Prohibition

MAY 10, 2023

User generated content (UGC) has become a critical component of social media marketing in recent years. Here we’ll explore what user generated content is, how it can benefit your social media strategy, and some best practices for incorporating it into your marketing efforts. What is user generated content?

Social Media 62

Social Media Strategy Media B2C 62

Buzzstream

MAY 2, 2024

I knew of Nate Matherson’s previous work with LendEDU because I used to do a lot of work in the personal finance industry when I was with Siege Media. Internal linking is one of the least appreciated jobs in SEO. Positional started its SEO strategy by building a foundation of content on the site. Nothing surprising to us.

Internal 118

Internal International Insurance Insurance 118

Buzzstream

MARCH 13, 2024

Digital PR covers many content types and strategies, but its goals align with SEO goals, so they play hand-in-hand. But, where SEO focuses mainly on quantitative metrics, digital PR can push more qualitative goals like brand reputation, which overlaps with traditional PR. When Does a Brand Need Digital PR?

Digital PR 71

Digital PR Construction Case Study SEO 71

PeakMetrics Insights

AUGUST 15, 2019

With the news cycle moving faster than ever, it’s become more and more difficult to get media attention. With this in mind, here are a few tips for getting attention today: Become your own media outlet. You can use this home as a place to test story ideas and it builds your SEO (search engine optimization).

Media 40

Media Viral SEO Engineering 40

PeakMetrics Insights

AUGUST 15, 2019

With the news cycle moving faster than ever, it’s become more and more difficult to get media attention. With this in mind, here are a few tips for getting attention today: Become your own media outlet. You can use this home as a place to test story ideas and it builds your SEO (search engine optimization).

Media 40

Media Viral SEO Engineering 40

Cision

DECEMBER 4, 2017

Social media offers unique marketing and PR opportunities. As much as social media followers love to praise your brand, they won’t hesitate to criticize your actions if they have a good reason. Read on for three tips to turn a social media crisis into a PR win. However, it also comes with a distinct drawback.

Crisis 271

Crisis Brand Branding How To 271

Cision

AUGUST 26, 2015

As Cision’s social media manager, I use top 50 and top 100 lists for three purposes: To follow individuals who will help me stay in the loop when new trends and statistics emerge within my industry. Every year, Cision creates a list of the top 50 social media influencers on Twitter. For content generation and syndication.

Social Media 120

Social Media Twitter Media Nonprofit 120

Critical Mention

FEBRUARY 5, 2019

Tracking trends is critical to determining whether your marketing team can prove your value to senior leadership through earned media measurement. Being able to identify and respond to trending topics significantly increases your traffic, engagements and SEO. 2) Where is the topic going viral? Facebook trending. Twitter trends.

Trends 61

Trends Viral Analysis Crisis 61

PR Fuel

FEBRUARY 4, 2022

Compare and contrast launching a business on your social media channel with a launch via the press. Potential to Go Viral. Viral marketing is never a guarantee. It’s always best to distribute your press release via a PR distribution network that includes the major media outlets, which we offer at e-Releases.

SEO 52

SEO Viral Advertising Advertising 52

Buzzstream

MARCH 31, 2020

It was the classic process with SEOs – we find a technique that works very well to help us meet our objectives, we then scale it to hell and reap the rewards. . Unfortunately, as many of us know, a thing called Penguin came along in 2012 and aggressively targeted SEO techniques which were designed to manipulate search results.

SEO 124

SEO Google Hotels Strategy 124

Critical Mention

NOVEMBER 26, 2018

ANA’s CEO, Bob Liodice, provided some insights to Chief Marketer: “It’s clear that the popularity of influencer marketing has increased among marketers in recent years, largely due to the growth and evolution of social media,” ANA CEO Bob Liodice said. They improve your SEO rankings. They build your brand’s credibility.

Marketing 80

Marketing SEO Advertising Advertising 80

5W PR

JANUARY 2, 2017

Search engine optimization (SEO) can greatly benefit PR efforts, and vice versa. By setting your content up in a way that’s shareable (or even viral), media will take notice. Digital media is constantly changing and evolving. Digital marketing simply wouldn’t be the same with keyword research and PR. Here’s how.

