NewsWhip

JULY 20, 2022

Media monitoring used to be low on the priority list for many organizations. Because of this, media monitoring has become a booming niche. Brands now have the power of complete coverage when it comes to reputation — an invaluable tool for any organization. The question then is, how do you do media monitoring?

Media 78

Media Reddit Reputation Web 78

Critical Mention

FEBRUARY 6, 2020

If you work in PR, marketing or communications and use a media intelligence platform, you might be familiar with the “good enough for now” syndrome. Maybe you are using a media monitoring platform that isn’t delivering on the promises you were made when you bought it, but does the bare minimum you need to get your job done. .

How To 106

How To Media Radio Print 106

5W PR

JANUARY 3, 2024

PR professionals often interact with journalists and media outlets to secure positive coverage and manage the narrative surrounding their clients. Tools and techniques Public relations careers involve crafting press releases to announce newsworthy events or initiatives. Pitching story ideas to journalists to secure media coverage.

Marketing 78

Marketing Engineering Reputation Product Launch 78

Cision

JULY 11, 2017

A strong media monitoring strategy is essential to any effective PR program. Do you need to track social media mentions, online influencers, and hashtags? Planning for Media Coverage. Most monitoring tools have a set limit on how far back content can be captured retroactively due to availability or copyright restrictions.

How To 265

How To Media Software Agriculture 265

Stephen Waddington

DECEMBER 5, 2018

Media relations remains an important part of the execution of a public relations campaign alongside paid, shared and owned media. Much of the modern public relations business grew up out of media relations and publicity, rooted in storytelling and editorial engagement. Media relations needs to be two-way.

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Media Relations Media Print Newspapers 115

Communications Conversations

SEPTEMBER 10, 2020

Let’s go back to the beginning–how did you get your start in the media world? I was a radio news reporter for three years in St. I really appreciated my time in radio and print journalism. Little known fact: You led social media management for the Business Journal during your time there. Why Life Time?

Radio 167

Radio Journalism Interviews Energy 167

Critical Mention

JULY 22, 2020

Last week was one of the most exciting in Critical Mention history, as it marked the launch of our newly launched Media Contact Database. As we try to do with every product or feature we release, Critical Mention built this Media Contact Database with our present and future customers in mind.

Media 111

Media Data Local Tools 111

Cision

SEPTEMBER 22, 2015

More than half of journalists surveyed in Cision’s recent Social Journalism Study believe that they would not be able to carry out their work without turning to their social media accounts for help. Check out which social media platforms journalists are turning to, how they’re using them and why: 1. In fact, analytics firm Parese.ly

Journalism 120

Journalism Social Media Media Study 120

Bianchi Biz Blog

SEPTEMBER 7, 2021

I recently took over the role as editor of Fleet Maintenance , a B2B magazine and website focused on providing commercial vehicle fleets and shops with the latest information on tools and maintenance trends. You might also be interested in: Meet the Media: Sean O’Kane, Senior Reporter at The Verge. Meet the Media: Alexa St.

Meeting 91

Meeting Transportation Media Journalism 91

Critical Mention

JANUARY 30, 2019

Like any technology investment, making a decision about which media monitoring or earned media measurement tool is right for your business can be challenging. When you are monitoring important media coverage—whether it’s a PR crisis or an especially impactful brand story—getting results quickly is absolutely critical.

How To 60

How To Media Analytics Television 60

Critical Mention

JANUARY 30, 2019

Uncertainty in the Earned Media and Media Monitoring Landscape: What It Means For You. If you work in public relations or marketing—or in the business world generally—you have likely heard about several major developments in the media monitoring marketplace.

Media 60

Media Marketing Analytics Television 60

PR Fuel

JANUARY 17, 2022

One of the most powerful tools you can have in your marketing arsenal is a well-crafted press release (PR). A press release that contains images is much more likely to be covered by the media than one that contains plain text. Check Your Media Contact List Before Sending Out Your PR. Use Graphics, Video, and Images.

Radio 97

Radio Local Writing Newspapers 97

5W PR

AUGUST 19, 2019

Instead, in order to make the most impact, digital PR uses online strategies such as search engine optimization, influencer outreach, content marketing, and social media. Digital PR is a powerful tool capable of boosting a brand’s online presence and visibility. Ultimately, digital PR aims to build brand value using digital tools.

