Sword and the Script

MARCH 8, 2022

The PR software market has evolved to the point there are more considerations than just the features and functions. What I mean by that is most PR software tools on the market will do 80-90% of what you want. The best vendors in any market are continuously trying to improve the product first because that drives margins.

Software 82

Software Corporate Publicity Technology 82

Sword and the Script

SEPTEMBER 12, 2023

58% spending more time researching products before making purchasing decisions; social media has become increasingly important in B2B marketing The consumerization of business technology is probably one of the biggest driving forces in the development of B2B software. It was hard to use. Everything required extra clicks.

B2B 165

B2B Leadership Marketing Software 165

Onclusive

OCTOBER 10, 2017

Since 2012, AirPR Software has provided PR and content marketing professionals with reporting and analytics that actually matter to the C-Suite and core stakeholders. AirPR Analyst’s new navigation and search/filter functionality were designed to mirror the workflow of a PR or marketing pro’s daily activities.

Software 207

Software Analysis Comparison Trends 207

Sword and the Script

OCTOBER 5, 2021

Onclusive adds features, becomes all-in-one PR software tool; Agility PR Solutions adds AI; Q4 releases IR event hosting tool; an odd rebrand by SocialChorus and Dynamic Signal; Intrado rebrands as Notified; Meltwater Q2 earnings. The company has done a couple of things historically that allow it to stand out in the market.

Software 156

Software Tools Print Technology 156

The Proactive Report

OCTOBER 30, 2023

It’s time to start thinking about your 2024 marketing and PR strategies. Now is not the time to pull back on PR and marketing efforts. The more you know about your customers, clients, employees, and competitors, the better your planning will be. Find gaps and threats you would otherwise not have known about.

Trends 182

Trends Marketing Wikipedia Reddit 182

Sword and the Script

MARCH 14, 2023

Former PR agency leader is a building software product focused on improving PR pitches with two different types of artificial intelligence I’ve started to use ChatGPT to rewrite and suggest alternate headlines. I kept thinking about this example as Aaron Kwittken demoed the software his company, PRophet , is developing.

Software 86

Software Media Relations Pitching Media 86

Flack's Revenge

MARCH 9, 2021

Here is the third installment in my series about maximizing “secret sauce” in tech marketing. If your secret sauce is so special, and can really make your company a market beater, why not give it a name? But you also need steadfast, focused execution and marketing to become a category king. Challenges.

Case Study 266

Case Study Marketing Software Technology 266

Cision

OCTOBER 3, 2016

Do you know what clients and prospects are saying about you in real-time? How about the media, bloggers or influencers? If you answered “no” to either question, you may be missing a media monitoring software in your communication strategy, or underutilizing your current platform. Don’t Forget About Unbranded, Industry Searches.

Software 0

Software Comparison Media System 0

Sword and the Script

APRIL 11, 2023

PR software providers Notified (Globe Newswire), Propel, Muck Rack, Presspage and PRophet add generative AI to their platforms, joining Agility and Burrelles PR pros should keep an open mind about AI and how it can help them do their job. It is basically making an educated guess, based on probability, about words.

Software 78

Software Company Pitching Training 78

Onclusive

JULY 27, 2021

A lot of effort in public relations and marketing communications goes into influencing what people think, but influencing what people think about is equally, if not more important. For example, a security software company might tell the story about the millionth data breach it thwarted instead of its 50% improvement in speed.

Public Affairs 195

Public Affairs Viral Government Policies 195

Agility PR Solutions

OCTOBER 10, 2023

It’s not just about having a stellar software solution anymore. Ensuring your marketing strategy evolves faster than the competition. In the bustling SaaS arena, new tools pop up every day, and yesterday’s strategies become today’s afterthoughts. The real game?

Trends 101

Trends Marketing Software Tools 101

Sword and the Script

FEBRUARY 20, 2024

PR earns a 45% open rate and 3% response rate on pitches Reporters opened about half of the pitches (45%) they received in Q4 2023 and responded to about 3%. So, says Propel, which provides PR software. Studies show the average email marketing campaign has a 20% open rate and 2% CTR. Is that good? What exactly is that?

Report 108

Report Publicity Marketing Pitching 108

Sword and the Script

NOVEMBER 21, 2023

To understand how analysts factor marketing into their assessment and valuation of the companies they cover. And a brand is bigger than marketing. In other words, it takes a good company and good marketing to build a valuable brand. This is the exact opposite of what has happened with software-as-a-service (SaaS).

