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Personal Branding: Always Be Prepared for Your Next Job Opportunity

Cision

Vaco recruiter Piper Ochsner additionally advises candidates to be prepared to deliver a similar video-worthy introduction in person, as well, and suggests that a candidate’s ability to answer the inevitable interview opener “Tell me a little about yourself” can make or break an interview. Get published.

Brand 189
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Guest Post: The PR Generalist vs. The Industry Specialist

Deirdre Breakenridge

Those with a penchant for finance may go the IR route or look to represent banks or investment products, as someone with a love of travel takes a position with a destination or tourism bureau. And don’t neglect the old fashioned “information interview.” Is industry specialist the right path for you? Prefer to mix things up?

Industry 316
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Behind the Headlines With Caroline Michaud

Cision

In this interview, Caroline sat down with us to discuss travel and tourism brands and how they must adapt as media rapidly changes. What are the biggest PR and marketing mistakes you have seen these brands make? How do you tailor them to each market? Are there ways to avoid those pitfalls?

Tourism 120
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Behind the Headlines With Nick Hawley

Cision

Nick Hawley, director of marketing at Visit Seattle, says if you aren’t utilizing assets to their fullest potential, you’re missing out. In this interview, Nick discusses how to approach integrated communication, why print may still have a place in your strategy and how to build relationships with reporters.

Print 120
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Behind the Headlines With Lauren Kaufman

Cision

recommends keeping a close eye on the industry and market to ensure your brand is always current in its strategies. In this interview, Lauren discusses how to multitask effectively, her exciting plans for the Harley-Davidson Museum and the challenges brands face today. Lauren Kaufman, senior vice president at Spring, O’Brien & Co.,

Travel 120
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Four Free Digital Marketing Tools for Non-Profits

Waxing UnLyrical

Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali Four Free Digital Marketing Tools for Non-Profits January 24th, 2011 Tweet Guest post by Erica Holt These are frugal days, and everyone loves getting and writing about free stuff.

Tools 99
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The Ethics of Press Trips, Reviews and Affiliate Links – Scott Tharler

Ethical Voices

And so, I’ve been on both sides of the fence – editorial and marketing. From there, I bounced back and forth between marketing and editorial. We met when I was writing for Forbes and Fatherly, which is what I’m doing now. My career has been about technology and about helping people make better decisions.

Ethics 82