Remove Customer Service Remove Media Relations Remove Pitching Remove Software
article thumbnail

Earned Media vs. Media Relations [PR Tech Sum]

Sword and the Script

Many of the PR technology vendors I track for the monthly PR Tech Sum put a greater emphasis on earned media than media relations in their messaging. Earned media is sexy. It’s larger than media relations, but only in the abstract. c) What makes a great pitch?

article thumbnail

How Speaking Opportunities Support B2B Companies

ImPRessions - Crenshaw Communications

Software solutions are expensive, and buyers under pressure to make the right choice seek as much information as possible to vet the quality of a SaaS, AI, cybersecurity, or data product. Especially in the B2B tech space, buyers are seeking partners that also provide great service in addition to a great product. Here’s how it works.

B2B 334
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

The 22 Responsibilities of PR and What They Entail

Onclusive

Earned Media & Media Relations In the old days, sending out press releases and then managing a Rolodex of media contacts could help PR pros to land earned media. Today, landing earned media in publications that resonate with target audiences is only one small part of the earned-media mix.

Training 195
article thumbnail

3 Ways Measurement Helps Brands Win Audiences

Cision

With social monitoring software , you can track how many times your brand is mentioned by media outlets, influencers, prospects, bloggers and more. One way to keep your positive sentiment higher than your competitors is to take note of customer complaints. Earned Media. Consider these three factors. Mention Volume.

article thumbnail

The 21 Responsibilities of PR and What They Entail

Onclusive

Earned Media & Media Relations. In the old days, sending out press releases and then managing a Rolodex of media contacts could help PR pros to land earned media. Today, landing earned media in publications that resonate with target audiences is only one small part of the earned-media mix.

Training 370
article thumbnail

The 20 Responsibilities of PR and What They Entail

Onclusive

Earned Media/Media Relations. Far from just managing a digital Rolodex, landing earned media in publications that resonate with target audiences is only one small part of the earned-media mix. The PR pro may media train spokespeople themselves or hire an outside agency or consultant to lead a one-time session.

article thumbnail

How Do You Monitor for Mentions on Podcasts [PR Tech Sum]

Sword and the Script

The opportunity is another potential source for earning coverage – even as traditional media relations gets harder. Many of the media monitoring tools are the market offer podcast monitoring through a third-party partnership with the company. Check out our services. TVEyes was the first to offer podcast monitoring.

Instagram 138