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Nonprofit Local News Gains Steam

PRSay

It was refreshing to hear Todd’s optimistic vision for a future in which a more independent news media will regain the public’s trust and return to covering local communities with a sense of shared values. At the same time, however, the advertising revenue that local news organizations have long counted on has continued to drop.

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PRSA Colorado’s PR Paid Forward Program Connects Comms Pros With Nonprofits

PRSay

The long-term trend undercuts corporate volunteer programs and nonprofit organizations that depend on volunteers. The pro-bono initiative matches local nonprofit organizations with PRSA Colorado members who can provide the nonprofits with communications services.

Nonprofit 147
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3 Essential PR Trends to Monitor in the New Year and Decade

PRSay

When we began this decade, many local newspapers had at least 10 more pages of non-syndicated content than they do today. While I wish there was a perfect crystal ball, the best we can do are our own professional insights — and here are some trends that we foresee being worth watching in 2020 and beyond: User- g enerated content.

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Land Media Using a Non-Profit

PR for Anyone

She also created an essay contest at the local high school about what it means to be a woman when you can now run for President. She was covered in all the local media and even got to share her story in Boston – the closest major city to her. Her passion for her town turned into quite a bit of amazing publicity for her.

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Homegrown: 5 Local Marketing Tactics for Small Businesses

Beyond PR

Thanks to a trifecta of trends, local marketing strategies offer today’s entrepreneur more opportunities than ever. If you are looking to draw in more customers and establish loyalty for generations to come, your local marketing efforts must be prioritized. Optimize your local search listings. Host a contest.

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The Enduring Significance of Broadcast Media: Why TV and Radio Remain Essential for PR Professionals

Burrelles Fresh Ideas

Related read: The Power of Great Storytelling and Why it’s Crucial to PR Pros Local relevance and community engagement benefits Broadcast media, particularly local television and radio stations, maintain a strong connection to their communities.

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Behind the Headlines With Monique LeNoir

Cision

Monique LeNoir, national director of communications at United Negro College Fund, says that nonprofits need to consider the human element when asking for donations. UNCF is a fast-paced organization with a lot of moving parts, local offices and internal divisions. My biggest pet peeve is. Integrity is everything!

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