Deirdre Breakenridge

JANUARY 12, 2017

We’re kicking off #PRStudChat in 2017, and you won’t want to miss a Twitter chat focused on the nuances of media relations and lessons learned from the field. We hope you’ll join us on January 25th for a dynamic discussion on the nuances of media relations in 2017. On Wednesday, January 25, 2017, at 8:30 p.m.

Media Relations 150

Media Relations Media Pitching Television 150

Onclusive

DECEMBER 1, 2021

G2 Crowd, the leading independent business software review company, has compiled a report that compares top media monitoring and PR analytics software solutions, including Onclusive, Meltwater, Cision and Muck Rack. quarterly website visitors driven by their media coverage. Why technology ROI matters.

How To 397

How To Media Software Analytics 397

Sword and the Script

JANUARY 19, 2021

Vendors are giving us reason to be optimistic about public relations technology – from AI that will predict your pitching success to more tangible PR measurement and attribution. Years ago, I had the opportunity to be a PR director for a publicly-traded company that developed and sold software to the PR market. and other FAQs].

Technology 171

Technology Publicity Software Pitching 171

Sword and the Script

JANUARY 2, 2024

AI Use Cases in PR Software: Executives from Solutions Providers Describe How AI is being Used ChatGPT is getting much of the headlines recently, but PR might be surprised to learn it has been using it – and other subsets of AI – for a while now. An “Interview” with ChatGPT: What is Public Relations? How has PR Changed?

Blogging 124

Blogging Software B2B Survey 124

Cision

MAY 19, 2015

Stacey Miller , the senior social and media relations manager at Cision , was a recent guest on the TechnologyAdvice Expert Interview Series to share her insights on PR and marketing software. Stacey joined Buckner to discuss public relations, social media programs and understanding your target audience.

Analytics 120

Analytics Media Relations Media Software 120

Wadds Inc.

JANUARY 11, 2023

There are clear applications for artificial intelligence (AI) content generation tools in marketing and public relations but make sure that you fact check. It generated a plausible definition of public relations from the 600 or more in research literature on the click of a button.

Publicity 98

Publicity Wikipedia Marketing Training 98

Sword and the Script

JANUARY 3, 2023

We interviewed ChatGPT about public relations and while it does well with high-level questions, it becomes repetitive when those questions were more nuanced; the system says it is “unlikely” that it “or any other AI system will fully replace public relations (PR) professionals”. What is public relations?

Interviews 106

Interviews Publicity Technology Social Media 106

Sword and the Script

JULY 7, 2020

Summary of monthly PR tech news: Muck Rack focuses on public relations management; Prowly enhances media database; new execs at Meltwater and Signal AI The term “public relations management” sounds like an advanced college class but shaping up for something else. The concept of CRM for PR isn’t new.

Technology 125

Technology Publicity Software Print 125

Sword and the Script

AUGUST 8, 2017

It’s the media pitch met with silence. Even the best media relations pros – with well-researched pitches – face the dilemma of no response one time or another. This is where NewsAI , an emerging PR software platform, solves a big problem in the media relations process. Did the reporter get the email?

Software 72

Software Tools Pitching Media Relations 72

Cision

DECEMBER 7, 2017

A good media relations campaign involves reaching out to those who are already inundated with a variety of pitches in their inboxes, making it essential for your campaign to stand out and be easily digestible. Inbox alerts can also bring new publications to light, with the potential to add dozens of writers from that publication.

Pitching 298

Pitching Software Construction Writing 298

Onclusive

AUGUST 24, 2020

In the world of PR and Communications, our heroes are typically Chief Communications Officers, PR agency chiefs, masterful account executives who continually craft the right stories, and media relations experts who consistently garner great coverage. Rarely is that distinction conferred upon a technologist.

Analytics 347

Analytics Engineering System Software 347

Newsfile

NOVEMBER 28, 2023

By Melissa Strle As we near the year’s end, the spotlight turns to year-end filings – a vital aspect of investor relations and public relations. Utilize Financial Software : Export all required reports for the reporting period or complete fiscal year. Companies use various tools.

Financial 110

Financial Software System Data 110

Sword and the Script

APRIL 2, 2024

Acquisitions PR software company Vocus acquired HARO in 2010 for an undisclosed sum. It was among the first cloud software companies, and almost certainly the first ever SaaS model for PR technology or comms tech. Agility is the only major PR software provider that has developed a native LLM of its own creation. Reddit data.

