Cision

NOVEMBER 14, 2017

As marketers begin to understand why it’s necessary to move away from outdated measurement systems when it comes to earned media, it’s important to develop a robust strategy going forward. To that end, answer the following questions to help shape your earned media measurement strategy. What Matters to Our Brand?

Measurement 166

Measurement Strategy Media Analytics 166

Maxim Behar

JANUARY 28, 2024

Maxim Behar: Good morning to Radio Focus! Maxim: I would compare what's been happening in the last year with AI to the appearance of social media 20-22 years ago. But here we are, in 2024, we are all in social media, sharing pictures all day and night. Host: Welcome! How can we have so many friends?

Radio 59

Radio Ethics How To Writing 59

Cision

MARCH 23, 2016

Social media management has become a hamster wheel for many: lots of work with little to no payoff. Why We Overdo it On Social. Do you know how to measure social ROI? Do you know how to measure social ROI? So you’d do better focusing your social media attention there than, say, LinkedIn.

Social Media 120

Social Media Media Energy Instagram 120

Cision

JANUARY 11, 2018

There were also a lot of big changes here at Cision, including a complete rebrand , celebrating our 150-year heritage by going public and launching new technology that makes PR measurement possible. Radio Stations. If you have an event or celebrity to promote in a major media market radio may be the way to go. Top 10 U.S.

Communications 225

Communications Marketing Radio Airlines 225

Onclusive

JUNE 2, 2021

PR campaign planning includes: Setting clear objectives that help drive measurable business impact and organizational success Identifying and understanding the appropriate audiences Developing a strategy to effectively communicate messages that resonate to these audiences Measuring how well these activities achieved the objectives.

Data-Driven PR 369

Data-Driven PR Data Analytics Product Launch 369

Critical Mention

NOVEMBER 17, 2021

NEW YORK — Critical Mention — the leading earned media platform — today announced a new partnership with Podchaser that will enhance Critical Mention’s podcast monitoring service. The integration of Podchaser data will allow brands to accurately track and measure the impact of brand mentions across podcasting.

Analytics 126

Analytics Radio Television Measurement 126

Burrelles Fresh Ideas

MARCH 5, 2024

A 2023 Edelman study found that the responsibilities of corporate communications teams are increasing in less traditional areas like digital and social media (72%), monitoring, measurement & analytics (68%), social listening (67%), and audience insights (31%). Wait, what is earned media?

Media 98

Media Nonprofit Pitching Analytics 98

Onclusive

NOVEMBER 17, 2021

This week, we’re wrapping up the series with a look at sentiment monitoring, social listening and trend tracking as an essential part of the process. Sentiment monitoring helps companies measure brand health by tracking key stakeholder perceptions of their own brands, products and spokespeople, as well as competitors. Social listening.

Analysis 195

Analysis Media Reputation Trends 195

5W PR

JANUARY 3, 2024

Tools and techniques Utilizing online channels such as social media, email, and search engines for promotion. Creating paid promotional campaigns through various mediums like TV, radio, print, and digital platforms. Utilizing data to measure the effectiveness of marketing efforts.

Marketing 78

Marketing Engineering Reputation Product Launch 78

Critical Mention

OCTOBER 25, 2021

Greg, who never quite understands what is going on in any situation, agrees to help without comprehending what exactly is involved; he is essentially trying to manually keep track of the reaction to Kendall’s press conference across all of the internet and social media until a more formal solution is available.

Media 162

Media Fashion Television Radio 162

Burrelles Fresh Ideas

FEBRUARY 27, 2024

Teasers , trailers, and sometimes complete ads are frequently unveiled in the weeks leading up to the big game, captivating audiences on television, online platforms, and across various social media channels. million in revenue across various media channels, including print, digital, radio, TV, highlights, and social media.

Sports 85

Sports Television Advertising Advertising 85

Critical Mention

JULY 15, 2020

The product launch is one of the company’s most significant since its founding in 2002 and will allow customers to leverage a powerful Earned Media Suite when combined with Critical Mention’s TV, Radio, Social Media and Online News Monitoring. Customer support is available 24/7/365. . www.criticalmention.com.