Digital PR 76

Digital PR Print Construction Television 76

Burrelles Fresh Ideas

SEPTEMBER 26, 2023

Tools are often built into the platforms you use. Place Internet of Things (IoT) sensors throughout your event and issue guests with lanyards that have radio frequency identification (RFID) chips embedded. Conclusion Event marketing and community engagement can be powerful tools for strengthening a brand.

Community 92

Community How To Marketing Data 92

Stephen Waddington

MAY 19, 2020

The CIPR, #FuturePRoof, PRCA and Provoke Media have all polled the PR industry throughout the COVID-19 crisis. We’ve been able to observe the impact of the virus on consumer behaviour and media consumption thanks to data from Brandwatch, OFCOM, Reuters Institute and YouGov, among others. Digital media is booming.

Crisis 151

Crisis Government Energy Community 151

Cision

AUGUST 26, 2015

As Cision’s social media manager, I use top 50 and top 100 lists for three purposes: To follow individuals who will help me stay in the loop when new trends and statistics emerge within my industry. Every year, Cision creates a list of the top 50 social media influencers on Twitter. For content generation and syndication.

Social Media 120

Social Media Twitter Media Nonprofit 120

Masters in Communications

FEBRUARY 12, 2022

It is not something often said about mass communication, but it is so integral to our lives - and always has been - that it is easy to take the dissemination of information and its associated methods and tools for granted. Further details including information on other types and new media are in the section on types of mass communication.

Ethics 52

Ethics Communications Print Television 52

Ethical Voices

JANUARY 30, 2023

My background is in radio and television journalism. I spent about the first 15 years of my career doing radio, television and also some print journalism over the years. You can’t win in a debate with a journalist because they’re still going to print or report or broadcast whatever they think the story is.

Ethics 90

Ethics Journalism Radio Television 90

Newsfile

FEBRUARY 28, 2024

Tailored for you, the PR pro, it breaks down key terms and strategies, from crafting effective press releases to mastering social media monitoring. It serves as a communication tool to reach journalists, media outlets, and the public. What is Media Monitoring? How Do You Measure Media Coverage? sponsored posts).

Viral 52

Viral Crisis Communications SEO Reputation 52

Cision

NOVEMBER 21, 2017

With the media landscape evolving at the speed of technology, communicators need to be able to listen dynamically to their audiences across multiple media channels. It’s no longer just the mainstream media that needs to be taken into account. How to do that? It all starts with the news you are taking in.

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How To Social Media B2C Television 149

Waxing UnLyrical

OCTOBER 13, 2011

If you are reading this blog, chances are you don’t need to be told about the merits of social media. Social media just changes the way these things happen … and how fast people are punished by the marketplace if they don’t do it effectively. All things the department did before social media. It is ubiquitous.

Social Media 89

Social Media Media Print Television 89

ReimaginePR

MAY 30, 2015

I get to sit on both sides of the media kit divide. Media Kit vs. Press Kit: In this day and age, they mean the same thing. Press kit used to mean kits meant exclusively for print outlets and technically it still does. I use the term media kit because it is more inclusive. But a good media kit is super important.

Media 120

Media Television Video Print 120

Communications Conversations

NOVEMBER 17, 2016

Because these kids communicate and consume media much differently than the generations before them. Gen Z is not reading newspapers or magazines or listening to the radio. See how far down “reading” and “radio” are down on this list? Because, for many PR folks, traditional media still rules.

Communications 60

Communications Mobile Radio YouTube 60

Critical Mention

JULY 16, 2019

As the cost of paid advertising across various digital and broadcast channels increases, brands are increasingly focused on earned media as a way to build awareness and generate revenue. Top tier media intelligence solutions provide publicity value as a KPI, which approximate the monetary value of a media story. Publicity Value.

Media 76

Media Advertising Advertising Measurement 76

Reputation Us

APRIL 18, 2017

Many blogs focus on media relations through the lens of news releases. There’s another powerful tool in the PR toolbox — Thought Leadership. Start with building a list of categories or topics you anticipate the public and/or media having interest in. Media opportunities come and go fast. Are they articulate?

