Landis PR

MARCH 4, 2024

By the Landis Team Photo courtesy of Pixabay Practical implementation of a media relations program is an art, not a science. After all, earned media isn’t transactional. Here are the top 5 benefits of a great media relations program: Credibility Third party endorsement is much more valuable than an organization’s own boasts.

Media Relations 107

Media Relations Media SEO Newspapers 107

Agility PR Solutions

FEBRUARY 9, 2021

Historically, SEO and PR have co-existed with some occasional friction, with PRs being frustrated that SEOs are trying to steal their thunder and SEOs not fully appreciating the powerful relationships that PRs have built with the media over many years.

SEO 159

SEO Agency Media Analysis 159

The Hoyt Organization

DECEMBER 12, 2022

Branding and SEO have a symbiotic relationship that markets must take advantage of to experience the full benefit of each. When used together, branding and SEO create an effective marketing strategy. The post How Branding And SEO Work Together appeared first on The Hoyt Organization.

SEO 103

SEO Brand Branding Strategy 103

Ronn Torossian

SEPTEMBER 23, 2019

Some marketers have also been saying the same about search engine optimization or SEO in spite of the fact that companies invested $72 billion on it last year. The post SEO in 2019 [Guide] appeared first on. Noted author Mark Twain is said to have given that response after a U.S. The outlook for […].

SEO 150

SEO Print Travel Engineering 150

Axia PR

JANUARY 9, 2024

Finding the right keywords is crucial for effective search engine optimization (SEO) and driving traffic to your website. While keyword research takes time, it's worth the effort. Doing keyword research properly takes time and effort, but the results are worth it.

SEO 71

SEO Engineering Web Media 71

Agility PR Solutions

JUNE 13, 2021

While social media platforms like Instagram and content formats like video are soaring, blogs are still an effective content marketing and communication medium. The post 5 blogging SEO tips to help increase your readership appeared first on Agility PR Solutions. More importantly, businesses […].

SEO 160

SEO Blogging Instagram Content Marketing 160

Garrett Public Relations

SEPTEMBER 26, 2020

Or focusing on creating content for SEO purposes? The post Writing for SEO – How Important Is It For Your Small Business? Are you focusing on writing quality content? And can you balance both? appeared first on PR Consultant Garrett Public Relations Columbus/Worthington OH.

Small Business 168

Small Business SEO Writing Publicity 168

ImPRessions - Crenshaw Communications

JUNE 11, 2018

Public relations and SEO were once worlds apart, with almost no overlap between them. SEO focused on backlink schemes and website-stuffed keywords to drive search rankings. Now there’s a sizeable area of commonality as traditional public relations has gone digital and SEO has changed. What changed?

SEO 147

SEO B2B Google Guidelines 147

Critical Mention

OCTOBER 18, 2019

You may have heard the controversy among media professionals about whether or not social media affects search engine optimization. While mentions and engagement do not directly impact SEO, what’s within the content can. . Optimize Your Social Media Pages. Craft Creative Social Posts.

SEO 80

SEO Social Media Strategy Media 80

Sword and the Script

FEBRUARY 23, 2021

Media coverage PR earns can drive searches for branded terms which technical SEO experts say is more powerful than even links or keywords. That goodness may just be getting better, according to a presentation by Rob Ousbey of Moz titled, The Evolution of SEO. He’s not the only SEO to believe it.

SEO 129

SEO Engineering Google Study 129

Onclusive

DECEMBER 1, 2021

G2 Crowd, the leading independent business software review company, has compiled a report that compares top media monitoring and PR analytics software solutions, including Onclusive, Meltwater, Cision and Muck Rack. In the past, evaluating ROI for media monitoring was much more challenging than, say, for demand generation or even SEO.

How To 397

How To Software Media Analytics 397

Sword and the Script

FEBRUARY 2, 2022

SEO vendor that dabbles in PR technology buys an audience and adds an influencer to their team. HARO, as it’s known colloquially, was an ad-support email newsletter that sent media opportunities from 30,000 reporters and bloggers to a subscriber list of 100,000 PR pros and small businesses. Case in point?

