Critical Mention

MARCH 23, 2021

NEW YORK — Critical Mention — the leading all-in-one earned media monitoring and intelligence platform — now integrates with Google Analytics, a crucial tool for data-oriented PR and marketing professionals. Further expansion of global TV, radio, podcast and online news coverage. More social media content sets and engagement stats.

Analytics 154

Analytics Google Radio Web 154

Agility PR Solutions

JUNE 29, 2020

As recently as 20 years ago, marketers’ options for advertising platforms basically boiled down to broadcast television, radio, newspapers, and billboards. Now, advancement of digital platforms from web banners to social media ads have relegated these channels under the heading of “traditional media.”

Television 96

Television Radio Newspapers Media 96

Burrelles Fresh Ideas

MAY 14, 2024

Overall, social media accessibility allows businesses to tap into new markets, increase their customer base and boost sales. They can also be beneficial for podcasts or radio shows to boost SEO. This study shows that more and more marketers and business owners focus on accessibility as a means to grow businesses.

Social Media 93

Social Media Media Video SEO 93

Flack's Revenge

DECEMBER 5, 2018

I have been blogging about challenges confronting digital PR and social media marketing. Are the social media waters still safe for marketing? First, social media will be around for many years to come, just like TV, outdoor, radio and even print. Is Facebook still a good place to invest in social media marketing?

Social Media 149

Social Media Marketing Media B2B 149

Critical Mention

MAY 7, 2020

Many people across the globe have tuned in to TV channels, radio stations, social media platforms and the web for news and updates on the state of the world during this pandemic. Looking for a way to monitor, analyze and share your coverage from TV, radio, online news and social media sources? SCHEDULE A DEMO. Priscilla Osorio.

Media 113

Media Radio Television Sports 113

Stephen Waddington

MAY 14, 2018

The US is the largest market accounting for almost 70% of sales. The market for home assistants started to take off with the launch of the purpose-built Amazon Echo in 2014. Both Amazon and Google are taking aim at third party markets such as automotive via licensing agreements with manufacturers.

Publicity 84

Publicity Marketing Google Radio 84

NewsWhip

JUNE 2, 2020

NewsWhip client Bauer Media, one of the UK’s influential media brand networks, had a strategic problem to solve at the start of 2015 in its Radio division. Despite having 107 individual media brands, reaching 22 million people across radio, digital, TV and magazines, Bauer realised that some of its brands were operating in silos.

Case Study 78

Case Study Study Radio Analytics 78

Sword and the Script

SEPTEMBER 9, 2014

A secure radio transmission broadcasts a signal in tiny fragments on more than 100 different frequencies per second. To understand the message, a receiving radio must be scanning those channels in exactly the precise sequence as the transmitting radio. Frequency Hopping as a Central Theme in Marketing.

Radio 113

Radio Social Media Facebook B2B 113

Critical Mention

NOVEMBER 5, 2019

PR pros and marketers should take advantage of their organization’s social media interactions. Therefore, a good way to get started is by addressing frequently asked questions in your social media marketing practices. Track trending organizations and keyword topics to compare your social media marketing strategy to your competitors’.

Social Media 105

Social Media Media Customer Service Radio 105

The Proactive Report

FEBRUARY 24, 2017

It’s become an International dial tone, like the internet itself, like your phone service or your AM, FM, and Ham Radio spectrum. There’s too much good, free, intel — remember the Real Time Web ? Lee Odden Top Rank Marketing. The real time web just isn’t the same on Google or Facebook or anywhere else. Chris Abraham.

Twitter 235

Twitter Customer Service Web Facebook 235

Cision

MAY 16, 2017

It’s clear a majority of marketers feel poised to successfully forecast and adapt to technological innovations, but how quickly do consumers adopt these digital advances? Advanced machines can help hotels track market demand across various touchpoints, allowing hotel revenue managers to react to market changes quicker.

Hotels 198

Hotels Mobile Travel Automotive 198

Communications Conversations

MAY 11, 2017

We’ve all heard about the “storification” (yeah, I just made that word up) of the social web and how it represents the future of social. Which will be tough, given the current landscape and tight job market. But, what’s really interesting in this example is what Walmart did.

Social Media 68

Social Media Trends Radio Media 68

Stephen Waddington

JUNE 23, 2019

The report is packed with insights on internet adoption, devices and platforms; the internet ad market; content formats; and observations on disruptive business models and markets. Radio is under indexed (12% vs 8%) and print is over indexed (3% vs 7%). #4 It’s taken me 10 days to work through the 300+ page deck.

