Cision

MARCH 21, 2016

Cision’s State of the Media 2016 Report lists the four most important media trends, according to a survey of more than 300 journalists. This year’s report found that 92 percent of media outlets have or are currently adopting a mobile-friendly Web design. So how can you stay on the cutting edge of the news industry? Multimedia.

Trends 120

Trends Mobile Media Print 120

Shift Communications

NOVEMBER 29, 2022

We’ve seen a ton of brands emerge as powerhouse cultural icons by tapping into and even setting these direct to consumer marketing trends. Track towards measurable and integrated performance-driven tactics that enhance trust and validation (during a shaky time) like influencer engagement, PR, affiliate programs and sponsored editorial.

Consumer 78

Consumer Trends Marketing SMB 78

ImPRessions - Crenshaw Communications

DECEMBER 16, 2022

As 2022 winds down, PR teams are looking and trends and opportunities in their most relevant categories. Heading into 2023, here are some developments we should expect: CTV advertising pie getting bigger – will it overtake mobile? CTV has been a huge trend, and 2022 has been a banner year for it. One of ours is ad tech.

Retail 170

Retail Brand Branding Privacy 170

Cision

DECEMBER 29, 2015

You’ll need to embrace the trends of tomorrow to stay ahead in the game. So if you’re the curious kind, we present to you the innovative, upcoming trends in the world of content marketing to help you deliver maximum value and minimize the impact of the ever-changing and demanding market. Mobile Compatibility .

Content Marketing 120

Content Marketing Trends Marketing Storytelling 120

Sword and the Script

JUNE 10, 2017

As the saying goes it takes three data points to make a trend, but the problem for marketers with this identification is that it’s often too late. It’s easy to identify a trend in hindsight – the web is littered with post-trend analysis breaking down why or how something happened – but the question remains: how do you get ahead?

Trends 87

Trends Marketing Mobile Web 87

Burrelles Fresh Ideas

FEBRUARY 13, 2024

Mobile-friendly Platforms. That’s because one of the biggest reasons and the plus of social commerce is how it fits right into your mobile. These social media platforms optimized for mobile devices transform shopping into a hassle-free experience, no matter where the shoppers are. It’s like carrying a store in a pocket.

Social Media 87

Social Media Media Mobile SEO 87

Cision

SEPTEMBER 10, 2015

We decided to take a look at four major emerged, emerging, or horizon trends and how they’ll affect the sector. Before we dive in, here are some quick definitions: Emerged trends are trends that are already present and becoming more widespread and important. Emerged Trends. Emerging Trends .

Trends 120

Trends Mobile Web System 120

Remote PR Jobs

SEPTEMBER 25, 2023

Publisher panic over ad blocking has largely receded, but the number of blocked impressions on mobile is growing as browsing migrates to mobile devices. PR is more measurable than ever. Word-of-mouth PR spread on social media platforms is not only cost-effective, but highly trackable and persuasive.

Mobile 100

Mobile SEO Reputation Web 100

Contently - Strategy

MAY 11, 2024

Weaving Local Keywords Into Your Website and Content : Tailor your content to include keywords that reflect local tastes, trends, and lingo. Optimizing for Mobile: The majority of local searches are now conducted on mobile devices. Optimizing for Mobile: The majority of local searches are now conducted on mobile devices.

Local 97

Local SEO Strategy How To 97

ImPRessions - Crenshaw Communications

JULY 22, 2019

Publisher panic over ad blocking has largely receded, but the number of blocked impressions on mobile is growing as browsing migrates more and more to mobile devices. PR is more measurable than ever. PR is (nearly) immune to ad-blocking.

Mobile 244

Mobile SEO Web Journalism 244

Sword and the Script

APRIL 5, 2016

Confusion over social and mobile reigns among the ranks of marketers according to the latest edition of The CMO survey by the Fuqua School of Business at Duke University. Much like last year’s survey , CMOs said they plan to invest in social, mobile and digital. FierceCMO: Study: CMOs are spending more on social and mobile.

Mobile 60

Mobile Survey Marketing B2B 60

NewsWhip

APRIL 28, 2021

How has the consumer changed the news cycle and impacted PR measurement? Communications methods & measurement standards. The consumer-driven news cycle & PR measurement. Trends in digital news. And it’s no longer about that measurement piece at the end. Watch webinar. Read transcript.

