Stuart Bruce

JUNE 24, 2014

While talking about recruiting I said that I’d always prefer to recruit a PR person as it was easier to teach a PR person social media than it was to teach a social media person PR. You can’t quickly, fully teach public relations strategy and theory on the job. It’s exactly the same with public relations.

Social Media 158

Social Media Media Training Media Training 158

Cision

NOVEMBER 3, 2016

As digital and social media continue to blur the lines between an individual’s public and private lives, and we move forward in a world where the fusion of these two seems inevitable, it is crucial for all of us to understand the difference between what is private and what is personal, but public. That’s media training 101.

Social Media 120

Social Media Media Reputation Training 120

Onclusive

AUGUST 22, 2017

The PR pro sends thoughtful, data-backed pitches, engages with reporters on social media, sends swag (when appropriate), maintains relevant media lists, and manages all follow-through with reporters and journalists. Owned Media/Content Strategy. Media Monitoring & Analysis. Media Training.

Media Training 397

Media Training Crisis Communications Conference Training 397

5W PR

JANUARY 31, 2024

This field involves a combination of media relations, content creation, event planning, and social media management to effectively communicate a company’s innovations, milestones, and values to the target audience. Social Media Engagement: Leveraging social media platforms for technology brands is a fantastic idea.

Technology 78

Technology Product Launch Crisis Management Case Study 78

Contently - Strategy

JANUARY 26, 2023

The good news is that many companies have already cracked the thought leadership code using strategies that content marketers can emulate. Content marketing is the broad strategy for moving customers through a sales funnel from top to bottom using different kinds of information at the top, middle, and bottom to achieve different goals.

Leadership 145

Leadership Content Marketing Healthcare Google 145

Konnect Agency

JUNE 22, 2023

In today’s fast-paced world and in our current climate, businesses are more vulnerable than ever to face a crisis that could negatively impact their public reputation and ultimately their bottom line. The goal of a crisis PR plan is to minimize the impact of a crisis on a business’s reputation, operations, and finances.

Crisis Communications 52

Crisis Communications Crisis Agency Communications 52

ImPRessions - Crenshaw Communications

MARCH 13, 2018

Communications professionals must act decisively to safeguard corporate reputation, and many worry that they may miss something. Moreover, CCOs cannot control those functions that have the potential to exert a large influence over corporate reputation, like HR and advertising. It’s not just press releases and media training.

Trends 199

Trends Corporate Employee Analysis 199

PR in High Definition

APRIL 27, 2023

But it needs to be done effectively, with thought and strategy to back statements. This could be towards improving internal comms, boosting employee relationships and thereby your own reputation as a business. It could be revamping social media presence, company messaging, media training for spokespeople and so much more.

Case Study 62

Case Study Media Training Reputation Training 62

Prohibition

JANUARY 24, 2022

Key contacts, templates, and comprehensive protocols on how and when to exchange information, as well as with whom, should all be included in the strategy. Crisis communications are key in today’s interconnected social media world. So, do you have a plan or strategy in place for dealing with a crisis?

Crisis Communications 62

Crisis Communications Crisis Agency Communications 62

Reputation Us

JUNE 23, 2019

Today’s crises are taking on many unique forms and degrees of seriousness, and often take businesses by surprise—cyber incidents, executive resignations, M&A, disgruntled former employees, customer complaints on social media, salacious press headlines, etc. Be Ready For Social Media Backlash. Be Prepared.

Corporate 74

Corporate Crisis Management Exercises Crisis 74

Prohibition

APRIL 23, 2020

Brands and businesses know how important it is to protect their reputation. In the midst of a crisis, reputations that have been so hard to build can be easily destroyed and the effects can be hard to undo. It doesn’t take much to provoke a crisis, sometimes just a simple mistake on social media can be enough.

Crisis 62

Crisis Telecommunications Reputation Crisis Communications 62

ImPRessions - Crenshaw Communications

MARCH 22, 2018

Olivia has been called to media-train politicians and everyday citizens for their “15 minutes” – something that seems to happen with frequency in the real world. Like some PR pros, she leverages media relationships to leak important secrets or to rehabilitate reputations. The glamorous D.C.

Airlines 170

Airlines Local Film Media Training 170

Sword and the Script

DECEMBER 15, 2020

Are you active on social media (at least the top one or two platforms where your audience spends time)? Do you have a PR strategy? If your marketing strategy did not pivot in 2020 you might have a tough road ahead in 2021.”. Every employee needs media training. Is your website up to date? Tough road ahead.

Marketing 169

Marketing Employee Content Marketing Training 169

Victorious PR

FEBRUARY 16, 2023

By creating and executing effective communication strategies, a PR team can help build brand awareness, establish credibility, and, ultimately, drive sales. This can involve issuing statements or clarifications or proactively contacting media representatives to provide additional information.

Brand 52

Brand Branding Training Viral 52

Victorious PR

FEBRUARY 16, 2023

By creating and executing effective communication strategies, a PR team can help build brand awareness, establish credibility, and, ultimately, drive sales. This can involve issuing statements or clarifications or proactively contacting media representatives to provide additional information.