Reddit 180

Reddit Software B2B Technology 180

Sword and the Script

JULY 5, 2022

The way to flip this around – from a messaging standpoint – is to focus on the number of PR people using PR software for media databases. Reporters change beats and publications so often that the cost to keep media databases up-to-date is high. International media. Media relations. Content picks.

Technology 94

Technology Software Survey Internal 94

Sword and the Script

AUGUST 17, 2021

I’ve spent the past few weeks breaking down the survey results from the 2021 JOTW Strategic Communications Survey ( overview , challenges and the media relations struggle ). Read more: 2021 PR Media Report by Global Results Communications. 88% of PR pros say creativity is more important in the era of Covid.

Creativity 98

Creativity Study Ethics Publicity 98

ImPRessions - Crenshaw Communications

JULY 14, 2021

Some companies in the B2B tech space who have just begun to use strategic public relations may not be know the full value that conference speaking engagements and industry awards offer. In many cases they support a path to a market leadership position. Here’s how it works. Influence buyer decisions.

B2B 334

B2B Company Case Study Conference 334

Presspage

MAY 31, 2023

In this blog post, we delve into: the concept of brand narrative control: the reasons behind the struggle; and how software solutions enable communication teams to overcome these challenges Only then Communication teams unlock the full potential of their storytelling! But fear not, a solution is near by!

Brand 78

Brand Branding Storytelling Software 78

Sword and the Script

MARCH 7, 2023

This month’s PR technology summary includes: Cision partners with video ad network Captivate; Q4 enhances investor relations CRM software; Updates from Notified, and Earnings from Meltwater and Q4; PR tech people on the move and more. Q4 releases software enhancements for investor relations Investor relations software provider Q4 Inc.

Software 136

Software Analytics Technology Video 136

Sword and the Script

DECEMBER 28, 2021

PR Agency Owner Started Making Homegrown PR Software; Today it’s a VC-backed Startup; Off Script No. Zach Cutler says he built a $1 million PR agency by age 28 and when he couldn’t find a PR software product for managing the work that he liked, he started developing one. 8 Innovations in Public Relations Technology to Watch.

Blogging 145

Blogging Software Google Content Marketing 145

Sword and the Script

JUNE 30, 2020

CMOs want PR to report to marketing The Evolution of the Marketing Organization , a study by Deloitte and the CMO Club, found that while 11 different marketing disciplines reported to the CMO , public relations was not often among them. However, 56% of respondents said PR should report to the CMO. Unbundle PR.

Report 120

Report Publicity Survey B2B 120

Bianchi Biz Blog

JANUARY 18, 2024

From a public relations standpoint, some 25,000+ pieces of content or stories helped to generate more than 160 billion media impressions for CES and its exhibitors. And though CA has not yet released the official numbers yet, more than 5,000 media professionals from around the world attended the event.

Automotive 112

Automotive Technology Transportation Trade Shows 112

Axia PR

JANUARY 28, 2024

A Propel study shows journalists are increasingly overwhelmed with releases and media requests in an era of dwindling newsrooms. A new report from Propel, a public relations software company, shows journalists are responding to fewer pitches than ever before, continuing a concerning downward trend.

Software 71

Software Pitching Study Trends 71

Ronn Torossian

APRIL 13, 2016

Just a decade ago, public relations mostly entailed media relations and the occasional press release. Today, public relations involve a higher level of creativity and innovation to get the same results. This involves trying new software, programs, and services.

Software 150

Software Technology Creativity Media Relations 150

ImPRessions - Crenshaw Communications

APRIL 9, 2019

In this blog, we often dispense practical media relations or PR advice based on years of experience in the trenches of tech PR. Here’s a reminder for those just starting out in media relations. It’s probably the most fundamental rule of pitching media, but it needs repeating. Don’t be a bully.

Twitter 197

Twitter Ethics Pitching Product Launch 197

Onclusive

JANUARY 5, 2021

You’ll have valuable insights about the scale, timing, and frequency of media outreach that is optimal for your audience. Are you confident that your media monitoring software is capturing every relevant piece of coverage, or are you concerned that you might be missing some of it?