Consumer 78

Consumer Measurement Local Data 78

Sword and the Script

APRIL 2, 2024

The feature “enables organizations to gather on-the-fly insights from global print, broadcast and social media platforms, contextually analyze specific brand mentions or trends, and perform language translations.” PR tech briefs and mentions Mobile app for Notified PR platform. Measurement templates.

Reddit 178

Reddit Software B2B Technology 178

The Proactive Report

FEBRUARY 22, 2016

News outlets mostly measure the wrong things,” writes Tom Rosenstiel, a senior fellow with the Brookings Institution and Executive Director of API. Find a way to tie your story into a major enterprise news item or trend. She will answer questions about PR measurement. Take an Original Angle. They respond to quality and depth.

Analytics 100

Analytics Digital PR Measurement Enterprise 100

Cision

OCTOBER 29, 2015

While ad blocking software has been around for years, concern about ad blocking has become one of the hottest topics in advertising and marketing this year, especially for mobile advertising.

Trends 120

Trends Software Advertising Advertising 120

The Proactive Report

FEBRUARY 22, 2016

News outlets mostly measure the wrong things,” writes Tom Rosenstiel, a senior fellow with the Brookings Institution and Executive Director of API. Find a way to tie your story into a major enterprise news item or trend. PR lesson: If your client or brand is a major enterprise, look for newsworthy topics to pitch to the media.

Analytics 100

Analytics Digital PR Measurement Enterprise 100

The Resolution Blog

JULY 8, 2019

Do they want us in, or out of their platform when measuring owned media performance? Why do they make it hard for social media managers to gather measurement data within the Instagram interface? Google Trends search data reveal that worldwide search for Instagram Insights continues to rise over time.

Instagram 120

Instagram Mobile Analytics Data 120

Solo PR Pro

JUNE 6, 2017

Last week, Kleiner Perkins Caufield & Byers partner, Mary Meeker released her 2017 internet trends report. Be prepared to mobilize your communications strategies. we are spending more time per day with digital media – more than 3 hours per day on mobile, per user, versus less than an hour five years ago.

Trends 49

Trends Mobile Video B2C 49

NewsWhip

MAY 16, 2024

With CrowdTangle being deprecated in August 2024, many newsrooms are seeking an alternative for their social media news gathering, multichannel audience development, competitive benchmarking and developing ideas from social media trends. We’ve just upgraded our mobile experience to make it easy to research a story while you’re on the go.

Reddit 78

Reddit Instagram Data LinkedIn 78

Cision

AUGUST 11, 2016

Check out the list below to see what you need to add to your reading list, along with insights from top thought leaders on how to be effective in today’s media landscape and what upcoming trends they see in our industry. Marketers will no longer be able to ignore new technologies and trends, even if they aren’t sure of the application or ROI.

Marketing 0

Marketing Mobile Nonprofit Engineering 0

PR 20/20

JANUARY 23, 2023

GA4 is a free analytics platform that allows users to measure both website and app metrics. Unlike Universal Analytics (the generation of Google Analytics prior to the launch of GA4), GA4 can measure both website and app performance in one place. What is Google Analytics 4? Top Google Analytics 4 takeaways 1.

Analytics 67

Analytics Google Mobile Data 67

Cision

JANUARY 11, 2018

Think about a few of the most notable trends we saw: With massive potential audiences on Facebook, YouTube and Twitter, live streaming saw huge growth. How Cision® Impact Measures Earned Media. Cision now offers the technology to measure PR campaigns from awareness to conversion. How to Make Awesome Instagram Posts on Desktop.

Communications 225

Communications Marketing Radio Airlines 225

Burrelles Fresh Ideas

APRIL 16, 2024

The term “influencer” has become synonymous with consumer brands, lifestyle trends, and social media aesthetics. The effects of business-to-business influencer marketing are more challenging to measure as it predominantly enhances brand awareness and affinity.

B2B 94

B2B Marketing Measurement Social Media 94

Bianchi Biz Blog

AUGUST 5, 2021

As mentioned in our recent Three Reasons ESG Communications Are Crucial for Automotive & Vehicle Technology Suppliers blog, ESG (environmental, social, and governance) reporting is rapidly becoming the hottest trend for mobility, automotive and vehicle technology suppliers.

Automotive 95

Automotive Report Mobile Technology 95

Business Wire

MARCH 20, 2018

Earlier this month Business Wire hosted 5 reporters from leading digital publications for a discussion about millennial media myths, trends, audiences and their top engagement platforms. When asked to define millennial media, the panelists said it was all about meeting the readers where they are; on social media video, web and mobile.