SEO 128

SEO Content Marketing Marketing Software 128

Contently - Strategy

MARCH 22, 2022

It seems simple at first—at least that’s what most brands think when it comes to SEO strategy. But does this confined approach to SEO still get results today? Why this “standard” approach to SEO no longer works. Does this mean you should throw your SEO playbook out the window? So what’s the outcome?

SEO 118

SEO Strategy Brand Branding 118

Cision

NOVEMBER 16, 2017

What you may not know is that practicing good SEO is just as essential for your press releases as it is for the rest of your online communications. In other words: neglect SEO at your own risk. This might seem like an essential point, but it is central to modern SEO. Keep Content Relevant, Readable And Newsworthy.

SEO 174

SEO Engineering Google Writing 174

Agility PR Solutions

JUNE 15, 2023

They want a positive relationship with the media, journalists, and the wider public, and developing PR strategies can help them better control this. However, some businesses can overlook […] The post 4 ways PR and SEO work together in harmony to boost your brand appeared first on Agility PR Solutions.

SEO 78

SEO Brand Branding Strategy 78

Contently - Strategy

FEBRUARY 16, 2023

This means you need to be intentional and attract the right traffic to your website, and you want to do that with quality content that fulfills the SEO requirements allowing it to rank with search engines. Align your SEO strategy with audience research. Prioritize quality over quantity with SEO content.

SEO 93

SEO Strategy Google Engineering 93

Critical Mention

JANUARY 16, 2020

It’s important for marketing, communications and PR pros to keep SEO strategies in mind when creating content. Know that Top SEO Practices are Always Evolving. SEO strategies have expanded and evolved over time. Mobile-Friendly SEO: 53% of traffic to online stores comes via mobile devices – Smart Insights.

SEO 80

SEO Strategy Engineering Mobile 80

PR Fuel

DECEMBER 14, 2020

The key to building an effective press release strategy is promoting high-quality content using search engine optimization (SEO) tips and tricks. However, knowing how to implement SEO tricks online is not always intuitive. SEO Tricks 101: Insert Keywords. Include Media. Know Your Angle. Form Enticing Headlines.

SEO 105

SEO Engineering Google Writing 105

Presspage

AUGUST 8, 2017

Uploading your press releases in pdf does not support your SEO and it may drive visitors away that don’t feel comfortable downloading a file from your website, or those that simply can’t be bothered (check out this report: Which World Bank Reports are widely read? Social sharing will improve your ranking.

SEO 141

SEO Engineering Google Web 141

Sword and the Script

FEBRUARY 11, 2020

Lately, I’ve noticed several opinion pieces circulating in blogs espousing the SEO benefits of press releases. However, there is virtually no SEO benefit to press releases , and there hasn’t been in a long time. To be clear, there are still plenty of good reasons to use a press release, but SEO isn’t one of them anymore.

SEO 121

SEO Guidelines Google B2B 121

Axia PR

OCTOBER 27, 2021

With a plethora of SEO tools available on the market, it may feel overwhelming to choose between the many free and premium options out there. While premium SEO tools offer advanced functionality, on-call support, and more, the free ones often do the trick of solving the most urgent optimization issues. Check them out:

SEO 62

SEO Tools Marketing Web 62

Agility PR Solutions

JUNE 14, 2020

Painting a picture of your company to the media through PR campaigns can first raise awareness about your business and then draw in customers. Turning to SEO […]. The post Marketing your brand: 3 ways PR and SEO can work together appeared first on Agility PR Solutions. How do businesses get customers, though?

SEO 110

SEO Brand Branding Marketing 110

HMA Public Relations

FEBRUARY 8, 2022

Earned media can give your business the power to stand out in online searches. Learn more in today's post from Justin Liggin.

SEO 73

SEO Media Publicity 73

Axia PR

DECEMBER 19, 2021

Many people think search engine optimization (SEO) is easy, but they forget the basics of optimizing a website. SEO is simple, but there are some ground rules you must follow to rank on top. Knowing the basics of SEO for website page descriptions can help you succeed if you have a limited understanding of the subject.

SEO 62

SEO Web Engineering Google 62

Axia PR

FEBRUARY 16, 2022

Search engine optimization (SEO) is the most controversial concept in digital marketing. With every Google algorithm update, there is always a new SEO dead trend. Nevertheless, SEO continues to be one of the most significant inbound marketing strategies. There is no doubt that SEO has changed over the years.

