Agility PR Solutions

APRIL 23, 2023

It can be hard to keep track of shifts in the ever-evolving field of influencer marketing, which creates ongoing challenges for communicators who want to maximize the impact of their campaigns (and manage their budgets accordingly).

Trends 78

Trends Industry Report Marketing 78

Agility PR Solutions

AUGUST 4, 2022

CPM prices on Meta have jumped 61 percent YoY, causing performance marketing teams and agencies to conduct strategy meetings regularly. At Curastory, we think these digital advertising trends are more complex […]. Apple’s changes to iOS14 have caused digital advertising prices to skyrocket across all major advertising platforms.

Web 100

Web Trends Marketing Advertising 100

Agility PR Solutions

JANUARY 2, 2023

As 2022 winds up, new research from CX platform Emplifi offers key insights on the ever-evolving influencer/brand relationship. The post New trends in influencer marketing—payment, values, and the top reason for working with brands appeared first on Agility PR Solutions. One […].

Trends 78

Trends Brand Branding Marketing 78

Konnect Agency

APRIL 20, 2023

In recent years, influencer marketing has experienced explosive growth and continues to thrive. Brands are leveraging social media platforms to reach their target audience through trusted influencers with great success. However, a new trend has emerged in the space in recent months, known as “deinfluencing.”

Trends 52

Trends Marketing Ethics Consumer 52

MaccaPR

JANUARY 24, 2024

To view it please enter your password below: Password: The post Protected: Influencer Marketing Trends You Must Be Ready For In 2024 – Part 1 appeared first on Maccabee Blog. This content is password protected.

Trends 48

Trends Marketing Blogging 48

5W PR

DECEMBER 21, 2018

Influencer marketing combines the old marketing trick of getting celebrity endorsements with the new marketing tool of employing social media to engage your target audience. Influencers tend to attract a niche audience that resonates with their brand. Influencer marketing is all about storytelling.

Trends 68

Trends Marketing Storytelling Construction 68

wiredPRworks

JANUARY 3, 2020

2020 Influence: How Corporate Communicators Can Rethink, Reframe & Refocus on Results Right Now. 2020 Influencer Marketing Speaker: Barbara Rozgonyi, CEO CoryWest Media LLC. Influencer marketing is hot, hot, hot. But, influence is something that goes way beyond selling tons stuff of on Instagram.

Trends 52

Trends Marketing Corporate Instagram 52

wiredPRworks

JANUARY 3, 2020

2020 Influence: How Corporate Communicators Can Rethink, Reframe & Refocus on Results Right Now. 2020 Influencer Marketing Speaker: Barbara Rozgonyi, CEO CoryWest Media LLC. Influencer marketing is hot, hot, hot. But, influence is something that goes way beyond selling tons stuff of on Instagram.

Trends 52

Trends Marketing Corporate Instagram 52

Onclusive

FEBRUARY 15, 2024

In the dynamic landscape of PR and marketing, the ability to shape and capitalise on trends is vital for successful campaigns. In fact, shaping and capitalising on both industry trends and consumer trends (rather than just responding), has numerous benefits. The ability to accomplish this comes from trend tracking.

Trends 195

Trends Marketing Analysis Leadership 195

Waxing UnLyrical

DECEMBER 4, 2018

If you are a communications pro, I don’t need to tell you that influencer marketing is hot and could soon outpace traditional paid media spend. Everyone is jumping on the influencer marketing bandwagon because it’s all the rage, just like every other fly-by-night new trend. So, what is influencer marketing?

Trends 77

Trends Marketing Real Estate Public Affairs 77

Ronn Torossian

JUNE 1, 2021

The world of PR and marketing is continuously evolving. Sometimes, it is hard to keep up with the seemingly constant change of trends, social media platforms, and influencers. What is more manageable is to focus on what not to do. Here are five PR tactics that PR professionals should leave in the past.

Trends 390

Trends Social Media Marketing Media 390

ImPRessions - Crenshaw Communications

OCTOBER 4, 2023

In the public relations world, keeping up with trends is the name of the game. It also means we should try to influence our companies and clients to get ahead of the mobile trend with innovations like a website that’s optimized for voice search, or – importantly – a mobile site that is accessible to those with disabilities.

