Onclusive

APRIL 4, 2023

Particularly for CEOs of the world’s largest companies who’ve become brands in their own right and live life under the media spotlight. Today, corporate reputation is directly impacted by and intertwined with a CEO’s personal brand. How can a CEO affect corporate reputation?

Reputation 195

Reputation Corporate Brand Branding 195

Critical Mention

NOVEMBER 2, 2021

Negative comments or reviews can feel be discouraging for any brand, however, they provide companies with opportunities to showcase their responsiveness and customer appreciation. If negative reviews are responded to appropriately, they actually have the potential to spin-off into positive results for your business.

Sports 141

Sports Facebook Writing Brand 141

PR for Anyone

FEBRUARY 21, 2024

Gail Saltz is a renowned psychiatrist, columnist, bestselling author, podcaster, and TV commentator. During the conversation, Dr. Saltz focuses on the impact of societal changes, the rise of anxiety and depression, and the influence of political and social environments on an individual’s well-being. and many more.

Exercises 130

Exercises Social Media Television Comparison 130

Prohibition

AUGUST 19, 2021

We live in a world in which social interaction and social media networks are integral. It is important to remember that what people find when they search for you online and what other people say about you in the press, social media, online forums, profiles, videos, and images have an enormous influence on how they perceive you.

Reputation 118

Reputation Google Crisis Management Engineering 118

NewsWhip

MARCH 13, 2024

We recommend a simple approach for this – based on the smart work we see by our clients, and based on advice from practitioners captured in a Journal of Communications article called “Watchful Waiting: Public Relations Strategies to minimize and manage a fake news crisis”. It’s time to evaluate what’s happening.

Brand 147

Brand Branding Crisis Exercises 147

Onclusive

DECEMBER 7, 2023

To effectively measure the impact of your campaigns, assess earned media coverage, and gain insights into content topics, you must rely on a range of PR metrics and data points. Now, there is no standard metric for PR. If you can gain visibility of PR metrics that cover these four pillars, you’ll be set for success.

Measurement 195

Measurement Analysis Reputation SEO 195

Onclusive

DECEMBER 7, 2023

To effectively measure the impact of your campaigns, assess earned media coverage, and gain insights into content topics, you must rely on a range of PR metrics and data points. Now, there is no standard metric for PR. If you can gain visibility of PR metrics that cover these four pillars, you’ll be set for success.

Measurement 195

Measurement Analysis Reputation SEO 195

Shift Communications

AUGUST 24, 2018

Managing your time. From compiling briefing documents, media lists and agendas, to researching speaking and award opportunities, your average day is typically booked solid, all while learning new responsibilities and fielding inbound client requests. Using social media professionally. Making deadlines.

Social Media 267

Social Media Agency Media Meeting 267

Prohibition

JANUARY 17, 2022

Social media is an increasingly important element in a successful crisis management approach. With the recent increase in the use of social media in crisis situations, organisations across all sectors need to understand the benefits of incorporating it into their crisis plan. What is Crisis Management?

Crisis Management 118

Crisis Management Social Media Crisis Media 118

5W PR

APRIL 18, 2022

Many companies have realized the power of social media and digital PR reviews to impact their reputation and bottom lines. Social media platforms. Reputation Management. Reputation management is an essential tool that can help businesses achieve more success. Digital Reviews.

Strategy 88

Strategy Marketing Reputation Survey 88

Landis PR

JULY 26, 2021

Monitoring is the essential starting point for reputation management. This may be in social media posts, reviews, comments, online articles, blogs, etc. Sentiment is an indicator of the mention as being positive, neutral or negative. That has the same connotation in our digital communications world of today.

Reputation 111

Reputation Tools SEO Customer Service 111

Prohibition

DECEMBER 22, 2021

Matt Hancock, the then Health Secretary, made the social distancing rules that were in place for the whole nation as part of the COVID-19 pandemic and then decided to not listen to them… A PR nightmare for the COVID comms team we imagine! Hats off to Aldi’s social media team! Well, what a year it has been! Caterpillar Gate .