Brand 52

Brand Branding Training Viral 52

Victorious PR

FEBRUARY 16, 2023

By creating and executing effective communication strategies, a PR team can help build brand awareness, establish credibility, and, ultimately, drive sales. This can involve issuing statements or clarifications or proactively contacting media representatives to provide additional information.

Brand 52

Brand Branding Publicity Training 52

Reputation Us

JANUARY 13, 2016

The question now is how can police departments develop and execute a comprehensive communications strategy. With smart phone cameras and a population plugged into social media 24/7, an incident can go viral in minutes — landing police in less- and moderately populated regions in the news quickly too. The S.W.O.T. The S.W.O.T.

Communications 60

Communications Crisis Reputation Local 60

wiredPRworks

SEPTEMBER 21, 2017

Join Barbara Rozgonyi on September 27th at 1 PM ET to discover a 3D WIRED PR strategy you can use to attract attention, build your brand and click with your ideal clients. PR [Personality + Reputation]: The secret to instantly becoming a credible resource for new leads. at Social Media Week Berlin.

Insurance 40

Insurance Insurance Marketing Conference 40

wiredPRworks

FEBRUARY 11, 2016

Taught in a quick-start format online at Ascend Training, this class is ideal for those who want to advance their branding, content marketing and social media skills. LinkedIn, Twitter and Facebook accounts, basic working knowledge of social media. Shaping your brand's reputation. CLASS PREREQUISITES.

Training 45

Training LinkedIn Marketing Pinterest 45

wiredPRworks

OCTOBER 19, 2015

Barbara Rozgonyi, Principal, CoryWest Media. Discover why PR [Personality + Reputation] is the most underrated, yet most effective strategy you can use to position your healthcare organization as an industry leader quickly, economically, and successfully.

Healthcare 53

Healthcare Marketing Conference Training 53

Communications Conversations

NOVEMBER 20, 2017

She has a sterling reputation. I handle our media relations, whether it’s local consumer news or national industry pubs, I work to build relationships and create partnerships that can help enhance our brand. This includes strategy, pitching, building talking points, media training staff and distributing through applicable channels.

Meeting 0

Meeting Social Media Employee Pinterest 0

PR in High Definition

APRIL 25, 2018

However, if they fail to address it, their brand and reputation may be affected. Similarly, spend some time doing media training and preparing employees to speak with media – and use a cross-section of staff. It’s all in the narrative. Show off your USPs and the fact you’re ahead of the legislation.

Brand 75

Brand Branding Employee Exercises 75

Norton's Notes

OCTOBER 13, 2014

When it comes to the growth of digital PR, 62% of those surveyed reported that their budgets for digital and social media have risen in the last 12 months, while the same number expect budgets to increase in the next year. Against this, however, 44% typically spend only 1% to 10% of client budgets on digital and social media.

Digital PR 45

Digital PR Trends Training Media Training 45

PR in High Definition

NOVEMBER 22, 2016

If you are looking to get your foot in the door or increase your existing presence within Europe, a strong communications strategy should be a part of this. First things first: anything that needs to be issued across Europe, whether a communications strategy or press release, will need to be sensitive around timings (e.g.

Local 48

Local Training Media Training Strategy 48

Prohibition

JULY 19, 2018

So in such a busy marketplace, and in an age where the budget can’t always stretch to support content marketing , social media marketing , influencer marketing , advertising, design, e-marketing, PPC, SEO and everything else you’ve been advised to invest in, how can you justify spend to stand out from the crowd? Media training.

Publicity 48

Publicity Advertising Advertising Tools 48

PR for Anyone

JANUARY 12, 2022

One of the top tips for a media interview I can give you is to be real and authentic. Make sure to Like and Subscribe to our YouTube Channel and ring the bell so you’re notified of new videos by clicking HERE. Don’t try to be someone you’re not. Don’t be flashy or salesy.

Interviews 130

Interviews Television Media Radio 130

PR for Anyone

DECEMBER 1, 2021

Make sure to Like and Subscribe to our YouTube Channel and ring the bell so you’re notified of new videos by clicking HERE. In today’s post-Covid world, we are still in a hybrid situation where part of the workday is done online so your virtual background is super important.

Interviews 130

Interviews Video Film Industry 130

Waxing UnLyrical

JULY 3, 2013

People ask me about social media, SEO, websites, brochures, press releases, speeches, blog writing, PR, message strategies, sales, consulting…everything. Believe me: saying I specialize in writing doesn’t hurt me one bit. I receive no less bids regarding other work.

Marketing 100

Marketing SEO Writing Engineering 100

Norton's Notes

JULY 29, 2015

Most of the people I speak with will have a strong interest in digital, online or modern public relations strategy. His knowledge of the digital market as a disrupter for ‘business as usual’ has led him to be involved in debates about social media on BBC Radio Five Live, BBC Radio Ulster and BBC Radio Gloucestershire.

Interviews 28

Interviews SEO Banking Radio 28

Solo PR Pro

NOVEMBER 17, 2015

And one of the main roots of business development is relationship building, which is formed through familiarity, reputation, credibility and thought leadership. media training and communications strategy). I’ve also used social media channels, such as Slideshare where I’ve posted a detailed report of the findings.

Creativity 40

Creativity Public Affairs Policies Survey 40