Agility PR Solutions

JUNE 22, 2022

New research from integrated ad agency Arnold Worldwide offers marketing insights for understanding brand equity and the ever-changing factors that drive universal and personal connections with consumers.

Consumer 78

Consumer Automotive Tourism Brand 78

PRSay

JUNE 5, 2023

Thurston is a speaker at PRSA’s Travel and Tourism Conference, held June 20-23, at the Monona Terrace Community and Convention Center in Madison, Wis. Ahead of his morning keynote on June 23, Thurston discusses his reaction to the show’s success, how to find yourself in the great outdoors and the marketing powers of PBS affiliates.

Storytelling 60

Storytelling Tourism Travel Local 60

5W PR

MARCH 4, 2024

That’s where content marketing takes off. Storytelling Let go of the travel marketing jargon and tap into the power of authentic voices. Experiences Go beyond static content and embrace experiential travel marketing. Building trust is the key to winning loyal customers in this fiercely competitive market.

Travel 78

Travel Consumer Strategy Tourism 78

Burrelles Fresh Ideas

MARCH 19, 2024

Wellness travel evolves: As holistic well-being takes precedence in the minds of travelers; wellness tourism is undergoing a transformation in 2024. In 2024, conscious consumerism continues to drive demand for eco-friendly accommodations, carbon-neutral transportation, and responsible tourism experiences.

Travel 92

Travel Trends Tourism Transportation 92

Critical Mention

OCTOBER 15, 2020

Will you focus more on email marketing or will you shift to more social media campaigns? Jessica is a marketing professional in the hospitality and tourism industry with a passion for content creation and digital marketing strategies. Focus on Client Communication. SCHEDULE A DEMO. Jessica Pickering.

Tourism 186

Tourism Radio Travel Social Media 186

Maxim Behar

JULY 26, 2021

According to Behar, Bulgaria should not have visas for tourists, but rather advertise its tourism more and appoint a minister of branding, who is more than needed now than ever. In this way, they develop their tourism and support themselves. You have caught a good trend - the future of health tourism. We are adamant.

Tourism 52

Tourism Hotels Brand Branding 52

PR Fuel

OCTOBER 8, 2022

One last industry we’re going to discuss is the tourism industry. Therefore, they should use every marketing strategy that’s at their disposal. Press releases are, of course, an integral marketing tool that enables a company to widen its reach. Press releases are the way to do this. Perhaps you run a cruise line?

Industry 104

Industry Company Real Estate Tourism 104

Communications Conversations

SEPTEMBER 4, 2014

In this week’s edition of the Talking Points Podcast, Kevin Hunt and I talk about why marketers are so hung up on real-time marketing (no really, why are they?), the campaign-based natures of many digital marketing efforts (hello Barbie!),

Marketing 95

Marketing Tourism Instagram Video 95

Prohibition

JULY 10, 2023

And now we kind of want a Big Yellow Boot… Tourism NZ and The Beautiful Game The FIFA Women’s World Cup is being co-hosted by both New Zealand and Australia and kicks off later this month. To mark the one-month countdown last month, Tourism New Zealand created a special football pitch. Great work!

Tourism 62

Tourism Fashion Social Media B2C 62

Maxim Behar

FEBRUARY 21, 2022

In a special letter to Prime Minister Kiril Petkov and the ministers in charge, the Bulgaria National Board of Tourism supported the PR expert's proposal to the Government to improve Bulgaria's reputation on the international market. This is just a suggestion.

Government 52

Government Tourism Internal International 52

Agility PR Solutions

FEBRUARY 2, 2020

As the global tourism industry gears up for the inevitable coronavirus (2019-nCoV) contagion in new markets, it is worth noting that the outbreak poses industry risk well beyond the reality of the health hazards involved.

Tourism 78

Tourism Industry Marketing Analysis 78

Critical Mention

NOVEMBER 20, 2020

With so many influencers out there for every niche and market, it could be hard to narrow down the right ones to work with. Jessica is a marketing professional in the hospitality and tourism industry with a passion for content creation and digital marketing strategies. SCHEDULE A DEMO. Jessica Pickering.

Tourism 157

Tourism YouTube Radio Social Media 157

PRSay

APRIL 16, 2020

Like many parts of the American economy, the travel and tourism sector has been hit hard by the coronavirus shutdown. However, PR pros can still pitch relevant stories to travel media, according to an April 14 webinar hosted by Kellie Jelencovich , PR manager at Travel Leaders Group and president of PRSA’s New York Chapter.

