ImPRessions - Crenshaw Communications

SEPTEMBER 6, 2022

But when it comes to the typical public relations investment, it’s a bad idea to hit the pause button at the first sign of trouble. PR has unique advantages and challenges, and a suspension can cost more in brand trust and reputation than it saves on paper. Media relations results can lag activity by three months or more.

Comparison 296

Comparison Advertising Advertising Reputation 296

Critical Mention

OCTOBER 7, 2020

With the knowledge that trends are shifting faster than ever, it’s never a bad idea to be prepared for what’s around the corner. Here are four PR trends to consider for 2021: 1. The influence of the internet can make or break your reputation if you are not careful. Short-Form Videos. Social Awareness.

Trends 105

Trends YouTube Tourism Video 105

Sword and the Script

JULY 11, 2023

It’s a great way of “habit stacking” and making sure I am able to keep up with industry trends and best practices. click image for higher resolution) I’ve discovered quite a few good ones along the way, so here are eight worthy public relations podcasts that I recommend you check out the next time you have a half hour to spare: 1.

Publicity 134

Publicity Small Business Trends Leadership 134

Stern + Associates

MAY 22, 2024

Media relations are especially important in expanding the circle of visibility and emotional connection. But to achieve media results, you need not just a compelling story but a demonstrable plan of action and record of success. You’re not competing on cost or efficiency but on emotional connection.

Nonprofit 81

Nonprofit Strategy Communications Conference 81

ImPRessions - Crenshaw Communications

AUGUST 4, 2022

Someone who worked for pizza company DiGiorno noticed #WhyIStayed trending on Twitter and smelled an opportunity. Again, this mirrors traditional media relations; top media contacts won’t guarantee a positive story, but relationships will help you get a fair hearing. Be prepared with a response.

Construction 385

Construction Crisis Social Media Reputation 385

PR in High Definition

DECEMBER 17, 2020

With 2020 almost behind us, we’ve been having some great discussions here at Firefly about what we think the year ahead holds, so here are six of the main trends we’ve come up with that we think will have a huge impact on the world of comms in 2021. Move over media relations. Cancel culture continues on. s cancel saga continues.

Trends 71

Trends Reputation Course Media Relations 71

ImPRessions - Crenshaw Communications

FEBRUARY 7, 2023

Here are some key areas where public relations can make a difference. Strategic PR builds reputation Public relations is sometimes mistakenly placed in the marketing bucket. But marketing and public relations are two very distinct functions. Reputation is also invaluable at the individual level. You need both.

Leadership 182

Leadership Reputation Internal International 182

5W PR

AUGUST 14, 2023

PR is a diverse field that shapes and manages reputations. Misconceptions about career opportunities in public relations can lead to misunderstandings about the work and required skills. Public relations focuses on media relations and party planning Public relations is often misunderstood as just event planning and media interaction.

Publicity 78

Publicity Storytelling Crisis Management Reputation 78

Prowly

MAY 13, 2022

Meet Jennifer McGinley, CEO at JLM Strategic Communications and expert in media relations, reputation management, and crafting effective public relations strategies. Time for Prowly #PRChat, where we check in with professionals from every corner of the PR world to get their input, opinions, commentary and more.

Communications 211

Communications Reputation Meeting Media Relations 211

Remote PR Jobs

SEPTEMBER 25, 2023

Originally seen on PR Daily Landing coverage in reputable news outlets is essential in this era of dwindling public trust. Drastic changes in the media and cultural landscape have altered PR and marketing in recent years. Word-of-mouth PR spread on social media platforms is not only cost-effective, but highly trackable and persuasive.

Mobile 100

Mobile SEO Reputation Web 100

ImPRessions - Crenshaw Communications

MAY 3, 2021

Moreover, given how interconnected the business world is today, international news stories, trends, and policy changes often have ripple effects that impact the U.S. Vertical stories can be powerful sales tools, and higher-order tech media tend to follow the key sector publications.

Retail 368

Retail Media B2B Pitching 368

ImPRessions - Crenshaw Communications

APRIL 9, 2019

In this blog, we often dispense practical media relations or PR advice based on years of experience in the trenches of tech PR. Here’s a reminder for those just starting out in media relations. It’s probably the most fundamental rule of pitching media, but it needs repeating. This one’s dangerous.