Crisis 146

Crisis Crisis Management Instagram Social Media 146

The Proactive Report

MARCH 21, 2017

The 2016 Aon Global Risk Management Survey that polled CEOs, CFOs and risk managers ranked damage to brand and reputation as a top concern, displacing the financial and economic risks that have traditionally dominated this survey in the past. This negative content will be indexed in Google News and make its way to the web search.

Reputation 140

Reputation Crisis Social Media Google 140

Critical Mention

JUNE 26, 2020

Both big and small businesses are subject to receiving various forms of negative comments and publicity. In some instances, big companies receive backlash from media organizations on TV news stations and smaller companies receive complaints from local customers on social media platforms and review.

Publicity 105

Publicity Radio Sports Small Business 105

Cision

JUNE 20, 2015

When you listen to conversations about your brand on social media, take note of the frequency of negative comments and the topics associated with such sentiments. Low-level threats can include comment spam, negative comments and fake Twitter accounts and Facebook pages mocking your brand.

Social Media 120

Social Media Crisis Crisis Communications Media 120

NewsWhip

OCTOBER 21, 2020

In the modern information sphere, crises are more common and can explode within hours through a vortex of media, social media, and motivated groups primed to pounce on particular narratives. They must rely on a hodgepodge of legacy media monitoring technologies, surveys, and direct social network access.

Crisis 158

Crisis Reddit Reputation Tools 158

Melissa Agnes

AUGUST 13, 2014

It worries me when crisis communication professionals are still advising their clients to avoid social media in a crisis. Fear will be your downfall, not social media. Social media presents so many powerful opportunities to communicate and build trusting relationships with your audiences.

Social Media 252

Social Media Crisis Crisis Management Crisis Communications 252

Prohibition

AUGUST 4, 2021

Online Brand reputation management refers to a strategic approach that helps organisations manage their brands to achieve desired business outcomes. Online Brand Reputation Management is used to help build relationships with customers and increase sales conversions. That’s where online reputation management comes in.

Reputation 62

Reputation Brand Branding SEO 62

NewsWhip

OCTOBER 28, 2022

The story began way back in September, when Kanye (now known by the name “Ye”) criticized the German footwear company in interviews and on social media. The story began way back in September, when Kanye (now known by the name “Ye”) criticized the German footwear company in interviews and on social media.

Crisis Communications 148

Crisis Communications Crisis Writing Social Media 148

5W PR

NOVEMBER 2, 2022

Optimize content for social media platforms. Millennials can be easily reached through social media platforms. Being proactive on social media platforms can help a brand. Being proactive on social media platforms can help a brand. Be socially conscious. If a brand is doing charity.

Consumer 78

Consumer Print Social Media Advertising 78

ImPRessions - Crenshaw Communications

OCTOBER 25, 2018

There’s not a major corporation today that doesn’t have a small army of PR and reputation experts helping it navigate a tricky media and government relations landscape. Shortly after the backlash to Johnston’s tweet, Campbell’s posted a tweet of its own distancing the company from Johnston’s comment.

Crisis 213

Crisis Government Crisis Management Public Affairs 213

PR in High Definition

FEBRUARY 27, 2023

Media monitoring and outreach One key area ChatGPT said it could help comms professionals is in monitoring and analysing media coverage more efficiently. Media monitoring and outreach One key area ChatGPT said it could help comms professionals is in monitoring and analysing media coverage more efficiently.

Industry 62

Industry Communications Technology Reputation 62

Melissa Agnes

SEPTEMBER 16, 2014

A company with two plane crashes in the last year asks people to post their bucket list destinations on social media. A social media manager loses their temper in a customer service post on Facebook. Many are just negative incidents—smoke on the horizon, if you will. But, are they a crisis? Not necessarily.

Social Media 239

Social Media Crisis Training Media 239

NewsWhip

JANUARY 13, 2022

We’ve monitored how the situation has spread on socials, looking in-depth at the media and public’s reaction to Djokovic, and how this debacle may have damaged the tennis player’s reputation in the long run. . Media and Public interest to articles about Djokovic. Mr Djokovic’s visa has been cancelled. million interactions.

Reputation 148

Reputation Travel Case Study Twitter 148

ImPRessions - Crenshaw Communications

DECEMBER 15, 2017

Reputation management – more 24/7 than ever. This means creating and adhering to policies that dictate how employees use social media and particularly how they respond. The days are long gone when a social manager could let some time go by without addressing a negative tweet or post. 2017 PR Takeaways.