Financial 148

Financial Marketing Survey B2B 148

Sword and the Script

MARCH 9, 2021

Zach Cutler says he built a $1 million PR agency by age 28 and when he couldn’t find a PR software product for managing the work that he liked, he started developing one. The idea that PR software is like customer relationship management (CRM) for public relations has been around for a while. 6) Tell us about your former agency?

Software 146

Software Agency Pitching Analytics 146

Onclusive

NOVEMBER 16, 2017

Understanding the facts about media attribution & the ROI of Growth PR. Many PR software companies claim to be able to measure the impact of Earned Media. Increasingly, CMOs and CEOs are looking for integrated marketing communications measurement. On the other hand, AirPR focuses on the KPIs that matter to the C-suite.

Media 186

Media Measurement Software Storytelling 186

Deirdre Breakenridge

NOVEMBER 6, 2017

Along the way, I’ve learned more about myself, fashion, and PR. Some of the best bloggers are not only influencing their audience, but influencing and taking command of the market too. She lives in New York City and is passionate about branding and personal style. and life in general. Today, I’m sharing those lessons with you.

Fashion 0

Fashion Blogging Brand Branding 0

Sword and the Script

DECEMBER 12, 2023

While “Generative AI gets much attention” in PR circles, “reductive AI is more interesting and powerful” Stephen Waddington recently published a new book – #PRstack: AI tools for marketing, media and public relations – on the use of generative AI in public relations. The book seeks to readdress the balance.

Software 145

Software Tools Ethics Privacy 145

Prohibition

MAY 6, 2021

The world of social media is constantly changing and evolving – keeping social media managers and marketers on their toes! Here’s five of them that all marketers should know about. This is an exciting update from Twitter and could introduce new and creative content ideas for social media marketers.

Social Media 62

Social Media Trends Marketing Media 62

Sword and the Script

JANUARY 2, 2024

The content readers viewed the most were largely about the topics of generative AI in PR and marketing – with a touch of Twitter and a sprinkle of marketing budgets In 2008 I came home from a long deployment to find the PR and marketing world had changed. Blogs were raging. Social media was blossoming. How has PR Changed?

Blogging 115

Blogging Software B2B Survey 115

PRSay

DECEMBER 28, 2021

The idea of using email marketing to further your company’s goals sounds simple enough. Most believe the success of their email marketing campaign depends on compelling copy and a clean visual presentation. Here are five basics to keep in mind before your email marketing campaign takes off in 2022: 1. Everyone can send an email.

Marketing 210

Marketing Apparel Data Software 210

Cision

NOVEMBER 30, 2016

The following is a post from Cision’s new Chief Marketing Officer, Chris Lynch. I hopped the proverbial fence from journalist to vendor to work in marketing. In the process, I became a software product nerd. Ok, so those were the personal reasons I came to lead Cision’s marketing team.

Software 0

Software Media Leadership Journalism 0

Onclusive

DECEMBER 1, 2021

G2 Crowd, the leading independent business software review company, has compiled a report that compares top media monitoring and PR analytics software solutions, including Onclusive, Meltwater, Cision and Muck Rack. But have you also looked at their potential Return on Investment, or ROI? The answer is yes!

How To 397

How To Software Media Analytics 397

Onclusive

DECEMBER 6, 2019

The world of marketing and PR evolves rapidly. Conferences and other gatherings of like-minded marketing professionals provide key learning opportunities, introductions to others who can help you hone your craft, and team-building experiences unlike any other. Digital Sales and Marketing World. Dates: Feb 25 – 26, 2020.

Conference 329

Conference Marketing Case Study Measurement 329

Sword and the Script

JANUARY 28, 2020

The media contacts section works completely differently than any other solution that I’ve seen on the market. If you set up a search for your organization, Notified will surface reporters and influencers that have written about you. By my math, that works out to about $3 million USD using exchange rates about that time.

Software 117

Software Tools Publicity System 117

Sword and the Script

JANUARY 31, 2023

” A Norwegian Krone equals about $1.80 Talkwalker hired a new CEO and new CMO in late 2022 and appears to have done a round of layoffs in sales and marketing, according to multiple social media updates I’ve observed. In April, it acquired Klear , an Israeli influencer marketing platform for $17.8 PR Tech Briefing].