SEO 84

SEO Viral Engineering Web 84

Stephen Waddington

FEBRUARY 10, 2019

Spotify took aim at the market this week acquiring podcast creation tool Anchor and podcast media company Gimlet Media. Slow journalism: a new model for news I really like the Tortoise Media model of creating physical events called ThinkIns to engage readers in the development of stories. It’s a useful coaching tool. ??

Viral 68

Viral Journalism Analytics Case Study 68

Cision

JUNE 2, 2017

Here’s a simple checklist for a little social media competitor audit. If you want to go a bit deeper and have the time, ask similar questions to those above about other social media properties such as Pinterest, SlideShare and even Periscope. Implement viral marketing tactics. So what does Movoto focus on for SEO?

How To 198

How To Real Estate Web Case Study 198

Polaris

NOVEMBER 29, 2014

Engagement in social media channels, not just the number of “likes” or “followers” • Posting frequency. It’s important they have a process that includes a combination of engagement and SEO metrics. Take time to avoid a viral disaster. Media Relations' Inbound links. • Moz Rank or PageRank.

Policies 181

Policies Marketing Viral Pitching 181

Cision

AUGUST 23, 2017

Over the last few years, particularly with the onset of social media, emotional reactions from consumers have changed the face of public relations. Unveiling surprising facts or data can also make your online PR content go viral. These tools allow you to keep track of sentiment indicating mentions on various social media channels.

Digital PR 251

Digital PR How To Small Business Analysis 251

ReimaginePR

SEPTEMBER 26, 2016

While content marketing often works independently of search engines and social media, that’s not to say their paths never cross. In fact, content marketing relies heavily on both search engines and social media for content promotion and exposure to new leads. Have a Social Media Strategy. They’re on social media.

Content Marketing 120

Content Marketing Strategy Marketing Engineering 120

Deirdre Breakenridge

DECEMBER 15, 2014

I was familiar with search engine optimization (SEO) and social media. Search engine optimization helped us rank for big search terms like “ugly Christmas sweaters” while social media helped our sweaters go viral and drive engagement and brand awareness. Interview Mentoring PR 2.0

Interviews 257

Interviews Apparel Social Media Engineering 257

Communications Conversations

JANUARY 14, 2021

One thing I’ve learned about social media marketing over the 12 years I’ve been a consultant: Everyone wants to know what the next big thing is going to be. There’s no SEO value. “Going viral” on TikTok is a big reason many use it. At the moment, “the next big thing” = Clubhouse.

YouTube 109

YouTube Viral SEO B2B 109

Waxing UnLyrical

AUGUST 15, 2019

During the last couple of years, several trends have impacted the way businesses carry out social media marketing. Generally speaking, marketers tend to focus on high-quality images and videos, alongside posts that have the potential to go viral. Guest post by Alex Slichnyi. Why is Instagram Stories Feature Important?

Instagram 63

Instagram Marketing Viral Airlines 63

Cision

DECEMBER 26, 2017

By maintaining a consistent poker face/brand identity across all messaging and creative, you can build an image that serves as your first interaction with viewers of earned media and public relations. This allows you to optimize PR efforts and earned media to produce better leads. Jester brands crush the competition on social media.

Brand 273

Brand Branding Consumer Social Media 273

Critical Mention

JULY 18, 2018

Below, we provide some guidelines for monitoring your media coverage and analyzing it in a way that allows you to show PR’s value in your company’s bottom line. The crucial question for modern PR pros is, how do reputation management, media monitoring and overall PR strategy translate to business results for a company?

Data 60

Data SEO Engineering Strategy 60

Buzzstream

FEBRUARY 3, 2021

Unlike its traditional PR counterpart, Digital PR is also conducted with SEO in mind and one of the key aims of outreach is to gain linked coverage on online news publications. Louise Parker , PR Director at Propellernet , echoes this, “For me, digital PR is measurable PR that is created with SEO goals in mind. Supercharging SEO.

Digital PR 170

Digital PR Industry Strategy Film 170

MaccaPR

AUGUST 20, 2014

I recently joined our agency’s VP Jean Hill in delivering a workshop on the data-driven science behind social media before more than 50 marketing executives for a Fortune 100 client. Possible goals for social media-delivered content are to: Generate the most possible click-thrus to your own website or other web property.

Social Media 97

Social Media Media YouTube Facebook 97

Cision

DECEMBER 5, 2017

You have two options: Promote through paid media (pay-per-click advertisements & sponsored posts). Promote via earned media (media coverage & social mentions). Cision® asked hundreds of senior marketers and 81 percent agreed earned media is more effective than paid media. more views.