YouTube 136

YouTube Training Video Survey 136

Prohibition

AUGUST 29, 2023

Influencer partnerships : Collaborate with influential food bloggers, vloggers, or social media personalities to create buzz around your new product or menu item. Media coverage : Reach out to food journalists and writers to secure media coverage for your launch. This is where food PR comes in.

Product Launch 62

Product Launch Crisis Management Agency Social Media 62

5W PR

JANUARY 4, 2020

Many of today’s news stories and current events have some negative aspect to them. Many of today’s news stories and current events have some negative aspect to them. It is not necessary to focus efforts on a negative news story to add your real-time spin. Social Media for Newsjacking. Contingency Plan.

Sports 78

Sports Social Media Twitter Reputation 78

Victorious PR

MARCH 31, 2023

It involves crafting and disseminating messages to target audiences through various channels, including media relations, social media, events, and influencer marketing. Crisis Management Finally, PR can help you manage crises and reputation damage.

Marketing 52

Marketing Crisis Management Reputation Crisis 52

Victorious PR

MARCH 31, 2023

It involves crafting and disseminating messages to target audiences through various channels, including media relations, social media, events, and influencer marketing. Crisis Management Finally, PR can help you manage crises and reputation damage.

Publicity 52

Publicity Crisis Management Reputation Crisis 52

5W PR

FEBRUARY 27, 2020

As consumer trends continue to shift away from traditional brick-and-mortar shopping to online shopping and social media activity, a strong, targeted, and effective digital marketing plan is becoming more important than ever. Social Media Engagement.

Digital PR 88

Digital PR Measurement How To Tools 88

Melissa Agnes

MARCH 1, 2016

Your corporate culture directly impacts your organization’s crisis management. Successful crisis management has a lot to do with an organization’s corporate culture and the mindset it instils in its team members. The same goes for issues management. Chevy embraces issues management.

Crisis Management 154

Crisis Management Corporate Crisis Training 154

Sword and the Script

AUGUST 23, 2022

“Depends on the media outlet.” Some [media outlets] are fair; some are not.”. More communications pros say their organization trusts the media than do not. The rest is split among fence sitters and those that say their organizations do not trust the media. Depends on the media source. wrote one respondent.

Survey 141

Survey Media Report Journalism 141

The Proactive Report

JUNE 12, 2015

Management quality. ONLINE REPUTATION MANAGEMENT. One aspect this report does not address is the Online Reputation Management that results from negative media coverage being indexed and ranked by the search engines and people sharing this content and adding comments on social media.

Financial 100

Financial Reputation Crisis SEO 100

Melissa Agnes

SEPTEMBER 5, 2014

Enjoy – and be sure to share your #CrisisRoundup with us over on Twitter or in the comments section below. What To Look For When Engaging a Crisis Management Professional. How To Convince Management To Invest In A Crisis Plan. How To Convince Management To Invest In A Crisis Plan. Crisis Management Resources'

Crisis Management 197

Crisis Management Crisis Resources Reputation 197

Cision

APRIL 1, 2015

Social Media Marketing World ended March 27, and social networks are likely still panting in exhaustion after handling the surge of tweets and posts from the 2,500 attendees. Social Media Marketing World was no different as attendees tweeted and tweeted…and tweeted. Click to expand. Who got the buzz?

Social Media 120

Social Media Marketing Media Conference 120

Prohibition

MARCH 5, 2020

With social media now a well established tool for businesses, and a huge part of day-to-day life for most people, it is more important than ever to ensure your business or brand maintains a presence, keeps up to date with all current trends and utilises them to your advantage. Targeted Ads.

Social Media 62

Social Media Trends Media How To 62

Victorious PR

MARCH 30, 2023

PR agencies can help entrepreneurs achieve this by developing targeted media outreach campaigns, such as press releases, media pitches, and influencer partnerships. By securing positive coverage in relevant media outlets, entrepreneurs can reach a wider audience and build credibility for their brand.

Brand 52

Brand Branding Reputation Crisis Management 52