Travel 197

Travel Pitching Airlines Media 197

Ethical Voices

OCTOBER 20, 2022

This week there were a wide range of ethical issues from slum tourism to sensationalistic news to the importance of stakeholders. The Sports Hub is dominating the market in Boston and bringing in a disproportionate amount of revenue, yet the parent company hit staff of some of its best-performing shows with layoffs.

Ethics 77

Ethics Radio Sports Tourism 77

Stephen Waddington

MAY 17, 2020

Celebration of Britain - with international travel limited there’s likely to be a rapid resurgence in British art, culture and tourism. The college and university campus - the market for international students won’t recover until we learn to live with COVID-19. This is a shift that was already underway as a result of Brexit.

Tourism 118

Tourism Fashion Retail Travel 118

Critical Mention

SEPTEMBER 24, 2020

Tracking earned media is essential for PR pros, communications experts and marketers because it can help them to amplify brand awareness and build strategies for the future. Jessica is a marketing professional in the hospitality and tourism industry with a passion for content creation and digital marketing strategies.

Examples 130

Examples Transportation Media Tourism 130

Cision

JANUARY 19, 2016

Scott Peacock, public relations manager at Visit North Carolina, discusses how he lead the state’s tourism marketing during a summer marred by several shark incidents. In this case, most credible journalists were talking about how the incidents might affect tourism. Tourism wasn’t actually down.

Tourism 120

Tourism Crisis Communications Crisis Crisis Management 120

Mindful Marketing

JULY 3, 2023

by David Hagenbuch - professor of marketing at Messiah University - ​author of Honorable Influence - founder of Mindful Marketing How far are you willing to go for fun? This piece has gone from the depths of the sea with the recent OceanGate tourism tragedy to the heights of the earth with lives lost seeking to summit Everest.

Tourism 90

Tourism Energy Sports Travel 90

Doctor Spin

MARCH 1, 2024

Marketing agencies. Some marketing agencies offer PR services alongside their marketing offerings, providing opportunities for entry-level PR roles. Digital marketing- and social media agencies. Hotels, resorts, airlines, and tourism boards may have PR departments or hire PR professionals for communication roles.

Publicity 52

Publicity Public Affairs eBook Nonprofit 52

Deirdre Breakenridge

AUGUST 26, 2014

Those with a penchant for finance may go the IR route or look to represent banks or investment products, as someone with a love of travel takes a position with a destination or tourism bureau. Her diverse background also includes travel and tourism campaigns, including efforts for organizations with an international presence.

Industry 316

Industry Fashion Travel Tourism 316

Critical Mention

OCTOBER 7, 2020

According to Stacy Nawrocki , head of global product marketing at IBM Watson Media, “As consumption habits change, video streaming technology not only allows businesses to reach wider audiences, it also meets them where they are, across platforms and devices.” SCHEDULE A DEMO. Jessica Pickering.

Trends 105

Trends YouTube Tourism Video 105

Critical Mention

OCTOBER 22, 2020

Jessica is a marketing professional in the hospitality and tourism industry with a passion for content creation and digital marketing strategies. Get a closer look at the most robust media monitoring and intelligence platform in the industry by scheduling a free, custom demo. SCHEDULE A DEMO. Jessica Pickering.

Tourism 131

Tourism YouTube Radio Travel 131

Burrelles Fresh Ideas

MAY 23, 2023

Beach and Coastal Tourism: Coastal areas, such as beaches, lakes, and resorts, often see a surge in visitors during the summer. In response, hotels and airlines are implementing eco-friendly practices and promoting sustainable tourism initiatives. may not need to market themselves as the demand is already there.

Travel 40

Travel Tourism Airlines Hotels 40

Engage PR

DECEMBER 15, 2015

Aberdeen and Grampian Chamber of Commerce (AGCC) recently hosted its Joint Tourism Network meeting featuring speakers from VisitScotland, Visit Aberdeen and the local Area Tourism Partnership. By Chris Rae, Engage PR account executive. January weather in Scotland is amazing anyway, why wouldn’t people want to visit?

Tourism 60

Tourism Local Trends Travel 60

Contently - Strategy

AUGUST 17, 2020

Like many businesses in the tourism and hospitality industry, Walks is turning to live video to remain open, stay connected with customers, and keep as many employees and contractors paid as possible. This time, however, the virtual was forced. People have more live video options than ever as they quarantine at home.

