Sword and the Script

AUGUST 4, 2020

Summary of monthly PR tech news: Critical Mention adds a media database; Talkwalker acquires Nielson Social; Watch out for fine print in media monitoring contracts As a term, earned media made a big splash in search trends in late 2004 or early 2005…and then interest waned. c) What makes a great pitch?

Media Relations 152

Media Relations Media Print Software 152

ImPRessions - Crenshaw Communications

JULY 11, 2018

Seeing a client’s interview in a key publication is still a quintessential public relations win, so PR pros spend a lot of time perfecting media pitching. But once we get a “yes” to a pitch or interview request, it’s no time to sit back and relax.

Report 136

Report Interviews Pitching Construction 136

Sword and the Script

OCTOBER 25, 2022

The addition of marketing, analysis, trade show consultation, managing professional organizational memberships and everything else has made every day a whirlwind of tasks, to-do lists and semi-controlled chaos.”. Lines between what constitutes PR and content marketing continue to blur. From print to digital. Jack of all trades.

Communications 123

Communications Crisis Internal International 123

Cision

FEBRUARY 26, 2016

How have traditionally print newspapers made sense of the changing media landscape? She’s not looking for pitches laying out everything there is to know about a subject. “I’m surprised at how many traditional pitches I see. What we do from a digital media perspective is engage audiences from around the Web.

Newspapers 120

Newspapers Print Mobile Pitching 120

Sword and the Script

NOVEMBER 20, 2018

Creating good content is just half the content marketing equation. First, for many marketers, so much effort is poured into the creation that distribution becomes an afterthought. Some of this advice was good five years ago, and some of it is just terrible nonsense that spams up the web with repetitive muck.

Content Marketing 111

Content Marketing Pitching Social Media Internal 111

Cision

NOVEMBER 30, 2016

The following is a post from Cision’s new Chief Marketing Officer, Chris Lynch. Although editorial rooms were being gutted and print revenue was dropping, it was an opportune time to be young and cheap labor. I hopped the proverbial fence from journalist to vendor to work in marketing. Yet I look back on that time fondly.

Software 0

Software Media Leadership Journalism 0

PR 20/20

AUGUST 22, 2017

At times, working in a marketing department can feel like being on trial. HubSpot’s 2017 State of Inbound Marketing annual report asked marketing teams about their top challenges. The primary reason I’ve seen inbound marketing programs get squashed is not lack of resources, lack of data or lack of success, but lack of buy-in.

Marketing 87

Marketing Resources Technology Internal 87

Sword and the Script

JANUARY 31, 2023

Talkwalker hired a new CEO and new CMO in late 2022 and appears to have done a round of layoffs in sales and marketing, according to multiple social media updates I’ve observed. In April, it acquired Klear , an Israeli influencer marketing platform for $17.8 Truescope is an Australian-based startup focused on media monitoring.

Software 78

Software Case Study Technology Tools 78

Waxing UnLyrical

JULY 3, 2013

But this is the approach I see in the early days of a lot of start-up marketing. Unfortunately, most of these ideas fail because they fail to successfully hit their mark in the open market. And the reason they fail to hit their mark in the open market is that they fail to differentiate themselves from the competition.

Marketing 100

Marketing SEO Writing Engineering 100

Prohibition

JANUARY 6, 2023

Video is a powerful PR and marketing tool, used by so many in the industry to build stronger, more impactful relationships with businesses and customers. A brand using video marketing effectively will enjoy an increase in sales, conversions, and brand image. video marketing important, good video pr, best pr video.

Video 62

Video Strategy SEO Engineering 62

Sword and the Script

FEBRUARY 11, 2017

However, other traditionally print new organizations – notably the Wall Street Journal and USA Today – got into the podcast game far earlier. Avid podcast listeners consume an average of five a week – listening for four hours and 10 minutes (chart nearby used with permission by The Marketing Companion ). Help Humanize Marketing?

Tools 60

Tools Pinterest Marketing Media 60

Bad Pitch Blog

JANUARY 9, 2011

Even during the late 90s dot-com era, print was always preferred over online coverage. This creates more than a few questions--from measurement/impact of our work and the time it takes to pitch to the models of outreach (media vs bloggers ) and the need to create content that''s more applicable for the online space.

Pitching 52

Pitching Print Web Tools 52

Sword and the Script

APRIL 19, 2016

That was the outcome good media relations pitching earned. Yet today, with millions of “channels” on the web, it’s just the beginning. These are still valid reasons, but content marketing affords all the more reason: Use the content the reporter doesn’t. The Soft and Subtle PR Pitch of Content Marketing.

