Prowly

NOVEMBER 9, 2023

Instead of waiting for (potential) customers to tell you how they feel about your brand, you can be proactive and measure brand sentiment. […] The post How to Measure Brand Sentiment in PR – The 2023 Guide appeared first on Prowly Magazine.

Measurement 104

Measurement Brand Branding How To 104

Awario

MAY 4, 2022

This metric describes a share of conversations about a given brand, product, or service in comparison to its direct competitors. Simply put, Share of Voice measures your brand awareness and compares it to your competitors’. If you’re familiar with competitive analysis, you know about Share of Voice.

Measurement 139

Measurement Comparison Tools Analysis 139

Katie Paine's Measurement Blog

JULY 10, 2023

Integrated communications measurement is where comms evaluation and measurement is heading. Not only was she relatively new to measurement, and so had to figure a lot of things out as she went, but she did it for a very, very large organization requiring buy-in from numerous levels of leadership. So, you can do it too.

Measurement 98

Measurement Communications How To Survey 98

Agility PR Solutions

OCTOBER 1, 2023

Influencers can even play a role in crisis management or major changes to clients’ products or services to […] The post How to measure influencer marketing’s value—and 6 tips for getting your money’s worth appeared first on Agility PR Solutions.

Measurement 117

Measurement Crisis Management How To Crisis 117

Onclusive

MARCH 23, 2021

As you become more proactive in your PR measurement—rather than only sharing a report when management requests it—you’ll want to think about how to use the report to incite conversation within your team and company, which stories are important to tell next, and which stories or themes it may be time to put on pause.

Analysis 195

Analysis Report Measurement Data 195

Agility PR Solutions

MARCH 16, 2023

An uncertain economic environment and changing consumer behavior is causing a major shift in the retail industry, now underpinned more by customer experience and engagement than more traditional measures such as quality and price (although those features remain key)—one in three shoppers will switch to a new brand after one bad experience, affirms (..)

Customer Service 86

Customer Service Retail Measurement Consumer 86

Sword and the Script

SEPTEMBER 26, 2023

People follow brands on social media to stay informed about products or services The survey asked respondents why they follow brands on social media. The top answer (68%) was “to stay informed about new products or services.” My advice is that a better measurement framework strives to tie social media efforts to outcomes.

Survey 124

Survey Social Media Brand Branding 124

Katie Paine's Measurement Blog

FEBRUARY 20, 2023

Better yet, these pages include access to checklists, a Vendor Selection Chart (with links to vendor websites), printable worksheets, invitations to monthly Measurement Hours, and much more. Like all of our measurement education products, Social Media Measurement 101 comes with our Lifetime Content Warranty.

Social Media 52

Social Media Measurement Media Education 52

Katie Paine's Measurement Blog

FEBRUARY 20, 2023

Better yet, these pages include access to research papers, Katie Paine’s Vendor Selection Chart (with links to vendor websites), printable worksheets, invitations to monthly Measurement Hours, and much more. Like all of our measurement education products, Measurement 101 for Nonprofits comes with our Lifetime Content Warranty.

Nonprofit 52

Nonprofit Measurement Education Tools 52

PRSay

NOVEMBER 19, 2020

But they still measure success according to hard metrics such as user acquisition and retention — and of course, by almighty sales. Consumers want more than merely product benefits from brands. In the normal economy, companies like Apple, Google, Amazon and Uber have altered the way we live. Illustration credit: shutterstock ].

Communications 168

Communications Survey Enterprise Radio 168

Cision

SEPTEMBER 12, 2017

Earned media connects with the right prospects because the prospects themselves are seeking information and purchase validation when they are actively in the market for a product or solution, which inherently provides pre-qualification of an influencer’s audience. The post Measuring the Value of Earned Media appeared first on Cision.

Measurement 223

Measurement Media Financial Technology 223

Prohibition

AUGUST 29, 2023

In the highly competitive food industry, launching new products and menu items can be a daunting task. Here we will explore five food PR ideas that can help businesses successfully launch new products and menu items. This can include product reviews, interviews, or features in food publications, both online and in print.