Travel 144

Travel Video Industry Tourism 144

Cision

DECEMBER 22, 2016

In this interview, Caroline sat down with us to discuss travel and tourism brands and how they must adapt as media rapidly changes. What are the biggest PR and marketing mistakes you have seen these brands make? How do you tailor them to each market? Words matter. Are there ways to avoid those pitfalls?

Tourism 120

Tourism Travel Conference Crisis 120

5W PR

JANUARY 16, 2020

The Cayman Islands Department of Tourism recognizes the natural beauty that draws tourists in, and instead of closing off those areas to protect them, they’ve put in regulations and guidelines so that the beauty can be enjoyed by all.

Airlines 133

Airlines Hotels Tourism Energy 133

Mark My Words

MARCH 5, 2015

When the Virgin Group—an oddness of businesses that include health clubs, banking, air travel, bridal, mobile and space tourism—tried to sort out its corporate identity a few years ago, its leaders realised that there was a paradox at the heart of the company. You have to hand it to them!

Tourism 60

Tourism Storytelling Banking Fashion 60

Bianchi Biz Blog

JANUARY 20, 2022

Amidst the challenges of the COVID-19 pandemic, supply chain issues and continued marketplace uncertainty, the attitudes of marketing agency clients are diverging into three distinct categories, according to the recent 2021 Agency Edge Research conducted by the Agency Management Institute and Audience Audit.

Automotive 84

Automotive Agency Tourism Mobile 84

Victorious PR

FEBRUARY 8, 2023

Tourism Tourism is a bit of an umbrella industry in that there are many little industries within it. Ultimately, think of tourism and travel as synonymous terms, and while the covid pandemic negatively impacted this industry, it is once again booming, with revenue expected to finally reach pre-pandemic levels this year.

Industry 52

Industry Real Estate Healthcare Tourism 52

Victorious PR

FEBRUARY 8, 2023

Tourism Tourism is a bit of an umbrella industry in that there are many little industries within it. Ultimately, think of tourism and travel as synonymous terms, and while the covid pandemic negatively impacted this industry, it is once again booming, with revenue expected to finally reach pre-pandemic levels this year.

Industry 52

Industry Real Estate Healthcare Tourism 52

Victorious PR

FEBRUARY 8, 2023

Tourism Tourism is a bit of an umbrella industry in that there are many little industries within it. Ultimately, think of tourism and travel as synonymous terms, and while the covid pandemic negatively impacted this industry, it is once again booming, with revenue expected to finally reach pre-pandemic levels this year.

Industry 52

Industry Real Estate Healthcare Tourism 52

PRSay

JANUARY 29, 2019

Brooke Traister, APR, is president of PRSA’s Dallas Chapter and a worldwide content marketing program manager at Texas Instruments. Named a Rising PR Star by PR News in 2018, she carries 10 years of experience working with technology, health care and travel/tourism brands. Reach her at brooketraister@gmail.com.

Tourism 131

Tourism Employee Web Travel 131

Stephen Waddington

APRIL 12, 2020

Tear up your 2020 financial forecast and plan for these market conditions. If you work in bricks and mortar retail, hospitality, travel or tourism that likely means scaling back activity and planning for post-lockdown. In a good market staff costs should run at 50 to 60% of fee income; overhead is 15 to 25%; and the balance is profit.

Crisis 78

Crisis Agency Government Financial 78

Maxim Behar

DECEMBER 20, 2020

21.12.2020 The world-famous PR expert is the first to start Manager News’ series, which tracks trends, analyzes and forecasts for 2021, based on changes in business, marketing and communications following the pandemic. - Which approaches and messages in marketing and brand communication will be successful in 2021?

Tourism 52

Tourism Transportation Construction Crisis 52

Prohibition

APRIL 13, 2023

It is no secret that influencer marketing is one of the most popular methods brands use to try and tap into their target demographic. For instance in the travel and tourism industry. It is becoming more influential in the habits of the public with 8 in 10 people admitting to having purchased something as a result of an influencer.

Travel 62

Travel Instagram Hotels Tourism 62

Presspage

OCTOBER 6, 2017

We spoke with Angelo Harms, Digital Marketing Manager at Curacao Tourist Board about his role and responsibilities and the results they have achieved by using PressPage to tell the ‘Curacao story’ Promoting the beautiful destination Although Curacao is a well known holiday destination, there is always work to be done.

Tourism 122

Tourism SEO Storytelling Social Media 122