Onclusive

AUGUST 9, 2021

PR professionals are expected to create thoughtful, data-backed pitches, engage with reporters on social media, send swag (when appropriate), maintain relevant media lists, and manage all follow-through with reporters and journalists. Owned Media & Content Strategy. Media Monitoring & Analysis.

Training 370

Training Media Training Reputation Crisis Communications 370

Stuart Bruce

JULY 15, 2014

Yesterday, the Financial Times published the fifth FTSE350 Boardroom Bellwether survey which revealed that almost half the boards of the UK’s largest public companies have not discussed their social media strategies in the past 12 months.

Social Media 132

Social Media Public Affairs Media Crisis Communications 132

Cision

AUGUST 10, 2015

Around 200 people gathered for PRNews’ Big 4 Conference in San Francisco to learn about rising marketing and PR trends, strategies and tactics for Facebook, Instagram, Snapchat and Twitter. Want to learn how to turn your employees into brand advocates on social media? Social media should be no different.

Training 120

Training Employee Social Media Company 120

Cision

NOVEMBER 23, 2015

Over the past decade, social media has dramatically changed the way we find, access and read the news. Media outlets present stories much differently, shifting from traditional print editions to mobile-friendly video recaps. Journalists are slowly, but surely, hopping on the social media train too.

Social Media 120

Social Media Media Pitching Media Training 120

Onclusive

AUGUST 22, 2017

The PR pro sends thoughtful, data-backed pitches, engages with reporters on social media, sends swag (when appropriate), maintains relevant media lists, and manages all follow-through with reporters and journalists. Owned Media/Content Strategy. Media Monitoring & Analysis. Media Training.

Media Training 397

Media Training Crisis Communications Conference Training 397

Communications Conversations

NOVEMBER 9, 2017

We’re constantly told that social media is now a pay-for-play environment. That’s the reality of social media marketing in 2017. In the last couple weeks, I’ve noticed a few stories in my feeds talking about an earned and organic social media comeback. Interesting. Organic content 101!

Social Media 83

Social Media Media LinkedIn Instagram 83

Deirdre Breakenridge

MARCH 5, 2019

Social media, data science, predictive analytics, news releases and comms plans – what do young communicators need to learn? Martin Waxman, MCM, APR, leads digital and social media training and workshops, is a communications strategist and teaches digital strategy. About Martin Waxman.

Communications 208

Communications Analytics Social Media Media Training 208

Prohibition

APRIL 12, 2023

Following a competitive pitch process, we’re pleased to announce we’ve been awarded a contract with multi-national healthcare organisation, Diaverum, to handle its global social media strategy.

Healthcare 62

Healthcare Exercises Media Training Software 62

Stuart Bruce

FEBRUARY 24, 2015

Despite, or perhaps because of, their own lack of expertise 22% of heads of communications see the changing digital and social media landscape as the biggest future challenge. I’ve long argued that is much easier to teach social and digital to a PR professional, than it is to teach PR to a social media expert.

Social Media 60

Social Media Public Affairs Media SEO 60

Contently - Strategy

JANUARY 26, 2023

The good news is that many companies have already cracked the thought leadership code using strategies that content marketers can emulate. Content marketing is the broad strategy for moving customers through a sales funnel from top to bottom using different kinds of information at the top, middle, and bottom to achieve different goals.

Leadership 126

Leadership Content Marketing Healthcare Google 126

PRSay

MAY 23, 2023

Among the services those PR professionals have offered on a pro bono basis have been press materials and media relations for fundraising events, media training, brand messaging, website copywriting, social media support and communications planning.

Nonprofit 148

Nonprofit Local Training Media Training 148

Barokas

DECEMBER 5, 2019

Social media and influencer relations are taking a growing share of marcom budgets. Digital and interactive media have largely displaced print. As a top public relations firm, we have adapted, developed new strategies and embraced new tools that allow us to move forward in an ever-changing and excessively noisy landscape.

Strategy 78

Strategy Media Storytelling Pinterest 78

ImPRessions - Crenshaw Communications

OCTOBER 26, 2022

If a brand is new to PR or unfamiliar with the ins-and-outs of media relations, it’s time to walk through key items like announcement strategies, timelines and anticipated results. It’s helpful to include links to original planning documents to refresh everyone’s memory on goals and strategies that don’t need to be covered weekly.