Media Relations 60

Media Relations Media Interviews Pitching 60

Sword and the Script

NOVEMBER 26, 2019

They provided me with a presentation outlining the product, a web demonstration, and answered my questions about it. Many PR professionals rely on circulation numbers (impressions) or web traffic estimates to provide some sense of reach. To that end, you can use retargeting to pitch earned media as opposed to an advertisement.

Publicity 90

Publicity Media Advertising Advertising 90

Shift Communications

JANUARY 4, 2016

We marketers and communicators have killed the infographic. We’ve fed them to every social influencer, journalist, reporter, and source in volumes so great, if we printed them out, we’d deforest the Amazon in a day. Nearly 20,000 times per day – and in a sampling of those tweets, they’re almost entirely from marketers.

Data-Driven PR 60

Data-Driven PR Infographics Data Trends 60

Bad Pitch Blog

MAY 23, 2007

An editor at Home Channel News (think distribution channel, not TV channel) has asked the Bad Pitch Blog to voice her plea. Is this a marketing tool that actually works? A new Web site? A "story idea" that defies everything you have ever known about what actually gets written in a print publication?

Pitching 40

Pitching Construction Exercises Retail 40

Beyond PR

MARCH 6, 2018

The digital and content revolution has empowered customers to seize control of their path to purchase, forcing brands to retire their sledgehammer marketing tactics. Content Marketing is no Longer a Shiny New Object. Practiced by virtually all B2B and B2C organizations, content has quickly evolved into one of marketing’s staples.

Strategy 67

Strategy How To B2C Content Marketing 67

Sword and the Script

AUGUST 9, 2016

Marketers seem to agree, according to a survey or more than 500 marketing leaders by the tech PR firm, Bospar. When CMOs and VPs of marketing have seen their company secure top-tier feature coverage, nearly all of them (94 percent) see an increase in brand awareness,” wrote Curtis Sparrer about the survey. It seems quaint now.

Study 60

Study Publicity Survey Engineering 60

Sword and the Script

JANUARY 3, 2017

As it is on the web, our paths have crisscrossed occasionally over the years. He has also been a marketer and accepts an occasional commission for business writing. 1) You’ve been both sides of the table at times – as a journalist and marketer consultant – how do you think marketing in business has changed over your career? “A

Journalism 61

Journalism Content Marketing Creativity Leadership 61

Bad Pitch Blog

MAY 3, 2009

For this I’m equal parts thankful and jealous, but bad pitches continue to sprout like weeds on a new spring lawn. It’s an all too familiar pitch from Betty Confidential. We were going to go anonymous on them, but they broke out a CAPS LOCK REQUEST in the fine print. Laermer’s been on a posting spree with some great content.

Print 40

Print Pitching Policies Web 40

Bad Pitch Blog

SEPTEMBER 26, 2006

This news release posing as a pitch was forwarded by a Philadelphia-based reporter to "Trebuchet," a fan of the Bad Pitch blog. As if this weren’t bad enough, Trebucht tells us: The pitch had two, unrequested photos attached. One look at the client’s web site and the pitch seems all the more out of character and insulting.

Pitching 40

Pitching Retail Print Report 40

Sword and the Script

DECEMBER 22, 2020

Here’s a look at statistics across PR, marketing, and social media that were surfaced in the various reports and studies covered on this blog throughout 2020. The list below is broken into four sections: Marketing statistics from 2020. Content marketing statistics from 2020. Marketing Statistics from 2020.

Survey 177

Survey Marketing B2B Study 177

Remote PR Jobs

SEPTEMBER 25, 2023

Originally seen on Forbes One of the biggest struggles faced by marketers today is how to balance new media (digital and social) with traditional media (TV, radio, print). Marketers tend to pay attention to the “new shiny idea,” often taking action on new media campaigns.

Media 100

Media Print Radio Consumer 100

Sword and the Script

MAY 9, 2017

Given my focus on B2B marketing and PR , I usually get a double-take from clients if I disclose that I once did PR for the circus during its tour to the Washington, DC. I seem to remember having both print and broadcast media in attendance. It struck me as both savvy and class act to broadcast the final performance on the web.