Report 81

Report YouTube Privacy Web 81

MaccaPR

FEBRUARY 19, 2018

Here’s a question for PR and marketing pros: Which was the most significant corporate communications cri sis recently ? The gym owner insisted these acts were “light hearted and fun” and defended his posts on radio as “we were having fun.we Hard to select just one, eh? were.talking about booties that day.”

Instagram 98

Instagram Crisis Local Privacy 98

Critical Mention

AUGUST 5, 2018

With over 10 years of experience, she has an incredible track record of creating results-driven marketing campaigns for her many clients. Follow her for a fantastic collection of industry articles from around the web. Today, she shares her knowledge on the influencer marketing landscape on Twitter. Sarah Evans. prsarahevans.

Twitter 77

Twitter Radio Social Media Print 77

The Proactive Report

DECEMBER 16, 2014

However, as content marketing gains popularity,SEO becomes more and more important. The more content there is on the web, the more difficult it is to find what you’re looking for. Content marketing isn’t a new idea for PR. Now content is the hottest new marketing idea. We’ve been doing this forever.

Digital PR 154

Digital PR Google SEO Content Marketing 154

Sword and the Script

FEBRUARY 14, 2023

For example, Intelligent Relations said in a PR pitch emailed last month that it had an “auto-gen pitch writing for users” in market. Your marketing team will own the PR activities.” Agility and Burrelles are not the only software providers in PR using generative AI. The pitches I’ve received are all highly automated.

Software 140

Software Pitching Analysis Community 140

Prohibition

JULY 14, 2017

Consider the changing shape of the comms industry, and you will undoubtedly come across the phrase ‘content marketing’. Content has become the ‘buzz word’ for the industry – whether you specialise in SEO, digital marketing or indeed more traditional avenues such as online advertising and PR. But what does content mean? Well yes and no.

Content Marketing 48

Content Marketing Marketing B2C SEO 48

Critical Mention

SEPTEMBER 3, 2019

As the importance of earned media continues to grow, PR pros and marketers are seeking alternative ways to drive brand awareness without spending on advertising and then access all of their mentions across the web. Priscilla is the marketing coordinator for Critical Mention. SCHEDULE A DEMO. Priscilla Osorio.

Strategy 75

Strategy Media Analytics Radio 75

Critical Mention

OCTOBER 11, 2019

Share your reviews and testimonials to bolster your marketing efforts. So share your earned media because it serves as an excellent marketing practice that naturally attracts and influences audiences across all mediums. . Magnify your brand’s message by strategically weaving your mentions into multiple marketing tactics.

Brand 81

Brand Branding Media Case Study 81

Stephen Waddington

MAY 19, 2020

Since that point, the health of the business-to-business market has been mixed. The freelance PR market shut down in the first week of April as agencies and in-house teams reacted to the markets they serve and cut costs. Radio, television and streaming are also holding up or growing.

Crisis 151

Crisis Government Energy Community 151

Critical Mention

JANUARY 16, 2020

It’s important for marketing, communications and PR pros to keep SEO strategies in mind when creating content. For example, if your organization has written an article titled Top 5 B2B Marketing Practices , it makes sense to add an internal link of a previously written resource of yours titled, B2B Strategy Guidelines. Until next time!

SEO 80

SEO Strategy Engineering Mobile 80

Stephen Waddington

APRIL 18, 2020

We’ve accepted a significant reduction in production quality in mainstream radio and television. Graphic designers and web conferencing providers have spotted an opportunity to provide professional backdrops for meetings. Camera phones, webcams and broadband audio have replaced HDTV and 4K on news bulletins. Please come and join us.

Media 83

Media Crisis YouTube Television 83

Mora Communications

OCTOBER 19, 2017

But to grow your practice, marketing and PR are the keys. Marketing, particularly public relations, is essential to the success of any business, and medical practices are no exception. Of course, there are the usual ways to achieve this, including marketing techniques and referral programs, but there is much more you can do.

Healthcare 64

Healthcare Radio Newspapers Web 64

Sword and the Script

AUGUST 11, 2015

The burger business tells us a thing or two about content marketing. Any entrepreneur might look at the competitive landscape and rationalize: the market is saturated and there is no room for another burger joint. Perhaps it’s due to overexpansion, health trends or competitors nibbling at market share a bite at a time.