Reddit 158

Reddit Media Analytics Trends 158

Burrelles Fresh Ideas

DECEMBER 12, 2023

In a world dominated by social media and viral trends, Santa Claus realized he needed a PR facelift, and he needed it fast! Apparently, the kids were more into tech-savvy, trend-setting figures (hello, Iron Man) than a stocky gentleman with a penchant for chimney diving. The results were surprising. With a hearty “Ho, ho, ho!”

Social Media 80

Social Media Trends Crisis Crisis Management 80

Contently - Strategy

MAY 13, 2024

Since ads on “ walled gardens ” like Facebook and Amazon have been spiking in cost-per-sale in recent years , a shift in focus might be more cost-effective in addition to more directly measurable and controllable. To stay on top of other content marketing trends, subscribe to The Content Strategist and follow us on Instagram.

Content Marketing 116

Content Marketing Privacy Marketing Google 116

Cision

JUNE 12, 2015

Let’s Get Mobile: The Wall Street Journal will release a mobile news app ( Capital ), Apple introduces its revamped news app, News ( NiemanLab ) and also introduces its new music streaming service, Apple Music ( Variety ).

Media 120

Media Mobile Journalism Video 120

Prohibition

AUGUST 22, 2023

Measuring success in digital retail marketing To ensure the effectiveness of your digital marketing efforts, it is crucial to measure key metrics and track the success of your campaigns. It is important to regularly review and analyse these metrics to identify areas for improvement and make data-driven decisions.

Retail 62

Retail Marketing Measurement Product Launch 62

Stephen Waddington

JUNE 5, 2017

This number has growth 4% year-on-year, fuelled by mobile phone usage. #3 The ability to target and measure ad performance makes digital ads attractive to brands. 5 Seeking social media measurement return on investment. Engagement is the primary means of measurement for social media marketing. 3 Smartphone growth stalls.

Publicity 122

Publicity Marketing Healthcare Television 122

PRSay

JULY 26, 2022

While the fundamentals like media relations, measurement and crisis management have new approaches in digital times, the demand for compelling digital-first campaigns is on a significant rise. Some global PR firms are already leveraging this trend and have been able to leverage India to service their global clients effectively.

Local 133

Local Crisis Management Internal International 133

Waxing UnLyrical

AUGUST 17, 2016

Our main topic of the month was multimedia—and, of course, how to measure it. We started by kicking off with introductions, and the guests all had interesting backgrounds that led to their focus on measurement: First Heidi Sullivan: A1. Measurement is key to the future success of PR. SVP@Cision & wear lots of hats.

Measurement 40

Measurement Infographics Tools Data 40

Stephen Waddington

MAY 19, 2020

The virus has accelerated trends that were already underway not just in our industry but across every sector. Here are four macro trends that I’ve identified. In practice, this means a focus on the hard operational numbers, combined with data led planning and proof There has already been a rapid shift to digital and mobile first.

Crisis 151

Crisis Government Energy Community 151

Bianchi Biz Blog

JULY 1, 2021

ESG (environmental, social, and governance) reporting is rapidly becoming the hottest trend for mobility, automotive and vehicle technology suppliers. Our research showed there was scant ESG data and insight specific to the mobility supplier community. SK Group surveyed 1,500 U.S. adults in May 2021 to gauge U.S.

Automotive 98

Automotive Technology Communications Mobile 98

Sword and the Script

MARCH 10, 2019

It’s a trend that mirrors similar patterns seen broadly in the marketing for the last several years, where CMOs have slashed agencies in favor of in-house teams. If the in-house trend continues to develop in PR, the agencies that will be best positioned to grow are those that execute well or maintain some specialized capabilities.

Survey 103

Survey Media Relations Corporate Communications 103

ImPRessions - Crenshaw Communications

MAY 12, 2017

Like most of what works best on social media, an authentic hashtag strategy that is true to a brand is more effective than one trumped up for attention, or that rides the coattails of an existing trending topic. There’s much to learn here, most importantly, why a particular hashtag is trending. Measure results.

Strategy 147

Strategy Trends Guidelines Social Media 147

Deirdre Breakenridge

OCTOBER 16, 2014

So mehow, trends, topics and making connections in social media ( PR Expanded ) sounds like it would take a lot more than 20 minutes to explain. However, I managed to share three big trends along with three new practices for PR professionals in an Expert Express Talk at the PRSA International Conference in Washington, DC ( #PRSAICON ).

Big Data 250

Big Data Data Education Internal 250