Product Launch 62

Product Launch Crisis Management Agency Social Media 62

Stern + Associates

MAY 3, 2023

is a must-read for business leaders and policymakers interested in experimenting with AI tools in a measured way. We need to have coordinated efforts around building rules…These tools might give us tremendous productivity benefits, but also destroy the fabric of society. Future That Allows for Human Thriving? ”

Technology 82

Technology Nonprofit Measurement Tools 82

ImPRessions - Crenshaw Communications

MARCH 20, 2018

It can even help a product or service command a higher price. Measuring Corporate Reputation: Perception or Performance? A pivotal part of Harris Poll and Reptrak’s research centers on measuring the “pulse” or “emotional appeal” of a given brand. But they diverge on Apple and Google. ” Meanwhile, the U.S.

Corporate 160

Corporate Reputation Measurement Financial 160

Prowly

MAY 17, 2022

In fact, measuring media coverage has been a hotly debated subject from the beginning of the public relations industry. The post PR Reporting: How to Measure Media Coverage appeared first on Prowly Magazine. Simple question: how is earned media value calculated for a PR report? The thing is, it’s not easy at all.

Measurement 104

Measurement Report How To Media 104

The Proactive Report

APRIL 13, 2018

To raise awareness of a brand or product is a common business goal – it’s the first step of the stakeholder or customer journey. Measuring awareness. Once you’re on their radar, the next step is to engender interest in your product, service or brand. Measuring interest. Measuring conversion.

Measurement 138

Measurement Analytics Google Social Media 138

The Resolution Blog

SEPTEMBER 2, 2019

Seeing an Insta-famous personality share your product with their 100,000 followers can be a huge rush. but better, because those 100,000 people are going to go out and buy your product. Measure, measure, measure. Then you can measure the engagement rates?—?both What Metrics Should You Measure?

Instagram 120

Instagram Measurement How To Tools 120

Cision

OCTOBER 18, 2017

Read on to learn more about how PR can bring measurement into the digital era. At Origami Logic , we recently conducted a survey of marketers with Brand Innovators and the results showed that companies innovative in the area of marketing performance measurement are striving to get a cross-channel perspective of campaign performance.

Measurement 198

Measurement System Data Technology 198

Cision

MAY 12, 2017

Christi Eubanks, managing vice president at Gartner , recently shared her organization’s model for total marketing measurement at the Gartner Digital Marketing Conference held in San Diego between May 10 – 12. She believes that the winners of the future will be the marketing teams that measure everything.

Measurement 185

Measurement Data Marketing Analytics 185

The Resolution Blog

SEPTEMBER 2, 2019

Seeing an Insta-famous personality share your product with their 100,000 followers can be a huge rush. It’s like seeing your name in flashing lights — but better, because those 100,000 people are going to go out and buy your product. Well, maybe they will. If you choose the right influencer and everything goes to plan. […].

Instagram 120

Instagram Measurement How To Blogging 120

Katie Paine's Measurement Blog

AUGUST 18, 2016

Here at Paine Publishing we sometimes feel like the PolitiFact of measurement. The post Measurement Menace of the Month: Dick Clark Productions appeared first on Paine Publishing. We often get asked to review reports provided to clients or sponsors by event organizers or agencies.

Measurement 66

Measurement Report Agency 66

PRSay

OCTOBER 11, 2019

The most effective PR pros agree measurement is more than impressions, and yet clients and leadership keep requesting those numbers anyway. How can we show stakeholders that taking PR measurement beyond impressions helps us better celebrate success — while also providing greater insight into what we can improve? Define your client(s).

Measurement 144

Measurement Pharmaceuticals Nonprofit Leadership 144

Cision

JULY 7, 2016

It’s important to know how much your brand is being talked about by measuring share of voice, but that alone won’t give you the whole picture. Here are three ways to set yourself up for success in measuring brand sentiment: 1. Measuring sentiment alone won’t tell you how your brand is progressing. Benchmark for success.

Measurement 174

Measurement Brand Branding Analysis 174

Katie Paine's Measurement Blog

FEBRUARY 20, 2023

Like all of our measurement education products, Measur ement 101 Course-in-a-Box for Professors comes with our Lifetime Content Warranty. This means that when we update the content (as new tools and techniques become available), you will have the opportunity to receive an updated version at no additional charge. All for $247!

Course 52

Course Measurement Education Tools 52

Cision

JUNE 1, 2017

The only way a PESO model can give PR pros a seat at the executive table is to measure, measure, measure. Without measuring your PESO activities’ effectiveness, you don’t know where to focus. Here’s a starting point for your measurement activities. Which topics are truly engaging your audience?