Publicity 86

Publicity Radio Crisis Crisis Communications 86

5W PR

JULY 15, 2020

A media kit, also referred to as a press kit, is a pre-packaged set of marketing materials that promote a person, business, or cause. Media kits used to be presented following a pitch at a press conference or other large event, but starting in the early 2000s, the best practice shifted to individualized pitches via email.

How To 176

How To Media Guidelines Pitching 176

Cision

AUGUST 9, 2017

Because consumers trust earned media more than any other marketing form. In fact, 73 percent of senior marketers believe earned media is more effective than (or as effective as) paid media. The truth is that PR programs have the potential to generate greater returns than any other kind of marketing. That is, until now.

Communications 185

Communications How To Media Measurement 185

Deirdre Breakenridge

MARCH 12, 2015

Years ago, I was a PR person working at a creative marketing communications agency. The company had three distinct divisions: PR / Communications (that was my area), Creative Marketing & Advertising and Web, Multimedia & Video. At the same time, we’re working more closely with marketing, branding, digital and web teams.

Creativity 150

Creativity Web Social Media Data 150

Buzzstream

DECEMBER 13, 2023

Either way, using tools and technologies to aid your marketing strategy has never been more impactful than in the age of AI. I joined BuzzStream as Director of Content Marketing in November of 2023. But before that, I worked for over ten years with three content marketing agencies and one in-house role.

Digital PR 62

Digital PR Tools Google Pitching 62

Buzzstream

DECEMBER 13, 2023

Either way, using tools and technologies to aid your marketing strategy has never been more impactful than in the age of AI. I joined BuzzStream as Director of Content Marketing in November of 2023. But before that, I worked for over ten years with three content marketing agencies and one in-house role.

Digital PR 62

Digital PR Tools Google Pitching 62

Sword and the Script

JANUARY 11, 2022

Three in this case — and across international borders in a competitive market with a half-dozen incumbent vendors. A new powerhouse to shake up the all-in-one market? For example, you could build a media list in your tools and then use it to send and track pitches, but it didn’t provide the data.

Reputation 85

Reputation Technology Tools Data 85

Contently - Strategy

SEPTEMBER 21, 2018

My friend is a web engineer for a large media company, and whenever we talk shop, I’m always surprised at how big of an impact his tinkering can have on the content we read. Brands like to pay lip service to the customer experience, but if marketers want their content to make a real impact, they have to commit.

Content Marketing 111

Content Marketing Print Analysis Data 111

Buzzstream

FEBRUARY 15, 2024

Could you see this content in a printed magazine, encyclopedia, or book? Building and Pitching New Content New, fresh content is one of the best ways to get quality links. Here are some ways to build new content for pitching. You also have a built-in outreach market if you promote your content. So, take them as such.

How To 71

How To SEO Google Examples 71

Cision

OCTOBER 14, 2015

What does it mean for PR: Consider a publisher’s revenue and publishing models, as well as your need for exposure, when pitching a story. Tim Berners-Lee, who invented the World Wide Web, declared “ data-driven journalism is the future.” Some stories may be particularly suited for a new delivery format.

Journalism 120

Journalism Trends Local Print 120

Sword and the Script

MARCH 15, 2022

This is a fairly crowded market already with startups, incumbents and reincarnations – and Truescope isn’t bringing anything new, per se. The company’s core thesis is that many of the products on the market today are result of being “cobbled together.” market yet, but they aiming to make it competitive. Competitive advantages.

Tools 160

Tools Media Software Analysis 160

Cision

MAY 4, 2015

We’re excited to realize the next step in our ongoing mission to innovate the content marketing, social and PR spaces with the release of two new products: the Cision PR Edition and Cision Social Edition. Analyze sharing activity for any piece of content across the social web. Content Optimization Insights.

Social Media 120

Social Media Analytics Enterprise Content Marketing 120

Burrelles Fresh Ideas

JUNE 13, 2023

Whether seeking heightened brand visibility or driving more web traffic, success requires focusing on measurable targets upfront throughout execution. Tip 4: Utilize content marketing for PR On a budget, content marketing is a potent tool for enhancing PR efforts.

Analytics 40

Analytics Content Marketing Measurement Advertising 40

Bad Pitch Blog

JULY 8, 2008

After seeing him out a bad pitch this morning, I sent him a note asking for his help in reducing PR spam. BPB: What in your opinion is the difference between a pitch and PR spam? It also means a never ending flood of companies that expect me to market their new optimization tools. I’m here to tell you he doesn’t.

Print 43

Print Pitching Twitter Advertising 43