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Leadership Print Training Radio 83

Critical Mention

AUGUST 29, 2019

NEW YORK — Critical Mention, the leading earned media measurement and monitoring platform, today announced 10 consecutive months of record new bookings. Already in 2019, Critical Mention has added new television and radio channels to its capture network across the globe. FY 2019 Achievements. Looking to the Future.

Television 60

Television Radio Analytics Government 60

Katie Paine's Measurement Blog

MAY 25, 2023

Later, when we got around to talking about tools, they mentioned that they had just signed an $80K contract with a well-known media measurement company. No amount of media monitoring is going to measure that! Everyone these days has access to the majority of mainstream national media. My answer was, “Nooo!

Measurement 52

Measurement Communications Survey System 52

Maxim Behar

MARCH 6, 2022

In an exclusive interview with the Indian Valasys Media, Maxim Behar revealed his secret to success: individuality. I also started producing some small ads or souvenirs or business cards or brochures, printing calendars, small business souvenirs, or presents. Because everything in the media space changed over the years.

B2B 52

B2B Communications Media Newspapers 52

Communications Conversations

OCTOBER 15, 2019

This just in: media relations is getting tougher. Consider the following: Demand for media attention is high: Most top-tier writers now receive 100, 250 or 500 pitches a week for 5 story spots. Media is outnumbered: PR Pros now outnumber journalists by a factor of 6 to 1. Media relations, as a practice, isn’t going away.

Media Relations 100

Media Relations Pitching Media Report 100

5W PR

JANUARY 7, 2019

You need to evaluate the various social media and web-based platforms to determine which platform is most likely to be frequented and enjoyed by your target market. Your community can be a huge source of developing event buzz if you give them the tools they need to help you. Engage Every Level of Media. Promote Variety.

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Community Web Radio Print 68

Sword and the Script

JUNE 18, 2019

What is for sure is that a solid PR team is versatile and can expertly cover down on a broad number of functions: internal comms, external comms, executive comms, media relations, analyst relations, corporate social responsibility, thought leadership and marcom, and as I’ve long proposed, content marketing, among many others.

Employee 150

Employee Print Writing Survey 150

Solo PR Pro

NOVEMBER 15, 2016

The blog is dead, long live social media! Out with social media, in with mobile! Efforts to communicate with others and to deal with the force of public opinion go back to antiquity; only the tools, degree of specialization, breadth of knowledge, and intensity of effort are relatively new.” ( Broom, Glen M., and Bey-Ling Sha.

Communications 40

Communications Newspapers Television Radio 40

Beyond PR

APRIL 5, 2016

For better or worse, your audience’s opinion can spread in a moment across Twitter, blogs, online news and review sites, and other traditional and digital media sources. Miss out on a media mention and your brand reputation can suffer a damaging blow. Missing valuable media coverage that demonstrates your campaign’s success.

Brand 40

Brand Branding Media Airlines 40

Beyond PR

JULY 26, 2016

When you open up your earned media strategy, you’ll find a mix of print, television, radio, digital and other channels. When deciding whether a virtual media tour is a smart option for your brand, Risa encourages communicators to consider the following benefits: Satellite media tours save on travel and time.

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Strategy Media Radio How To 40

Deirdre Breakenridge

FEBRUARY 2, 2015

Some might chalk up their success to their early adoption of blogging and social media. The tools don’t make these individuals into celebrity CEOs and respected thought leaders. During the call Gini asked me, “If you were to do it again, would you grow your social media community on LinkedIn?”. But that’s not fair or accurate.

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YouTube Groups LinkedIn Social Media 150

Beyond PR

APRIL 6, 2016

Targeting your media outreach is arguably one of the most important facets of a successful PR program. To avoid this pitfall and earn media coverage, you must give thought to every media list, tailoring it to the appropriate audience for each story or piece of content you launch. Determine your scope.

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Pitching Media Radio Print 40

Cision

MAY 21, 2015

And get this: according to Edison Research , people who listen to audio listen to podcasts almost as much as they listen to the radio. Welcome to The #AskGaryVee show, where I answer your questions about marketing, social media, and entrepreneurship. Tools, tips and tactics on everything marketing and social media related.

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Social Media Marketing Pinterest Media 120