Infographics 235

Infographics Case Study Content Marketing Video 235

The Resolution Blog

JANUARY 8, 2018

Here he outlines a talk from Yext’s Duane Forrester on what a future SEO job description. Why Picture List Posts Are The Perfect Viral Content Formula Our clever friends over at Buzzsumo reviewed over 100m Facebook posts recently. It’s no secret that I used to work in SEO and PR so may have heard me speak about Search insights before.

Tools 136

Tools Publicity SEO Measurement 136

Beyond PR

MAY 12, 2017

The PR industry and SEO no longer live in two separate worlds. A strong reason for PR pros to start concentrating more on SEO. In the advanced digital landscape and a mobile-first world, digital PR is already closely integrated with SEO. They also invested too heavily in paid media vs. earned/owned.

Google 64

Google Digital PR Mobile SEO 64

Prohibition

JANUARY 31, 2023

Social listening might sound like it’s just a social media tool – but it is much more powerful than that! Social media listening analyses online conversations to identify what’s being said about a brand across various digital platforms. Reactive PR This means being reactive to what is trending in the media.

How To 62

How To Analysis Comparison B2C 62

Cision

AUGUST 31, 2015

Between the launch of live video streaming apps Meerkat and Periscope in March and recent blow up around the Ashley Madison hack, 2015 has proven how fluid communication has become and how quickly the media can carry a message. We share content because we want to be the “cool” kid—it’s an extension of our identity.

Crisis 120

Crisis Crisis Communications Content Marketing Conference 120

Sword and the Script

MAY 12, 2020

Better organize your announcements and media contacts, make the “news” easy to find and stick to business etiquette; pro PR tips About a year ago I started writing a monthly summary of PR technology news. Make sure your media contacts easy to find. Make your media contacts easy to find. media@team.com ).

Company 101

Company Survey Pitching Report 101

Prohibition

AUGUST 19, 2021

We live in a world in which social interaction and social media networks are integral. It is not uncommon for reputation issues to lurk on the internet indefinitely, to explode virally to an audience of millions, or to carry someone from public support to public criticism within the span of a few hours. Google Yourself!

Reputation 118

Reputation Google Crisis Management Engineering 118

ISEBOX

NOVEMBER 18, 2016

Anything that is worth being on the web for public consumption is worth making shareable, for the purpose of being used on Social Media. It is, after all, where an estimated 52% of people get their news, where things go “viral”, and where your brand ambassadors can help you most effectively, by sharing with their own friends and family.

Pinterest 70

Pinterest LinkedIn Facebook Writing 70

Buzzstream

MAY 25, 2021

After all, for the second year in a row, it was listed as the most popular link building tactic from our respondents: One area that we wanted to learn more about was the content format that the SEO community feels is the best one to use in order to generate links. The irony of placing text inside an image won’t be lost on the SEOs amongst us!

Infographics 160

Infographics Data Blogging Mobile 160

5W PR

MAY 18, 2018

Since the dawn of the online world, we’ve seen people interact with business marketing initiatives through everything from YouTube videos, to social media campaigns. For instance, companies can launch live videos of their events on social media channels like Facebook live, or post podcasts on Apple’s iTunes.

Company 96

Company Marketing Social Media Analytics 96

MaccaPR

MARCH 2, 2017

To satisfy the info hunger of those ravenous students, I curated this list of the most vital sources on social media strategy, video marketing and online communication: Best Social Media Blogs. Buffer Blog – Produced by the social media firm Buffer, this blog is especially strong on advice for success with YouTube and Instagram.

Blogging 48

Blogging Marketing YouTube Content Marketing 48

Mora Communications

OCTOBER 13, 2017

When an attorney appears on CNN, MSNBC, the Today Show, the New York Times, the Wall Street Journal, or their regional or local media outlets, their credibility grows by leaps and bounds. To the person seeking legal counsel, media-coverage separates your law practice from the competition. your law firm).

Advertising 40

Advertising Advertising Television Viral 40

Sword and the Script

DECEMBER 10, 2019

4) Better integration of owned, earned and paid media. The early adopters have been educating the market in the last few years about the successes that can be had with integrating own, earned and paid media. Firms that stick to being mere providers of media relations will continue to lose market share.”

Marketing 105

Marketing Content Marketing Advertising Advertising 105