Radio 60

Radio Fashion Comparison Content Marketing 60

ImPRessions - Crenshaw Communications

AUGUST 28, 2017

Every journalist is scouring the web for stories, and more power to the outlets that scoop a news announcement when they can. and having a game plan to maximize relationships in each market. We’ve also made it standard practice to understand how the press operate in different markets. are they covered often, positively?)

Internal 147

Internal International Skype Meeting 147

Mindful Marketing

MAY 22, 2021

by David Hagenbuch - professor of Marketing at Messiah University - ​author of Honorable Influence - founder of Mindful Marketing Christmas Story fans remember Ralphie’s excitement in receiving a long-awaited Little Orphan Annie decoder ring, only to be disappointed by the unexpected product plug: “ Be sure to drink your Ovaltine.”

Advertising 114

Advertising Advertising Agriculture Ethics 114

PeakMetrics Insights

SEPTEMBER 9, 2019

Google Alerts allows you to search for web, news and video results, but you’ll find that it frequently misses content. This includes many blog posts, social channels and TV or radio. Here are a few reasons you may be looking to adopt another solution: You’re missing results!

Google 40

Google Radio Mobile Analysis 40

PeakMetrics Insights

SEPTEMBER 9, 2019

Google Alerts allows you to search for web, news and video results, but you’ll find that it frequently misses content. This includes many blog posts, social channels and TV or radio. Here are a few reasons you may be looking to adopt another solution: You’re missing results!

Google 40

Google Radio Mobile Analysis 40

Cision

MAY 6, 2015

What I want to do in this post is to take a look at five outside-of-the-box ways that people effectively measure PR and marketing activity relative to their business objectives. Marketing is responsible for X, Customer Service for Y, PR for Z. These examples may not be perfect for you… in fact they probably shouldn’t be.

Engineering 120

Engineering How To Measurement Analytics 120

PR 20/20

SEPTEMBER 25, 2018

One key difference between your marketing team and your site visitors— you know more about your business than them. According to Statista , 2017 was the first year a majority of all web page visitors were on mobile (50.3%). Receive helpful marketing advice that moves your business forward by subscribing to our blog.

Mobile 72

Mobile Web Trends Radio 72

PeakMetrics Insights

MAY 2, 2019

Getting notified when someone mentions your brand on the Web can be empowering. If you find that Google Alerts aren’t powerful enough, you’re missing mentions, or you need to track and develop reports across news, social, and broadcast TV/radio – take a look at PeakMetrics. It’s free to get started.

Google 40

Google How To Web Radio 40

PeakMetrics Insights

MAY 2, 2019

Getting notified when someone mentions your brand on the Web can be empowering. If you find that Google Alerts aren’t powerful enough, you’re missing mentions, or you need to track and develop reports across news, social, and broadcast TV/radio – take a look at CivicFeed. It’s free to get started.

Google 40

Google How To Web Radio 40

Stuart Bruce

SEPTEMBER 30, 2014

That includes face-to-face, print, radio, TV and today online including Twitter. The CEO’s office, public relations and corporate communications, human resources, marketing, legal and regulatory etc all need to be aware of and ‘owning’ their part of social media.

Social Media 150

Social Media Twitter Radio Sports 150

Sword and the Script

MAY 9, 2017

Given my focus on B2B marketing and PR , I usually get a double-take from clients if I disclose that I once did PR for the circus during its tour to the Washington, DC. 3) Snakes do Drive Time Radio. What we learned along the way was that it also had the potential for broadcast radio as well. for drive time morning radio.

Publicity 89

Publicity Radio Crisis Crisis Communications 89

Waxing UnLyrical

OCTOBER 13, 2011

But whether you use face-to-face communication, print, radio, television or the web, you still have to give in order to get. With social media, we offer timely information – in addition to print, radio, television and our homepage. donate, enroll, attend an event, make post-secondary education an election priority, etc.).

Social Media 89

Social Media Media Print Television 89

Mora Communications

OCTOBER 2, 2017

For Addiction Specialists, having your voice heard and taking the time to establishing yourself as an expert in the field of Addiction Medicine can be an opportunity to reach the patients who need your services the most, this is not done through marketing and advertising alone. Copyright © Mora Communications Inc.

Television 40

Television Print Radio Newspapers 40