How To 156

How To Meeting Case Study Survey 156

ImPRessions - Crenshaw Communications

OCTOBER 26, 2022

If a brand is new to PR or unfamiliar with the ins-and-outs of media relations, it’s time to walk through key items like announcement strategies, timelines and anticipated results. It’s helpful to include links to original planning documents to refresh everyone’s memory on goals and strategies that don’t need to be covered weekly.

How To 156

How To Meeting Case Study Survey 156

Communications Conversations

JUNE 9, 2021

At any given time, I’m usually working with between 4-8 clients consulting on social media and digital marketing and PR. Generally speaking, I consult in a few big areas: social media strategy (audits + strategy), social media content strategy and execution; and influencer marketing.

Social Media 97

Social Media Media Training Training Strategy 97

The Proactive Report

MARCH 21, 2017

A crisis can occur so much faster now and the information can spread like wildfire on social media. If it’s a well-known brand the crisis will hit the mainstream media and get amplified by social media. Set up a media and social media monitoring system so that you can catch any crisis as it starts.

Reputation 140

Reputation Crisis Social Media Google 140

Konnect Agency

JUNE 22, 2023

That’s why it’s essential for businesses to have a crisis communications plan in place and a seasoned PR agency partner to can help streamline that process and create a dependable strategy. This should include specific communications channels, such as social media, press releases, and internal communications.

Crisis Communications 52

Crisis Communications Crisis Agency Communications 52

The Proactive Report

AUGUST 28, 2018

” The video was shared by his friends and of course, it found its way onto social media and then went viral. PR Takeaways: Hold social media training sessions with all employees, including execs. Put a social media policy in place and do workshops to highlight the perils of posting controversial content.

Training 148

Training Social Media Video Employee 148

Stuart Bruce

OCTOBER 6, 2016

Given that the report was commissioned by the PRCA it’s hard to know what to make of the finding that 45% of in-house respondents claim the majority of content for digital and social media activity comes from the PR and communications department, although this has dropped from 52%. What digital and social platforms do PR people use?

Training 119

Training Digital PR Media Training Education 119

PRSay

OCTOBER 13, 2021

Trust ‘can’t be a communications strategy.’. It can’t be a comms strategy, a stunt or a PR tactic. Shaw said his team looks for “the characteristics of a charismatic story” that might spread and undermine trust in the company, even from a social media account with a small following. Watch for ‘charismatic stories.’.

Communications 148

Communications Pharmaceuticals Corporate Film 148

PR for Anyone

JUNE 23, 2021

That’s why a simple strategy of niching is very effective. It’s important to put out regular content, to be featured in the media. Social Media and Influence. Does your social media reflect who you are and what you do? This goes for the media but also your potential clients and customers.

Industry 130

Industry Social Media Google Training 130

Deirdre Breakenridge

OCTOBER 8, 2018

It’s a lot to encompass, so we’re going to dive into the topic to help communicators improve strategy, storytelling, and relationship building. ET the #PRStudChat community will gather for a Twitter chat focused on Digital Media and AI. Martin is a communications strategist and teaches digital strategy. PRStudChat. PRStudChat.

Community 148

Community Big Data Media Resources 148

PR in High Definition

APRIL 27, 2023

But it needs to be done effectively, with thought and strategy to back statements. It could be revamping social media presence, company messaging, media training for spokespeople and so much more. Rather use this time to focus on your wider PR and reputation strategy.

Case Study 62

Case Study Media Training Reputation Training 62

PRSay

MAY 23, 2022

FGS developed a communications plan to ensure that the prosecution’s key messages were resonating with both media and the public while adhering to strict professional and prosecutorial standards and ethics. What were some of the steps you took to ensure accurate media coverage during the trial? First, we were prepared for any outcome.

Ethics 143

Ethics Public Affairs Television Social Media 143

Critical Mention

MARCH 20, 2019

Whether you are an influencer or your job entails promoting a subject matter expert, knowing the ins and outs of how to conduct a social media interview is an essential skill for your earned media goals. It can also provide a sense of immediacy during an ongoing media event. Until next time! Critical Mention.