Twitter 197

Twitter Ethics Pitching Product Launch 197

ImPRessions - Crenshaw Communications

JULY 22, 2019

PR practitioners understand that a brand or personal reputation built through bylined content, executive speeches, legitimate user reviews, and media profiles will earn the credibility that comes from implied endorsement by recognized third parties. What is more valuable than a brand (or personal) reputation?

Mobile 244

Mobile SEO Web Journalism 244

The Hoyt Organization

APRIL 17, 2024

With this tool, media monitoring and reputation management become more accessible for businesses of all sizes. However, it does not track social media posts. Media Monitoring Media monitoring helps you analyze how your brand is perceived in the media so that you can better manage your reputation.

Google 90

Google Publicity Customer Service Web 90

5W PR

OCTOBER 9, 2023

Understanding cultural nuances is crucial to avoid missteps that could harm a brand’s reputation. Brands should identify market trends, consumer behavior, local competitors, and regulatory requirements in each target country. Product localization Adapt product offerings based on local preferences and ingredient trends.

Strategy 78

Strategy Brand Branding How To 78

Sword and the Script

APRIL 2, 2024

I did my best to defend the company’s reputation. The feature “enables organizations to gather on-the-fly insights from global print, broadcast and social media platforms, contextually analyze specific brand mentions or trends, and perform language translations.” Users can track and share media mentions on the go.

Reddit 178

Reddit Software B2B Technology 178

Onclusive

JUNE 15, 2022

Integrating PR and marketing The trend toward convergence of communications and marketing has been in the works for over a decade, and we’ve seen great examples of increased effectiveness when the two disciplines are working together in synergy.

Marketing 195

Marketing Measurement Advertising Advertising 195

Onclusive

JUNE 15, 2022

The trend toward convergence of communications and marketing has been in the works for over a decade, and we’ve seen great examples of increased effectiveness when the two disciplines are working together in synergy. Communications embraces all of the company’s stakeholders — customers, employees, the media and the public at large.

Marketing 195

Marketing Measurement Advertising Advertising 195

B2B PR Sense

JANUARY 5, 2018

While you may want to shave a few dollars off your bottom line, PR encompasses much more than media mentions. Expert public relations tactics and strategy from an experienced PR person have the power to bolster your reputation and draw people to your brand. Handpicked Related Content. Media relations is a subset of PR.

Crisis Management 238

Crisis Management B2B Reputation Advertising 238

Prohibition

JULY 7, 2023

The importance of PR for food and beverage businesses In the competitive food and beverage industry, having a strong public relations strategy is essential for building brand awareness, attracting customers, and ultimately driving sales. When selecting a food PR agency, it’s important to consider your specific needs and goals.

Agency 62

Agency Case Study How To Crisis 62

Onclusive

AUGUST 22, 2017

Earned Media/Media Relations. Far from just managing a digital Rolodex, landing earned media in publications that resonate with target audiences is only one small part of the earned-media mix. Trend Spotting. PR pros have always had their finger on the pulse of what’s trending in the media.

Media Training 397

Media Training Crisis Communications Conference Training 397

ImPRessions - Crenshaw Communications

APRIL 8, 2021

The 2021 North American SABRE Awards recognize Superior Achievement in Branding Reputation and Engagement from among more than 2,000 entries. . The campaign generated 55+ media placements with more than 400 million media impressions in CNBC, USA Today, Politico, Washington Post and Digital Trends.

Reputation 156

Reputation Trends Brand Branding 156

Presspage

NOVEMBER 29, 2023

One inevitable trend that all software companies deal with however, is the fast-paced development of technology world-wide. Unlocking innovation in Media Relations Elevating media and investor relations for PR and IR teams is one of the major missions for Presspage. And that was our issue with the old CRM.

System 78

System Software Technology Privacy 78

ImPRessions - Crenshaw Communications

JUNE 17, 2022

It’s no small irony that public relations has a reputation problem. And like a virus, unethical behavior can signal a trend. Everyday media relations work has a way of policing itself, too. PR practitioners are ethically aware. PRSA has a code of ethics.

Ethics 182

Ethics Reputation Corporate Industry 182

ImPRessions - Crenshaw Communications

DECEMBER 4, 2018

Public relations is an intensely competitive industry. Jobs are more in demand than ever, as brands in every vertical and size have come to recognize the value of positive reputation and third-party endorsement. What are three interesting tech trends you keep reading about? One bad moment can lay waste to a brand reputation.

