Measurement, Media Training, Training and Trends

The 22 Responsibilities of PR and What They Entail

Onclusive

NOVEMBER 8, 2023

Experts have often debated the interesting PR problem of measuring the effectiveness of internal communications. Read up to learn more about measuring internal communications and how internal communications will continue to change in coming years. PR professionals are now responsible for training a growing number of executives.

Training

Training Media Training Reputation Crisis Communications

The 21 Responsibilities of PR and What They Entail

Onclusive

AUGUST 9, 2021

Measuring the effectiveness of internal communications is an interesting PR problem that has often been debated by experts. Read up to learn more about measuring internal communications and how internal communications will continue to change in coming years. Media Training. Media Measurement. Trend Spotting.

Training

Training Media Training Reputation Crisis Communications

The 20 Responsibilities of PR and What They Entail

Onclusive

AUGUST 22, 2017

Measuring the effectiveness of internal communications is an interesting PR problem that Mary Lou Panzano, vice president and head of U.S. Media Training. The PR pro may media train spokespeople themselves or hire an outside agency or consultant to lead a one-time session. Iterative PR Measurement.

Media Training

Media Training Crisis Communications Conference Training

Why Companies Should Be Training All Employees to Use Social Media

Cision

AUGUST 10, 2015

Around 200 people gathered for PRNews’ Big 4 Conference in San Francisco to learn about rising marketing and PR trends, strategies and tactics for Facebook, Instagram, Snapchat and Twitter. Training Employees to Be Social Sellers and Brand Ambassadors: According to HubSpot , 90 percent of people believe brand recommendations from friends.

Training

Training Employee Social Media Company

2021 PRedictions: A look at what’s to come for the PR industry

Onclusive

DECEMBER 16, 2020

The COVID-19 pandemic, as well as multiple climate, social and political disruptions, resulted in a tremendous acceleration of many existing trends and the emergence of some new ones. Another long-term trend is, of course, the anticipated impact of the new US president over the next 4 years.

Industry

Industry Content Marketing Corporate Analytics

The 6-Step Guide to Creating a Thought Leadership Content Program

Contently - Strategy

JANUARY 26, 2023

FedEx Publishes Articles to Establish Leadership in Supply Chain Trends Whether owned or earned , articles are a powerful way to deliver thought leadership to an intended audience. FedEx uses both to establish itself as a thought leader in supply chain trends. Depending on who you pick, be prepared to train your thought leaders.

Leadership

Leadership Content Marketing Healthcare Google

Can I Quote You on That? Three Interviewing Blunders to Avoid

Shift Communications

FEBRUARY 3, 2016

In my last post , I shared three ways to bungle your product launch and touched briefly on preparing your executives for media interviews. First, why is media training so important? In the majority of media training sessions I’ve done, the spokesperson plays “ping pong” with the interviewer. Source: meowgifs.com.

Interviews

Interviews Media Training Training Trends

#measurePR Recap: Complying Socially with Eric Schwartzman

Waxing UnLyrical

MARCH 19, 2014

Eric followed up by pointing out that training is the best and most effective way to show people what is permissible to monitor and what is not. Training is key, for everyone. Events Guest Posts Measurement MeasurePR Resources comply socially eric schwartzman social media monitoring social media training'

Privacy

Privacy Training Social Media Media Training

Perfecting Healthcare Marketing PR for ISHMPR

wiredPRworks

OCTOBER 19, 2015

The post Perfecting Healthcare Marketing PR for ISHMPR appeared first on wiredPRworks.

Healthcare

Healthcare Marketing Conference Training

Nine ways to use public relations to grow your business.

Prohibition

JULY 19, 2018

Social media promotion and responses to negative comments online. Media training. Social media platforms can also be used for the following: Looking into what your competitors are doing. Spotting trending topics. Finding journalists and reaching out to the media. Influencer relations. Community management.

Publicity

Publicity Advertising Advertising Tools

PR measurement and digital communications two biggest skills gaps for PR

Stuart Bruce

MARCH 3, 2015

The Qualifications for Communicators Trends Survey 2015 reveals that PR measurement is the top skills gap and digital communications/social media is the top skill that respondents want to address in the next 12 months. After measurement the next two biggest skills gaps identified are budget management and crisis management.

Measurement

Measurement Communications Crisis Management Training

Six Ways To “Hack” Your PR Program

ImPRessions - Crenshaw Communications

NOVEMBER 2, 2016

That’s one reason the $5 million fundraise by AirPR, which builds analytics tools to measure PR’s impact, was notable in PR and technology startup circles. Or invest in a paywalled analyst report for trend statistics to enliven an evergreen pitch. All good PR people have relationships at key media outlets, of course.

Television

Television Interviews Engineering Tools

7 PR Blogs You Should Be Following

Critical Mention

OCTOBER 24, 2019

Adjusting to new trends is part of the business for PR professionals. Gen Z is sliding its way into media audience markets, so make sure you’re ready to engage with this new demographic: 5 Tips to Effectively Engage Generation Z. Discover new ideas amid detailed coverage of emerging trends and opportunities. Entrepreneur.

Blogging

Blogging Education Resources Creativity

We Asked Today’s PR Influencers: What is #CreativePR?

Marketwired

FEBRUARY 16, 2016

#CreativePR, the hashtag, caught our attention at last year’s PRSA conference when Deirdre Breakenridge, Jason Sprenger and Heather Whaling teamed up for their presentation, “Creative PR: Delivering Your Story From Narrative and Design to Measurement.” ’ This train of thought is a highly creative process. Here’s an example.

Creativity

Creativity Pitching Writing Conference

Nine essential tips when carrying out a social media audit

Norton's Notes

SEPTEMBER 16, 2016

You can’t expect to improve if you don’t know the complete history of your brand’s social media marketing. MEASURING. LOCATE ALL YOUR SOCIAL MEDIA PROFILES. FIND THE BEST WAY TO MEASURE. You need to find the best form of measurements for the items you’re seeking to improve.

Social Media

Social Media Pinterest Media Analytics

Seeing Around Corners: 30 Marketing and PR Predictions for 2021

Sword and the Script

DECEMBER 15, 2020

Efficient marketing execution and measurement. Too often marketers become enamored with the latest trends and tools. This trend will impact all publishers. Every employee needs media training. The pandemic boosted webinars, lives, online training, lectures, and the like. Marketing predictions.

Marketing

Marketing Employee Content Marketing Training

Public Relations Today

The 22 Responsibilities of PR and What They Entail

The 21 Responsibilities of PR and What They Entail

The 20 Responsibilities of PR and What They Entail

Why Companies Should Be Training All Employees to Use Social Media

2021 PRedictions: A look at what’s to come for the PR industry

The 6-Step Guide to Creating a Thought Leadership Content Program

Can I Quote You on That? Three Interviewing Blunders to Avoid

#measurePR Recap: Complying Socially with Eric Schwartzman

Perfecting Healthcare Marketing PR for ISHMPR

Nine ways to use public relations to grow your business.

PR measurement and digital communications two biggest skills gaps for PR

Six Ways To “Hack” Your PR Program

7 PR Blogs You Should Be Following

We Asked Today’s PR Influencers: What is #CreativePR?

Nine essential tips when carrying out a social media audit

Seeing Around Corners: 30 Marketing and PR Predictions for 2021

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