SEO 62

SEO Engineering Google Trends 62

ImPRessions - Crenshaw Communications

OCTOBER 31, 2023

PR pros should prioritize local SEO efforts to ensure their clients’ businesses are discoverable through voice search. Trustworthy sources As voice-activated devices rely on credible sources to provide answers to queries, earned media coverage becomes very important.

SEO 339

SEO Reputation Local Consumer 339

Burrelles Fresh Ideas

FEBRUARY 13, 2024

Being on social media is the online pastime that everyone loves. billion people were using social media globally. So, it’s a no-brainer for e-commerce (aka ecommerce) brands to team up with social media to make those sales happen. In contrast to social media marketing, social commerce goes the extra mile.

Social Media 86

Social Media Media Mobile SEO 86

The Resolution Blog

OCTOBER 7, 2015

Eight years ago I oversaw the worldwide media launch of a Glasgow SME. Social media existed back then, as did blogs. She realised the power of media. “Do you realise the SEO juice that gives our company Dave?” SEO had nothing to do with me as a PR man and it was my intention to keep it that way.

SEO 120

SEO Engineering Content Marketing Agency 120

Garrett Public Relations

SEPTEMBER 26, 2020

Or focusing on content for SEO purposes? The post Writing for SEO – How Important Is It For Your Small Business? Are you focusing on writing quality content? And can you balance both? appeared first on PR Consultant Garrett Public Relations Columbus/Worthington OH.

Small Business 78

Small Business SEO Writing Publicity 78

Critical Mention

DECEMBER 2, 2018

Using SEO to court Google’s algorithm should be at the top of the list for your 2019 marketing strategy. According to HubSpot, in 2018, 61 percent of marketers say improving SEO and growing their organic presence was their top inbound marketing priority. Use social media. This number is only increasing. Use cookies.

SEO 71

SEO Strategy Guidelines Social Media 71

Axia PR

MARCH 22, 2022

The best way to do this is to create a list of SEO keywords for your company. SEO keywords are words or phrases that consumers type in a browser to find what they are looking for. With the large number of brands available to an even larger number of people, you have to find a way to reach your potential customers.

SEO 62

SEO Consumer Company Brand 62

Axia PR

MARCH 8, 2022

A strong social media presence is essential for companies to drive toward success. Social media is becoming the main ingredient to creating a successful marketing strategy. If your Facebook page is SEO-optimized with great content, you will gain more visibility.

SEO 62

SEO Facebook Company How To 62

Cision

JULY 1, 2021

Angela Dewan appointed International Editor for Climate at CNN; Emily White joins MoneySavingExpert.com; Jenny Desborough becomes SEO Reporter at Newsweek.

SEO 178

SEO Internal International Media 178

Onclusive

JUNE 17, 2020

Consumers are growing tired of paid media. In fact, research shows that paid media channels have been declining in trustworthiness and credibility for years. Additionally, traditional media outlets are getting more complicated and cumbersome to navigate. Savvy brands are focusing on owned media and content marketing.

Strategy 273

Strategy Media Television Content Marketing 273

PR Fuel

JANUARY 3, 2022

With search engine optimization (SEO), you can ensure your press releases reach prospective clients. How can boosting SEO rankings with a strong press release benefit your business? Want to learn how to boost SEO for your releases? After reading this guide, you can boost SEO with press releases without stress or struggle.

SEO 52

SEO Engineering Google Consumer 52

The Proactive Report

JULY 28, 2014

Active social media accounts with followers and engagement. Get links for media sites indexed in Google News. I’ll be talking about these points at the PR News SEO Bootcamp in San Francisco August 11, 2014. Post in depth content in the About Us /Company Info section of the site and newsroom. Online PR'

Google 174

Google SEO Reputation Writing 174

Axia PR

JUNE 3, 2021

Implement effective SEO techniques for your website images to reach your target audience with ease. Visuals and graphics are the most integral elements of all websites. Eye-appealing pictures increase web pages’ scroll down rates and keep you hooked to the website for a long time.

SEO 62

SEO Web Engineering Media 62