Media 108

Media Radio Television Engineering 108

Waxing UnLyrical

OCTOBER 13, 2011

If you are reading this blog, chances are you don’t need to be told about the merits of social media. Social media just changes the way these things happen … and how fast people are punished by the marketplace if they don’t do it effectively. All things the department did before social media.

Social Media 89

Social Media Media Print Television 89

Newsfile

JUNE 28, 2023

Media channels can include newspapers, magazines, television, radio, online news outlets, blogs, and social media platforms. What Is The Difference Between Media Mentions & Media Coverage? There are many benefits to media monitoring. Mentions can be positive, negative, or neutral.

Media 52

Media Analytics Radio Google 52

Critical Mention

MAY 12, 2021

However, trying to access various paywalled sources can be a troublesome task since many of the world’s top media companies have monetized their content. Critical Mention’s Licensed Content offering makes it incredibly simple for media pros to track and measure mentions within worldwide news sources and industry trade journals. .

Radio 174

Radio Sports Journalism Analytics 174

NewsWhip

APRIL 27, 2023

This is done by analyzing millions of social media engagements, and hundreds of news websites in real time. The platform also enables your comms team to receive alerts on breaking news, trending social media posts, or brand opportunities and crises.

Tools 78

Tools Communications Pinterest Analytics 78

Newsfile

FEBRUARY 28, 2024

Tailored for you, the PR pro, it breaks down key terms and strategies, from crafting effective press releases to mastering social media monitoring. Media monitoring tools scan various sources (print, online, social media, TV, radio) for mentions of specific keywords or brands. What is Reputation Management?

Viral 52

Viral Crisis Communications SEO Reputation 52

Maxim Behar

OCTOBER 19, 2023

We look at what we're going to contribute, we're going to give, we measure and weigh everything. But at the end of the day, we have social media, and it's known what a proponent I am of social media. This has helped you have an even more intense sense of the happiness of the moment. Veneta: Well yes exactly.

Radio 52

Radio Travel Airlines Hotels 52

Maxim Behar

OCTOBER 19, 2023

We look at what we're going to contribute, we're going to give, we measure and weigh everything. But at the end of the day, we have social media, and it's known what a proponent I am of social media. This has helped you have an even more intense sense of the happiness of the moment. Veneta: Well yes exactly.

Radio 52

Radio Travel Airlines Hotels 52

PRSay

JANUARY 3, 2018

For much of the past decade, authors of articles such as this one predicted changes in how content would be created and disseminated given the continued emergence of social and other digital-media platforms. New ways to measure the combined impact of public relations and marketing will likely emerge.

Publicity 167

Publicity Social Media Television Measurement 167

PR Insiders

MAY 7, 2021

But the question remains: If you don’t measure PR by direct sales or new clients signed today, how can you determine whether your message is at least getting through and resonating with people who may be future customers or clients? Social media. When we talk about the media, we think of newspapers, magazines, TV, and radio.

Data 78

Data Newspapers Analytics Measurement 78

Critical Mention

FEBRUARY 20, 2020

Some audiences seek out metrics and analytical data while others look out for media mentions via TV and radio shout-outs, online attributions or social media tags, tweets and posts. Measure Your Reputation with Sentiment Analysis. Many organizations and businesses heavily rely on media data and analytics.

Reputation 105

Reputation Brand Branding Analytics 105

Lauri Pehar Borsh

AUGUST 9, 2014

How can law firms use social media to attract more clients and further their public reputations? As a digital publicity specialist working with executives in the social media space, my first response to that is to put more managing partners on social media and optimize their personal brands for the good of the firm’s.

Social Media 60

Social Media Media Television Radio 60

Lauri Pehar Borsh

AUGUST 9, 2014

How can law firms use social media to attract more clients and further their public reputations? As a digital publicity specialist working with executives in the social media space, my first response to that is to put more managing partners on social media and optimize their personal brands for the good of the firm’s.

Social Media 60

Social Media Media Television Radio 60

Critical Mention

AUGUST 7, 2020

Public relations, communications and marketing professionals rely on Critical Mention to track, measure, share and grow their brands across the entire media landscape. Critical Mention offers real-time media monitoring, intelligence, analytics and media contact information for broadcast television, radio, online news and social media.