Skype 72

Skype Interviews Facebook How To 72

PR for Anyone

OCTOBER 13, 2022

It just takes some effort and some strategy. By using media, social media, influencer marketing, and video, you can establish your expertise and go to the next level of being known! Imagine having the media reach out to you because you are seen as THE go-to expert in the industry. It’s not hard.

YouTube 130

YouTube Video Industry How To 130

PRSay

MARCH 25, 2019

Assume that anyone reading the email will leak it to social media, or the private speech you’re giving to your team is secretly being videoed. To read more about employee communications, check out our March issue of Strategies & Tactics.

Internal 156

Internal International Communications Employee 156

PR for Anyone

SEPTEMBER 8, 2021

I can’t tell you how many media personalities personal cell phones I have in my phone, including a top national anchor. Don’t underestimate your value and what you can bring to the media. Start on social media and be “social.” See what kinds of things they’re posting on social media.

Television 221

Television Pitching Interviews Radio 221

ImPRessions - Crenshaw Communications

AUGUST 21, 2017

This is where some targeted media training right before interviews is highly recommended. Make social media job #1. Very visual and social events like a solar eclipse beg to be shared on social media. neglected to mention the mattress company sponsoring the tour. The viral videos!

Hotels 200

Hotels Local Interviews Viral 200

Reputation Us

JUNE 23, 2019

Today’s crises are taking on many unique forms and degrees of seriousness, and often take businesses by surprise—cyber incidents, executive resignations, M&A, disgruntled former employees, customer complaints on social media, salacious press headlines, etc. Be Ready For Social Media Backlash. LITIGATION SUPPORT.

Corporate 74

Corporate Crisis Management Exercises Crisis 74

ImPRessions - Crenshaw Communications

APRIL 21, 2016

B2B PR has endured as a successful part of many a company’s growth strategy, and it can be an exciting field for PR professionals. B2B companies are full of such characters — learn to identify them, media train them, and use them well. Social media is just as important, if not more, than in B2C.

B2B 120

B2B B2C Product Launch Creativity 120

Prohibition

JANUARY 24, 2022

Key contacts, templates, and comprehensive protocols on how and when to exchange information, as well as with whom, should all be included in the strategy. Crisis communications are key in today’s interconnected social media world. So, do you have a plan or strategy in place for dealing with a crisis?

Crisis Communications 62

Crisis Communications Crisis Agency Communications 62

PR for Anyone

FEBRUARY 21, 2022

I’m sure by now you’ve heard of Clubhouse, the new, hot social media platform that is strictly audio. audio social media platforms. Make sure to Like and Subscribe to our YouTube Channel and ring the bell so you’re notified of new videos by clicking HERE. Transcript. Hi everyone.

Publicity 130

Publicity YouTube Video Groups 130

Victorious PR

FEBRUARY 16, 2023

By creating and executing effective communication strategies, a PR team can help build brand awareness, establish credibility, and, ultimately, drive sales. This can involve issuing statements or clarifications or proactively contacting media representatives to provide additional information.

Brand 52

Brand Branding Training Viral 52

Victorious PR

FEBRUARY 16, 2023

By creating and executing effective communication strategies, a PR team can help build brand awareness, establish credibility, and, ultimately, drive sales. This can involve issuing statements or clarifications or proactively contacting media representatives to provide additional information.

Brand 52

Brand Branding Training Viral 52

Victorious PR

FEBRUARY 16, 2023

By creating and executing effective communication strategies, a PR team can help build brand awareness, establish credibility, and, ultimately, drive sales. This can involve issuing statements or clarifications or proactively contacting media representatives to provide additional information.

Brand 52

Brand Branding Publicity Training 52

PR for Anyone

SEPTEMBER 8, 2022

It’s up to you to be your own megaphone when it comes to your media appearances. YOU need to post it on social media. So here are some ideas of what to do with your most recent media appearance. Obviously, you want to put it on social media. So make sure you take advantage of any media that you get.

Media 130

Media YouTube Video Interviews 130