Mobile 334

Mobile Advertising Advertising Trends 334

Onclusive

NOVEMBER 8, 2023

Companies often hire specialized agencies on a project basis to assist with specific repositioning or market research. Event & Experiential Marketing Supporting event and experiential marketing is increasingly important for a PR professional.

Training 195

Training Media Training Reputation Crisis Communications 195

Onclusive

JUNE 16, 2023

In recent years, there has been a growing trend of people who are actively trying to reduce their exposure to social media influencers, known as ‘ de-influencers ’. W hat does this mean for organizations who want to use influencer PR to enhance their brand awareness ? What are de-influencers?

How To 195

How To Consumer Social Media Community 195

Onclusive

AUGUST 9, 2021

It’s not uncommon for specialized agencies to be hired on a project basis to help with specific repositioning or market research. Event & Experiential Marketing. Supporting event and experiential marketing is increasingly important for a PR professional. Influencer Marketing & Blogger Relations.

Training 370

Training Media Training Reputation Crisis Communications 370

ImPRessions - Crenshaw Communications

DECEMBER 21, 2021

The social media landscape is constantly evolving, and PR pros must stay in step with trends and tactics. 2021 saw emerging platforms that B2B brands were eyeing to for their marketing plans, and some may have been missteps. The main goal of social media marketing is to generate a dedicated audience for your brand.

Social Media 323

Social Media B2B Media Video 323

Onclusive

DECEMBER 7, 2023

From this you can gauge brand visibility and market dominance. Media mention tracking also helps identify trends and pinpoint areas for improvement. Media reach PR metrics assist in optimising media strategies, targeting specific markets, and evaluating campaign success. This ultimately feeds back into content creation.

Measurement 195

Measurement Analysis Reputation SEO 195

Onclusive

DECEMBER 7, 2023

From this you can gauge brand visibility and market dominance. Media mention tracking also helps identify trends and pinpoint areas for improvement. Media reach PR metrics assist in optimising media strategies, targeting specific markets, and evaluating campaign success. This ultimately feeds back into content creation.

Measurement 195

Measurement Analysis Reputation SEO 195

ImPRessions - Crenshaw Communications

NOVEMBER 21, 2023

As adtech PR specialists, we know that the sector is increasingly crowded, with companies tackling similar issues across the digital advertising and marketing landscape. Despite best efforts, marketing alone isn’t enough for adtech companies to differentiate themselves from the competition and convert customers.

Publicity 203

Publicity Marketing Advertising Advertising 203

The Proactive Report

DECEMBER 9, 2022

One for the most exciting tools available to PR and marketing pros is audience analytics and tracking. These tools gather data on your audiences – who they are, where they hang out, who they talk to, what trends they follow, what interests them right now, where they get their news and information, and who influences them.

Analytics 246

Analytics YouTube Analysis Data 246

Agility PR Solutions

MAY 7, 2023

The advertising industry has evolved significantly over the years, with the emergence of new technologies and trends. Social influence and word-of-mouth marketing continue to play a significant role in the industry, influencing consumer decision-making and driving sales.

Data 157

Data Strategy Marketing Advertising 157

Agility PR Solutions

MARCH 7, 2024

When it comes to driving purchases and creating loyalty, today’s brands and businesses are well aware that the rules of the game are not as straightforward as they once seemed to be.

Trends 100

Trends Consumer B2C Strategy 100

Burrelles Fresh Ideas

APRIL 16, 2024

The term “influencer” has become synonymous with consumer brands, lifestyle trends, and social media aesthetics. When most people think about influencer marketing, they usually picture interactions between businesses and consumers.

B2B 93

B2B Marketing Measurement Social Media 93

ImPRessions - Crenshaw Communications

MARCH 11, 2020

For most people social media is a great way to follow trending news, post food pictures and, most importantly, share memes. For PR and marketing folks, it’s a key part of business communications. Here are some of the key trends all businesses should be #following this year. What about B2B marketers?

Social Media 272

Social Media Trends Media Instagram 272

Onclusive

MAY 4, 2020

Marketing strategies are being altered and advertising budgets are being slashed. That is why PR is the one function within the marketing organization that is positioned to step up, take a leadership position and have the greatest impact on company reputation during this period. That is why this information is so important right now.