B2B 159

B2B Apparel Product Launch Agency 159

Prohibition

MAY 13, 2022

Why is media coverage important? Media coverage gets your message across to a wider audience and will establish your brand’s reputation as a credible business. How to secure media coverage through outreach. It’s the job of a PR to work with their contacts to get media coverage. Industry trends.

Print 112

Print Trends Agency Brand 112

ImPRessions - Crenshaw Communications

JANUARY 24, 2018

I’m not one who think the trend is good for PR people who specialize in earned media placement, for obvious reasons. In fact, a new study on public trust in media shows that while trust in media platforms where we seek news is down over last year, trust in journalism is actually on the rise. PR is about reputation.

Journalism 185

Journalism Advertising Advertising SEO 185

Newsfile

FEBRUARY 28, 2024

Media monitoring involves systematically tracking and analyzing media content (such as news articles, social media posts, and broadcast segments) related to a specific brand, industry, or topic. It helps organizations stay informed about their reputation, competitors, and industry trends. news articles).

Viral 52

Viral Crisis Communications SEO Reputation 52

David PR Group

SEPTEMBER 11, 2014

Businesses spend years and millions of dollars making it easier for customers to find them online, but an emerging trend suggests they also are seeking ways to be invisible. With the ongoing fear that a foolish text might come back to haunt us, perhaps this is a way to avoid future online reputation management problems. Let me know.

Trends 59

Trends Privacy Web Reputation 59

Shift Communications

JANUARY 2, 2017

What does the public relations industry have to look forward to in 2017? What’s in stock for us as practitioners, as agencies, as companies seeking to build awareness, reputation, and trust? Three mega-trends are already on their way and will arrive at our industry’s shores before the year is out. Content Shockwave.

Trends 83

Trends Publicity Analytics Software 83

Prohibition

MARCH 14, 2023

The brief from furn.com will see Prohibition deliver a full suite of PR services for the fast-growing interiors brand , aimed at building its reputation with consumers and supporting furn. in reaching its full commercial potential.

Retail 71

Retail Agency Trends Reputation 71

ImPRessions - Crenshaw Communications

APRIL 13, 2021

A well organized thought panel discussion around a key industry issue or trend lets a leadership team showcase expertise to clients, prospects and often trade journalists. People are tired of screens and want to sign off after work to be with their families or just relax (the Clubhouse trend aside). That is not the case today.

Leadership 332

Leadership Trends B2B Agency 332

PRSay

DECEMBER 3, 2021

The Fourth Estate’s reputation was bruised after the 2016 presidential election, amid accusations of biased reporting. Even as public faith in the news media has fallen, falsehoods continue to spread across social media and the internet, perhaps giving reporters an opportunity to reclaim trust. Photo credit: giodilo ].

Journalism 158

Journalism Survey Ethics Report 158

Sword and the Script

SEPTEMBER 18, 2018

It’s not part of reputation management for the business but for you. I tend to look more at the newsworthy trends and how they make a difference for the industry as a whole and use that in my external efforts. See these related interviews: PR Prepared Her for a Role as a Martech CMO; Off Script No.

Media Relations 69

Media Relations Media Insurance Insurance 69

Prohibition

AUGUST 24, 2023

Food safety concerns can have a detrimental impact on businesses, leading to loss of reputation, customer trust, and even legal repercussions. Food PR agencies are specialised public relations firms that focus specifically on the food industry. Food PR agencies also play a critical role in crisis management.

Agency 62

Agency Crisis Management Crisis Communications Crisis 62

5W PR

JULY 15, 2023

Share valuable insights, trends, and expert advice through blog posts, articles, and social media content. Media relations Building strong relationships with journalists, bloggers, and industry influencers can significantly impact the brand’s visibility and reputation.

Corporate 78

Corporate Industry Communications Ethics 78

Sword and the Script

DECEMBER 21, 2021

Reputation management is crucial. Reputation management would become crucial in the face of recession, jobs loss and livelihood loss. Several trends that started in 2021 will grow to carry over into 2022. Another trend that grew in ’21 is authentic, purpose-driven marketing. The trend is moving in this direction.

Marketing 215

Marketing Content Marketing Social Media Employee 215