Real Estate 195

Real Estate Media Analytics Enterprise 195

Sword and the Script

DECEMBER 29, 2020

I was surprised at how well these performed but then, there isn’t another publication that provides such a service. 45-plus Places to Find Communications and Public Relations Jobs. Notified by Intrado is a Promising PR Software Tool that Supports 5 Central Duties in Public Relations [PR Tech Briefing].

SEO 105

SEO Software Resources Newspapers 105

PRSay

DECEMBER 5, 2019

A software company down the street from me got acquired this past year for $8 billion. SurveyMonkey went public a while before, and its market value was a “paltry” billion or so. It was a deeply entrenched strategic decision top management made to create an entirely new category of software. What explains the difference?

Software 141

Software Survey Pitching Local 141

Shift Communications

JANUARY 2, 2017

What does the public relations industry have to look forward to in 2017? Just in news publications alone, we saw an astonishing 72 million news stories written in 2016 according to Google News, an all-time high. Better to have 100 hits in trade publications, or 0.05% of the day’s news, than 1 hit in business press.

Trends 83

Trends Publicity Analytics Software 83

Flack's Revenge

MARCH 8, 2018

Their Spike and Analytics solutions provide a wealth of data that can shed light on social media buzz and content performance. But after seeing demos, and even playing around the software, it was unclear exactly how to put Newswhip to work to support media relations. The cool thing is, you can explore by topic.

Data 159

Data Media Software Viral 159

Flack's Revenge

SEPTEMBER 1, 2021

Many wish to continue to write off public relations and kick it to the curb – by coldly saying that the profession and/or its trappings are dead. So, how to account for the bullish growth numbers for public relations more generally? Some say that every company is a software or tech company.

Writing 177

Writing Pitching Report Industry 177

Sword and the Script

APRIL 12, 2022

It has since been acquired by an SEO software company. In an interview on this blog in 2021 , Propel Co-Founder and CEO Zach Cutler said as a former PR agency owner, he couldn’t find software that met his agency’s growth needs. Before that – the best I can tell – the last time a PR tech startup landed VC funding was Prowly.

Software 90

Software Pitching Measurement Enterprise 90

Stephen Waddington

JULY 28, 2020

Kantar Media, itself owned by WPP, acquired Precise in 2014. Meltwater is a relative upstart founded as a media monitoring and business intelligence software business. They are also focused on earned media. The tool market is built on media relations and not public relations, or even the integrated PESO model.

Tools 135

Tools Software Enterprise Measurement 135

ImPRessions - Crenshaw Communications

APRIL 27, 2021

Trade publications can be just as important as top outlets like The New York Times or Wall Street Journal. In fact, if you work in cybersecurity PR you should be reading these top publications on a daily basis. . They often break news before anyone else. Dark Reading. Krebs on Security.

Enterprise 296

Enterprise Trends Journalism Resources 296

Sword and the Script

DECEMBER 19, 2023

For example, on the first Tuesday of every month, I write a summary of all the news from the last 30 days coming out of the PR software vendors ( aka PR tech sum ). PR software provider Vuelio commissioned the survey. Read more: 7 media relations takeaways from the 2023 State of the Media Report by Cision 13.

B2B 108

B2B Survey Pitching Software 108

PRSay

NOVEMBER 28, 2018

This was the classic tech pitch — writing to “introduce” a technological tool that gauges public sentiment on issues and purports to use AI to deliver new and different insights. Jude Children’s Research Hospital and Georgia Tech to help their media relations teams reach new levels of success. Smart approach.

Pitching 140

Pitching Travel Software Groups 140

Axia PR

DECEMBER 15, 2021

A recent study by Propel , a public relations management software that brings data-driven analytics to PR, found that less than 8% of PR pitches actually get coverage. That number might surprise many outsiders in the field, but career professionals in public relations might consider it business as usual.

Pitching 71

Pitching Software Analytics Study 71

Cision

MAY 16, 2016

Do your public relations campaigns make an impact or fall short of competitors’? With social monitoring software , you can track how many times your brand is mentioned by media outlets, influencers, prospects, bloggers and more. Earned Media. Also look at how innovators in other industries are earning publicity.

Measurement 159

Measurement Brand Branding Pitching 159