Onclusive

JUNE 17, 2021

Onclusive invented, trademarked and perfected PR Attribution over the past decade with the largest AI-driven data-set and trained machine learning models. As the industry’s first and most accurate attribution solution, PR Attribution is changing PR measurement.

Groups 370

Groups Data Measurement System 370

Shift Communications

DECEMBER 4, 2017

In this series, we’ll examine some of the major trends we see ahead and how PR practitioners of all stripes should prepare. If there’s one theme that unifies all the trends, it’s acceleration. Disruption happens to industries measured in weeks and months rather than years or epochs. The 2018 PR Mega-Trends. Christopher S.

Trends 161

Trends Publicity SEO Advertising 161

Shift Communications

JANUARY 10, 2018

2018 is here, and we’re digging into what look to be some of the biggest trends that will affect PR practitioners this year. In this installment, we’ll look at 2 major trends in social media: Influencer Marketing Train Keeps Picking Up Speed. Branded Organic Social Media Becomes Meaningless. Conclusion.

Social Media 111

Social Media Trends Video Media 111

ImPRessions - Crenshaw Communications

FEBRUARY 6, 2024

Those can extend beyond personal connections to the professional tools and trends that have captured our hearts in the PR industry. PR teams use data tools and platforms to glean patterns and insight from media coverage, measure audience engagement, and quantify campaign performance.

Data-Driven PR 212

Data-Driven PR Tools Training Data 212

PRSay

JANUARY 14, 2022

Agencies must reevaluate success measurement with clients to better show value. Just a searching for a mystery train. Measurable success, proactive client advocacy, active listening and ethical discourse should always top a team’s charts, but life can get out of tune. Public relations is slow-cooker work in an Instant Pot world.

Communications 165

Communications Trends Nonprofit Radio 165

Cision

AUGUST 10, 2015

Around 200 people gathered for PRNews’ Big 4 Conference in San Francisco to learn about rising marketing and PR trends, strategies and tactics for Facebook, Instagram, Snapchat and Twitter. Training Employees to Be Social Sellers and Brand Ambassadors: According to HubSpot , 90 percent of people believe brand recommendations from friends.

Training 120

Training Employee Social Media Company 120

PRSay

OCTOBER 11, 2019

The most effective PR pros agree measurement is more than impressions, and yet clients and leadership keep requesting those numbers anyway. How can we show stakeholders that taking PR measurement beyond impressions helps us better celebrate success — while also providing greater insight into what we can improve? Define your client(s).

Measurement 145

Measurement Pharmaceuticals Nonprofit Leadership 145

ImPRessions - Crenshaw Communications

FEBRUARY 22, 2023

A talent for spotting trends A sense of what’s emerging and what might be yesterday’s news is an attribute that’s hard to quantify, but few things are as important in PR. At a more tactical level, capitalizing on trends or relevant news angles is great for securing quick, reactive press hits. But there’s no need to fear data!

Analytics 170

Analytics Tools Social Media Trends 170

Onclusive

AUGUST 22, 2017

Measuring the effectiveness of internal communications is an interesting PR problem that Mary Lou Panzano, vice president and head of U.S. Media Training. The PR pro may media train spokespeople themselves or hire an outside agency or consultant to lead a one-time session. Iterative PR Measurement. Trend Spotting.

Media Training 397

Media Training Crisis Communications Conference Training 397

Prohibition

FEBRUARY 18, 2021

Since welcoming the beginning of a new year, we’ve seen some exciting social media trends and updates be introduced! For the first time ever, YouTube Studio analytics have added a metric that allows users to measure how well their video has performed during the first 24 hours after upload.

Social Media 118

Social Media Trends Media YouTube 118

Onclusive

DECEMBER 16, 2020

The COVID-19 pandemic, as well as multiple climate, social and political disruptions, resulted in a tremendous acceleration of many existing trends and the emergence of some new ones. Another long-term trend is, of course, the anticipated impact of the new US president over the next 4 years.

Industry 221

Industry Content Marketing Corporate Analytics 221

ImPRessions - Crenshaw Communications

JANUARY 5, 2017

Here are the top new trends that are accelerating change in the practice of public relations and challenging old-timers as we move into 2017. If true, it bodes very well for PR, which specialized in the powerful but maddeningly hard-to-measure mentions. Everything is measurable and measured.

Trends 124

Trends SEO Leadership Print 124

Onclusive

MARCH 17, 2020

Traditional models of PR measurement no longer work (i.e. Digital has become intrinsic to the PR and communications landscape, and diversification is forcing measurement to become more innovative than ever. In a time where measurement is increasingly critical, it’s becoming more and more complex to do. A new approach.