Software 78

Software Case Study Technology Tools 78

Awario

DECEMBER 1, 2020

Larry Kim is the founder of WordStream, the world's top PPC marketing software company. He's also the CEO of MobileMonkey - a chatbot building platform for marketers that enables mobile messaging between businesses and customers via Facebook Messenger.

Interviews 103

Interviews Marketing Software Mobile 103

Flack's Revenge

FEBRUARY 20, 2018

I came to PR in a roundabout way, via engineering, marketing, sales and IT consulting. The first experience involved a startup in networking software. It was really dense tech – to do the job well, you needed to sweat the details about core router algorithms, for example. And that pitch about nothing? But it worked!

Pitching 149

Pitching Trade Shows Software Agency 149

Sword and the Script

AUGUST 10, 2021

Much of what I had heard about Uber up until that point in time was related to its “disruption” of the industry. Disruption in B2B marketing messages. Many B2B software companies fall into the same trap. They talk too much about how their product is disrupting the industry or changing how people in their industry work.

B2B 101

B2B Marketing Software Conference 101

Contently - Strategy

FEBRUARY 22, 2023

In response, brands are investing more in video marketing content than ever to meet such strong engagement and potential ROI. Of the marketers who responded to Wyzowl’s State of Video Marketing 2023 report , 92% say video gives them a good return on their investment. And brands noticed.

Video 132

Video Strategy Marketing Instagram 132

Agility PR Solutions

APRIL 19, 2021

Much changed in 2020 about the way marketers worked, from the technology they used to the frequency with which they visited company offices. The post Digital marketers expect to double messaging volume by 2024 appeared first on Agility PR Solutions. B2C […].

B2C 85

B2C Marketing Software Technology 85

Sword and the Script

APRIL 2, 2024

Sword and the Script Media can help with B2B marketing, PR and social media. Acquisitions PR software company Vocus acquired HARO in 2010 for an undisclosed sum. It was among the first cloud software companies, and almost certainly the first ever SaaS model for PR technology or comms tech. It was a very humbling experience.

Reddit 178

Reddit Software B2B Technology 178

Onclusive

DECEMBER 6, 2021

Last week, we reviewed the ROI rankings of the top media monitoring and PR analytics software solutions, including Onclusive, Meltwater, Cision and Muck Rack, based on the G2 Crowd 2021 report. Global Marketing Strategy, IFAW. The G2 Crowd Report for User Satisfaction Ratings is one of the most trusted voices in the industry.

Media 370

Media Comparison Software Enterprise 370

Sword and the Script

JULY 20, 2021

Some B2B tech companies, especially in early stages, are eager to make a splash in their respective markets. They’re raring to go with branded content about who they are and promotional materials about what makes their product great. Your audience should always be at the center of all of your marketing strategies and tactics.

B2B 177

B2B Company Marketing SEO 177

ImPRessions - Crenshaw Communications

JUNE 11, 2018

What’s more, by understanding the basics of recent changes in search and content marketing, PR people are ideally suited to help clients advance their search ranking while driving visibility and reputation. To be clear, PR is not really about link-building. Here’s how PR and SEO can work together.

SEO 147

SEO B2B Google Guidelines 147

Sword and the Script

FEBRUARY 2, 2022

It doesn’t happen often, but we’ve seen software companies in the PR space run this play before. Here’s another one: In 2013, the trade publication Bulldog Reporter was about to shutter after 30 years of covering PR news. In any case, both of these were “audience buys” and proved to be savvy PR, content marketing and SEO moves.

SEO 135

SEO Content Marketing Marketing Software 135

Lauri Pehar Borsh

MARCH 26, 2014

I recently attended the Influencers 2.0 | ROI of the Influencer webinar presented by Social Media Today and sponsored by Act-On Software. as well as Act-On’s white paper… Best Practices in Social Influencer Marketing. I thought I’d share the webinar with you (click on the link above to listen; such good information!)

Marketing 83

Marketing Retail Social Media Software 83

ImPRessions - Crenshaw Communications

OCTOBER 4, 2022

So we may ask, “What’s different about Typical Software Co.?” It made a last-ditch effort to sell to the library market instead – a move that was successful enough to offer a bridge to its ultimate digital strategy. “What do people not understand about your job/business/category?”

How To 310

How To Transportation Software Employee 310