Technology 125

Technology Television Analytics Radio 125

Marketwired

FEBRUARY 4, 2016

Social media has helped to break down the siloed thinking of the past and we are seeing a much more communicative industry. Second, we’ll finally have a better way to measure the work we do, day in and day out. Some believe that the Barcelona Principles are the end all, be all for measuring PR campaigns. Now, or in 2020.

Television 100

Television Radio Measurement Facebook 100

NewsWhip

JUNE 2, 2020

NewsWhip client Bauer Media, one of the UK’s influential media brand networks, had a strategic problem to solve at the start of 2015 in its Radio division. ” After re-thinking their social strategies and assembling a central team, Ali Wilkinson and the team took a trial of our Spike dashboard.

Case Study 78

Case Study Study Radio Analytics 78

Cision

AUGUST 18, 2015

With the ubiquity of social media and the Internet today, connecting with others is easy. At his upcoming free webinar, “ The Do’s and Don’t’s of Social Media ROI ,” Gary will discuss how to accurately measure your social efforts to track your performance. Social media management is a 24/7 job.

Communications 120

Communications Social Media Television Radio 120

Stephen Waddington

JUNE 9, 2020

Broadcast has seen a significant uptick in consumption across both radio and TV Captain Tom’s story seeded with such an emphasis on regional broadcast was able to capitalise on this new dynamic. Traditional and social media helped to reach the masses but there was another important factor at play that appealed to multiple audience categories.

Radio 89

Radio Skype Print Local 89

Critical Mention

SEPTEMBER 13, 2019

Here are just a few: Different KPIs your Organization can Measure: 1. Social Mentions and Sentiment. Measuring the performance of your organization’s digital efforts will help you identify what strategies to push forward and which ones to set aside. Keep in mind, it’s very important to track earned media KPIs as well.

Marketing 92

Marketing SEO Radio Video 92

Beyond PR

JANUARY 11, 2018

There were also a lot of big changes here at Cision, including a complete rebrand , celebrating our 150-year heritage by going public and launching new technology that makes PR measurement possible. Radio Stations. If you have an event or celebrity to promote in a major media market radio may be the way to go. Top 10 U.S.

Communications 64

Communications Marketing Radio Airlines 64

Critical Mention

AUGUST 29, 2019

NEW YORK — Critical Mention, the leading earned media measurement and monitoring platform, today announced 10 consecutive months of record new bookings. Already in 2019, Critical Mention has added new television and radio channels to its capture network across the globe. FY 2019 Achievements. About Critical Mention.

Television 60

Television Radio Analytics Government 60

Waxing UnLyrical

MARCH 11, 2015

“If you can’t measure it, you can’t manage it.” Odds are that you’ve heard someone say that PR can’t be quantified, or social media ROI can’t be measured, or that a media impression or social post generated an advertising value equivalent (AVE) of hundreds of thousands (or millions) of dollars.

Measurement 40

Measurement How To Analytics Customer Service 40

Burrelles Fresh Ideas

DECEMBER 19, 2023

May your holidays and the upcoming New Year be brimming with joy and fulfillment.

Radio 106

Radio Analysis Agency Communications 106

Waxing UnLyrical

SEPTEMBER 7, 2010

Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali Want Social Media Evangelizers? Be Social September 7th, 2010 Tweet Today BNET published my second post, focusing on how companies can use social media to turn customers into evangelizers.

Social Media 58

Social Media Customer Service Media Tourism 58

Cision

AUGUST 5, 2016

Louis Cardinals fans, one might consider launching an event that offers the fans’ preferred beer or partnering with a local radio station during promotional events. The key to getting a comprehensive view of an industry is casting a wide net for social media analysis. Benchmarking against competitors is nothing new.

Brand 120

Brand Branding Sports Radio 120

Waxing UnLyrical

AUGUST 5, 2015

PlayStation Social Media Strategist Genny Harrison says that the gaming community hasn’t found Snapchat as useful to build community as other industries have. “In Indeed, many of the social marketers and PR practitioners that I reached out to are perplexed by Snapchat although most agree that the potential audience is compelling.

Measurement 40

Measurement How To Marketing Engineering 40