Media 243

Media Analysis Measurement Advertising 243

Onclusive

MARCH 17, 2020

Traditional models of PR measurement no longer work (i.e. Digital has become intrinsic to the PR and communications landscape, and diversification is forcing measurement to become more innovative than ever. In a time where measurement is increasingly critical, it’s becoming more and more complex to do. A new approach.

Media 221

Media Analysis Measurement Advertising 221

Onclusive

SEPTEMBER 27, 2017

Here are 10 steps for building an effective crisis communications plan: Watch & Listen to Trends. In addition to monitoring, however, new technologies like AirPR Software’s Analyst Platform now allow us to aggregate content and identify trends – without reading every article and tweet. Establish an Escalation Protocol.

Crisis Communications 325

Crisis Communications Crisis Communications Employee 325

5W PR

FEBRUARY 28, 2024

Brands at SXSW get to enjoy the glow of Austin’s creative sun, attract new fans, forge powerful connections, and learn more about upcoming trends. Future-proofing the company vision Dive into the latest tech trends , film innovations, and creative ideas, keeping the brand ahead of the curve. What is SXSW?

Brand 78

Brand Branding How To Film 78

The Proactive Report

FEBRUARY 22, 2016

News outlets mostly measure the wrong things,” writes Tom Rosenstiel, a senior fellow with the Brookings Institution and Executive Director of API. Find a way to tie your story into a major enterprise news item or trend. She will answer questions about PR measurement. Take an Original Angle.

Analytics 100

Analytics Digital PR Measurement Enterprise 100

Polaris

DECEMBER 18, 2014

‘Tis the season when brands release heart-warming Christmas videos and marketing bloggers write about the best holiday gift ideas , new year’s resolutions and marketing trends for 2015. Big data will allow us to measure everything—and as a result, nothing, if we don’t carefully select the metrics important to our business.

Trends 135

Trends Marketing Pinterest Social Media 135

Katie Paine's Measurement Blog

FEBRUARY 3, 2023

The Paine of Measurement February 2023 Happy New Year, Readers! Welcome to the February 2023 issue of The Measurement Advisor. Secondly, many of the trends that may seem threatening now are in fact opportunities for communications to shine. Big, big congrats are in order: “ Jennifer Smoter is Measurement Maven of the Year.”

Measurement 52

Measurement Case Study Training Data 52

The Proactive Report

FEBRUARY 22, 2016

News outlets mostly measure the wrong things,” writes Tom Rosenstiel, a senior fellow with the Brookings Institution and Executive Director of API. Find a way to tie your story into a major enterprise news item or trend. PR lesson: If your client or brand is a major enterprise, look for newsworthy topics to pitch to the media.

Analytics 100

Analytics Digital PR Measurement Enterprise 100

Contently - Strategy

JANUARY 26, 2023

FedEx Publishes Articles to Establish Leadership in Supply Chain Trends Whether owned or earned , articles are a powerful way to deliver thought leadership to an intended audience. FedEx uses both to establish itself as a thought leader in supply chain trends. Depending on who you pick, be prepared to train your thought leaders.

Leadership 126

Leadership Content Marketing Healthcare Google 126

5W PR

JANUARY 29, 2024

Forget the Silicon Valley playbook of viral trends and flashy apps. Key steps include training spokespersons, carefully crafting preemptive messages, and maintaining open lines of communication with stakeholders. These measures are critical for minimizing harm and preserving trust.

Industry 78

Industry Publicity Ethics Privacy 78

5W PR

OCTOBER 20, 2023

In today’s diverse and interconnected world, multicultural marketing has become not just a trend but a necessity for businesses aiming to expand their reach and relevance. Train the marketing and sales teams to be culturally competent. Language matters, but so do visuals, symbols, and narratives. Be inclusive in the storytelling.

Strategy 78

Strategy Marketing Local Groups 78

Onclusive

AUGUST 30, 2017

Improved awareness and enhanced reputation are intangible goals, and their measurement is even more difficult to grasp, especially in the ever-changing digital world in which we live. This article is your introduction to pairing the art of public relations with the science of measurement to impact your business.

Tools 170

Tools eBook System Data 170

ImPRessions - Crenshaw Communications

JULY 6, 2016

Here are the top “new rules” resulting from trends that affect PR professionals in the digital age. Top Trends Affecting Today’s PR Professionals. As PR measurement guru Katie Paine puts it, “The people brands are trying to reach simply will ignore everything most companies spew.”. PR today is about SEO.

