing down a story further.

Reddit 78

Reddit Instagram Data LinkedIn 78

Critical Mention

SEPTEMBER 15, 2021

Mobile-Friendly features. Critical Mention users can now navigate their Suite through our recently updated, mobile-friendly site. Easily navigate the Suite through all types of screen sizes; mobile, tablet, desktop, et. Media Contact Database. Quickly access mentions, advanced analytics and more . Priscilla Osorio.

Radio 126

Radio Analytics Mobile Instagram 126

Bianchi Biz Blog

JULY 10, 2023

I was a Metro Desk reporter at the Austin American-Statesman in Texas for several years before I made the jump to automotive writing. I get a lot of “Write about this startup!” Probably just the above, or shotgun-email PR pitches that have nothing to do with me or the outlets I write for. (Do Do those even work?

Meeting 83

Meeting Report Automotive Media 83

Bianchi Biz Blog

MARCH 21, 2022

I’m a senior editor and writer for Laser Focus World , which focuses on all-things photonics—my role allows me to learn about new and emerging technologies and their implications for the future for researchers, developers, and real-world applications. Can you tell us what types of stories, trends or issues are on your radar now?

Meeting 74

Meeting Newspapers Agriculture Media 74

Critical Mention

APRIL 17, 2019

For this reason, a lot of businesses started hiring professional writers or writing agencies to craft unique content strategies and deliver compelling social media posts. This new technology enables 24/7 availability. Do you know that 91 percent of users access social platforms via mobile devices? Personalization.

Social Media 156

Social Media Trends Media Instagram 156

Bianchi Biz Blog

MARCH 6, 2023

I’m Craig Cole, senior editor at EV Pulse, a site dedicated to covering electric and electrified vehicles as well as alternative fuels and future automotive technology. How does the technology work and what benefits does it provide? When reporting, I absolutely loathe buzzwords like “mobility” and “software-defined vehicle.”

Meeting 77

Meeting Automotive Media YouTube 77

Bianchi Biz Blog

MAY 8, 2023

Our team covers transportation and mobility, including electric vehicles, driver-assist technology and connectivity. I have been writing about vehicle infotainment centers and connectivity. I just started at AN in February, so I am still getting acquainted with the ins and outs of this very exciting beat.

Automotive 84

Automotive Report Meeting Radio 84

Critical Mention

JANUARY 9, 2019

In a world ruled by technology, simply being aware of marketing trends is not enough. John Hall writes in Forbes: “Too many companies see customers as gatekeepers to wallets; meanwhile, customers feel ignored at best–and insulted at worst–when the journey ends.”. SEO goes mobile. Marketing’s funnel is changing.

Trends 108

Trends Marketing Mobile YouTube 108

The Hoffman Agency

AUGUST 21, 2019

Following the lead of other companies such as LinkedIn , we decided to host Bring Your Family to Work Day so each of our team members could bring one or two family members to our office in Vancouver, Washington, for a little taste of our world: storytelling, PR, technology … and a happy hour, of course.

Storytelling 31

Storytelling Technology Publicity Exercises 31

Offleash

JULY 19, 2023

News flash: We work in technology. Technology is always changing, disrupting, reshaping, and often improving how we work. I was working in PR before mobile phones, through the dot-com boom and bust, Y2K, the Internet and Google Search, social media, and certainly before the rise of the machines.

Crisis Communications 52

Crisis Communications Ethics Creativity Crisis 52

ImPRessions - Crenshaw Communications

NOVEMBER 27, 2018

To help it be seen as an expert on location marketing, one of our first initiatives was to develop branded research on “near me” mobile searches. When B2B tech brands consider research options, they can be quick to write off developing data that polls or surveys consumers. Don’t run away from consumers.

B2B 147

B2B Data Retail Survey 147

Bianchi Biz Blog

APRIL 18, 2022

We focus on a few big general topics — talent, leadership, technology, operations — and a lot of issues are crossing those lines these days. Dealing with staffing issues touches on operations (dealing with worker shortages), talent (recruiting and training enough people) and technology (automating as much as possible).

Meeting 78

Meeting Automotive Media Newspapers 78

ImPRessions - Crenshaw Communications

NOVEMBER 23, 2016

From the mobile video explosion to emerging social platforms, 2016 has brought many content-related developments that affect the public relations industry and the work PR people do every day. Mo’ mobile! 2017 will see more advances in mobile, including more efficient interfaces for a better and more customized user experience.

Trends 120

Trends Mobile Video Film 120

Bianchi Biz Blog

AUGUST 22, 2022

I started writing professionally at 17 years old as a sports correspondent for my local newspaper, the Milford (NH) Cabinet. You might also be interested in: 5 Key Data Points for CES 2023 PR Planning for Automotive & Mobility Suppliers. Meet the Media: Dennis Scimeca, Technology Editor at IndustryWeek.

Automotive 87

Automotive Meeting Newspapers Sports 87

Bianchi Biz Blog

OCTOBER 4, 2021

Award-winning automotive journalist Gary Witzenburg has been writing about automobiles, auto people and the auto industry for 33 years. Navy officer, auto engineer, race driver and advanced technology vehicle development manager who has authored eight automotive books. My writing career has spanned a total of 33 years as of this year.

Automotive 75

Automotive Meeting Engineering Media 75

Beyond PR

JULY 19, 2016

Writing a short press release headline that packs an informative punch isn’t easy. Concise headlines are easier to comprehend when scanning through a newsfeed and are better formatted for mobile devices. Our SlideShare How to Write Press Releases notes two rules of thumb for headline length: . Utilize subheadlines.

Writing 40

Writing Wireless How To Travel 40

Flack's Revenge

DECEMBER 11, 2014

For the next in the series, Carmen graciously offered to ask a tech journalist friend the following questions (the reporter requested that we protect her identity; I can say she is the real deal – writes for a Chinese tech publication that has a circulation of well over 1M, and she has a similar number of Weibo followers).

Print 201

Print Transportation Conference Technology 201

ImPRessions - Crenshaw Communications

JANUARY 9, 2020

For the last five years, Sarah has been heading publisher coverage at AdExchanger, writing stories about the future of digital media, ad tech, and programmatic advertising, as well as moderating panels at industry events like including Programmatic IO, Industry Preview, Advertising Week and DMEXCO. Sarah Sluis | @SarahSluis.

Twitter 177

Twitter Advertising Advertising Report 177

Burrelles Fresh Ideas

MAY 14, 2024

Luckily, assistive technologies and social media accessibility allow people with disabilities to engage in digital communication effectively. Here are some best practices for writing your social media content in plain language: Choose active voice rather than passive. Write unique alt text for each image. Be clear and concise.

Social Media 93

Social Media Media Video SEO 93

Onclusive

SEPTEMBER 20, 2017

For communicators to continue to have a seat at the table, understand the effectiveness of their efforts, and make data-driven decisions in PR planning, utilizing technology to sift through and analyze mountains of non-normalized data sets has become paramount. Who will be needed to complete implementation of tools and technologies?

Analytics 170

Analytics Measurement Data Technology 170

Critical Mention

DECEMBER 10, 2021

This release allows users to easily navigate sections of the platform on mobile and tablet devices. The Earned Media Suite has been revamped with an updated design that includes updates to several pages and more mobile-friendly platform updates. Users can monitor audience and publicity values for podcast mentions. Priscilla Osorio.

Radio 116

Radio Instagram Analytics Mobile 116