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#MeasurePR Memory (August 2018): Travel and Tourism Edition

Waxing UnLyrical

Editor’s Note: While #measurePR is on hiatus as of this writing, we couldn’t forgo the opportunity to share a recap of a fabulous chat from last year for all who may benefit. The sky’s the limit when it comes to creativity in the travel and tourism industry! Guest Post by Danielle Heiny. Time flew by and before we knew it, time was up!

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The Top Industries That Benefit From Hiring a PR Company

PR Fuel

One last industry we’re going to discuss is the tourism industry. Therefore, they should use every marketing strategy that’s at their disposal. Press releases are, of course, an integral marketing tool that enables a company to widen its reach. Press releases are the way to do this. Perhaps you run a cruise line?

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Guest Post: The PR Generalist vs. The Industry Specialist

Deirdre Breakenridge

Those with a penchant for finance may go the IR route or look to represent banks or investment products, as someone with a love of travel takes a position with a destination or tourism bureau. Her diverse background also includes travel and tourism campaigns, including efforts for organizations with an international presence.

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A day in the life of one solo PR/social media consultant (and adjunct professor)

Communications Conversations

Start research and writing a byline for my Trustmark client. This usually involves coming up with creative ideas to sell the city of Richfield and promote tourism (i.e., I review a few to-dos with the students and lecture about social media marketing. It usually takes me 2-3 hours (at least) to write each post.

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Behind the Headlines With Caroline Michaud

Cision

In this interview, Caroline sat down with us to discuss travel and tourism brands and how they must adapt as media rapidly changes. What are the biggest PR and marketing mistakes you have seen these brands make? How do you tailor them to each market? Words matter. Are there ways to avoid those pitfalls?

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Personal Branding: Always Be Prepared for Your Next Job Opportunity

Cision

You can also offer yourself as an expert to local and industry media who write about topics you can provide insight on. “A I’ve seen some stellar resumes come through to my inbox, but when I go to cross-check writing samples and social media presence, they’re a major disappointment. Images via Pixabay: 1 , 2 , 3.

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Behind the Headlines With Nick Hawley

Cision

Nick Hawley, director of marketing at Visit Seattle, says if you aren’t utilizing assets to their fullest potential, you’re missing out. What are you most excited for in your new role as director of marketing at Visit Seattle? I am most excited to jump in and help run our leisure tourism campaigns.

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