SEO 204

SEO Analytics Measurement B2B 204

Burrelles Fresh Ideas

FEBRUARY 13, 2024

What are the Top Social Media Trends in 2024 In this digitally-driven business landscape, where businesses are quick to embrace new tools, it’s no surprise that 77% of businesses harness social media to engage with customers. So, let’s focus on trends particularly relevant to ecommerce and social media integration.

Social Media 86

Social Media Media Mobile SEO 86

Prohibition

SEPTEMBER 1, 2023

Our latest podcast episode features an engaging conversation with Chris Simmance, the founder of OMG Centre, which aims to accelerate the growth of digital agencies through consultancy, mentorship, training, and support. Is your team trained up? For more updates, make sure to subscribe!

Agency 71

Agency Leadership Training Big Data 71

Landis PR

JUNE 26, 2023

AI algorithms can analyze vast amounts of data, including social media trends, news articles, and consumer behavior, to generate personalized content recommendations. Misinformation and Bias Generative AI relies heavily on training data, and platforms like ChatGPT don’t filter for what’s true and what’s false.

Publicity 52

Publicity Training Data Tools 52

Sword and the Script

APRIL 2, 2019

The in-housing trend in PR isn’t entirely surprising. It mirrors a trend that’s already underway in PR’s sibling departments in marketing and advertising. So, what does this in-housing trend mean for PR agencies? Even as this in-housing trend took hold, law firms amazingly continued to raise their rates year after year.

Agency 93

Agency Trends Marketing Survey 93

Cision

JANUARY 3, 2018

In Cision’s 2017 Global Comms Report: Challenges and Trends , we talked to communications professionals around the world to understand the issues they face. Speculation runs rampant, but likely part of the cause of the budget crunch is the fact that it’s so difficult to measure results from content marketing.

Measurement 225

Measurement Tools eBook Analytics 225

5W PR

JUNE 12, 2020

The goal must be specific and measurable, and there must also be a timetable tied to incremental goals along the way. As a trained speaker, there’s often a tendency to want to lead and be in control of a conversation, but being a good listener is essential as well. An effective PR person is also a good researcher.

Ethics 128

Ethics Government Data Groups 128

Newsfile

FEBRUARY 28, 2024

It helps organizations stay informed about their reputation, competitors, and industry trends. PR professionals use this data to assess sentiment, measure reach, identify emerging issues, and adjust communication strategies accordingly. How Do You Measure Media Coverage? Spokesperson Training : Equipping designated spokespeople.

Viral 52

Viral Crisis Communications SEO Reputation 52

Newsfile

OCTOBER 24, 2023

Read more from the Newsfile Blog , including newswire, SEDAR, EDGAR, PR, IR, media, the latest industry trends and more. Try using the following methods. Feel free to reach out to Newsfile for help with your press release needs at office@newsfilecorp.com.

Communications 52

Communications How To Corporate Training 52

NewsWhip

JULY 14, 2020

We need a tech stack to do everything from planning to campaign tracking, measurement and analysis, and developing insight and learnings. Paul: How does MHP approach deciding what data and insights to bring in, and does the firm have a “tech stack”? Darika: We do – and we have adopted that terminology as well.

Data 176

Data Public Affairs Engineering Pharmaceuticals 176

Shift Communications

OCTOBER 21, 2014

MarketingProfs’ latest B2B Content Marketing 2015 Benchmarks, Budgets & Trends report. Those challenges range from budget issues and lack of training to struggling with consistency and engagement. Challenge #3: Measuring content effectiveness. Measurement can be a mystery for many content marketers. The reminder?

Content Marketing 160

Content Marketing B2B Marketing Measurement 160

Stephen Waddington

JULY 16, 2021

Physical events cancelled during lockdown shifted online as COVID-19 disrupted conferences, meetings, training sessions and workshops. Trends in professional communication skills 1. Smaller organisations quickly created new processes and workflows. These were maintained throughout the lockdown.

Publicity 199

Publicity Government Crisis Employee 199

Stephen Waddington

JANUARY 19, 2021

This rapid shift to digital, resulting from lockdown, is a fundamental trend that will have a fundamental impact on every area of society and business in the future. The price of higher education has been inflated beyond any reasonable measure of value according to Galloway. Eight weeks later it accounted for 27%.

Retail 113

Retail Crisis Education Airlines 113