Measurement 200

Measurement Analytics Google Data 200

5W PR

JANUARY 17, 2020

Although its harder to measure the efficacy of PR efforts than it is to measure the same statistics for say, advertising, there are many ways to measure the reach and success of a PR message. Measuring your Website Traffic –It’s important to take a look at your website traffic before, during, and after PR.

Measurement 78

Measurement Publicity Television Analytics 78

Cision

MAY 24, 2016

To ensure you’re making an impact in your industry and gaining authority, there are several factors you should measure. You need to ensure your brand’s name and products are recognized in your industry – and for the right reasons. Measuring the value of an award, however, can be difficult.

Measurement 222

Measurement Leadership Pitching Software 222

NewsWhip

OCTOBER 20, 2021

But our contention is that there are times when understanding engagement to content is crucial, and a key to perception of your brand in the media and public spheres, especially when it comes to earned media measurement. In fact, it’s one of the only ways to do earned media measurement outside of active partnerships with publishers.

Measurement 78

Measurement Media Crisis Crisis Management 78

Sword and the Script

APRIL 23, 2024

The results suggest there are three marketing motions successful B2B software companies do differently than their peers: they experiment with marketing often, they think about marketing measurement more and they do more marketing in-house. >>> They gave engineers a percentage of free time to develop new products.

Software 118

Software B2B Company Marketing 118

Burrelles Fresh Ideas

MAY 9, 2023

An integrated approach includes all aspects of communications — public relations, marketing, social media, advertising — for a 360-degree view of the planning and measurement process. It’s not enough to just count what’s easy to count; you must measure what really matters. That’s no longer the case.

Measurement 40

Measurement Comparison Advertising Advertising 40

Stern + Associates

NOVEMBER 18, 2022

We would go out there and make thought leaders out of our clients by leveraging their expertise instead of just promoting the features and benefits of the various products and services sold by their companies. How do you measure thought leadership and executive visibility? Is that the right measuring stick? It has to be.

Leadership 62

Leadership Measurement Conference Groups 62

Onclusive

MAY 24, 2017

In layman’s terms, Fletcher’s work allows us to solve a pretty itchy problem: the problem of proper PR measurement. And when you have a grasp on the science behind the tech, you can better explain issues tied to PR measurement to your C-suite leaders. Articles in their raw form aren’t measurable. Let’s break it down.

Measurement 150

Measurement Analytics Data Product Launch 150

Prohibition

APRIL 18, 2023

Measuring the success of your PR activity can be difficult, as results are often more tricky to quantify than traditional advertising and marketing campaigns. So how do you measure the success of your PR efforts? We’ve compiled a list of key metrics that you can consider when it comes to evaluating your PR activity.

Measurement 62

Measurement How To Comparison B2C 62

Shift Communications

FEBRUARY 18, 2020

Rather than simply provide MQLs, they are responsible for driving measurable customer acquisition and sales. However, for those brands and clients looking for deeper measurement, it’s essential to work with a PR partner capable of exploring the impact of media placements – and using it inform future strategy. WHAT’S MEASURABLE.

Measurement 107

Measurement How To Analytics Marketing 107

Stern + Associates

FEBRUARY 20, 2023

The companies that adopt these proactive measures are then able to ensure they are not unintentionally propagating bias.” As the world grows in diversity, he helps leaders design products with diverse audiences in mind, understand how to use AI in ethical ways, and evaluate existing algorithms for biases and potential risks.

Local 98

Local Community Ethics Education 98

The Resolution Blog

JUNE 7, 2019

Measurement in PR often stops at counting clips and audience figures. It’s important to measure the outtakes (not just the outputs, as tempting as it can be) as they provide a deeper understanding of the impact your campaign had and if it resonated with the right audience. the “outtakes”.

Measurement 120

Measurement Analytics Google Trends 120

Onclusive

JANUARY 10, 2018

With the explosion of Artificial Intelligence (AI) technologies, an increased focus from the C-suite on business- and metrics-driven KPIs, and a new trend toward Growth PR , PR & content marketing measurement is changing – radically and rapidly. There is such wide disparity in measurement today.

Content Marketing 150

Content Marketing Measurement Interviews Marketing 150