Crisis 464

Crisis Publicity Exercises Trends 464

ImPRessions - Crenshaw Communications

JUNE 20, 2023

It’s clear: the adtech sector is wielding increasing influence during Cannes Lions. Here are four ad industry and adtech trends to watch during Cannes Lions 2023. Creators and influencers shine This year, Cannes Lions is becoming a hotspot for creators and influencers. Have your eyes on Cannes this week?

Creativity 156

Creativity Meeting Advertising Advertising 156

Reputation Us

MARCH 20, 2024

In this third part of the series, we consider the value of social media influencers on your reputation. By cultivating a reputation for excellence and trustworthiness, your business can attract the attention and collaboration of key social media influencers (SMIs).

Reputation 78

Reputation Journalism Financial Corporate 78

Agility PR Solutions

APRIL 20, 2022

When you search for “influencer marketing,” Google easily shows about 210,000,000 results in 0.55 The post 3 tips to step up your influencer marketing by unlocking everyday and micro influencers appeared first on Agility PR Solutions.

Marketing 170

Marketing Google Trends Strategy 170

5W PR

MARCH 21, 2024

As the world around us continually changes, people find themselves drawn to new trends, from the mindfulness practices they adopt to the plant-based diets they try. If anyone has been wondering where all the different trends are coming from, the answer is actually fairly simple. These steps create an image of more than just a brand.

Trends 78

Trends Product Launch Ethics Travel 78

Agility PR Solutions

DECEMBER 20, 2021

2021 was a year of accelerated digital transformation, where we saw influencer marketing continue to explode and reach a market value of $13.8 With the market only expected to grow, it’s critical for brands and influencers to understand how its growth, along with the trends we saw in […].

Marketing 172

Marketing Trends Brand Branding 172

Awario

DECEMBER 10, 2020

We gathered the most up-to-date influencer marketing tips to show what you should and shouldn't do in 2021. These tips are based on influencer marketing trends that we could observe in 2020. So let's refresh your influencer marketing strategy with these ultimate 2021 influencer marketing tips.

Tools 194

Tools Marketing Trends Strategy 194

Agility PR Solutions

NOVEMBER 5, 2023

The Creator Economy is, as comms pros know, a driving force in delivering authentic content today, trusted by consumers far more than marketing and branded messaging, and these influencers and other content providers have become powerful allies for PR pros.

Consumer 114

Consumer Trends Company Brand 114

Onclusive

JUNE 17, 2021

I am pleased to announce that Onclusive and MSL, the communications unit of Publicis Groupe which is one of the world’s largest marketing services companies, have expanded our global partnership to bring real-time insights around PR Attribution to all MSL and Publicis Groupe clients worldwide.

Data 370

Data Groups Measurement System 370

5W PR

JANUARY 8, 2024

In the ever-evolving beauty industry, where trends shift rapidly, and consumer prefer͏ences fluctuate, plan͏ning successful beauty campaigns requires a meticulous and forward-thi͏nkin͏g approach.͏ Fast-paced nature of beauty trends The beauty industry is known for͏ its dynamic and fast-paced nature.

Trends 78

Trends Product Launch Consumer Analysis 78

Critical Mention

MARCH 17, 2022

Influencer marketing is increasingly prevalent in marketing strategies across the globe now that social networks like Instagram and Twitter continue to rise in popularity. The key to influencer marketing is to find influencers that align with your brand and its message. Set New Industry Trends.

Social Media 144

Social Media Media SEO Instagram 144

Shift Communications

JANUARY 24, 2024

In turn, it has left many of us asking the question, “ how has a drinkware product taken over the consumer market space by storm?” Here are our takeaways of the key strategies Stanley implemented to overtake the hydration market. The Key: The ability to lean into today’s cultural trends while remaining authentic to your brand.

Consumer 78

Consumer Strategy Marketing Viral 78

The Proactive Report

OCTOBER 30, 2023

It’s time to start thinking about your 2024 marketing and PR strategies. Now is not the time to pull back on PR and marketing efforts. These PR and marketing trends can help you thrive in 2024. With audience tracking and analysis you can gather all kinds of data and discover the true sources of influence for an audience.

Trends 182

Trends Marketing Wikipedia Reddit 182